ALL IN

What ALL IN does

ALL IN is Canada's flagship artificial intelligence and technology conference platform, founded in 2023 and structured as an initiative of Scale AI (Canadian Artificial Intelligence Supercluster) in partnership with Mila (Quebec Artificial Intelligence Institute). The company's core product is a two-day annual event held at the Palais des Congrès de Montréal, complemented in 2026 by one-day satellite events (ALL IN Talks West in Vancouver and ALL IN Talks Toronto) that extend the platform's reach across Canada's three largest economic regions. The 2025 edition drew 6,500+ decision-makers from 40+ countries, representing 2,500+ companies, with 200+ speakers on stage and 100+ Canadian AI startups in a curated showcase program; the 2026 flagship targets 7,500+ attendees.

The underlying technology stack is a conference and event platform comprising an official mobile/web application for participant engagement, a virtual networking platform enabling profile discovery and meeting scheduling, live webcast streaming of main-stage content, and on-demand video archives. Tickets are processed through Weezevent, with marketing analytics provided by Google Analytics and Facebook Pixel. The portfolio also includes the Top 100 AI Startups initiative, themed AI Challenges (e.g., AgriTech AI Challenge presented by the Gates Foundation), Startup Zone exhibition, and a Country of Honour international program (France in 2024, Germany in 2026).

Revenue is generated through three principal streams: (1) ticket sales across individual 2-day passes ($1,199 CAD), five-ticket team bundles ($5,100 CAD), and virtual access passes ($300 CAD); (2) tiered corporate partnerships spanning flagship strategic partners (NVIDIA, Cohere, Bell, AMD, Google, TELUS, OpenText, Vector Institute), industry leader partners (Microsoft, AWS, SAP, IBM, Accenture, CGI, Intact, CAE), ecosystem and government partners (Government of Canada, Government of Quebec, City of Montreal, Montreal International, CCMM), and media partners (Globe and Mail, La Presse, Betakit, Financial Post, The Logic); and (3) startup showcase programs providing visibility opportunities for selected emerging companies. Pricing has roughly doubled from 2023 to 2026, with the 2025 2-Day Pass sold out at $1,000 CAD and 2026 priced at $1,199 CAD.

Name

ALL IN

Legal name

ALL IN (an initiative by Scale AI – Canadian Artificial Intelligence Supercluster)

Website

https://allinevent.ai

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

101–250 employees

Short description

ALL IN is Canada's flagship AI and technology conference, organized by Scale AI and Mila, hosting 6,500+ decision-makers annually in Montreal with 2026 satellite events in Vancouver and Toronto.

Ownership category

akta.pro rank

Product category

AI and Technology Conference and Events

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

akta.pro primary industry

Technology & Innovation Expos Organizers (THAHABAE)

akta.pro secondary industries

Engineering & Technology Congresses (THAHAJAE), Training, Enablement & Talent Development Summits (THAHAMAH), Professional & Certification Expos Organizers (THAHABAD)

Keywords

• AI conference events
• Technology summit services
• Startup showcase programs
• Corporate event sponsorship
• Industry networking platforms

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Tickets: Primary revenue from selling 2-day passes, team bundles, and virtual access tickets to the annual conference and satellite events. Individual tickets at $1,199 CAD, 5-ticket bundle at $5,100 CAD, virtual access at $300 CAD.
2. Corporate Partnerships: Revenue from strategic, industry leader, ecosystem, AI infrastructure, event, and media partnerships at various tiers. Partners receive branding, booth access, speaking opportunities, and networking visibility in exchange for sponsorship fees.
3. Startup Showcase Programs: Top 100 AI Startups program provides visibility opportunities for emerging companies in exchange for participation benefits at the event

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

ALL IN organizes Canada's largest annual AI and technology conference held in Montreal, bringing together decision-makers, researchers, startups, and investors for conferences, panels, networking, and AI demonstrations. The event is supplemented by regional one-day satellite events (ALL IN Talks West in Vancouver and ALL IN Talks Toronto), the Top 100 AI Startups showcase program, and AI Challenge competitions. Revenue is generated through ticket sales, corporate sponsorships, and startup showcase participation.

Product overview

ALL IN is a platform of interconnected products and services centered around Canada's largest AI and technology event. The core offering is the annual ALL IN conference in Montreal (ALL IN Annual Event), supplemented by satellite events (ALL IN Talks West and Toronto), the Top 100 AI Startups showcase program, and AI Challenge competitions. Supporting products include ticket types (2-Day Pass, Virtual Access Pass, 5x Bundle), the Networking Platform for virtual connections, Startup Zone exhibition space, and Media Accreditation. The portfolio forms a unified ecosystem connecting AI innovators, adopters, investors, and decision-makers across Canada and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• ALL IN Talks West: One-day satellite event in Vancouver focused on accelerating AI adoption in Western Canada
• ALL IN Talks Toronto
• Top 100 AI Startups

Products and services

• ALL IN Annual Event
• ALL IN Talks (Satellite Event Series)
• Top 100 AI Startups
• AI Challenge

Quantifiable outcome

• 6,500+ attendees in 2025 edition, growing from 4,000+ in 2024
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

21 partnerships are on record, tiered core, flagship and major.

• Scale AIcoreStrategic or Co-development PartnerCo-organizer of ALL IN event. Scale AI is Canada's AI innovation cluster, providing strategic direction and ecosystem mobilization for the event. Founder Hélène Desmarais serves as Co-Founder and Chair of the Board of ALL IN.
• MilacoreStrategic or Co-development PartnerCo-organizer of ALL IN event. Mila (Quebec Artificial Intelligence Institute) contributes research expertise and connections to the academic AI community. Founder Yoshua Bengio serves as Scientific Advisor.
• NVIDIAflagshipStrategic or Co-development PartnerStrategic partner with Vice President Kari Briski speaking at event. NVIDIA infrastructure themed pavilion featured at 2025 edition.
• CohereflagshipStrategic or Co-development PartnerStrategic partner. CEO Aidan Gomez and Co-Founder Nick Frosst speaking at events. Contributing to ALL IN programming and ecosystem.
• BellflagshipStrategic or Co-development PartnerBell AI Fabric strategic partner showcasing sovereign AI infrastructure capabilities. Bell is a major Canadian telecom investing in AI data centers.
• AMDflagshipStrategic or Co-development PartnerStrategic partner. CSO Andrej Zdravkovic speaking at 2025 event. Contributing to infrastructure discussions.
• GoogleflagshipStrategic or Co-development PartnerStrategic partner representing major technology platform involvement in Canadian AI ecosystem.
• TELUSflagshipStrategic or Co-development PartnerStrategic partner and presenter of ALL IN Talks West in Vancouver. TELUS Sovereign AI Factory initiative showcased.
• OpenTextflagshipStrategic or Co-development PartnerStrategic partner with leadership participation at ALL IN Talks West and main event.
• Vector InstituteflagshipStrategic or Co-development PartnerCo-presenter of ALL IN Talks Toronto with SCALE AI. CEO Glenda Crisp leading institute participation. Supports AI accountability and ROI discussions.
• Montreal Chamber of Commerce (CCMM)flagshipStrategic or Co-development PartnerFounding partner of ALL IN event representing Montreal business community.
• Government of QuebecflagshipOthersMajor partner and founding supporter. Minister Christine Fréchette participates in event programming.
• City of MontrealflagshipOthersHost city partner. Mayor Valérie Plante endorses event as showcase for Montreal innovation ecosystem.
• Government of CanadaflagshipOthersFederal government partner. Ministers Mélanie Joly, François-Philippe Champagne, and Evan Solomon participate in event.
• Bell AI FabricflagshipStrategic or Co-development PartnerBell's sovereign AI infrastructure initiative. Bell AI Fabric provides comprehensive AI platform including network infrastructure, data centers, GPU computing through partners like BUZZ HPC, and custom LLM development through partnerships with Cohere.
• Country of Honour ProgramflagshipGTM or Marketing PartnerInternational partnership program featuring guest countries. France was Country of Honour 2024 with delegation including L'Oréal, Thales, Alstom. Germany Country of Honour 2026.
• BetakitmajorGTM or Marketing PartnerMedia partner covering Canadian tech and AI news.
• Financial PostmajorGTM or Marketing PartnerMedia partner providing press coverage.
• The Globe and MailmajorGTM or Marketing PartnerMajor Canadian media partner.
• La PressemajorGTM or Marketing PartnerQuebec media partner covering event in French market.
• The LogicmajorGTM or Marketing PartnerTechnology media partner covering Canadian AI news.

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• The AI Summit: AI-focused conference series held alongside major tech events (London, New York, etc.) targeting enterprise AI adopters and solution providers. Comparable audience and content focus, though operating as a co-located event rather than a standalone flagship.
• Slush: Helsinki-based tech and startup conference with strong AI and deep-tech focus. Compares as a similarly positioned regional tech conference that scaled to international status, with comparable sponsorship tiers and startup showcase programs.
• Web Summit: One of the world's largest tech conferences held annually in Lisbon, with a Vancouver edition (formerly Collision). Directly comparable business model: enterprise ticketing, tiered corporate sponsorships, and a flagship multi-track AI/tech event targeting decision-makers, startups, and investors.
• TechCrunch Disrupt: Annual flagship tech/startup conference with major AI and enterprise software programming. Directly comparable in audience (founders, investors, enterprise tech buyers) and in delivering partner-driven content plus a startup showcase program.
• RAISE Summit: Paris-based AI conference positioned as a flagship European AI gathering with enterprise decision-maker audience, sponsor tiers, and startup showcase. Closest direct competitor in the AI-specific conference niche.
• London Tech Week: UK's flagship tech event with strong AI programming, government backing, and a model of combining a flagship conference with satellite events. Directly comparable in structure and in leveraging national AI policy positioning.

Broad incumbents

• GITEX Global: Dubai-based massive tech and AI conference with strong government backing and country pavilions. Comparable as a national flagship-style tech expo with high-level government support and tiered corporate sponsorships.
• SXSW: Austin-based annual conference spanning tech, music, film, and culture. Comparable in combining enterprise AI/tech programming with a festival-format atmosphere and tiered sponsorship, though broader in scope than ALL IN's AI focus.
• CES: The world's largest consumer electronics and technology trade show, produced by the Consumer Technology Association. While much larger and broader in scope, it is directly comparable in the enterprise tech expo category with major corporate sponsorships and country-level pavilions.

Emerging players

• NeurIPS: The leading academic AI/ML research conference. While primarily research-focused rather than enterprise-commercial, it draws the same elite AI researcher and corporate lab audience (Mila, Yoshua Bengio, Sasha Luccioni) that ALL IN features, and competes for AI ecosystem mindshare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@allincanada
• LinkedInlinkedin.com/company/all-in-canada
• Instagraminstagram.com/allinevent.ca

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALL IN