American Lacrosse League

Name

American Lacrosse League

Legal name

Chicago Portagers LLC

Website

https://all-lax.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports League Operations

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Lacrosse Leagues (MPAKAAAO)

akta.pro secondary industry

Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ)

Keywords

• Indoor lacrosse league
• Semi-professional sports
• Box lacrosse
• Amateur league sports
• Adult recreational leagues

Headquarters

HQ city

Bensenville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Player Registration Fees: Players pay registration fees to join teams: CHILL Summer '26 returning players $125, new players $167 (includes jersey), goalies free; 2026 BLL Team Registration $325 total in installments
2. Ticket Sales: Home games for Chicago Portagers, Naperville Bobcats, Madison Milkmen, and Iowa Dogfish available for purchase through the league ticketing system
3. Merchandise Sales: Team-specific merchandise stores through SecondSlide.io for Chicago Portagers, Madison Milkmen, and Iowa Dogfish
4. Sponsorships: Featured partner arrangements and sponsor displays on website including Noah's Ark Water Park, Diamond MMA, Kwik Trip, WinTrust, Drink Prime

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

American Lacrosse League operates semi-professional and recreational box lacrosse leagues in the U.S. Midwest. Its flagship Box Lacrosse League (BLL) fields regional teams across Illinois, Wisconsin, and Iowa, while its Chicago Indoor Lacrosse League (CHILL) provides adult recreational and competitive indoor play. The organization also sells team merchandise, game tickets, and secured league sponsorships.

Product overview

The American Lacrosse League (ALL) is a box lacrosse league organization operating primarily in the Midwest region. The core offering is the Box Lacrosse League (BLL), which hosts multiple semi-professional Senior A teams including the Chicago Portagers (founded 2021), Madison Milkmen (reorganized for box lacrosse in 2021), Iowa Dogfish (entering seventh season), and Naperville Bobcats (launched Summer 2026). The league also operates CHILL (Chicago Indoor Lacrosse League), a separate adult indoor box lacrosse league running summer seasons at The Edge Arena in Bensenville, Illinois. Supporting products include youth ticket programs, player recruitment initiatives, team merchandise stores, video archives, and game streaming services. The league provides game scheduling, statistics tracking, and registration through the LacrosseShift platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Box Lacrosse League (BLL) Semi-professional box lacrosse league featuring regional teams (Chicago Portagers, Madison Milkmen, Iowa Dogfish, Naperville Bobcats) competing in Illinois, Wisconsin, and Iowa. Designed for elite amateur and aspiring-professional adult players.
• Chicago Indoor Lacrosse League (CHILL) Adult recreational and competitive indoor lacrosse league program operating under the American Lacrosse League umbrella, providing organized indoor play for adult players in the Chicago area.
• Team Merchandise Apparel and branded merchandise sold through team stores for league clubs, available to fans and players.
• Game Tickets Spectator tickets for American Lacrosse League regular-season and showcase games, sold directly to fans.
• League Sponsorships Sponsorship and partnership packages offered to brands for visibility across the league's teams, venues, and content.

Quantifiable outcome

• Chicago Portagers - BLL Eastern Conference Champions 2022, 2023, 2024, 2025
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered featured partner, minor and core.

• Noah's Ark Water Parkfeatured partnerGTM or Marketing PartnerFeatured partner of the American Lacrosse League; provides promotional support and appears as primary sponsor on league website. Noah's Ark Water Park is a Wisconsin Dells water park.
• Diamond MMAminorGTM or Marketing PartnerSponsor displayed on league and team pages (Chicago Portagers, Naperville Bobcats, Iowa Dogfish, Madison Milkmen)
• Kwik TripminorGTM or Marketing PartnerSponsor displayed on league and team pages; regional convenience store chain supporting Midwest sports
• WinTrustminorGTM or Marketing PartnerSponsor displayed on league and team pages; financial institution supporting regional sports
• Drink PrimeminorGTM or Marketing PartnerSponsor displayed on league and team pages; beverage brand supporting sports teams
• StickGripminorGTM or Marketing PartnerSponsor of Naperville Bobcats team; lacrosse equipment/accessories brand
• Alani NuminorGTM or Marketing PartnerSponsor of Naperville Bobcats team; beverage brand
• Mended Rose ConstructionminorGTM or Marketing PartnerSponsor of Naperville Bobcats team; local construction company
• LacrosseShiftcoreTechnology or IntegrationPlatform provider for league management including registration, scheduling, stats tracking, standings, player/team management, and ticketing

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Premier Lacrosse League (PLL): A professional outdoor/field lacrosse league in the United States backed by major media rights. While focused on field rather than box lacrosse, PLL competes for the same overall lacrosse fan and sponsor pool that ALL taps into.
• National Lacrosse League (NLL): The professional indoor box lacrosse league in North America. NLL is the highest-level box lacrosse competition and a natural aspirational peer for ALL's senior A circuit, with overlapping player pipelines and fan demographics.
• Major League Lacrosse alumni / Archers Lacrosse Club: Archers LC is a professional field lacrosse franchise that competes in the PLL ecosystem. Comparable as a professional lacrosse organization that anchors a national league structure, analogous to how ALL's senior A teams anchor its Midwest circuit.

Direct peers

• Western Lacrosse Association (WLA): A senior A box lacrosse league based in British Columbia, operating on a similar community/club-based model with team registration fees and championship play. WLA is one of the most directly comparable semi-pro box lacrosse leagues to ALL in terms of structure and competition format.
• Ontario Lacrosse Association: The provincial governing body that organizes senior A and junior box lacrosse in Ontario. Operates a similar league-and-team structure to ALL and serves as a comparable ecosystem for community-based box lacrosse competition.

Others

• US Lacrosse: The national governing body for lacrosse in the United States. Relevant as the parent ecosystem that defines rules, certifications, and development pathways that ALL's leagues and teams operate within.
• Inside Lacrosse: A major lacrosse media company providing news, rankings, and event coverage across amateur and professional levels. Functions as a comparable ecosystem participant that supports awareness and visibility for box lacrosse leagues like ALL.
• Lacrosse All Stars: A leading lacrosse media and content outlet covering amateur and professional lacrosse. Comparable as a stakeholder in the lacrosse ecosystem that influences fan engagement and sponsorship visibility for leagues like ALL.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/americanlacrosseleague

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Lacrosse League