All Entertainment AS

What All Entertainment AS does

All Entertainment AS is a privately held Norwegian event management and entertainment booking company, founded in 2007 and headquartered near Hønefoss with an 8-employee team. The company provides full-service event coordination for corporate and private clients across Norway, including conferences, annual parties, product launches, kick-offs, and complex hybrid events, with one named project manager responsible for each engagement from initial consultation through post-event cleanup. It coordinates participant management, venues, content, design, and technical production under a single contract and runs the proprietary M25 production studio at Fornebu for digital meetings and multi-camera streaming, alongside a custom-built participant management system that consolidates registration, communication, and feedback collection.

The company's revenue is generated through quote-based professional services across multiple streams: event planning and production, entertainment and celebrity booking (with A-list fees exceeding 100,000 NOK), video production and streaming via M25, and own-produced show and lecture tours including Humorgalla Trondheim and Per Henrik Stenstrøm's Norway tour. Its go-to-market is consultative, direct, and domestic, leveraging a website with quote requests, a content-rich blog, and active social channels on Facebook, Instagram, and LinkedIn, targeting Norwegian businesses as the primary segment with a secondary private-customer segment. Notable reference clients include Cosentino Trondheim, Franzefoss, SalMar, Fagforbundet, and Ung i Trafikken, and it operates strategic partnerships with General Hotell (Strømmehotellet hybrid venue concept) and is a member of Visit Innlandet.

Name

All Entertainment AS

Legal name

All Entertainment AS

Website

https://allentertainment.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

All Entertainment AS is a privately held Norwegian event agency providing full-service corporate event management, entertainment booking, and hybrid event production via its M25 studio, serving Norwegian businesses and private clients across the country.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Performing Arts Companies (7111)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Entertainment Programming & Curation (Lineups, Run-of-Show, Scheduling) (HSACAHAO)

akta.pro secondary industries

Entertainment Booking & Speaker/Talent Management (HSACAAAI), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF)

Keywords

• Event management services
• Entertainment booking
• Corporate event production
• Conference coordination
• Live event production

Headquarters

HQ city

Hønefoss

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Planning and Production Services: Full-service event management including conferences, annual parties, product launches, and complex events. Revenue generated through service fees for complete event coordination with a single named project manager handling all aspects from participant management and venues to content, design, and technical production.
2. Entertainment Booking: Booking and management of comedians, entertainers, artists, keynote speakers, and DJs for corporate and private events across Norway.
3. Video Production and Streaming: Production of digital meetings, conferences, and streamed events, leveraging their M25 production studio or on-location capabilities.
4. Celebrity and Artist Booking: Premium booking services for high-profile celebrities and entertainers, with pricing varying significantly from more established A-list personalities (up to 100,000+ NOK) to emerging artists.
5. Show and Tour Production: Organization of show and lecture tours for comedians, artists, and speakers, including their own produced events like Humorgalla Trondheim.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

All Entertainment AS is a Norwegian full-service event management and entertainment booking company that organizes conferences, annual parties, product launches, kick-offs, private events, and show/lecture tours. Each customer is assigned a single named project manager who coordinates participant management, venues, content, design, and technical production under one contract. The company books comedians, hosts, speakers, artists, and DJs, and produces digital/hybrid events via its proprietary M25 production studio at Fornebu.

Product overview

All Entertainment AS is a full-service event management and entertainment booking company operating in the Norwegian market. The company provides comprehensive event coordination services—from participant management and venue selection to content production, design, and technical production—all delivered under a single contract with one named project manager. Their core offerings include digital meetings/conferences with streaming capabilities (powered by their M25 production studio), conference and event organization, technical AV/lighting/sound services, and entertainment booking across comedians, speakers, artists, and DJs. They utilize their own proprietary participant management system to consolidate registration, communication, and feedback collection. Services are coordinated from their location near Hønefoss, Norway, with production capabilities extending to customer sites or selected venues nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• M25: The company's own production studio located at Fornebu, producing digital meetings, conferences, and streamed events.

Products and services

• Event Management and Coordination Services Full-service event management for Norwegian corporate and organizational clients, covering conferences, annual parties, product launches, kick-offs, and complex events. Coordinates participant management, venues, content, design, and technical production under a single contract with one named project manager from first meeting through post-event cleanup.
• Digital Meetings, Conferences and Streaming Digital production services including webinars, hybrid conferences, and complex multi-camera broadcasts. Delivered from the company's M25 production studio at Fornebu or on-location at customer venues, used by Norwegian organizations running digital, hybrid, or streamed events.
• Entertainment Booking (Comedians, Hosts, Speakers, Artists, DJs) Booking of comedians, conference hosts and toastmasters, keynote speakers, artists and party bands, and DJs for Norwegian corporate and private events. Pricing varies from emerging artists to A-list personalities priced up to 100,000+ NOK.
• Technical Services (AV, Sound, Lighting and Streaming) Technical supplier services covering audio, visual, lighting and streaming equipment and production, provided as part of event execution or as a standalone service to Norwegian event organizers.
• Show and Lecture Tours Organization of show and lecture tours for comedians, artists, and speakers touring Norway. The service covers tour routing, venue coordination, and production, and includes produced tours such as Humorgalla Trondheim Spektrum and Per Henrik Stenstrøm's 'Idiotene på jobben 2' Norway tour.
• Strategic Marketing and Content Production Strategic marketing services and content production for events and client campaigns, supporting promotion, social media, and related deliverables around events All Entertainment produces.

Quantifiable outcome

• Hundreds of digital productions delivered since 2020
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• StrømmehotelletcoreStrategic or Co-development PartnerA collaboration between All Entertainment and General Hotell offering streaming hotel solutions. Enables hybrid conferences where some participants attend physically while others join remotely, providing complete streaming infrastructure for digital events.
• Visit InnlandetminorGTM or Marketing PartnerAll Entertainment is a member of Visit Innlandet, participating in programs for sustainable tourism with economic objectives. Partnership involves collaboration with regional businesses in Ringsaker, Gjøvik, Toten, Hadeland, Ringerike, and Hamarregionen.
• General HotellcoreStrategic or Co-development PartnerStrategic partnership for hybrid event solutions through Strømmehotellet concept, providing venue and accommodation combined with All Entertainment's streaming and production capabilities.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Hubilo: Hubilo is an event technology platform offering virtual and hybrid event software with registration, engagement, and analytics—overlapping with All Entertainment's proprietary participant management system and digital streaming capabilities.
• Bizzabo: Bizzabo is an event experience platform providing event registration, virtual/hybrid delivery, and attendee engagement—competing for the digital and hybrid event management workflow that All Entertainment's M25 studio and participant management system serve.

Direct peers

• BCD Meetings & Events: BCD Meetings & Events is a global meetings, events, and incentive travel agency serving enterprise clients with strategic event management, attendee registration, and hybrid production capabilities—all services All Entertainment provides to Norwegian corporates.
• CWT Meetings & Events: CWT Meetings & Events is a global corporate meetings and events agency providing end-to-end event planning, venue sourcing, and digital event services to multinational clients, directly competing for the same corporate event management work All Entertainment performs.
• MCI Group: MCI Group is a global event management and association management agency offering corporate events, conferences, and meetings services with single-point-of-contact delivery models, directly comparable to All Entertainment's full-service event management for business clients.
• Jack Morton Worldwide: Jack Morton is a global brand experience agency producing corporate events, conferences, and hybrid experiences for major brands, comparable to All Entertainment's full-service conference and event production with integrated creative, content, and technical production.

Broad incumbents

• George P. Johnson Experience Marketing: GPJ is a large global experience marketing agency offering corporate events, conferences, and exhibitions as part of a broader portfolio of brand experience services—overlapping with All Entertainment's event management but operating at significantly larger scale.
• Freeman: Freeman is a global event production and management company providing AV, staging, and full-service event delivery—directly comparable to All Entertainment's M25 studio and technical AV/sound/lighting services, but at massive global scale.
• Encore (formerly PSAV): Encore is a global event technology and production services provider offering AV, lighting, staging, and streaming—overlapping with All Entertainment's M25 studio and technical production services as a much larger incumbent.

Others

• William Morris Endeavor (WME): WME is a global talent agency representing comedians, artists, and speakers for live bookings—adjacent to All Entertainment's entertainment booking line of business but operating as an upstream talent representation firm rather than an event management agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/allentertainment.event
• LinkedInlinkedin.com/company/all-entertainment
• Instagraminstagram.com/all_entertainment_as

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Entertainment AS