What All Aboard does

All Aboard Aotearoa Inc. is an independent non-profit advocacy organization headquartered in Auckland, New Zealand, founded in 2021 and operating under the legal name All Aboard Aotearoa Inc. The organization employs a core team of six people and is governed by a Board of Trustees with Tim Adriaansen serving as Executive Director and Paul Winton as Chair of the Board of Trustees. Its mission is to decarbonize Aotearoa's (New Zealand's) transport system by working with communities to build trust, skills, and shared understanding around transport policy and by advocating for safer, more affordable, and fairer transport options. The organization engages directly with communities through events such as the Manurewa Initiative (Mountfort Park, February 2024, over 120 attendees), operates a content library of articles and policy submissions, and runs a monthly newsletter.

The organization operates the All Aboard Action Alliance, a coalition of partner organizations including Bike Auckland, Greenpeace Aotearoa, Climate Club Aotearoa, Cycling Action Network, Ora Taiao: NZ Climate and Health Council, Beautification Trust, The Future is Rail, and The Wednesday Challenge. All Aboard has used both policy and litigation channels to influence transport outcomes, including filing a High Court case against Auckland Transport and Auckland Council in 2021 challenging the Regional Land Transport Plan 2021-2031 (ruled against All Aboard on 8 July 2022), participating in the Mill Road judicial review, advocating for Auckland's Transport Emissions Reduction Pathway (TERP) targeting a 64% reduction in transport emissions by 2030, and defending the Safe Speeds Programme (impacting over 1,500 streets, with cited 30% reduction in deaths and serious injuries where speed limits were lowered).

The organization does not sell commercial products or services. Revenue is derived from donations and contributions solicited through its website, newsletter, and supporter campaigns. Engagement and distribution channels span a content library (articles, submissions, resources), social media, community events, earned media/PR, and email/newsletter subscriptions. Primary audiences are communities across Aotearoa, Action Alliance partner organizations, schools and families, and technical experts and academics contributing to research and policy analysis.

Name

All Aboard

Legal name

All Aboard Aotearoa Inc.

Website

https://allaboard.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

All Aboard Aotearoa is an independent New Zealand non-profit founded in 2021 that works with communities across Aotearoa to advocate for transport decarbonization, safer streets, and reduced car dependency through policy submissions, litigation, community events, and the Action Alliance coalition network.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Donations and Contributions: All Aboard accepts donations from individuals and organizations who support their mission to decarbonize transport in Aotearoa. Donations enable the organization to provide resources for volunteers and fund initiatives that benefit communities across New Zealand.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

All Aboard Aotearoa is an independent non-profit organization that works with communities across New Zealand to advocate for transport systems that are safer, more affordable, and fairer. It delivers impact through the Action Alliance network of partner organizations, community engagement events (such as the Manurewa Initiative), policy submissions and advocacy campaigns, an online library of articles and resources, and a supporter newsletter. The organization is funded by donations and operates without selling any commercial products or services.

Product overview

All Aboard Aotearoa is a non-profit transport advocacy organization rather than a product company. The organization focuses on community engagement, policy advocacy, and coalition-building to decarbonize transport in Aotearoa New Zealand. Its offerings include the All Aboard Action Alliance (a collaborative network of partner organizations), community events and initiatives (such as the Manurewa Initiative), a resources library containing research papers and submissions, a newsletter subscription service, and volunteer/contributor programs. No distinct commercial software products, modules, or technology offerings were identified in the source material.

Differentiator

Problem solved

Functional benefit

Brands

• All Aboard Action Alliance: A long-term inclusive community of organisations, entities and businesses who unite under the vision to reimagine the transport system, exchanging knowledge, sharing initiatives and increasing impact through meaningful collaboration.

Products and services

• All Aboard Action Alliance

Quantifiable outcome

• Safe Speeds Programme resulted in 30% reduction in deaths and serious injuries on roads where speed limits were lowered
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• Climate Club AotearoacoreStrategic or Co-development PartnerA spirited and inclusive organization turning climate concern into practical, everyday impact through a weekly newsletter with high-impact actions, workshops for schools, workplaces and communities, and a community-first approach to climate action.
• The Future is RailcoreStrategic or Co-development PartnerA citizen-led campaign reimagining how rail can connect and strengthen communities across Aotearoa. Started as grassroots campaign to restore long-distance passenger services and has grown into a coordinated collective spanning local groups in Auckland, Waikato, Taranaki, Whanganui, Hawke's Bay, Wellington, Canterbury, and Otago.
• The Wednesday ChallengecoreStrategic or Co-development PartnerA nationwide challenge encouraging schools, businesses and everyday people to travel differently through biking, walking, scooting, carpooling or public transport. Features points, prizes and leaderboards with fun, free participation.
• Bike AucklandcoreStrategic or Co-development PartnerA grassroots non-profit fighting for safer streets, quality cycleways, and choices that make it easy for folks to ride a bike. Works on advocacy, events, and building biking community across Auckland for over 20 years.
• Greenpeace AotearoacoreStrategic or Co-development PartnerBold climate and nature protection organization taking on big challenges including defending oceans and forests, pushing for strong climate action, and backing a fair transition to clean energy with grassroots energy and smart campaigning.
• Ora Taiao: NZ Climate and Health CouncilcoreStrategic or Co-development PartnerA not-for-profit collective of health workers, organizations and supporters advocating for climate action that improves wellbeing, equity and environmental health. Champions rapid, fair and regenerative climate solutions rooted in Te Tiriti principles.
• Cycling Action NetworkcoreStrategic or Co-development PartnerA nationwide network of riders, groups and supporters making cycling safer, more accessible and part of everyday life. Links up local advocates, shares know-how and supports towns and cities to grow cycling.
• Beautification TrustcoreStrategic or Co-development PartnerGrassroots organization working with communities across South and East Auckland since the early 2000s. Works on beautification projects, clean-ups, zero waste programmes and environmental education to create healthier, cleaner and more inviting community spaces.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Greater Auckland: Auckland-focused urban planning and transport commentary/advocacy platform. Comparable as an Auckland voice shaping public debate on transport and land-use policy.
• Transport & Environment: European transport decarbonisation advocacy organisation. Comparable as a policy-focused non-profit advancing sustainable transport across a defined geography.
• The Future is Rail: A citizen-led campaign to restore long-distance passenger rail across Aotearoa. Direct peer in transport advocacy and an Action Alliance partner.
• 350 Aotearoa: NZ climate advocacy affiliate of the global 350.org movement focused on climate action. Comparable as a grassroots climate advocacy non-profit in Aotearoa.
• Living Streets Aotearoa: NZ walking and pedestrian-focused advocacy organisation promoting walkable streets. Comparable as a small NZ non-profit advocating for active-mode transport policy.
• Ora Taiao: NZ Climate and Health Council: A not-for-profit collective of NZ health workers and supporters advocating for climate action that improves wellbeing, equity and environmental health. Comparable as an advocacy non-profit and Action Alliance partner.
• Generation Zero: NZ youth-led organisation focused on climate action, with transport decarbonisation as a core campaign area. Comparable as a transport/climate advocacy non-profit operating in Aotearoa.
• Cycling Action Network: A nationwide NZ network linking local cycling advocates, sharing know-how and supporting towns and cities to grow cycling. Direct peer in mission and an Action Alliance partner.
• Bike Auckland: A grassroots Auckland non-profit advocating for safer streets and quality cycleways for over 20 years. It is All Aboard's closest geographic and mission-aligned peer, and is also an Action Alliance partner.

Broad incumbents

• Greenpeace Aotearoa: Large NZ climate and environmental advocacy organisation with much broader scope than All Aboard. Comparable as a climate advocacy voice in NZ and an Action Alliance partner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/all-aboard-aotearoa

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Aboard