What Allestedlund does

Allestedlund ApS is a privately held Danish lifestyle retail company founded in 2013 and headquartered at Vestergade 75A, 5000 Odense C, Denmark. The company operates a single physical retail store offering a curated mix of flowers, plants, furniture, home décor, candles, fragrances, and decorative curiosities. Its assortment is built around a portfolio of exclusive Danish and international brands including Bergs Potter (terracotta pots), Versmissen (Dutch furniture, lighting, textiles), Ester & Erik (Danish hand-dipped candles), Christian Tortu (French fragrances), Objet de Curiosité (French decorations), Kronbali (Spanish Juju hats), ARTE (Belgian wallcoverings), JAB (German textiles and carpets), Rezas Oriental & Modern Rugs, Ateliers C&S Davoy (French crystal stones), and Summerbird.

The company employs 5 people and runs a direct-to-consumer, in-store sales model with no e-commerce or wholesale distribution. Customers can also contact the store by phone or email for furniture orders and design consultations covering interior styling and garden/terrace design. The store operates standard retail hours (Tuesday-Thursday 10:00-17:30, Friday 10:00-18:00, Saturday 10:00-15:00) and is closed Mondays, Sundays, and holidays. Marketing is limited to organic Instagram activity via the #allestedlund hashtag.

The business model is retail product sales: Allestedlund purchases branded goods from its supplier partners and resells them at in-store prices to walk-in customers. No public pricing, no online ordering, and no subscription or recurring revenue model are disclosed. Revenue is generated entirely through one-time retail transactions at the single Odense location. The company is founder-owned, with no parent company, no institutional investment, and no disclosed funding history.

Name

Allestedlund

Legal name

Allestedlund ApS

Website

https://allestedlund.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Allestedlund ApS is a Danish lifestyle retail boutique founded in 2013 in Odense, selling curated flowers, plants, furniture, and home décor from exclusive Danish and international brands to individual consumers through a single physical storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Odense

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Retail product sales: Revenue generated from selling furniture, flowers, plants, home décor, pots, candles, and lifestyle products through their physical retail store in Odense. Products are sourced from Danish and international brands and sold directly to consumers visiting the store.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Allestedlund is a Danish lifestyle retail store operating from a physical showroom in Odense, Denmark. The store sells flowers, plants, furniture, candles, fragrances, terracotta pots, textiles, wallcoverings, rugs, decorative stones, and curiosities sourced from Danish and international brands. Products are sold directly to visiting consumers, with personalized consultation offered for furniture orders and garden/terrace design. All sales occur through the single physical retail location with no e-commerce channel.

Product overview

Allestedlund is a Danish lifestyle store founded in Odense in 2013, specializing in a curated mix of flowers, furniture, decorations, curiosities, and interior design products. The store offers flowers and plants (Blomster) as its founding passion, Bergs Potter terracotta plant pots, Versmissen Dutch furniture and lamps, Christian Tortu fragrances (Forêts and Vert Frais), Danish candles from Ester & Erik, Spanish Juju hats from Kronbali, Belgian ARTE wallcoverings, German JAB textiles, Rezas Oriental & Modern Rugs, French Objet de Curiosité decorative items, and Ateliers C&S Davoy crystals and stones. The company operates as a physical retail store and does not appear to offer a unified digital platform or software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Blomster (Flowers) Fresh cut flowers and plants in all scales, offering bouquets and floral decorations for events including weddings and special occasions. Targeted at Danish consumers seeking aesthetic floral arrangements for personal use and gifting.
• Bergs Potter Plant Pots Danish terracotta plant pots from Bergs Potter, including the iconic Copenhagen Pot with three curls, Simona Pot, Helena Pot, and outdoor pots such as Lucca, Galestro, and Modena, produced in Lucca, Tuscany. Available in raw light terracotta, gray terracotta, and glazed green, gray, yellow, and petroleum blue finishes. For consumers seeking premium Danish-made plant pots.
• Versmissen Furniture Dutch furniture, textiles, rugs, and lamps brand offering customizable products with selected colors, patterns, and fabrics. For consumers seeking bespoke furniture options and curated Dutch design.
• Christian Tortu Fragrances French designer fragrances including Forêts and Vert Frais, available in scented candles, diffusers, potpourri, hand soap, and home spray. For consumers seeking premium European home fragrance products.
• Ester & Erik Candles Danish hand-dipped candles from Ester & Erik, including indoor and outdoor options. For consumers seeking high-quality Scandinavian-produced decorative candles.
• Kronbali Juju Hats Colorful Spanish Juju hats and decorative items from Kronbali. For consumers seeking distinctive wall décor pieces.
• ARTE Wallcoverings Belgian tapestries and wallcoverings from ARTE. For consumers seeking premium European wall finishes.
• JAB Textiles and Rugs German fabric samples, curtain fabrics, and carpets from JAB. For consumers seeking European textile and floor covering options.
• Rezas Oriental & Modern Rugs Beautiful vintage floor rugs from Rezas Oriental & Modern Rugs. For consumers seeking vintage or oriental-style floor coverings.
• Objet de Curiosité Décor French unique home decorations including natural coral pieces and sea fans. For consumers seeking distinctive, conversation-piece decorative items.
• Ateliers C&S Davoy Stones French decorative stones including Selenite, Rose Quartz, and Amethyst. For consumers seeking natural crystal and mineral decorative items.
• Summerbird Chocolates Summerbird chocolates and confectionery items available at the store. For consumers seeking premium Danish chocolates as gifts or personal treats.
• Vaser (Vases) Glass and ceramic vases in various sizes and forms for displaying floral arrangements. For consumers seeking decorative vessels for home floral displays.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Bergs PottercoreOthersAllestedlund is a proud retailer of Bergs Potter, a Danish brand founded by Victor Berg in Copenhagen in 1942. They carry the iconic 'Copenhagen Pot' with three curls as well as popular pots like 'Simona Pot' and 'Helena Pot' in various colors including raw light terracotta, gray terracotta, and glazed green, gray, yellow and petroleum blue terracotta.
• VersmissencoreOthersDutch brand supplying furniture, lamps and accessories found worldwide, including from the East. Majority of furniture is produced to customer specifications with chosen color, pattern and textile. Fabric samples available in store. Added to Allestedlund's assortment in 2019.
• Ester & ErikcoreOthersDanish brand providing hand-dipped candles. Allestedlund carries their beautiful Danish-produced hand-dipped candles as part of their interior and decoration assortment.
• Christian TortuminorOthersFrench florist and designer. Allestedlund carries two fragrances from Christian Tortu: 'Forêts' and 'Vert Frais' available in scented candles, diffusers, potpourri, hand soap and home spray. Christian Tortu is known for his perfumes that evoke memories of summers in the South of France, Ligurian Coast, Portofino, Amalfi, Andalusia and Morocco.
• Objet de CuriositéminorOthersFrench brand with a fantastic selection of unique and different decorations for the home. Objet de Curiosité carries the most fantastic corals made of completely natural material, resembling small trees but actually being sea animals.
• KronbaliminorOthersSpanish brand providing colorful Juju hats. Allestedlund carries their colorful, eye-catching Spanish hats as part of their decoration assortment.
• ARTEminorOthersBelgian wallcovering brand. Allestedlund carries their beautiful tapestries as part of their interior product offerings.
• JABminorOthersGerman brand providing curtains and carpets. Allestedlund carries hanging samples of curtain fabric and carpets from JAB.
• Rezas Oriental & Modern RugsminorOthersBrand providing beautiful vintage carpets. Allestedlund carries their vintage floor carpets as part of their interior offering.
• Ateliers C&S DavoyminorOthersFrench supplier of Selenite stones, Rose Quartz and Amethyst stones. Allestedlund carries these decorative stones as part of their interior product line.
• SummerbirdminorOthersBrand mentioned in the store description as one of the brands available at Allestedlund's interior shop in Odense.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• HAY: Danish contemporary design brand with flagship showroom in Copenhagen; competes for the same design-conscious home consumer but sells own-brand products rather than a multi-brand curated assortment.
• Normann Copenhagen: Danish design brand operating retail showrooms selling furniture, lighting, and home accessories — overlaps in target customer and product categories but is single-brand rather than multi-brand.
• Bolia: Danish furniture and interior brand with showrooms across Europe selling Scandinavian-design furniture and home accessories to a similar design-conscious customer.
• Menu (A/S Menu): Danish design company with showroom presence selling contemporary furniture and lighting to design-aware consumers — a category peer but own-brand focused.
• Ferm Living: Danish design brand offering furniture, lighting, and home accessories with a lifestyle-shop retail presence — competes for the same interior-design-oriented consumer.
• Magasin du Nord: Largest Danish department store chain carrying a broad mix of home, fashion, and lifestyle products including premium Scandinavian design — a much broader incumbent that overlaps on the home and lifestyle assortment.
• Illums Bolighus: Copenhagen luxury home and lifestyle department store carrying Danish and international design brands — overlaps with Allestedlund's premium home/lifestyle positioning but at department-store scale.
• Fredericia Furniture: Heritage Danish furniture brand with Copenhagen showroom selling premium Scandinavian furniture — overlaps in premium furniture retail but as a single-brand operator.

Direct peers

• Paustian: Premium Danish multi-brand furniture and interior retailer with showrooms in Copenhagen and Aarhus — operates a similar curated premium home-goods retail concept at somewhat larger scale.
• Stilleben: Copenhagen-based curated lifestyle boutique selling a multi-brand designer assortment of furniture, lamps, ceramics, and home accessories — closely matches Allestedlund's curated multi-brand boutique model.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/allestedlund

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allestedlund