Alliance Ministries

What Alliance Ministries does

Alliance Ministries is a nonprofit Christian ministry founded in 2007 by Don Ankenbrandt and headquartered at 2727 19th Place S, Birmingham, Alabama. The organization's stated mission is to help individual believers discover their identity in Christ and their unique Kingdom calling. Its offering centers on two flagship content products: 'The 210 Project,' created in 2011 as a book paired with an interactive online journey (including the Strengths Profile, Spiritual DNA Inventory, Passions Survey, and Interactive Timelines hosted on 210project.com); and 'Your True Reflection,' released in 2024 as a book presenting sixty biblical truths about identity in Christ (sold with an optional companion study guide and a discounted book-plus-guide bundle). Product operations are founder-led and run by a lean staff of approximately seven employees with no disclosed parent, subsidiaries, institutional backing, or M&A activity.

The business model is a direct-to-consumer e-commerce storefront built on Squarespace, selling printed books and bundles at $15-$30 per unit, with free shipping on orders of 1-10 books and a $5.95 shipping fee for 10+ copies. The ministry also runs a donation page via Donately, indicating that charitable contributions supplement product revenue. There is no proprietary technology stack disclosed; the online assessment tools run on an external platform (210project.com), and the organization has no API, SDK, mobile app, or AI/ML components documented. Distribution is entirely organic and domestic, with no institutional partnerships, no third-party resellers, and no enterprise customers.

The target customer is an individual Christian seeking personal transformation, clarity on life purpose, and scriptural grounding on identity; the buyer is typically a consumer or small-group/small-church purchaser. Marketing is conducted through content marketing (the books themselves and website content) plus an email newsletter signup, with no paid acquisition, no social media presence of record, and no event or conference circuit disclosed. Geographic reach is concentrated in the Southeast United States. Overall, Alliance Ministries is a small, founder-driven content ministry with steady-state operations, a recent product refresh, and limited quantitative evidence of either growth or contraction.

Name

Alliance Ministries

Legal name

Alliance Ministries

Website

https://alliance-ministries.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Alliance Ministries is a Birmingham, Alabama-based nonprofit Christian ministry that publishes faith-based books and online self-assessment tools to help individual believers discover their identity in Christ and personal calling, selling directly to consumers through its own online storefront.

Ownership category

akta.pro rank

Product category

Christian Faith Publishing

NAICS

Religious Organizations (8131)

SIC

Services-Social Services (8300)

akta.pro primary industry

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE)

akta.pro secondary industry

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

Keywords

• Christian book publishing
• Biblical identity resources
• Spiritual formation content
• Faith-based ministry
• Personal transformation publishing

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Book Sales: The organization generates revenue through the sale of published books and study guides. Products include 'Your True Reflection' book ($20), 'Your True Reflection Study Guide' ($15), and bundled packages ($30). Additional revenue comes from shipping fees on bulk orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Alliance Ministries is a nonprofit ministry that publishes and sells Christian faith-based books and accompanying online assessment tools focused on personal spiritual transformation. Its primary products are 'Your True Reflection' (a book and study guide revealing sixty biblical truths about identity in Christ) and 'The 210 Project' (a book paired with interactive online assessments such as the Strengths Profile, Spiritual DNA Inventory, Passions Survey, and Interactive Timelines). It also accepts donations to support its ministry mission.

Product overview

Alliance Ministries offers faith-based books and online assessment tools focused on personal transformation and discovering one's God-given purpose. The core products include Your True Reflection (a book and companion study guide exploring sixty biblical truths about identity in Christ) and The 210 Project (a book paired with interactive online activities including Strengths Profile, Spiritual DNA Inventory, and Passions Survey). The portfolio is offered as individual products with a bundle option combining the book and study guide.

Differentiator

Problem solved

Functional benefit

Brands

• The 210 Project: A book and interactive online process designed to help individuals discover their place in God's story, including online assessments such as the Strengths Profile, Spiritual DNA Inventory, and Passions Survey
• Your True Reflection

Products and services

• Your True Reflection (book) A faith-based book revealing sixty biblical truths about identity in Christ (including themes of adoption, being a Child of God, and being Holy and Made Complete), based on 2 Corinthians 5:17 and Romans 7:15; priced at $20 and sold directly to individual consumers through the Alliance Ministries e-commerce shop.
• Your True Reflection Study Guide Companion study guide to Your True Reflection, exploring the paradox of living with Heaven's reality while navigating earthly struggles; designed for individual or group study; priced at $15 per copy.
• Your True Reflection Bundle Bundle combining the Your True Reflection book and companion Study Guide at a discounted package price of $30, offering comprehensive exploration of sixty biblical truths about identity in Christ.
• The 210 Project (book + online assessment journey) A book and interactive online journey based on Ephesians 2:10 that helps individuals discover their place in God's story; includes online assessments such as the Strengths Profile, Spiritual DNA Inventory, Passions Survey, and Interactive Timelines, accessible via 210project.com.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Others

• Bible Gateway: Heavily-used Christian reading and resource platform offering free Bible content, devotionals, and reading plans. Adjacent comparison to Alliance Ministries as a digital faith-content resource, though not a direct competitor for paid products.

Direct peers

• Lysa TerKeurst / Proverbs 31: Bestselling Christian author and ministry leader producing identity-and-purpose books and study guides. Closely comparable to Alliance Ministries' Your True Reflection model as an author-led Christian book and study ministry.
• The Daily Grace Co. Faith-based content company producing Bible studies, journals, and online courses for women. Comparable to Alliance Ministries as a direct-to-consumer devotional and study content producer relying on e-commerce.
• Proverbs 31 Ministries: Faith-based nonprofit producing books, online Bible studies, and devotional content for women seeking spiritual growth. Directly comparable to Alliance Ministries as a book + online content ministry operating on donations and direct sales.
• IF:Gathering: Faith-based nonprofit producing books, online courses, and discipleship content focused on identity and purpose in Christ. Comparable to Alliance Ministries in mission, audience, and direct-to-consumer content distribution.

Emerging players

• Hallow: Catholic prayer and meditation app with subscription model and faith-based personal formation content. Comparable to Alliance Ministries' 210 Project as a digital faith-formation platform, but with significantly more funding and a subscription revenue model.
• Abide: Christian meditation and sleep app offering guided Bible-based content and personalized spiritual growth journeys. Comparable to Alliance Ministries as a digital faith-formation product, with stronger technology and recurring revenue.

Broad incumbents

• RightNow Media: Large faith-based video streaming and study library serving churches and individuals with subscription access. Comparable to Alliance Ministries' content-distribution model, but at significantly greater scale and via church partnerships.
• Cru (Campus Crusade for Christ): Large interdenominational Christian ministry producing books, devotional content, and discipleship programs. Comparable to Alliance Ministries in targeting Christians seeking spiritual growth and identity, but at significantly greater scale and institutional reach.
• Young Life: Major faith-based youth ministry organization and the founder's former employer. Indirectly comparable via shared mission focus on youth spiritual development and faith formation, though operating at vastly greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/alliance-ministries

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Ministries