What NuMilk does

NuMilk, operating under the legal entity Plant Tap Inc. (incorporated in New York, headquartered in Brewster, NY), is a plant-based milk appliance company founded in 2017 by Joseph C. Savino and Ari Tolwin. The company designs, manufactures, and distributes countertop machines that produce fresh plant-based milk in approximately 60 seconds from proprietary single-use ingredient pouches. Its core technology centers on nano-milled ingredients processed through a proprietary Perfect Texture Mixing system, which delivers creamy, gum-free, stabilizer-free milk with barista-quality froth without straining or pulp. The current product portfolio comprises two hardware SKUs and a consumables line: the Numilk Home Machine (priced $149–$240 retail, producing 32oz per pouch) targeted at households; the Numilk Commercial Machine (priced $1,499, producing 64oz, optional plumbing connection) targeted at cafes and foodservice; and proprietary pouches spanning Essentials (Oat, Almond, Unsweetened Almond, Chocolate Oat, Unsweetened Cashew, from $3.59) and Specialty lines (Golden Milk, Matcha Oat, Vanilla Pistachio, from $5.39), supported by reusable Tritan bottles ($39.95) and gift cards.

NuMilk operates a dual go-to-market motion. Consumer demand is captured through a DTC e-commerce storefront (numilk.com) with subscription pouch delivery on a 3–6 week cadence and free shipping over $40, currently limited to US and Canada. Commercial demand is served through direct sales and a structured cafe partnership program offering 15% pouch savings; the company reports an installed base of 500+ cafes (with the homepage citing 1,000+), spanning specialty coffee and matcha operators including Compass Coffee, Cha Cha Matcha, Cartel Roasting Co, Matchaful, and Birch, plus thousands of households. The original retail channel — grocery-store kiosks piloted at Whole Foods Paramus in 2018 — was deprioritized during the COVID-19 pivot to countertop hardware.

The business model is a classic razor/blade with hardware as the acquisition tool and consumable pouches as the recurring revenue stream, augmented by 10% subscription discounts on home pouches and 15% commercial discounts for cafe partners. The company is privately held, with disclosed funding totaling $2 million from Mark Cuban via Shark Tank in March 2021, supplemented by Stray Dog Capital (Feb 2020) and FusionX Ventures (Feb 2024). Leadership has expanded beyond the two co-founders to include a CFO/VP Engineering (Lennie Friedman) and Chief of Staff/Finance Director (Sarah Worden). The company operates with a small 1–10 employee footprint and reports UL electrical certification on the Home Machine, Non-GMO/Plant-Based/Gluten-Free/Kosher certifications on pouches, and trademark and patent coverage over its machine technology and brand identity.

Name

NuMilk

Legal name

Plant Tap Inc.

Website

https://numilk.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

NuMilk manufactures countertop machines that produce fresh plant-based milk in 60 seconds from proprietary pouches, selling to US and Canadian households via DTC e-commerce and to 500–1,000+ cafes via direct sales and a partnership program.

Ownership category

akta.pro rank

Product category

Plant-Based Milk Appliances

NAICS

Fluid Milk Manufacturing (311511), Dairy Product Manufacturing (3115)

SIC

Dairy Products (2020), Beverages (2080)

akta.pro primary industry

Dairy-Based Beverages Manufacturing (Flavored Milk, Lassi, Drinkable Yogurt) (AFAKAKAH)

Keywords

• Plant-based milk appliances
• Fresh dairy-free milk
• Countertop milk machines
• Almond oat milk pouches
• Cafe milk equipment

Headquarters

HQ city

North Salem

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Hardware Sales - Home Machines: One-time sale of Numilk Home Machine bundles ($149-$240) and individual bottles ($39.95). Machine creates recurring demand for proprietary pouches.
2. Hardware Sales - Commercial Machines: One-time sale of Numilk Commercial Machine at $1,499. Designed for cafes and businesses with 64oz output capacity and optional plumbing connection.
3. Consumables - Pouches (One-time): Individual pouch purchases at $3.59-$5.39 per pouch. 12-pack and 4-pack options available. One pouch makes 32oz of milk.
4. Subscription - Pouch Delivery: 10% discount subscription for recurring pouch deliveries. Customizable frequency (every 3, 4, 5, or 6 weeks). Automatic delivery on customer schedule with no obligation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Numilk designs, sells, and supports countertop milk-making machines — a Home Machine for households ($149–$240) and a Commercial Machine for cafes ($1,499) — that use proprietary nano-milled ingredient pouches and water to produce fresh, preservative-free, gum-free plant-based milk in roughly 60 seconds. Revenue is generated through one-time machine sales plus recurring consumable pouch sales (Essentials from $3.59, Specialty from $5.39) available one-time or via 10% subscription, with a 15% cafe partnership discount on the commercial side.

Product overview

Numilk is a plant-based milk appliance company offering a dual-product portfolio: the Numilk Home Machine (consumer countertop appliance) and Numilk Commercial Machine (cafe/business unit). Both machines work exclusively with proprietary Numilk ingredient pouches to produce fresh plant-based milk in approximately 60 seconds. The product line includes Essentials pouches (Original Oat, Original Almond, Unsweetened Almond, Chocolate Oat, Unsweetened Cashew) at $3.59+ per pouch, Specialty pouches (Golden Milk, Matcha Oat, Vanilla Pistachio) at $5.39+ per pouch, and optional Organic varieties. Accessories include reusable Tritan bottles and gift cards. The machines use nano-milled ingredients and Perfect Texture Mixing technology to deliver preservative-free, gum-free plant milks with 8x less packaging weight than store-bought alternatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Numilk Home Machine Countertop consumer appliance that combines water with a proprietary Numilk pouch to produce 32 ounces of fresh, preservative-free, gum-free plant-based milk in approximately 60 seconds using nano-milled ingredients and Perfect Texture Mixing. Designed for households; uses one-button operation, a 10-second Remix cycle, and a dishwasher-safe reusable bottle.
• Numilk Commercial Machine

Quantifiable outcome

• 8x less packaging weight compared to traditional plant-based milk cartons
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Califia Farms: Premium plant-based milk, cream, and barista-grade products brand with established retail and cafe presence. Direct competitor for the plant-milk-in-coffee occasion that Numilk targets.
• Silk: Plant-based milk brand owned by Danone with mass-market grocery distribution across the US. Represents the commodity carton alternative that Numilk's hardware model must displace at the point of purchase.
• Oatly: Dominant oat milk brand with extensive retail distribution, foodservice presence, and household-name recognition. Competes for the same plant-based milk consumer occasion via grocery shelves rather than hardware.
• Ripple Foods: Plant-based milk brand built on pea protein with strong nutritional positioning and broad retail distribution. Targets health-conscious consumers overlapping with Numilk's value proposition.
• SodaStream: Established countertop appliance business with razor/blade model (machine + CO2 canisters). Closely comparable hardware-plus-consumables business model and recurring revenue mechanics, though for carbonated water rather than plant milk.

Direct peers

• Milky Plant: UK-based direct competitor with a countertop appliance concept for making fresh plant-based milk at home. Closely comparable business model and product category; serves a different geographic market.
• Almond Cow: Direct competitor making countertop machines that produce fresh plant-based milk (almond, cashew, oat) at home from whole ingredients. Same DIY model, same target customer, same razor/blade pouches or whole-ingredient consumables.

Emerging players

• JOI: Plant-based milk concentrate brand emphasizing clean-label, minimal-ingredient products that consumers reconstitute at home. Closely aligned with Numilk's 'no shipping water' and clean-ingredient positioning, though without the proprietary hardware.
• Good Karma Foods: Plant-based milk and dairy-alternative brand with flaxseed-based products. Smaller, niche competitor targeting similar health-conscious and sustainability-minded consumers as Numilk.
• Elmhurst 1925: Premium plant-based milk brand using traditional nut milling for clean-label, no-emulsifier products. Overlaps with Numilk's positioning around ingredient purity and freshness, though sold via retail cartons.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/numilkfresh
• Facebookfacebook.com/numilkfresh
• Instagraminstagram.com/numilk
• TikToktiktok.com/@numilkfresh
• LinkedInlinkedin.com/company/numilk-company

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NuMilk