Aloha Pools and Spas
Aloha Pools and Spas (Elite Pools by Aloha) is a privately held, 100% in-house custom inground vinyl liner pool builder founded in 1978, serving residential homeowners across Central Arkansas with construction, renovation, outdoor living, and recurring maintenance services.
- Company typePrivate
- Founded1978
- HeadquartersNorth Little Rock, Arkansas, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Aloha Pools and Spas does
Aloha Pools and Spas, operating under the brand Elite Pools by Aloha, is a privately held custom pool construction and outdoor living company founded in 1978 and headquartered in North Little Rock, Arkansas. The company exclusively designs and builds inground vinyl liner swimming pools for residential homeowners across Central Arkansas, including Little Rock, North Little Rock, Hot Springs, Greers Ferry, and Heber Springs. Its service portfolio spans new pool construction, renovation and repair, hot tubs and spas, outdoor kitchens and living spaces, and recurring pool maintenance (weekly cleaning, seasonal opening/closing). The technology stack centers on vinyl liner pool construction with proprietary Smart Pool low-maintenance systems and 3D design previews that render the finished backyard before construction; all construction work is performed by 100% in-house, licensed crews with no subcontracting. The business model combines one-time installation project revenue with a recurring maintenance book and renovation/upgrade work, supplemented by customer financing partnerships with Lyon Financial and HFS Financial. Distribution is entirely direct-to-consumer field sales supported by a website, phone outreach, social channels, Google reviews, and earned media (HGTV features, national magazine placements, Genesis 3 Gold and Carecraft awards). The company employs approximately 24 people and has completed hundreds of backyard transformations over its 40+ year history.
Aloha Pools and Spas firmographics
Firmographics- Name
- Aloha Pools and Spas
- Legal name
- Aloha Pools and Spas
- Website
- https://alohapools.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aloha Pools and Spas (Elite Pools by Aloha) is a privately held, 100% in-house custom inground vinyl liner pool builder founded in 1978, serving residential homeowners across Central Arkansas with construction, renovation, outdoor living, and recurring maintenance services.
- Ownership category
- akta.pro rank
Aloha Pools and Spas industry classification
Industry- Product category
- Pool Construction Services
- NAICS
- Residential Building Construction (2361)
- akta.pro primary industry
- Pool Decking & Surrounds (HSAPALAK)
- akta.pro secondary industries
- Outdoor Kitchens & Built-In BBQ Islands (HSAIACAF), Water Features (Ponds, Fountains & Waterfalls) (HSAPALAJ), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
Keywords
Where Aloha Pools and Spas is headquartered
LocationHeadquarters
- HQ city
- North Little Rock, Arkansas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aloha Pools and Spas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Pool Construction: One-time installation revenue from building custom inground vinyl liner pools with various features including spas, water features, and outdoor living spaces
- Pool Maintenance Services: Recurring revenue from weekly cleaning, seasonal opening and closing, and pool repairs for existing customers
- Pool Renovation and Repair: One-time project revenue for pool renovation, repair, and upgrade services
- Outdoor Living Features: Revenue from custom outdoor features including kitchens, living spaces, patios, retaining walls, and lighting
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Basic Vinyl Liner Pool Installation |
| Other | Multi-year contract | Custom Features Add-ons |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Aloha Pools and Spas product offering
Product offeringCore offering
Aloha Pools and Spas (Elite Pools by Aloha) designs and builds custom inground vinyl liner swimming pools, hot tubs and spas, and integrated outdoor living spaces (outdoor kitchens, patios, retaining walls, fire and water features) for homeowners in Central Arkansas. The company also delivers pool renovation and repair, ongoing weekly maintenance and seasonal opening/closing services, and Smart Pool® low-maintenance systems. All construction is performed by 100% in-house, licensed crews with local owners personally overseeing each project, supported by 3D design previews shown to customers before construction begins.
Product overview
Elite Pools by Aloha is a full-service pool construction and outdoor living company operating as a single-brand, single-product-focus business. The core offering is custom inground vinyl liner pools, supplemented by hot tubs and spas. The company provides a complete lifecycle of services including pool renovation and repair, professional maintenance, and weekly pool care. Outdoor living expansion is supported through custom features (coping, slides, sun shelves, decorative concrete, retaining walls, water features) and full outdoor kitchen/living space construction. The Smart Pool® Low Maintenance Systems serve as an add-on technology module for reduced pool upkeep. All products and services are delivered through in-house, licensed construction with local owners overseeing projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Vinyl Liner Pools Custom inground vinyl liner swimming pools built and installed by certified Arkansas pool builders, marketed as low-maintenance, durable, and lower-cost alternatives to concrete pools. Designed for residential homeowners in Central Arkansas seeking a long-term backyard pool investment.
- Hot Tubs & Spas Luxury hot tubs and spas integrated into outdoor living spaces, designed to complement vinyl liner pools. Targeted at residential homeowners in Central Arkansas building a complete backyard retreat.
- Pool Renovation & Repair Renovation and repair services for existing pools, including liner replacement and structural repairs, available to existing customers and new clients in Central Arkansas.
- Outdoor Kitchens & Living Spaces Custom outdoor kitchen construction and complete outdoor living space design that integrates pools, patios, and entertaining areas. Targeted at homeowners seeking a fully integrated backyard transformation.
- Pool Maintenance & Cleanup Services Full-service pool maintenance including weekly cleaning, seasonal opening and closing, and ongoing repairs for pools in Little Rock and Central Arkansas. Sold as a recurring service contract to existing pool owners.
- Custom Pool Features Optional custom features for vinyl liner pools including coping, slides, sun shelves, decorative concrete, retaining walls, and water features. Sold as add-ons to a base pool installation project for residential homeowners.
Quantifiable outcome
- Non-porous vinyl surface requires fewer chemicals than concrete pools
- +1 more outcomes
Companies that use Aloha Pools and Spas
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Aloha Pools and Spas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Aloha Pools and Spas partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Genesis 3coreGenesis 3 Gold award-winning member. A network of elite pool builders providing training, standards, and recognition. The company displays the Genesis 3 logo indicating active membership and adherence to industry best practices.
- CarecraftcoreCarecraft award winner indicating membership in a network or association of quality pool builders. The Carecraft designation signifies excellence in pool construction and service standards.
- Pool Builder Lead RocketminorWebsite and marketing services provider. Credits displayed indicate they handle the company's website and digital marketing needs.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Aloha Pools and Spas competitors and assessment
Company assessmentRegional players
- California Pools & Landscape: Large regional pool builder specializing in custom pools and integrated landscapes—comparable services but concentrated in Arizona/California rather than Central Arkansas.
Direct peers
- Cody Pools: Regional custom pool builder serving the southern U.S.—comparable business model focused on residential inground pool construction with outdoor living add-ons.
- River Pools: Regional vinyl liner and fiberglass pool builder with strong online presence and direct-to-consumer sales model—directly comparable as a custom inground pool specialist serving local markets.
- South Central Pool: Regional pool contractor serving the south-central U.S. with custom pool and outdoor living construction—comparable services and customer base to Aloha.
- Claffey Pools: Texas-based custom pool builder with vinyl, gunite, and fiberglass offerings—comparable custom residential pool construction and outdoor living integration.
- Express Pools & Spa: Regional custom pool and spa builder—similar SMB-direct go-to-market, comparable product mix of inground pools, spas, and outdoor features.
Broad incumbents
- Anthony & Sylvan Pools: Established regional pool builder operating across multiple U.S. states with custom pool design and outdoor living offerings—comparable scope of services but significantly larger footprint.
- Premier Pools and Spas: Largest pool builder in the U.S. with franchise model across many states—overlapping in custom inground pool construction and outdoor living, but operating at much greater geographic scale.
- Blue Haven Pools: National pool builder franchise with decades of history and custom pool/spa installations—operates in overlapping customer segment but with broader geographic reach.
Others
- Lyon Financial: Pool financing partner used by Aloha—a specialty lender enabling consumer financing for pool installations; relevant ecosystem participant rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Aloha Pools and Spas social profiles
Digital presenceAloha Pools and Spas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aloha Pools and Spas leadership team
Management profileNumber of profiles
Profiles1 record
Aloha Pools and Spas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aloha Pools and Spas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aloha Pools and Spas
What does Aloha Pools and Spas do?
Aloha Pools and Spas (Elite Pools by Aloha) designs and builds custom inground vinyl liner swimming pools, hot tubs and spas, and integrated outdoor living spaces (outdoor kitchens, patios, retaining walls, fire and water features) for homeowners in Central Arkansas. The company also delivers pool renovation and repair, ongoing weekly maintenance and seasonal opening/closing services, and Smart Pool® low-maintenance systems. All construction is performed by 100% in-house, licensed crews with local owners personally overseeing each project, supported by 3D design previews shown to customers before construction begins.
Is Aloha Pools and Spas a public or private company?
Aloha Pools and Spas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aloha Pools and Spas founded?
Aloha Pools and Spas was founded in 1978. It employs 11 to 50 people.
Where is Aloha Pools and Spas based?
Aloha Pools and Spas is headquartered in North Little Rock, Arkansas, United States, in the North America region.
How does Aloha Pools and Spas make money?
Four revenue lines are on record. Custom Pool Construction is the primary driver. The others are pool Maintenance Services, pool Renovation and Repair and outdoor Living Features.
Who are Aloha Pools and Spas's main competitors?
California Pools & Landscape is listed as a regional player. Direct peers are Cody Pools, River Pools, South Central Pool, Claffey Pools and Express Pools & Spa. Broad incumbents are Anthony & Sylvan Pools, Premier Pools and Spas and Blue Haven Pools. Lyon Financial is listed as an others.
Does Aloha Pools and Spas have an API?
No public API is recorded for Aloha Pools and Spas.
What industry is Aloha Pools and Spas in?
Aloha Pools and Spas's product category is Pool Construction Services. Its primary akta.pro industry code is HSAPALAK, Pool Decking & Surrounds, with a secondary code of HSAIACAF, Outdoor Kitchens & Built-In BBQ Islands. Its NAICS code is 2361.