What Greenpeace España does

Greenpeace España is the Spanish national branch of Greenpeace International, an independent environmental and pacifist non-governmental organization founded internationally in 1971 and established in Spain in 1988. The organization operates from its headquarters in Madrid and is funded entirely by individual contributions, with 117,936 members (socios) in Spain providing 100% of operating income through monthly donations (suggested tiers of €9, €12, and €15), legacy bequests (Testamento Solidario), and merchandise sales via the Tienda Greenpeace online store. The organization explicitly refuses funding from governments, political parties, or corporations to preserve political and economic independence.

The organization's core offerings span a digital portfolio of eight products: the Greenpeace Magazine (GPM) digital publication (52 issues since 2013), the Mi Perfil Greenpeace member self-service portal, the Tienda Greenpeace e-commerce store, the Greenwire digital citizen mobilization platform used daily by thousands of volunteers, the Fíltrala secure whistleblowing platform, the Escuela de Activismo training school, downloadable Greenpeace Guides, and the Calculadora de Riesgo de Incendios interactive tool. Campaign activity covers climate change, biodiversity, oceans, forests, agriculture, water, consumerism, disarmament, and ecofeminism. The organization is led by Executive Director Mario Rodríguez and President David Sandoval (appointed 2018), with 87 employees supported by more than 1,000 volunteers organized across 30+ local groups.

Greenpeace España's go-to-market is community-led, relying on digital channels (website, email, social media, podcast), earned media, the volunteer network, and educational programs reaching approximately 2,500 students annually. Average member tenure is 10.2 years, with nearly 40% of members having been with the organization for ten or more years, indicating exceptional donor retention relative to NGO peers. No revenue, funding round, or AI capability data is disclosed.

Name

Greenpeace España

Legal name

Greenpeace España

Website

https://greenpeace.es

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

51–100 employees

Short description

Greenpeace España is the Spanish branch of Greenpeace International, an independent environmental NGO funded entirely by 117,936 individual members in Spain. It runs campaigns on climate, biodiversity, oceans, and peace, supported by 87 staff and 1,000+ volunteers across 30+ local groups.

Ownership category

akta.pro rank

Product category

Environmental Advocacy Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Climate Change Mitigation & Adaptation (BPAGAGAF)

akta.pro secondary industries

Environmental Education & Outreach (BPAGAGAH), Biodiversity & Habitat Conservation (BPAGAGAA)

Keywords

• Environmental advocacy campaigns
• Climate change activism
• Ocean conservation campaigns
• Biodiversity protection advocacy
• Nonprofit environmental organization

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Member/Donor Contributions: Greenpeace España is funded 100% by contributions from its 117,936 members in Spain. Members pay regular donations (suggested tiers of 9€, 12€, 15€ per month or custom amounts) to support the organization's independent environmental and peace campaigns. The organization does not accept funding from governments, political parties, or companies.
2. Online Store: The organization operates an online store (tiendagreenpeace.es) selling branded merchandise including campaign-themed mugs, calendars, and eco-friendly paper products. Products are ecological and made from recycled materials.
3. Solidary Bequests: Testamento Solidario (solidary bequest) program where individuals can include Greenpeace in their wills, leaving a legacy contribution to support the organization's future environmental work.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Greenpeace España is an independent, member-funded environmental and pacifist non-governmental organization that conducts advocacy campaigns on climate change, biodiversity, oceans, forests, agriculture, consumerism, disarmament, and ecofeminism. It mobilizes 117,936 contributing members and over 1,000 volunteers across 30+ local Spanish groups, supported by digital tools including a member portal, volunteer mobilization platform, whistleblowing channel, digital magazine, activism school, and educational guides.

Product overview

Greenpeace España operates as an environmental organization rather than a traditional software product company. Its digital portfolio consists of a digital magazine (Greenpeace Magazine / GPM), an online member self-service portal (Mi Perfil Greenpeace), an e-commerce store selling eco-friendly merchandise, the Greenwire digital mobilization platform for volunteers, a whistleblowing platform (Fíltrala), an activism training school, downloadable environmental guides, and an interactive fire risk calculator tool. These offerings work together to support the organization's mission of environmental protection, member engagement, public education, and citizen activism.

Differentiator

Problem solved

Functional benefit

Brands

• Greenpeace Magazine (GPM): Magazine publication of Greenpeace España featuring environmental campaigns and stories

Products and services

• Greenpeace Magazine (GPM) Digital and print periodical covering Greenpeace España's environmental campaigns, climate issues, biodiversity, ocean protection, energy, and activism; distributed online with PDF downloads.
• Mi Perfil Greenpeace Online self-service portal for members to manage personal data, update contact information, change bank account details, download fiscal certificates, and access member-only content.
• Tienda Greenpeace Online store selling branded merchandise including campaign-themed mugs, calendars, and eco-friendly stationery made from ecological and recycled materials to support the organization's funding.
• Greenwire Digital citizen mobilization platform used daily by thousands of volunteers and supporters to communicate, coordinate actions, and participate in campaigns for environmental and peace objectives.
• Fíltrala Secure and confidential whistleblowing platform that allows individuals to anonymously report information relevant to the environment, democratic space, and peace.
• Escuela de Activismo Activism training school operated by Greenpeace España offering educational resources and programs to train volunteers and activists in environmental advocacy and campaign skills.
• Greenpeace Guides (Guías Greenpeace) Collection of downloadable guides and educational resources on responsible consumption, environmental education for classrooms, and actionable advice for citizens.
• Calculadora de Riesgo de Incendios Online interactive tool that lets individuals evaluate their home's wildfire risk by answering a set of brief questions, developed by Greenpeace.

Quantifiable outcome

• Member retention rate of 40% for 10+ years membership
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Alianza por la SolidaridadminorStrategic or Co-development PartnerCollaboration on human rights and environmental justice cases. Worked together on the Bernardo Caal case in Guatemala, documenting corporate environmental impacts and human rights violations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ecologistas en Acción: Spanish confederation of environmental groups running grassroots campaigns across climate, biodiversity, and anti-nuclear issues. Directly comparable as a Spanish advocacy competitor pursuing overlapping climate, conservation, and anti-corporate campaigns with a member-and-volunteer base.
• Greenpeace International: Parent organization of Greenpeace España and operator of the global Greenpeace network across 55 countries. Directly comparable as the coordinating body of the same brand, campaigns, and independence model that Greenpeace España executes at the national level.
• SEO/BirdLife: Spanish environmental NGO focused on bird and biodiversity conservation, with a member-supported funding model, volunteer network, and advocacy campaigns in Spain. Comparable as a domestic NGO competitor for environmental donors, members, and policy influence.
• Oceana: International ocean conservation advocacy organization running campaigns in Spain and the EU on marine protection and fisheries. Comparable as an environmental advocacy peer with overlapping ocean, climate, and corporate-accountability campaign themes.
• Amigos de la Tierra: Spanish branch of Friends of the Earth International, focused on climate, food sovereignty, and environmental justice. Comparable as a federation-based environmental advocacy NGO competing for Spanish members, donors, and campaign attention.
• WWF España: Spanish affiliate of WWF, one of the largest international environmental NGOs, running conservation campaigns, member fundraising, and corporate partnerships in Spain. Directly comparable in mission, scale, member-supported funding model, and national-brand structure.

Emerging players

• 350.org: Global grassroots climate movement organizing campaigns and mobilizations across Europe on fossil-fuel divestment and climate action. Comparable as a climate-focused advocacy peer targeting similar donors, volunteers, and policy outcomes.
• Avaaz: Global digital activism platform running online petitions and campaigns on climate, biodiversity, and human rights, including in Spain. Comparable as a digital-first advocacy peer competing for the same online petition signers and small-dollar donors.
• ClientEarth: Environmental law charity using litigation and legal advocacy to enforce environmental protections across Europe, including Spain. Comparable in advocacy methodology and corporate-accountability campaigns, though operating via legal rather than direct-action channels.

Regional players

• Fundación Renovables: Spanish foundation focused on renewable energy transition policy and advocacy. Comparable as a Spanish environmental advocacy peer with overlapping climate and energy-transition campaign themes, though narrower in scope than Greenpeace España.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/greenpeace_es
• YouTubeyoutube.com/user/greenpeace
• Facebookfacebook.com/greenpeace.es
• Instagraminstagram.com/greenpeace_esp
• LinkedInlinkedin.com/company/greenpeace-espana

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenpeace España