Allcrane Sales and Service Ltd

Name

Allcrane Sales and Service Ltd

Legal name

Allcrane Sales and Service Ltd

Website

https://allcrane.co.nz

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Crane and Material Handling Equipment Distribution

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)

Keywords

• Crane sales
• Material handling equipment
• Hooklift distribution
• Mobile crane service
• Crane certification

Headquarters

HQ city

North Shore, Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. New Crane Sales: Sale of new cranes including knuckleboom, mobile, cargo, marine cranes, hooklifts, and elevated work platforms. Allcrane is a distributor for brands including TADANO, FASSI, CORMACH, A.T.I.B., and Marrel.
2. Used/Second Hand Crane Sales: Sale of quality second hand cranes, equipment on behalf, and buy and sell used equipment.
3. Spare Parts: New and used replacement parts for all crane makes and models sourced through their network.
4. Service, Certification and Repairs: Full workshop services including pre-inspections, certification, ACOP certification, and mobile on-site servicing. They offer major maintenance and refurbishments.
5. Custom Body Build Fabrication: Full body build fabrication for equipment they supply, including engineering, feasibility studies, subframe fabrication, crane installation, electrical and hydraulic work.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Allcrane Sales and Service Ltd is a New Zealand-based, family-owned distributor and service provider of cranes and heavy material handling equipment. The company sells new and used knuckleboom, mobile, cargo, and marine cranes, hooklifts, elevated work platforms, spare parts, and radio remotes as the sole NZ agent for FASSI and CORMACH knuckleboom cranes and NZ distributor for TADANO mobile cranes. Beyond sales, they offer full workshop and mobile on-site servicing, ACOP certification, repairs, and in-house custom body build fabrication including engineering, electrical, and hydraulic work.

Product overview

Allcrane Sales and Service Ltd is a family-owned crane sales and service company operating since 1993, distributing and supporting a portfolio of material handling equipment throughout New Zealand. The core offering centers on new and used cranes across multiple categories: Knuckleboom Cranes (FASSI and CORMACH brands, 0.9tm–71tm), Cargo Cranes (TADANO), Mobile Cranes (TADANO Rough Terrain, All Terrain, and Truck series), Marine Cranes (TADANO, Fassi, Cormach, 1tm–74tm), and Hooklifts (A.T.I.B. and Marrel). The portfolio is complemented by Elevated Work Platforms (TADANO and CELA), Radio Remote controls (factory-fitted and retro-fit), Spare Parts, and Second Hand/Reconditioned equipment. Services include full workshop servicing, certification (ACOP), mobile on-site repairs, and custom Body Build fabrication. The company operates as a unified solution provider combining equipment sales with comprehensive after-sales support.

Differentiator

Problem solved

Functional benefit

Products and services

• Knuckleboom Cranes New and used knuckleboom cranes with articulating booms that fold at the knuckle joint for compact storage and maneuvering. Allcrane is sole NZ agent for FASSI and CORMACH brands, with stock ranging from 0.9tm to 71tm capacity, with the ability to provide units up to 500tm.
• Mobile Cranes New and used mobile cranes. NZ distributors for TADANO with ranges including Rough Terrain GR Series (12t–145t), All Terrain ATF Series (40T–600T), and Truck Crane GT Series (30T–75T).
• Cargo Cranes TADANO cargo cranes built in Japan with high quality, superior performance, and reliability for work applications.
• Marine Cranes New and used marine cranes from 1tm to 74tm capacity, with specialist treatments available for ocean applications, high torque slew bases, and other custom configurations. NZ agent for Tadano, Fassi, and Cormach marine cranes.
• Hooklifts New and used hydraulic hooklifts mounted on trucks to enable change-out of flatbeds, dumpster bodies, and containers. Allcrane stocks A.T.I.B. and Marrel brands for waste, recycling, scrap, and demolition industries.
• Elevated Work Platforms (EWP) New and used elevated work platforms from TADANO and CELA brands, with 6-month and 5/10-year major inspections offered.
• Spare Parts New and used replacement parts for all crane makes and models including Cormach, FASSI, ATIB, Amco Veba, Heila, Tadano, Unic, Kobelco, P&H, and more, sourced from a global supplier network.
• Radio Remotes Factory-installed and retro-fit radio remote control systems for cranes and hydraulic equipment, installed in-house with fast turnaround.
• Second Hand Cranes Quality second-hand cranes available for purchase, as well as equipment on consignment and buy-and-sell services.
• Service, Certification & Repairs Full workshop servicing including pre-inspection, ACOP certification, and major maintenance, plus mobile on-site service with 2 equipped service vans and South Island service vehicle coverage throughout New Zealand.
• Body Builds Full body build fabrication for crane-equipped trucks, including engineering, feasibility studies, subframe fabrication, crane installation, electrical and hydraulic work completed in-house.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• FASSIcoreChannel Partner/ Reseller/ DistributorAllcrane is the sole NZ agent for FASSI knuckleboom cranes. They carry a large stock at any time, ranging from 0.9tm to 71tm capacity. FASSI is an Italian manufacturer of knuckleboom cranes with factory-trained technicians available.
• CORMACHcoreChannel Partner/ Reseller/ DistributorAllcrane is the sole NZ agent for CORMACH knuckleboom cranes. They stock new Cormach knuckleboom cranes with factory-trained technicians and dedicated sales support.
• TADANOcoreChannel Partner/ Reseller/ DistributorAllcrane is proud NZ distributor for TADANO mobile cranes including ROUGH TERRAIN GR SERIES (12t-145t), ALL TERRAIN ATF SERIES (40T-600T), and TRUCK CRANE GT SERIES (30T-75T). Also supplies TADANO cargo cranes and marine cranes.
• TADANO (Marine)coreChannel Partner/ Reseller/ DistributorAllcrane is NZ agent for TADANO marine cranes with products ranging from 1tm to 74tm capacity. Many cranes can be treated for ocean applications with specialist treatments and special crane bases with high torque slew.
• A.T.I.B.coreChannel Partner/ Reseller/ DistributorAllcrane supplies new A.T.I.B. hydraulic hooklifts designed for heavy-duty and light trucks, primarily used in waste, recycling, scrap, and demolition industries.
• MarrelcoreChannel Partner/ Reseller/ DistributorAllcrane proudly services and stocks new Marrel hooklifts, another leading brand in hydraulic hooklift systems for truck-mounted applications.
• CELAsupportingChannel Partner/ Reseller/ DistributorAllcrane offers CELA elevated work platform products along with TADANO EWPs, providing a range of high-quality EWP options for different requirements.
• Scanreco/FabercomsupportingChannel Partner/ Reseller/ DistributorOne of the range of brands Allcrane supplies, providing radio remote control systems and related equipment for cranes and hydraulic applications.
• EuromecsupportingChannel Partner/ Reseller/ DistributorPart of the brand portfolio Allcrane supplies, offering additional crane and equipment solutions.
• Tarping SolutionssupportingChannel Partner/ Reseller/ DistributorTarping solutions added to complement the product line for waste, recycling, and transportation applications.
• T-CranessupportingChannel Partner/ Reseller/ DistributorPart of the brand portfolio Allcrane supplies, offering crane solutions for various applications.
• Demac ReelssupportingChannel Partner/ Reseller/ DistributorDemac Reels included in the range of products Allcrane supplies, providing cable reels and related equipment for crane applications.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TRT (Tidd Ross Todd): TRT is a NZ heavy commercial vehicle and equipment distributor with a similar multi-brand distribution and service model. They distribute brands across heavy equipment verticals, making them a directly comparable NZ equipment distribution peer to Allcrane.
• Babcock New Zealand: Babcock is a major equipment distributor in New Zealand distributing Caterpillar and other industrial brands. Similar multi-brand, multi-vertical distribution model with service and parts capabilities serving construction, infrastructure, and industrial customers across NZ.
• Porter Group: Porter Group is a NZ heavy equipment distributor representing brands such as Volvo Construction Equipment. Comparable distributor model with service and parts capabilities serving construction and infrastructure customers in NZ.
• CJD Equipment: CJD Equipment is an Australian heavy equipment distributor with a multi-brand distribution and service model. Comparable business serving construction and infrastructure customers in the trans-Tasman market, with overlapping product verticals.

Broad incumbents

• Liebherr: Liebherr is a global manufacturer of mobile cranes, crawler cranes, and heavy equipment. As a broad incumbent, they compete with Allcrane's distributed brands and could pursue direct distribution strategies in the NZ market.
• Palfinger AG: Palfinger is a leading global manufacturer of loader cranes, knuckleboom cranes, and lifting equipment. They directly compete with Allcrane's distributed brands (FASSI, CORMACH) in the same knuckleboom segment globally.
• Terex Corporation: Terex is a global manufacturer of lifting and material handling equipment, including aerial work platforms via Genie. Their product portfolio overlaps with Allcrane's EWP offering and they represent a broad industry incumbent.
• Hiab (Cargotec): Hiab is a Finnish manufacturer of loader cranes and truck-mounted equipment, part of Cargotec. Similar to Palfinger, they directly compete with Allcrane's distributed brands in the knuckleboom and loader crane segment globally.
• Manitowoc Company: Manitowoc is a global crane manufacturer (Grove, Potain, Manitowoc brands). As a broad incumbent in the crane industry, they may choose to bypass independent distributors like Allcrane with direct sales or alternate channel strategies.
• Kato Works: Kato Works is a Japanese crane manufacturer producing mobile and truck cranes. They compete in similar product categories to Allcrane's distributed brand (Tadano) and represent another major OEM in the mobile crane space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/allcrane.sales
• LinkedInlinkedin.com/company/allcrane-sales-and-service-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allcrane Sales and Service Ltd