Allianz Generalvertretung Rose

What Allianz Generalvertretung Rose does

Allianz Generalvertretung Rose is a privately held local insurance agency franchise operating under Allianz AG, headquartered at Hofmannstraße 30 in Munich's Sendling district and serving customers across Germany. Founded in 1981, the agency is owned by Ulrich Rose (Agenturinhaber) and employs 69 people, with a customer-facing advisory team of three including German, Turkish, and English speakers. The agency distributes the full Allianz product portfolio — covering auto, motorcycle, classic car, home contents, building, liability, legal protection, private and supplementary health, dental, care, travel, accident, occupational disability, life, pension, pet insurance, plus Baufinanzierung (construction financing) and SchatzBrief savings products — to private individuals, families, and small-to-medium enterprises.

The business operates on a sales-led, commission-based model with revenue derived from the sale of Allianz insurance and financial products. Pricing is individualized via risk-based quoting, with policies billed monthly on recurring terms. The go-to-market combines in-office consultation at the Munich headquarters, on-site home and business visits, and remote channels including phone, email, WhatsApp, video Beratung, and online calculators for Kfz, Privatschutz, and Baufinanzierung. Marketing is multi-channel across the agency's own website, Facebook, Xing, and Google reviews, where it maintains a 4.9/5 rating across 39 reviews.

Technology usage is modest and largely third-party. The agency deploys digital self-service tools (online calculators) and has partnered with UXUIX.de for AI-driven business process automation aimed at improving customer service and operational efficiency. There is no proprietary platform or in-house AI research; core advisory and policy servicing are delivered by human agents. As a franchise representation, the agency does not own its underlying product infrastructure, which is provided centrally by Allianz AG.

Name

Allianz Generalvertretung Rose

Legal name

Allianz Generalvertretung Ulrich Rose

Website

https://allianz-rose.info

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Allianz Generalvertretung Rose is a Munich-based Allianz franchise insurance agency distributing Allianz auto, health, property, life, pension, and financial products to private individuals and SMBs across Germany via in-person, home-visit, and remote advisory channels.

Ownership category

akta.pro rank

Product category

Insurance Agency Services

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA)

Keywords

• Insurance agency services
• Vehicle insurance products
• Health insurance coverage
• Pension and life insurance
• Property insurance policies

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Products: Commission-based revenue from selling Allianz insurance products including auto, health, property, liability, life, and accident insurance to private and business customers
2. Financial Products: Revenue from financial products including SchatzBrief (savings), Baufinanzierung (mortgage financing), and investment products through Allianz
3. Corporate Insurance: Specialized business insurance products including Betriebliche Krankenversicherung (corporate health insurance), fleet insurance, and liability coverage for businesses

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

A local Allianz general agency in Munich that sells and consults on Allianz-branded insurance and financial products to private individuals and businesses across Germany. The agency offers comprehensive coverage options including vehicle, health, home, life, pension, and commercial lines through personalized in-person, home-visit, phone, and video consultation.

Product overview

Allianz Generalvertretung Rose is an insurance agency representing the Allianz brand in Munich, Germany. The offering consists of a comprehensive portfolio of insurance and financial products organized into main categories: Auto & Mobility (vehicle, motorcycle, classic car insurance), Health & Care (private and supplementary health insurance, dental, care insurance), Legal, Housing & Property (home contents, building, liability, legal protection insurance), Travel & Leisure (foreign health, travel cancellation insurance), Prevention & Assets (accident, occupational disability, life, pension insurance), and Business insurance (company health insurance, fleet insurance). The core products are individual insurance policies across all these categories, supplemented by combined packages like Privatschutz (private protection package) and specialized offerings like BKV (company health insurance) for business clients. The agency provides advisory services and acts as a local point of contact for Allianz's full product range.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Insurance (Kfz-Versicherung) Allianz-branded motor insurance covering liability, partial coverage, and full coverage for private car owners in Germany.
• Motorcycle Insurance (Motorrad-Versicherung) Allianz-branded motorcycle insurance for private motorbike owners in Germany.
• Residential Building Insurance (Wohngebäudeversicherung) Allianz-branded building insurance covering owner-occupied residential properties against damage.
• Home Contents Insurance (Hausratversicherung) Allianz-branded household contents insurance covering personal belongings against theft, fire, water damage, and other risks.
• Personal Liability Insurance (Private Haftpflichtversicherung) Allianz-branded private liability insurance covering damages caused by the policyholder or their family to third parties.
• Animal Owner Liability Insurance (Tierhalterhaftpflicht) Allianz-branded liability insurance for private pet owners covering damages caused by their animals.
• Legal Protection Insurance (Rechtsschutzversicherung) Allianz-branded legal protection insurance covering legal costs for private and commercial disputes.
• Accident Insurance (Unfallversicherung) Allianz-branded private accident insurance providing financial protection in the event of accidental injury.
• Disability Insurance (Berufsunfähigkeitsversicherung) Allianz-branded disability insurance providing income protection if the policyholder becomes unable to work.
• Term Life Insurance (Risikolebensversicherung) Allianz-branded term life insurance providing a death benefit to beneficiaries during a defined term.
• Life Insurance (Lebensversicherung) Allianz-branded life insurance including endowment and unit-linked coverage for private wealth and family protection.
• Annuity Insurance (Rentenversicherung) Allianz-branded private annuity and pension insurance products for retirement planning.
• Long-Term Care Insurance (Pflegeversicherung) Allianz-branded supplementary long-term care insurance for private policyholders.
• Dental Supplement Insurance (Zahnzusatzversicherung) Allianz-branded supplementary dental insurance covering costs beyond statutory health insurance.
• Health Supplement Insurance (Krankenzusatzversicherung) Allianz-branded supplementary health insurance covering services beyond statutory health insurance.
• Occupational Pension Scheme (Betriebliche Altersvorsorge / bAV) Allianz-branded employer-sponsored pension scheme for businesses and their employees.
• Business Liability Insurance (Betriebshaftpflichtversicherung) Allianz-branded commercial liability insurance for businesses covering third-party damages arising from operations.
• Business Contents Insurance (Geschäftsinhaltsversicherung) Allianz-branded insurance for commercial contents, equipment, and stock against fire, theft, water damage, and other risks.
• Cyber Insurance (Cyber-Versicherung) Allianz-branded cyber insurance for small and mid-sized businesses covering IT and data-loss risks.
• Vehicle Fleet Insurance (Kfz-Flottenversicherung) Allianz-branded fleet insurance for businesses operating multiple vehicles under a single policy.

Quantifiable outcome

• 4.9/5 customer rating on Google based on 39 reviews

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

One partnership is on record.

• UXUIX.desupportingTechnology or IntegrationAI automation partnership for business process optimization. UXUIX.de provides AI and automation services to help the agency deliver better customer service and improve operational efficiency. The partnership enables the agency to leverage cutting-edge automation technology while maintaining personalized customer relationships.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Allianz SE: Parent insurer whose Munich headquarters underwrites all products and commissions this agency. Operates at vastly larger scale with global direct and agency distribution; not a direct competitor but defines the agency's competitive ceiling and product set.
• ERGO Group (Munich Re): Major German primary insurer within the Munich Re group, distributing through agents, brokers, and direct channels. Competes with Allianz agencies across personal lines and corporate benefits, including BKV and life products.
• Zurich Insurance Group Deutschland: Large composite insurer in Germany active in personal and SME commercial lines via agents and brokers; alternative provider when Allianz's product range is not optimal for a given customer.
• Generali Deutschland: Major German composite insurer with its own tied-agent and broker distribution, competing directly with Allianz across P&C, life, and health; relevant peer for corporate and SME accounts.
• AXA Konzern AG: One of Germany's largest insurers with a substantial exclusive-agent (Vermögensberatung) network selling personal and commercial lines. Closely comparable distribution model and customer base to Allianz Generalvertretungen.

Emerging players

• Check24 Vergleichsportal: Germany's leading insurance comparison portal enabling direct online purchase of personal lines. Not an agency but disrupts the traditional advisory channel by commoditizing standardized products (Kfz, Hausrat, Rechtsschutz) that this agency would otherwise broker.
• Clark Technologies GmbH: Frankfurt-based digital insurance broker selling personal lines across multiple carriers via a mobile app and B2B2C partnerships; emerging digital-native competitor targeting younger, digitally inclined Allianz customer profiles.

Regional players

• R+V Versicherung: German mutual cooperative insurer with a strong tied-agent bank-channel distribution (Volksbanken/Raiffeisenbanken); competes with Allianz Generalvertretungen particularly in Bavaria via the cooperative banking network.

Direct peers

• LVM Versicherung: German mutual insurer with a comparable exclusive-agent (Vertretung) distribution model across personal and commercial lines; LVM agents compete head-to-head with Allianz Generalvertretungen for the same local SME and family customers, especially in Bavaria and North Rhine-Westphalia.
• HUK-COBURG: Large German mutual insurer with a similarly extensive field-agency network selling personal and SME insurance; directly competes with Allianz Generalvertretungen for the same household and small-business accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AllianzUlrichRose
• LinkedInlinkedin.com/company/allianz-generalvertretung-rose

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allianz Generalvertretung Rose