All About Expats

What All About Expats does

All About Expats is a Dutch professional services firm operating as a trade name under About Backoffice Services BV and About Backoffice Services II BV, which are subsidiaries of the All About Flex Group. Founded in 2019 and headquartered in Weesp, Noord-Holland, the firm specializes in enabling Dutch employers, recruitment intermediaries, and individual non-EU migrants to navigate immigration and employment compliance under the Dutch Highly Skilled Migrant (HSM) scheme. The company holds IND (Dutch Immigration and Naturalisation Service) recognized sponsorship status, a regulatory credential that authorizes it to sponsor highly skilled migrants on behalf of Dutch employers that lack their own sponsor recognition, and the firm cites 20+ years of experience across the broader All About Flex Group in this domain. Services are sold to a base of more than 200 employers spanning industries including technology, automotive, aerospace, and professional services, with named customers such as Harley-Davidson, PAL-V, Skeye, Intellerts, and Yinner.

Name

All About Expats

Legal name

About Backoffice Services BV

Website

https://allaboutexpats.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

All About Expats is a Dutch B2B professional services firm operating as a trade name under About Backoffice Services BV within the All About Flex Group. It delivers Employer of Record (EOR) payroll, IND recognized sponsorship, immigration processing, and relocation services to 200+ Dutch employers, recruitment intermediaries, and highly skilled migrants.

Ownership category

akta.pro rank

Product category

Employer of Record / Immigration Services for Highly Skilled Migrants

NAICS

Professional Employer Organizations (561330), Professional Employer Organizations (56133), Payroll Services (541214)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Employer of Record (EOR) & Global Payroll (FSAMAKAB)

akta.pro secondary industries

Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB), Global Mobility, Immigration & Relocation Administration Outsourcing (BPACAKAM), Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL), Global/Multi-Country Payroll & Cross-Border Payments (BPACAIAD)

Keywords

• Employer of record
• Immigration sponsorship
• Payroll services
• Highly skilled migrants
• Relocation services

Headquarters

HQ city

Weesp

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Payrolling / Employer of Record Services: The company acts as the legal employer of record for highly skilled migrants, handling payroll administration, tax withholding, social security contributions, and compliance on behalf of client organizations. This is a recurring revenue stream tied to the number of sponsored employees.
2. Immigration Services: End-to-end immigration consultancy including IND sponsorship applications, residence/work permit processing, and compliance management for highly skilled migrants. Revenue is generated through service fees for each immigration case processed.
3. 30% Facility Application Services: Assistance with applications for the Dutch 30% tax ruling facility for expats, often bundled with payroll and immigration services.
4. Relocation Services: Comprehensive relocation support including housing assistance, banking setup, pre-boarding programs, and personal guidance for international employees relocating to the Netherlands.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

All About Expats operates as an Employer of Record and payroll services provider in the Netherlands, bundled with IND recognized sponsorship for non-EU highly skilled migrants. The company handles payroll administration, tax withholding, social security contributions, residence and work permit processing, 30% facility applications, and relocation support on behalf of Dutch employers and recruitment intermediaries. It also serves individual migrants, students, and graduates seeking IND sponsorship and career guidance for the Dutch labour market.

Product overview

All About Expats is a comprehensive one-stop-shop immigration and HR services platform offering a unified portfolio of services for hiring and employing highly skilled migrants in the Netherlands. The core offering centers on Employer of Record (EOR) and Payrolling services combined with IND recognized sponsorship, supplemented by Immigration Services, Relocation Services, and specialized services for graduates and intermediaries. The platform serves employers, intermediaries, highly skilled migrants, and foreign students through integrated service modules including IND sponsorship, backoffice support, and an extensive Knowledge Centre resource library.

Differentiator

Problem solved

Functional benefit

Products and services

• Employer of Record (EOR) and Payrolling Service Outsources employer responsibilities including payroll administration, tax withholding, and social security contributions for highly skilled migrants on behalf of Dutch employers who are not themselves IND recognized sponsors, enabling compliant hiring of non-EU talent without the lengthy IND recognition process.
• Immigration Service Handles all immigration matters for Dutch employers hiring non-EU expats, including residence permit and work permit applications, IND filings, and end-to-end compliance management for highly skilled migrants.
• IND Sponsorship Service Leverages All About Expats' IND recognized sponsor status to sponsor highly skilled migrants on behalf of Dutch employers that are not themselves IND recognized sponsors, enabling fast-track hiring compliant with Dutch immigration rules.
• Relocation Service Provides personal guidance and comprehensive support for international employees relocating to the Netherlands, including housing search, banking setup, pre-boarding programs, and integration into Dutch life.
• Backoffice for Intermediaries Provides recruitment agencies and HR intermediaries with IND recognized sponsorship and backoffice support so they can second highly skilled migrants to their end-client organizations while outsourcing employer-of-record obligations.
• Sponsorship for Graduates Converts orientation year residence permits to highly skilled migrant permits for graduates of Dutch universities, providing IND sponsorship, career consultation, and assistance securing employer sponsorship for continued employment in the Netherlands.
• Consultation Service for Students Provides expert advice and one-on-one guidance for international students on their residence status, work permissions, and transitions into the Dutch labour market, including orientation-year and post-study sponsorship pathways.
• 30% Facility Application Service Assists employers and highly skilled migrants with applications for the Dutch 30% tax ruling facility, which provides up to 30% of gross salary as a tax-free allowance for qualifying expats working in the Netherlands.

Quantifiable outcome

• 200+ employers have selected All About Expats as their HR partner for highly skilled migrants
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• EastwingsupportingStrategic or Co-development PartnerEastwing is referenced as a partner for providing 30% facility application services. All About Expats collaborates with Eastwing to assist clients with applications for the Dutch 30% tax ruling facility, which provides untaxed compensation for expats working in the Netherlands.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WorkMotion: Berlin-based EOR platform with strong EU focus, including the Netherlands. Comparable as a European-focused EOR competitor offering similar bundled HR, payroll, and immigration support for international hires.
• Multiplier: Global EOR and contractor management platform with rising presence in Europe. Comparable as a tech-enabled EOR serving SMEs and mid-market employers needing Dutch payroll and immigration support.
• Deel: Largest global EOR and contractor management platform, now expanding aggressively into the Netherlands with bundled immigration support. Comparable because it offers the same core EOR + payroll + immigration bundle that All About Expats provides, just at a much larger global scale.
• Velocity Global: U.S.-headquartered EOR platform with European operations including the Netherlands. Comparable as a multi-country EOR competitor targeting similar mid-market and enterprise employer customers.
• Globalization Partners: Established global EOR provider with extensive European coverage including the Netherlands. Comparable as an enterprise-grade EOR competitor offering similar legal employer, payroll, and immigration services.
• Remote: Global EOR platform with growing Dutch presence and integrated immigration/relocation services. Comparable as a direct EOR competitor targeting the same employer use case of hiring non-EU talent compliantly.
• Oyster HR: Global EOR platform focused on hiring, paying, and caring for distributed teams, with Dutch coverage. Comparable as a tech-first EOR competing for the same cross-border employer segment.

Emerging players

• Rivermate: EOR platform with strong Dutch and European focus, often used by tech companies hiring international employees in the Netherlands. Comparable as a smaller, more specialized EOR competing for similar Dutch employer customers.

Broad incumbents

• Yacht (Randstad): Dutch professional staffing and HR services brand within Randstad, offering payrolling and employer services. Comparable as a broader Dutch HR/staffing player with overlapping EOR-like capabilities for skilled professionals.
• Randstad: Largest Dutch staffing and HR services group, with subsidiaries like Yacht providing professional staffing and back-office support. Comparable as a broad incumbent offering payroll, staffing, and employer-of-record-adjacent services across the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/all-about-expats

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All About Expats