Citiz en Auvergne-Rhône-Alpes

What Citiz en Auvergne-Rhône-Alpes does

Citiz en Auvergne-Rhône-Alpes (Citiz AURA) is a French cooperative carsharing operator headquartered in Grenoble and founded in 2004, providing station-based vehicle-sharing services across the Auvergne-Rhône-Alpes region. The company runs a fleet of 580 vehicles distributed across more than 90 communes and is positioned as the regional arm of Citiz, the first cooperative carsharing network in France. Vehicle categories range from city cars to minibuses, and customers reserve via a web platform or dedicated iOS/Android mobile app for durations of one hour to multiple days.

The underlying technology is a station-based carsharing platform with a self-serve mobile application that handles reservations, booking extensions, and account management; an OpenStreetMap-powered station-locator is integrated into the website. Pricing is usage-based, combining time (hourly, daily, extended) and distance components, with fuel, insurance, maintenance, and dedicated parking included in the rental fee. Distribution is primarily self-serve through the app and website, supported by physical stations across the region. The platform also operates a vehicle-sharing program that allows private owners to onboard underutilized cars, expanding the effective fleet without proportionate capital expenditure.

Citiz AURA serves two primary customer segments: individual consumers needing occasional access to a vehicle without ownership costs, and professionals (self-employed, SMBs, corporate teams) using carsharing for business travel and client-facing appointments. As a cooperative, the entity is member-owned ('sociétaire' model) and is part of a national Citiz network enabling cross-regional vehicle access via a unified portal. The business is self-funded with no external venture or private-equity ownership disclosed, and operates with a lean 21-person team.

Name

Citiz en Auvergne-Rhône-Alpes

Legal name

Citiz Auvergne-Rhône-Alpes

Website

https://alpes-loire.citiz.coop

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Citiz en Auvergne-Rhône-Alpes is a French cooperative carsharing operator in Grenoble providing 580 vehicles across 90+ communes for individual consumers and professionals via a self-serve mobile app and station-based network.

Ownership category

akta.pro rank

Product category

Car Sharing Services

NAICS

Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Corporate Car Sharing (Round-Trip/Station-Based) (TLABALAA)

akta.pro secondary industry

Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance) (TLAFAMAJ)

Keywords

• Car sharing service
• Vehicle rental
• Cooperative mobility
• Self-service cars
• Station-based carsharing

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Vehicle Rental (Time and Distance Based): Revenue generated from hourly, daily, and extended vehicle rentals where customers pay based on reservation duration and distance traveled. All-inclusive pricing covers fuel, insurance, and maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Citiz AURA operates a cooperative, station-based car-sharing service providing 580 self-service vehicles across more than 90 communes in the Auvergne-Rhône-Alpes region. Customers reserve vehicles 24/7 via mobile app or website for durations from 1 hour to multiple days, paying based on time and distance traveled. All-inclusive pricing covers fuel, insurance, maintenance, and dedicated parking.

Product overview

Citiz en Auvergne-Rhône-Alpes operates as a cooperative car-sharing platform offering a unified service with multiple components: a core vehicle-sharing service (580 vehicles across 90+ communes), a mobile application for iOS and Android enabling 24/7 reservations and vehicle management, a vehicle owner sharing program allowing personal car sharing, and a fleet organized into 5 vehicle categories (from city cars to minibuses). The platform provides an all-inclusive offering where fuel, insurance, and maintenance are included in the rental price.

Differentiator

Problem solved

Functional benefit

Products and services

• Citiz Car-Sharing Service A cooperative car-sharing service offering 580 vehicles across more than 90 communes in the Auvergne-Rhône-Alpes region, available 24/7 for reservations from 1 hour to multiple days, with all-inclusive pricing covering fuel, insurance, maintenance, and dedicated parking. Designed for individual consumers, professionals, and private vehicle owners.
• Vehicle Sharing Program A program enabling private vehicle owners to share their personal vehicles through the Citiz platform, with Citiz handling maintenance, insurance, and management costs, allowing owners to offset ownership expenses.
• Citiz Vehicle Fleet (5 Categories) A fleet of vehicles organized into five categories, ranging from city cars to minibuses, to accommodate diverse user needs including shopping, weekend trips, vacations, and professional appointments.
• Professional Plans Dedicated plans for professionals and businesses, providing vehicle access for business travel, client meetings, and team transportation without the overhead of fleet management, with potentially dedicated stations for the professional segment.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Free2Move: Stellantis-owned multi-modal mobility platform operating car-sharing, rental, and subscription services across Europe; overlaps with Citiz AURA in short-term vehicle access but offers a much broader portfolio.
• Zipcar: Largest station-based car-sharing operator globally (owned by Avis Budget Group); uses the same round-trip, self-serve, app-based model as Citiz AURA, primarily in North America and UK but representative of the same category.
• Renault Mobility: OEM-backed car-sharing and short-term rental service leveraging Renault's dealer and service network; offers a broader, manufacturer-supported alternative to cooperative car sharing in France.

Direct peers

• Communauto: Quebec-based cooperative car-sharing pioneer operating in France with station-based round-trip and flexible vehicle access, sharing a cooperative ethos and usage-based pricing model comparable to Citiz AURA.
• Ubeeqo: European car-sharing and short-term rental operator owned by Toyota; provides station-based and corporate car-sharing solutions in French and European cities, directly comparable in target customer and use cases.
• Getaround: European peer-to-peer and free-floating car-sharing platform active in France; competes directly for occasional-use urban and inter-urban vehicle trips, although with a private-ownership-supply model rather than a corporate fleet.
• Share Now: BMW/Daimler joint-venture free-floating car-sharing service with operations in European cities; competes for the same urban occasional-use demand, differentiated by free-floating (one-way) rather than station-based returns.
• Virtuo: French-founded app-based car rental and car-sharing service offering self-serve vehicle access; competes in France and other European markets for similar short-trip, app-driven customer demand.
• Citiz (national cooperative): The national Citiz cooperative network of which Citiz AURA is the Auvergne-Rhône-Alpes regional entity; offers the same station-based, self-serve car-sharing model across other French regions with shared brand, technology, and insurance.

Emerging players

• Turo: Peer-to-peer car-sharing marketplace; comparable to Citiz AURA's 'Partage Auto' private-owner program, providing a private-supply model for occasional-use vehicle access in France and Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@citizaura
• Facebookfacebook.com/citizaura
• LinkedInlinkedin.com/company/citiz-aura
• Instagraminstagram.com/citizaura

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citiz en Auvergne-Rhône-Alpes