What Carecraft does

CareCraft Inc. (株式会社CareCraft) is a Japan-headquartered medical tourism platform company founded in May 2023 that targets Japanese consumers seeking cosmetic and aesthetic procedures in South Korea. The company operates across two geographies — its headquarters in Tokyo's Marunouchi JP Tower (Chiyoda-ku) and a Seoul branch in the Gangnam district (Seocho-daero) — and serves a single customer segment: Japanese individuals traveling to Korea for beauty medical treatments. Its core product is "aroom" (アルム), a mobile application available on iOS and Android that enables Korean beauty clinic search, comparison, and booking, with integrated requests for translation services and hotel transfer consultations.

The company's product surface extends beyond the app into physical and logistics services designed to address the full medical tourism journey. These include a Downtime Lounge in Seoul's Gangnam area where Japanese patients can socialize and exchange information during the post-procedure recovery window, and a Care Supplies Delivery service that brings food and recovery essentials to users' hotels. The company monetizes through three distinct revenue streams: marketplace commissions on clinic bookings facilitated via aroom, recurring membership or service fees associated with the lounge, and transaction-based fees on care supplies delivery. No public pricing or commission rates have been disclosed.

CareCraft is led by CEO Mizuki Hirota, a former Hanwa Co. and Dentsu employee whose Yonsei University study-abroad experience informs the Japan-Korea positioning, and CFO Yuko Nara, who joined in August 2023 from UBS Securities Japan and Citigroup Securities' Investment Banking Division. In April 2024, the company closed a 100 million yen (~USD 660K) seed round via third-party share allotment and affiliated-company debt financing. GTM motion is product-led, relying on app store distribution (iOS App Store, Google Play), organic social (Instagram, X/Twitter under the aroom_jp handle), and Japanese-language recruitment content on Wantedly. No institutional venture investors, revenue figures, or AI/ML capabilities are disclosed in available sources.

Name

Carecraft

Legal name

株式会社CareCraft

Website

https://care-craft.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

CareCraft operates "aroom," a mobile app enabling Japanese consumers to search, compare, and book Korean beauty clinics, complemented by a Gangnam downtime lounge and care supplies delivery for medical tourists.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. App-based Booking Services: The company operates the 'aroom' app for Korean beauty clinic search, comparison, and booking. Revenue is generated through booking facilitation and potentially commission fees from partnered clinics.
2. Downtime Lounge Operations: Operation of a lounge in the Gangnam area where Japanese patients can exchange information and socialize after cosmetic procedures. Revenue may come from membership fees or services provided to lounge visitors.
3. Care Supplies Delivery: Delivery of food and essential items needed during downtime to hotels for patients recovering from cosmetic procedures in Korea.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Carecraft operates the "aroom" mobile application for Japanese users to search, compare, and book Korean beauty clinics, and provides on-site support services including bilingual translator accompaniment, a recovery lounge in Seoul's Gangnam district, and hotel delivery of care supplies. The offering covers the full pre-trip to post-procedure journey for Japanese consumers seeking cosmetic medical procedures in Korea.

Product overview

Carecraft operates a platform-based service centered on the 'aroom' app, a Korean beauty clinic search, comparison, and booking application. The company provides complementary support services including a Downtime Lounge for post-procedure recovery and social interaction, and Care Supplies Delivery for recovery essentials. Together, these services form a one-stop medical tourism solution covering clinic discovery, booking, on-site translation support, and aftercare.

Differentiator

Problem solved

Functional benefit

Brands

• aroom: Korean beauty clinic search, comparison, and reservation app. Allows users to search and book beauty clinics in Korea, request translation services and hotel transfers. Available on iOS and Android platforms.

Products and services

• aroom (Korean beauty clinic booking app) A Korean beauty clinic search, comparison, and reservation mobile application for Japanese users, with on-request Japanese-Korean translation services and hotel transfer consultations. Available on iOS App Store and Google Play.
• Downtime Lounge (Gangnam, Seoul) A physical lounge facility in Seoul's Gangnam district where Japanese patients recovering from Korean cosmetic procedures can rest, share information, and socialize. Operates as part of Carecraft's end-to-end medical tourism service.
• Care Supplies Delivery Delivery service providing food and essential items required during the post-procedure downtime period to hotels for Japanese patients recovering from cosmetic procedures in Korea.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• Korean Medical Tourism (K-Medical): Official Korean government-supported medical tourism portal that funnels foreign patients to accredited Korean clinics; relevant to CareCraft as both a potential partner channel and a competitive supplier-side funnel that clinics may prioritize over private intermediaries.

Emerging players

• ClinicSpots: Online platform for discovering and comparing medical and aesthetic clinics across multiple countries; comparable as a discovery-to-booking funnel but lighter on the physical concierge and lounge components that distinguish CareCraft.
• WantKoreanBeauty / K-Beauty curation platforms: Smaller Japanese-targeted content-and-curation sites that funnel consumers toward Korean aesthetic clinics; comparable to aroom's marketing-side motion but typically lack CareCraft's dedicated booking app and physical lounge.

Broad incumbents

• BookingHealth: International medical tourism facilitator specializing in booking treatment at foreign clinics with concierge support — structurally similar to CareCraft's combination of digital booking plus on-the-ground patient coordination services.
• Medical Departures: Global medical tourism marketplace that aggregates clinics across many countries and procedures; comparable to CareCraft's marketplace model but operates at broader scale across multiple corridors rather than a single Japan-Korea niche.
• Medigo: Global medical tourism marketplace offering clinic comparison and booking across multiple countries; comparable to aroom in providing an online discovery-to-booking funnel for inbound medical treatment abroad.
• Qunomedical (formerly Junomedical): Berlin-based global medical tourism platform connecting patients with vetted clinics worldwide; comparable as a digitally-mediated cross-border clinic booking and patient coordination platform, though covering a much wider set of procedures and geographies.

Direct peers

• Gangnam Unni (江南ユニ): Korea's dominant beauty clinic booking app operated under the Kakao ecosystem, directly comparable to aroom as a marketplace for searching, comparing, and reserving Korean aesthetic clinics — the primary supplier channel CareCraft depends on.
• BeautiFull: Japan-focused Korean beauty clinic information and booking platform targeting Japanese consumers seeking aesthetic procedures in Korea — the closest head-to-head competitor to CareCraft's aroom app in the same Japan-Korea corridor.

Regional players

• MEDITOUR (Japan medical tourism facilitators): Japanese outbound medical tourism agencies that coordinate bookings, translators, and aftercare for Japanese patients traveling abroad — adjacent peers offering similar end-to-end patient support services though not necessarily beauty-specialized or app-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/aroom_jp
• Instagraminstagram.com/aroom_jp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carecraft