ALLGROW LABO Co.,Ltd.

What ALLGROW LABO Co.,Ltd. does

ALLGROW LABO Co.,Ltd. is a Vietnam-based IT outsourcing subsidiary of Japanese firm Allgrow Inc. (オルグロー株式会社), established on July 22, 2014, in Ho Chi Minh City. The company operates a lab-model offshore development platform that assigns dedicated Vietnamese engineers to Japanese client teams as long-term embedded resources, addressing Japan's persistent IT engineer shortage. Headquartered in District 3, Ho Chi Minh City with 117 employees, the company also maintains a Japan regional headquarters in Shibuya, Tokyo, and a Thailand office operated through Allgrow Communications Co., Ltd. in Bangkok. Over more than ten years of operation, the company has completed over 2,000 cumulative projects for Japanese clients.

The company delivers four interconnected services: (1) Lab-type offshore development—dedicated engineer retainers billed monthly from ¥175,000/month, achieving cost reductions of 50%+ versus domestic Japanese hiring, with a contract renewal rate exceeding 95%; (2) full-lifecycle system development from requirements definition through operation and maintenance; (3) an in-house coding school producing engineers trained on a proprietary curriculum developed from real project work; and (4) engineer recruitment support with visa acquisition services. Technical scope spans full-stack development across PHP, Laravel, Java, Python, Ruby, Go, C#, Node.js, React, Vue.js, and Next.js, with cloud and DevOps tooling on AWS, Azure, GCP, Docker, and Kubernetes, and platform expertise across WordPress, Shopify, Magento, Salesforce, and Odoo. The company also operates a self-developed SaaS product, MEO Analytics (launched December 2021), for Google Business Profile management with ChatGPT-powered content generation and Instagram integration. Proprietary auto-translation tools on Slack and Chatwork bridge Japanese-Vietnamese communication.

The business model is structured around a three-synergy flywheel in which the coding school trains engineers who are then deployed through the lab-type service or directly recruited by clients, creating a closed talent pipeline (top 3% acceptance rate from 1,000+ annual applicants). Revenue is generated primarily through monthly per-engineer subscription retainers, supplemented by project-based system development contracts, training fees, and nascent SaaS revenue from MEO Analytics. The customer base is overwhelmingly Japanese SMBs and mid-market firms in web production, design, e-commerce, real estate, SEO, and SaaS. Go-to-market is sales-led via Japanese-language enterprise field sales, supported by content marketing (blog, downloadable playbooks), earned media, and a Vietnamese-language website used for recruitment marketing.

Name

ALLGROW LABO Co.,Ltd.

Legal name

Công ty TNHH ALLGROW LABO (ALLGROW LABO Co.,Ltd.)

Website

https://allgrow-labo.jp

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Vietnam-based IT outsourcing subsidiary of Japan's Allgrow Inc., providing lab-model offshore development by assigning dedicated Vietnamese engineers to Japanese SMB and mid-market clients, alongside system development, an in-house coding school, and engineer recruitment support.

Ownership category

akta.pro rank

Product category

Offshore IT Outsourcing and Engineering Services

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Business Process-Aligned IT Outsourcing (ITO + BPO Integrated) (BPAEAMAJ)

Keywords

• Offshore software development
• Lab-model engineer dispatch
• Vietnam IT outsourcing
• Engineer recruitment support
• Google Business Profile SaaS

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lab-type Offshore Development Services: Core revenue stream. Monthly retainer contracts where dedicated Vietnamese engineers function as team members for Japanese clients. Revenue billed monthly per engineer assigned. Uses quasi-delegation contract (準委任契約). Enables cost reduction of up to 50%+ compared to domestic hiring. Contract renewal rate exceeds 95%.
2. System Development Services: Full-cycle system development from requirements definition through operation and maintenance, delivered using Japan-quality/Vietnam-cost hybrid teams. Billed as project contracts or ongoing retainer.
3. Coding School / Training Programs: Produces hundreds of engineers trained with practical skills. Generates talent pipeline while also serving as a revenue or lead-generation stream. Curriculum developed in-house based on real project experience.
4. Engineer Recruitment Support: Assists Japanese companies in hiring Vietnamese engineers. Services include candidate screening, remote selection, visa acquisition support for overseas deployment, and HR consulting.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

ALLGROW LABO provides dedicated Vietnamese engineers to Japanese client companies under lab-style offshore development contracts, supported by full-lifecycle system development, a proprietary coding school, and engineer-recruitment services with visa processing. Engineering delivery covers full-stack web and application development across modern languages, frameworks, and cloud platforms, with pricing starting at ¥175,000/month and offering up to 50%+ cost reduction versus domestic Japanese engineers. The company also sells MEO Analytics, a self-developed SaaS for Google Business Profile management, integrated with Instagram and ChatGPT.

Product overview

ALLGROW LABO offers a portfolio of four interconnected IT outsourcing services centered on a lab-model offshore development platform. The core offering is the ラボ型オフショア開発 (Lab-Model Offshore Development), where dedicated Vietnamese engineers are assigned long-term to clients as team members. This is supported by コーディングスクール (Coding School), which trains engineers using a proprietary practical curriculum; エンジニア採用支援 (Engineer Recruitment Support), which sources and screens Vietnamese engineers; and システム開発 (System Development), which provides end-to-end custom development. The company also operates a self-developed SaaS product called MEO Analytics for Google Business Profile management. All four services are designed to work synergistically — the coding school trains engineers who are then allocated to the lab and can be directly recruited by clients, creating a sustainable pipeline.

Differentiator

Problem solved

Functional benefit

Products and services

• Lab-Model Offshore Development (ラボ型オフショア開発) A lab-model contract in which dedicated Vietnamese engineers are assigned as full-time members of the client's Japanese development team, enabling cost reductions of up to 50%+ vs domestic Japanese engineer hiring while maintaining Japanese-quality standards. Engineers function as team members for the contract period, with flexible headcount scaling, IT Communicator support for cross-language collaboration, and proprietary auto-translation tooling on Slack/Chatwork.
• System Development (システム開発) Full-lifecycle system development from requirements definition through design, implementation, testing, deployment, and ongoing operation and maintenance, delivered using Japan-quality / Vietnam-cost hybrid teams. Billed as project contracts or ongoing retainers for Japanese clients requiring more than engineer augmentation, including upstream design work.
• Coding School (コーディングスクール) An in-house coding school using a practical, proprietary curriculum developed from training hundreds of engineers on real projects. Teaches job-ready technical skills distinct from generic programming academies and serves as the upstream pipeline feeding the lab-model engineer pool.
• Engineer Recruitment Support (エンジニア採用支援) Recruitment support for hiring young Vietnamese engineers into Japanese companies directly, including remote candidate screening/selection conducted from the country of origin and visa acquisition assistance for overseas deployment, together with HR consulting.
• MEO Analytics A self-developed SaaS tool for managing and measuring Google Business Profile operations across multiple locations, enabling central updates of business information, photo uploads, post scheduling, review response, and performance analytics. Includes Instagram and ChatGPT integrations, performance report export, agency management features, and role-based permission controls for multi-location businesses and marketing agencies.

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature3 records

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• CMC Global: Vietnamese IT services group with Japan as a key market; offers offshore development, system integration, and managed services targeting Japanese enterprises and SMBs.
• HBLAB: Vietnam-based offshore software development firm with a dedicated Japan business unit and similar lab-style or dedicated-team offerings for Japanese SMB and mid-market clients.
• Luvina Software: Vietnam-headquartered IT services company specializing in Japanese-market clients with full-lifecycle system development; directly comparable business model and customer geography.
• TMA Solutions: Vietnamese offshore software development company with established Japan-facing operations; competes in the same dedicated-team and full-lifecycle services space as Allgrow.
• Bach Khoa Software (BKSOFT): Vietnam-headquartered software services firm serving Japanese clients with offshore development and dedicated engineer models; directly comparable in target market and delivery geography.
• KMS Technology: Vietnam-origin IT services firm with global delivery but material Japan-market exposure via offshore development centers; same vertical, similar mix of custom development and managed services.
• Sun Asterisk: Japanese-Vietnamese hybrid running lab-type offshore development for Japanese clients from Vietnam, using essentially the same dedicated-engineer retainer model as Allgrow Labo.
• Akira Inc. Vietnam-based Japanese-managed software development company serving Japanese SMBs with offshore dedicated teams; near-identical go-to-market and pricing structure.

Broad incumbents

• FPT Software: Vietnam's largest IT services company with a major Japan delivery practice; operates at much greater scale than Allgrow across the same Vietnam-Japan corridor.
• NTT Data Japan: Japan's largest domestic IT services provider with extensive offshore development capabilities; competes with Allgrow on the Japanese client side as a broad incumbent, especially for mid-market and enterprise deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/allgrowlabo
• LinkedInlinkedin.com/company/allgrow-labo-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALLGROW LABO Co.,Ltd.