What Versmissen does

Versmissen is a Dutch B2B interior design wholesaler founded in 1971 and headquartered in Best, Noord-Brabant, Netherlands. The company designs and supplies complete interior collections — furniture (tables, seating, storage), lighting (ceiling, table, floor, wall, crystal), and decoration (vases, wall art, ethnic items, rugs, cushions, mirrors) — to professional buyers in the hospitality, retail, and interior design sectors. Its catalog also includes curated "UNIQUES" inventory such as African Art, European Antiques, and Vintage Items, and offers configurable SKUs with partner-fabric options from brands including Dedar, Divino, and Gancedo. Products are sold through a gated B2B e-commerce platform that requires professional registration with VAT/TAX ID validation, supplemented by a regionalized direct sales team covering the Netherlands, United Kingdom, France, Spain, and Germany.

The business operates on a trade-only, one-time-sale revenue model, with pricing disclosed only to validated professional accounts. The customer base spans hotels, boutique accommodations, bed & breakfasts, restaurants, retail and interior shops, architects, and stylists — all of whom must register and be business-verified before accessing catalogs, specifications, or pricing. Marketing is conducted through organic social channels (Instagram, LinkedIn, Facebook, Pinterest), email newsletters, brandbook catalogues, and industry events.

Versmissen is a privately held, founder/family-controlled company with no disclosed external investors, parent company, or subsidiaries. It employs approximately 30 people and reports no AI/ML capability, no public funding rounds, no M&A activity, and no patents. Geographic reach is concentrated in Western Europe, with the company identifying itself as serving a global professional B2B audience through its web platform.

Name

Versmissen

Legal name

Versmissen

Website

https://versmissen.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Versmissen is a Dutch B2B wholesaler, founded in 1971, that designs and supplies complete interior collections — furniture, lighting, and decoration — to hospitality, retail, and interior design professionals across Western Europe through a gated trade e-commerce platform and regional sales teams.

Ownership category

akta.pro rank

Product category

Interior Design & Furniture

NAICS

Interior Design Services (54141), Industrial Design Services (541420)

SIC

Miscellaneous Furniture & Fixtures (2590), Wholesale-Durable Goods, Nec (5099)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• B2B interior design
• Hospitality furniture
• Contract furniture supply
• Decorative lighting
• Interior collections wholesale

Headquarters

HQ city

Best

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct sales of furniture, lighting, and decorative interior products to B2B customers including hotels, restaurants, retail shops, architects, and interior stylists. Products are sold with configurable options and material choices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Versmissen designs and supplies complete interior collections — furniture, lighting, and decorative items — to B2B professional buyers in the hospitality, retail, and interior design sectors. The company operates a gated e-commerce platform requiring professional registration with VAT/TAX ID validation, offering configurable products with material and finish options.

Product overview

Versmissen is an interior collections company serving the B2B market, specializing in complete interior collections for hospitality, retail, and project sectors. The company operates a B2B e-commerce platform offering three main product lines: Furniture (tables, seating, storage), Lighting (ceiling, table, floor, wall lamps, crystal lighting, shades, lightbulbs), and Decoration (ethnic items, vases, trays, wall decoration, statues, rugs, cushions, mirrors). The portfolio also includes unique items such as African Art, European Antiques, and Vintage Items. Products are designed primarily for interior professionals including hotels, restaurants, interior shops, architects, and stylists, with a focus on blending international styles and outstanding quality. The platform enables professional account registration with access to catalogs, specifications, and pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Tables Commercial and residential tables including hospitality, dining, bar, console, coffee, side tables, and desks. Designed for hotels, restaurants, bed & breakfasts, and interior projects.
• Seating Seating products including dining chairs, bar chairs, accent chairs, sofas, modular sofa systems (Milano, Mahé, Amazone, Boss, Dexter), benches, stools, and footstools for hospitality and residential interiors.
• Storage Storage furniture including cabinets, shelving, sideboards, bedside tables, and hotel luggage racks.
• Lighting Comprehensive lighting line including ceiling lamps, table lamps, floor lamps, wall lamps, crystal chandeliers, lamp shades, and LED lightbulbs. Multiple named collections (Alma, SkyFi, Bubbles, Orbit, etc.).
• Decoration Decorative items including ethnic artifacts, vases, bowls, jars, trays, displays, wall decoration (reliefs and mirrors), pottery, statues, decorative items, taxidermy, and hides.
• Rugs Floor coverings and area rugs for hospitality and residential interiors.
• Cushions Decorative throw cushions and pillow inserts.
• Mirrors Decorative wall and table/wall mirrors including the Vector collection.
• African Art Art pieces and artifacts from African cultures and traditions for distinctive interiors.
• European Antiques Antique furniture and decorative items sourced from European origins.
• Vintage Items Vintage and retro-styled furniture and decorative items.
• Sale Items Discounted and clearance furniture, lighting, and decoration items.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• BePureHome: Dutch interior design brand offering furniture and decoration collections through both B2B trade and consumer channels, with a comparable design-led catalog targeting hospitality, retail, and interior design customers across Europe.
• Eichholtz: Dutch B2B interior design furniture supplier offering comparable collections across furniture, lighting, and decoration to hospitality and residential design professionals across Europe. Closest comparable by geography, B2B model, and curated eclectic catalog positioning.
• Dutchbone: Dutch design brand with B2B collections of furniture, lighting, and decoration focused on hospitality and interior design professionals, sharing a similar curated, eclectic European aesthetic and trade channel distribution.
• Light & Living: Dutch interior brand designing furniture, lighting, and decoration for both B2B and consumer channels, with comparable eclectic styling and broad product assortment aimed at interior professionals.
• Dareels: Dutch B2B interior design brand offering eclectic furniture and decoration collections to professional buyers, with a similar sales-led trade model and international showroom coverage targeting hospitality and design professionals.
• Pomax: Belgian B2B interior decoration and lighting brand with comparable global trade distribution model, supplying furniture, lighting, and home decoration to professional buyers across hospitality, retail, and interior design segments.
• HKliving: Dutch interior design brand offering eclectic collections across furniture, lighting, and decoration with international B2B distribution, serving a similar hospitality and interior designer customer base with comparable price-positioning.
• Tom Dixon: British design brand producing high-end furniture, lighting, and accessories sold through B2B channels to hospitality and interior design professionals globally, with comparable design-led positioning and trade-focused distribution model.

Broad incumbents

• Restoration Hardware (RH): Large-scale U.S.-headquartered luxury home furnishings retailer with RH Contract/Gallery operations serving hospitality and interior design professionals. Much broader portfolio and global scale, but overlapping high-end interior design customer base.
• West Elm: Williams-Sonoma-owned home furnishings brand with a dedicated West Elm Contract B2B division serving hospitality and commercial designers. Wider mass-market catalog but overlapping customer base in hospitality and residential interior design.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/versmissenfurnituredecoration
• LinkedInlinkedin.com/company/versmissen-furniture-decoration
• Instagraminstagram.com/versmissen.nl
• Pinterestnl.pinterest.com/versmissen

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Versmissen