PT ALP Petro Industry

What PT ALP Petro Industry does

PT ALP Petro Industry is an Indonesian lubricant manufacturer founded in 1998, operating as the licensed producer of Eni-branded lubricants in Indonesia under a direct license from Eni Petroli S.P.A. Italy. The company runs an integrated refinery and blending facility on a 64,150 m2 site in Gempol, Pasuruan, East Java, with stated production capacity of 40,000 metric tons per year across automotive, industrial, and grease categories. The product portfolio spans engine oils, diesel and gasoline passenger car oils, motorcycle oils (including the i-Ride 4T Matic line with API SL and JASO MB specifications), marine oils, transmission and gear oils, gas engine oils, industrial hydraulic and turbine oils, compressor and heat-transfer fluids, and both multipurpose and specialty greases. Technical services include OLAP (Used Oil Analysis) for lubricant condition monitoring, plus training, survey, investigation, and trial programs. The facility holds integrated ISO 9001, ISO 14001, and ISO 45001 (formerly OHSAS 18001) certifications and produces to international standards including SAE, ISO VG, API, JASO, and ACEA.

The business operates through a three-entity holding structure under the 'Alp Petro Industry Group Holding' umbrella. PT ALP Petro Industry is the manufacturing entity; PT Bahana Nusa Lubrindo is the sales and marketing company for retail and automotive distribution; and PT Gani Distribusi Lubrindo is the sales and marketing company for industrial and marine distribution. Go-to-market is executed through these two distribution affiliates via hundreds of partner workshops, ATPM service stations, and a national distributor network covering all of Indonesia, with marketing support from consumer promotions, participation in GIIAS, community sponsorships (e.g., Peugeot Scooter Family), and CSR programs (e.g., Eni Peduli PMI for ambulance fleets). The company employs approximately 96 people across the manufacturing plant and the Jakarta Utara corporate office in Altira Business Park.

Revenue is generated through one-time product sales of finished lubricants across the automotive, industrial, and marine segments under the Eni brand, with pricing determined through distributor and B2B channels rather than publicly disclosed. No revenue, funding, or institutional investor information is publicly available, and ownership remains concentrated within the Alp Petro Industry group structure under the Eni licensing arrangement; the company is privately held and has no public listing.

Name

PT ALP Petro Industry

Legal name

PT. ALP Petro Industry

Website

https://alppetro.co.id

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

PT ALP Petro Industry is an Indonesian lubricant manufacturer founded in 1998, producing Eni-branded engine oils, industrial lubricants, and greases under license from Eni Petroli S.P.A. Italy at a 40,000 MT/year facility in Pasuruan, East Java, distributed across Indonesia through two wholly-owned affiliates serving automotive, industrial, and marine customers.

Ownership category

akta.pro rank

Product category

Industrial Lubricants

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191), Petroleum Refineries (32411)

SIC

Miscellaneous Products Of Petroleum & Coal (2990), Industrial Organic Chemicals (2860), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Packaging, Filling & Private Label / Contract Manufacturing (EUALAJAD)

akta.pro secondary industries

Greases & Specialty Lubricants (Greases, Pastes, Chain Oils, Silicone/Fluoro) (EUALAJAJ), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL), Gear Oils & Transmission Fluids (IMAEAMAE)

Keywords

• Lubricant manufacturing
• Industrial lubricants
• Automotive lubricants
• Marine lubricants
• Lubricating greases

Headquarters

HQ city

Jakarta Utara

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lubricant Product Sales: PT ALP Petro Industry manufactures lubricants (engine oils, industrial oils, greases) under Eni brand license and sells them through affiliated distributors PT Bahana Nusa Lubrindo and PT Gani Distribusi Lubrindo. Revenue is generated through one-time product sales across automotive, industrial, and marine segments.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

PT ALP Petro Industry manufactures and markets a full range of ENI-branded lubricants under license from Eni Petroli S.P.A. Italy, covering automotive engine oils (passenger car, motorcycle, marine, transmission/gear, gas engine), industrial lubricants (hydraulic, gear/chains, compressor, turbine, guides/slideways, heat transfer, general purpose), and greases (multipurpose and specialty), produced at an integrated refinery and blending facility in Gempol, Pasuruan, East Java with 40,000 MT annual capacity and distributed through affiliated sales companies across Indonesia.

Product overview

PT ALP Petro Industry operates as a lubricant manufacturer and distributor for ENI brand products under license from Eni Petroli S.P.A Italy. The company's product portfolio consists of three main categories: (1) Automotive lubricants including passenger car engine oils, motorcycle oils (i-Ride series), marine oils, transmission/gear oils, and gas engine oils; (2) Industrial lubricants covering hydraulic oils, gear & chain oils, compressor oils, turbine oils, guide/slideway oils, heat transfer fluids, and general purpose oils; (3) Greases including multipurpose greases (NLGI standardized) and specialty greases with various thickener types. Additionally, the company offers technical services including Oil Lub Analysis (OLAP) for used oil condition monitoring. PT Bahana Nusa Lubrindo handles retail and automotive segment distribution while PT Gani Distribusi Lubrindo manages industrial and marine segment distribution across Indonesia.

Differentiator

Problem solved

Functional benefit

Brands

• ENI Lubricant: ENI-branded lubricant products (engine oils, industrial oils, greases) marketed and distributed in Indonesia under license from ENI Petroli S.P.A. Italy.
• Trion

Products and services

• Automotive Lubricants Full range of ENI-branded automotive lubricants for passenger cars, motorcycles (including automatic/matic), marine engines, transmissions, differentials, and gas-fueled engines, distributed through PT Bahana Nusa Lubrindo to ATPM networks, service stations, and partner workshops across Indonesia.
• Industrial Lubricants ENI-branded industrial lubricants including hydraulic oils, gear and chain oils, compressor oils, turbine oils, guides and slideways oils, heat transfer plant oils, and general purpose industrial oils for manufacturing plants, power generation, and heavy machinery across Indonesia, distributed through PT Gani Distribusi Lubrindo.
• Lubricating Greases Multipurpose and specialty greases for automotive and industrial applications requiring retention of lubricant in vertical or exposed positions where oils would drip, including lithium, calcium, aluminium, bentonite, polyurea, and complex thickener formulations.
• Used Oil Analysis (OLAP) Service Used oil condition monitoring and analysis service provided to lubricant customers as a technical support offering, enabling assessment of lubricant health and remaining useful life in engines and industrial equipment.

Quantifiable outcome

• Production capacity of 40,000 MT per year with full product specification range

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• Palang Merah Indonesia (PMI)minorGTM or Marketing Partner · 24 May 2023CSR partnership where Eni Lubricant (via PT Bahana Nusa Lubrindo) conducted free oil changes for PMI operational vehicles (ambulances, blood donor vehicles, logistics vehicles) across Jakarta and Bekasi — approximately 67 vehicles total.
• Nawilis Auto Service CenterminorGTM or Marketing Partner · 24 May 2023Auto service center collaborated with Eni Lubricant for CSR oil change program for PMI vehicles, providing technical support and technician team during the event.
• Eni Petroli S.P.A. ItalycoreOEM/ Whitelabel/ Licensing PartnerPT ALP Petro Industry operates under a license from Eni Petroli S.P.A. Italy to manufacture and market ENI lubricant products in Indonesia. Production is supervised directly by Eni Petroli to guarantee quality and compliance with international standards.
• PT Bahana Nusa LubrindocoreChannel Partner/ Reseller/ DistributorSales and marketing company for Eni Lubricant in Indonesia, handling retail and automotive distribution segments. Part of the ALP Petro Industry Group holding structure.
• PT Gani Distribusi LubrindocoreChannel Partner/ Reseller/ DistributorSales and marketing company handling industrial and marine distribution segments for Eni products across Indonesia. Part of the ALP Petro Industry Group holding structure.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PT Pertamina Lubricants: Indonesian state-owned lubricant manufacturer producing engine oils, industrial oils, and greases domestically — the dominant local competitor to ALP Petro across the same automotive, industrial, and marine product categories.
• Fuchs Petrolub SE (Indonesia operations): German specialty lubricants group with Indonesian presence, focused on industrial lubricants, greases, and metalworking fluids — most directly comparable to ALP Petro's industrial and grease product categories.
• Idemitsu Lube Indonesia: Japanese lubricant manufacturer with Indonesian sales presence in automotive and industrial segments — another foreign-major-affiliated brand competing for Indonesian workshop and industrial accounts.
• Petronas Lubricants Indonesia: Malaysian national oil company's lubricant arm selling engine oils, motorcycle oils, and industrial fluids in Indonesia — a similar foreign-major-affiliated lubricant brand competing for the same dealer and workshop channels.
• Gulf Oil International (Indonesia): Global lubricant brand with Indonesian distribution of engine oils, motorcycle oils, and industrial lubricants — competes with Eni-branded products at similar mid-premium price points across dealer networks.

Broad incumbents

• PT BP Castrol Indonesia: Joint venture between BP and Castrol distributing premium passenger car, motorcycle, and industrial lubricants in Indonesia — competing head-to-head with ALP Petro's Eni-branded automotive portfolio.
• ExxonMobil Lubricants Indonesia: US integrated major distributing Mobil-branded passenger car, motorcycle, and industrial lubricants in Indonesia — competing in the same premium segments as ALP Petro's Eni line.
• Shell Indonesia Lubricants: Global energy major with major lubricant manufacturing and distribution operations in Indonesia, covering passenger car, motorcycle, industrial, and marine segments — direct category competitor with vastly larger marketing budget.
• TotalEnergies Lubricants Indonesia: French integrated energy major with global lubricant brand distributed across Indonesia covering automotive and industrial applications — competes for the same premium engine oil and industrial lubricant customers.

Emerging players

• Valvoline Indonesia: US-headquartered lubricant company distributing engine oils and industrial fluids in Indonesia — competes primarily in premium passenger car and quick-lube segments served by ALP Petro.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pt-alp-petro-industry

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT ALP Petro Industry