Asociación de Monitores Medioambientales Almijara

What Asociación de Monitores Medioambientales Almijara does

Asociación de Monitores Medioambientales Almijara (AMMA Almijara) is a non-profit environmental association founded in 1987 and headquartered in Málaga, Spain. The organization delivers environmental education, reforestation, biodiversity protection, and territorial custody services across the province of Málaga, operating across nine comarcas (Antequera, Axarquía, Guadalteba, Costa del Sol occidental, Málaga-Costa del Sol, Nororma, Valle del Guadalhorce, Serranía de Ronda, Sierra de las Nieves) with formal custody agreements signed with five municipalities (El Burgo, El Borge, Monda, Almargen, Almáchar).

Its core offerings include the Apadrina (tree sponsorship) program, under which the association handles the full reforestation lifecycle from planting through maintenance and irrigation; territory custody and land stewardship services; the Málaga Reforesta provincial reforestation initiative; biodiversity and geodiversity refuge creation; technical training courses for territorial custody technicians; sustainable tourism guidance; and a basic CO2 emissions calculator tool. Technology is limited to operational tooling and a website-based sponsorship platform, with no disclosed AI/ML or proprietary software product.

The business model blends three revenue streams: (1) corporate sponsorships ("Amadrinamientos") under a pay-as-you-go unit-pricing model where companies adopt trees for reforestation; (2) project-based funding from public institutions and municipalities for biodiversity monitoring, climate change mitigation, and territorial custody; and (3) municipal partnership agreements for territory custody management. The organization is member-governed (asociación), has no parent company, no external equity, and no disclosed fundraising; it relies on its small five-employee core team plus an extensive volunteer network to execute projects. Named corporate partners include Caterpillar (via Fundación True Nature), Metro de Málaga, Worten (400-tree adoption), Málaga Motor Center, Denso Ten España SA, and Experience Box.

Name

Asociación de Monitores Medioambientales Almijara

Legal name

Asociación de Monitores Medioambientales Almijara

Website

https://almijara.org

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Asociación de Monitores Medioambientales Almijara is a Málaga-based non-profit founded in 1987 that delivers reforestation, territorial custody, biodiversity protection, and environmental education services to municipalities, corporate sponsors, and individual supporters across Málaga province, Spain.

Ownership category

akta.pro rank

Product category

Environmental Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Support Activities for Forestry (11531)

SIC

Services-Membership Organizations (8600), Forestry (800)

akta.pro primary industry

Forestry & Reforestation (BPAGAGAD)

akta.pro secondary industry

Timberland Conservation & Easement Management (AFAMAKAI)

Keywords

• Environmental conservation services
• Territory custody agreements
• Reforestation and tree adoption
• Biodiversity monitoring programs
• Environmental education training

Headquarters

HQ city

Málaga

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Corporate Sponsorships (Amadrinamientos): Companies sponsor tree plantings and environmental restoration projects through adoption programs where the association handles the entire process from planting to maintenance.
2. Project Funding: Funded through projects with public institutions including biodiversity monitoring, climate change mitigation, and territorial custody initiatives.
3. Municipal Partnerships: Collaboration agreements with town councils for territorial custody and environmental management projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Asociación de Monitores Medioambientales Almijara is a non-profit environmental association that delivers territorial custody services, reforestation programs (including tree sponsorship/Apadrina), biodiversity refuge creation, sustainable tourism advisory, and environmental education/training in the province of Málaga, Spain. The organization manages end-to-end reforestation projects from planting through maintenance, signs custody agreements with municipalities, and runs technical training courses for territory custodians.

Product overview

Asociación de Monitores Medioambientales Almijara is an environmental NGO founded in 1987 operating as a single unified offering rather than a platform-plus-modules architecture. The organization's core services include tree sponsorship programs (Apadrina), territory custody and land stewardship services, reforestation projects (Málaga Reforesta), biodiversity refuge creation, CO2 emissions calculation tools, and sustainable tourism guidance. These services are interconnected through the association's environmental education mission, with territory custody forming the foundational framework while sponsorship programs and reforestation initiatives provide hands-on participation opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• Málaga Reforesta: Reforestation initiative and project under the association

Products and services

• Apadrina (Tree Sponsorship Program) Tree sponsorship program where the association handles the entire process from planting to care and necessary watering for tree development, available to companies and individuals for reforestation and environmental offsetting.
• Territory Custody (Custodia del Territorio) Territory custody service including land stewardship agreements with municipalities, biodiversity monitoring, and ecological restoration projects across M\u00e1laga province.
• Biodiversity Refuges Creation of biodiversity and geodiversity refuges for fauna, butterflies, and bees as part of environmental conservation efforts within territory custody projects.
• Technical Courses in Territory Custody Training programs for technicians in territory custody (1st and 2nd courses offered), including mediation and advisory services delivered through the EMA CdT team.
• Sustainable Tourism Advisory Sustainable tourism guidance including good practices, ethical codes, and environmental best practices for tourism and hospitality sectors in M\u00e1laga province.
• M\u00e1laga Reforesta Initiative Provincial reforestation initiative bringing together various organizations and volunteers for tree planting activities across M\u00e1laga province.

Quantifiable outcome

• Active territorial custody agreements with municipalities including El Burgo, El Borge, Monda, Almargen, and Almáchar
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered minor and core.

• Experience BoxminorStrategic or Co-development Partner · 10 October 2023Partnership agreement signed for environmental collaboration and potentially sustainable tourism initiatives.
• CaterpillarcoreStrategic or Co-development PartnerCorporate reforestation partnership with Caterpillar and Fundación True Nature for environmental restoration projects.
• Fundación True NaturecoreStrategic or Co-development PartnerFoundation partnership for reforestation and biodiversity conservation initiatives.
• Metro de MálagaminorGTM or Marketing PartnerTree adoption/amadrinamiento program for corporate environmental responsibility.
• WortenminorGTM or Marketing PartnerCorporate sponsorship of 400 trees for reforestation.
• Málaga Motor CenterminorGTM or Marketing PartnerCorporate tree sponsorship and reforestation partnership.
• Denso Ten España SAminorGTM or Marketing PartnerCorporate tree adoption/amadrinamiento for environmental offsetting.
• Ayuntamiento de El BurgocoreStrategic or Co-development PartnerTerritorial custody agreement signed for environmental management and conservation of municipal lands.
• Ayuntamiento de El BorgecoreStrategic or Co-development PartnerTerritorial custody agreement for biodiversity protection and sustainable development.
• Ayuntamiento de MondacoreStrategic or Co-development PartnerTerritorial custody agreement for environmental conservation.
• Ayuntamiento de AlmargencoreStrategic or Co-development PartnerTerritorial custody agreement for land management and conservation.
• Ayuntamiento de AlmácharcoreStrategic or Co-development PartnerTerritorial custody agreement for environmental protection.
• Red Andaluza de Custodia del TerritoriocoreStrategic or Co-development PartnerMember of the Andalusian Network of Territorial Custody, part of a broader regional ecosystem of environmental organizations.
• Málaga ReforestacoreStrategic or Co-development PartnerCollaborative partnership with the provincial reforestation initiative bringing together multiple stakeholders for tree planting.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Red Andaluza de Custodia del Territorio: Andalusian territorial custody network of which AMMA is a member. Not a competitor but an ecosystem platform that aggregates and supports land stewardship NGOs across the region, making it thematically related infrastructure for AMMA's custody work.

Broad incumbents

• Greenpeace España: Major international environmental advocacy organization with a Spanish chapter. Shares the NGO structure and conservation focus, but is primarily advocacy-driven rather than delivering field-level reforestation and territorial custody services like AMMA.
• Fundación Biodiversidad: Public-sector Spanish foundation under the Ministry for Ecological Transition that channels EU and national funding to conservation projects. Comparable mission focus but operates as a funder/coordinator rather than a field-implementing NGO like AMMA.

Direct peers

• SEO/BirdLife: Spain's leading bird and biodiversity conservation NGO. Comparable to AMMA Almijara in mission (biodiversity protection, environmental education, volunteer engagement) and non-profit association structure, though operating at national scale with significantly larger resources.
• Fundación Global Nature: Spanish environmental foundation focused on biodiversity, habitat restoration, and rural stewardship. Highly comparable to AMMA in territorial custody approach, project-based public funding model, and Spanish geography.
• WWF España: Spanish arm of the global WWF network, focused on biodiversity conservation, habitat protection, and corporate ESG partnerships. Closely comparable to AMMA in offering corporate-sponsored reforestation and conservation programs, but at substantially larger scale and with international brand recognition.
• Ecologistas en Acción: Spain's largest grassroots environmental confederation, operating through local assemblies across the country. Directly comparable to AMMA Almijara as a non-profit member-driven organization focused on environmental advocacy, conservation, and local ecosystem protection, though at a national rather than provincial scale.
• Fundación True Nature: Spanish foundation dedicated to reforestation and ecosystem restoration. Directly comparable to AMMA's reforestation mission and is already an active co-development partner on the Caterpillar corporate reforestation project.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AlmijaraAmma
• Facebookfacebook.com/amma.almijara
• LinkedInlinkedin.com/company/amma-almijara
• Instagraminstagram.com/ammaalmijara

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asociación de Monitores Medioambientales Almijara