Almah

What Almah does

Almah is a Cairo-based social enterprise and direct-to-consumer fashion brand founded in 2020 and wholly operated under the Egyptian Clothing Bank Foundation. The company operates two core product lines: an upcycled fashion line that transforms surplus and pre-loved textiles into modular, transformable garments (e.g., dresses that convert to blouses, trousers to shorts), and a curated vintage collection of one-of-a-kind shoes, bags, blouses, and dresses. The technological differentiator lies in proprietary upcycling techniques and modular design patterns that produce unique pieces from reclaimed materials, supported by named sub-collections such as Coral Blues, Mul-Tie, Lined Up, Shift, and Reworked In Blue.

The business model is direct-to-consumer, distributing through a Shopify-powered e-commerce storefront (almah.org) and a single physical retail store at 6 Al Nabrawi Street, Marouf, Qasr El Nil, Cairo. Pricing is unit-based in Egyptian Pounds, with items ranging from approximately LE 270 for entry-level accessories to LE 5,200 for premium outerwear and dresses; the brand also operates an exchange/return policy and participates in periodic discounting. Marketing is concentrated on organic social channels — Instagram (@almah.official), Facebook, and TikTok — supplemented by earned media coverage in Cosmopolitan Middle East, Cairo 360, Scene Styled, Cairo Gossip, and features at Cairo Fashion Week via ASVOF. The brand has no external investors, patents, or disclosed financial metrics, and operates with a 7-person team.

A defining structural feature is the company's charitable mechanic: 100% of all proceeds are directed to the Egyptian Clothing Bank Foundation to support its beneficiaries, positioning Almah as a brand vehicle for the parent nonprofit's social mission rather than a profit-maximizing enterprise. This structure differentiates Almah from conventional sustainable fashion competitors by embedding community impact into the purchase transaction itself, and the brand has received academic recognition including citations in University of Chicago Press publications and the IAJADD Journal.

Name

Almah

Legal name

Almah Official

Website

https://almah-official.myshopify.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Almah is a Cairo-based social enterprise and direct-to-consumer fashion brand that sells upcycled and vintage clothing via Shopify e-commerce and a single Cairo retail store, channeling 100% of proceeds to the Egyptian Clothing Bank Foundation to support its beneficiaries.

Ownership category

akta.pro rank

Product category

Sustainable Fashion

NAICS

Clothing and Clothing Accessories Retailers (4581), Apparel Manufacturing (315)

SIC

Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Sustainable & Circular Athleisure (Recycled/Bio-based, Resale) (CRAAAEAM)

akta.pro secondary industry

Apparel, Footwear & Accessories Resale (CRAFAGAA)

Keywords

• Upcycled fashion
• Sustainable clothing
• Vintage apparel
• Social enterprise fashion
• Modular garments

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Product Sales - Upcycled Clothing: Direct retail sales of upcycled fashion items created from surplus and pre-loved textiles. One-time purchase model where customers buy finished garments and accessories. All proceeds (100%) go to the Egyptian Clothing Bank Foundation.
2. Product Sales - Vintage Clothing: Curated vintage fashion pieces including shoes, bags, blouses, and dresses. One-of-a-kind vintage items sold at fixed prices. All proceeds support the Egyptian Clothing Bank.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Almah is a Cairo-based social enterprise that designs, upcycles, and sells sustainable fashion items made from surplus and pre-loved textiles. The company operates two core product lines: an Upcycled Collection featuring modular, transformable clothing and accessories, and a Vintage Collection of curated one-of-a-kind pre-loved pieces. 100% of all proceeds from sales go to the Egyptian Clothing Bank Foundation.

Product overview

Almah is a social enterprise founded by the Egyptian Clothing Bank that operates as an e-commerce platform selling sustainable fashion. The company offers two core product lines: (1) Upcycled Fashion, which transforms discarded and surplus textiles into unique modular clothing pieces with transformable features, and (2) Vintage Clothing, curating one-of-a-kind pre-loved pieces. The upcycled line includes named collections such as Coral Blues, Navigating The Labyrinth, Tactile Bloom, Shift, Reworked In Blue, Mul-Tie, and Lined Up. Individual products include transformable garments like the Metaphore dress, Buttoned down pants, Framed blouse, and Shape shift skirt, as well as accessories like Puff Bag, Prepped Vest, On Pointy, and Neck(lace) Tie. The company also features collaborations including Almah x Zakeia. All products are available through their Shopify-based e-commerce platform, with physical retail at their Cairo store. The business model commits 100% of proceeds to the Egyptian Clothing Bank Foundation.

Differentiator

Problem solved

Functional benefit

Products and services

• Puff Bag An upcycled bag offered in multiple color variants, part of the Mul-Tie summer collection. Targeted at fashion-conscious consumers seeking sustainable accessories.
• Prepped Vest An upcycled vest available in multiple color variants featuring functional design with adjustable elements. For eco-conscious fashion consumers.
• On Pointy An upcycled bag featuring a pointed design element in multiple color variants, part of the Mul-Tie collection. Targeted at sustainable fashion shoppers.
• Neck(lace) Tie An upcycled neck accessory available in numbered variants with multiple colors, patterns, and functions. For fashion consumers seeking unique accessories.
• Bow down skirt A modular upcycled patchwork skirt made from 100% striped blended materials. Features pleats, adjustable sizing with button fastenings, and two inner pockets. For fashion-conscious consumers.
• Metaphore dress A modular knee-length upcycled dress transformable from long-sleeve dress to sleeveless dress, blouse, or sleeveless blouse. Features adjustable drawstring at hip level and buttoned cuffs. For consumers seeking versatile, transformable garments.
• Buttoned down pants Low-waist modular upcycled trousers convertible to knee-length shorts or shorts. Features adjustable drawstring waistband and hem with four side pockets. For consumers seeking versatile, sustainable trousers.
• Second cut vest An upcycled vest made from 100% striped blended materials featuring two pockets and three adjustable drawstring closures at the front. For sustainable fashion consumers.
• Shape shift skirt An upcycled modular skirt made from 100% striped blended materials. Features two pockets, adjustable drawstrings at the back, side, and front, with size-adjustable buttons. For sustainable fashion consumers.
• Framed blouse A modular upcycled blouse with fully buttoned adjustable sleeves that can be opened to transform into an off-shoulder style. Includes adjustable drawstrings at waist and hemline with side button details. For sustainable fashion consumers.
• Upcycled Collection Core product line transforming discarded materials into unique creations blending tradition and sustainability to craft modern meaningful fashion. Includes sub-collections such as Coral Blues, Navigating The Labyrinth, Tactile Bloom, Shift, Reworked In Blue, Mul-Tie Collection, and Lined Up. For consumers seeking sustainable, unique fashion.
• Vintage Collection Core product line curating high-quality one-of-a-kind vintage pieces that honor the beauty of preservation and reuse. Includes vintage shoes, bags, blouses, and dresses. For vintage fashion enthusiasts.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Egyptian Clothing BankcoreStrategic or Co-development PartnerAlmah was founded by and operates in partnership with the Egyptian Clothing Bank. 100% of all proceeds from Almah go to the Egyptian Clothing Bank Foundation to support beneficiaries. The parent organization provides the social mission foundation and access to surplus textiles for upcycling.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• The R Collective: Sustainable fashion brand that upcycles luxury deadstock into limited-edition collections, with social impact reinvestment. Closely comparable to Almah's upcycled-design-plus-impact-investment model.
• Beyond Retro: Vintage and curated secondhand apparel retailer with physical stores and e-commerce. Directly comparable to Almah's Vintage Collection arm in product category and curation-based retail model.
• Kotn: Egyptian-founded sustainable apparel brand that similarly operates a DTC model focused on responsibly sourced materials and social impact. Comparable in mission, geography (MENA origin), and sustainable-fashion positioning to Almah.
• Tonlé: Zero-waste sustainable fashion brand that uses remnant fabrics to create apparel, with a clear social mission. Comparable to Almah in upcycling approach, mission-driven structure, and DTC e-commerce focus.

Broad incumbents

• Reformation: Established sustainable fashion brand built around upcycling, deadstock fabrics, and limited-edition drops. Comparable to Almah in upcycling ethos and DTC e-commerce model, though at vastly larger scale and global reach.
• Depop: Peer-to-peer resale marketplace for vintage and secondhand fashion with strong Gen Z positioning on TikTok and Instagram. Comparable to Almah in targeting younger, sustainability-minded consumers via social channels.
• Patagonia: Iconic sustainable apparel company with strong environmental mission and circularity programs (Worn Wear). Comparable to Almah in mission-driven positioning and circular/upcycled product philosophy, though at enterprise scale.
• Eileen Fisher Renew: Take-back and resale program from Eileen Fisher that takes back worn garments and resells them as renewed pieces. Comparable to Almah's circular/upcycled product strategy and DTC retail model.
• Vestiaire Collective: Global resale marketplace for pre-owned apparel and accessories. Comparable to Almah's vintage resale component, though at vastly larger scale and operating as a C2C marketplace rather than a curated brand.

Regional players

• Mish NGO: Egypt-based social enterprise focused on sustainable fashion and upcycling, with similar MENA regional focus and nonprofit-adjacent positioning. Regionally comparable to Almah's geographic and mission context.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/almah.official/?next=%2F
• TikToktiktok.com/@almah.official?lang=en
• LinkedInlinkedin.com/company/almah-official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Almah