What Alsa International does

Alsa International is a privately-held Indian manufacturer and exporter of decorative handicraft products, headquartered in Uttam Nagar, New Delhi, with manufacturing facilities in Ambedkar Nagar and Moradabad in Uttar Pradesh. The company produces a catalog of handcrafted home decor items organized across seven primary categories: metal items (candelabras, lanterns, candle holders), glass items (pendent lamps, votives, cake covers, candle holders), globes with metal meridian stands, stone/marble items, leather cushion covers, textile accessories (wool nylon scarves, mufflers, foil-printed stoles), and miscellaneous tableware/coasters and chopping boards. Product lines are coded in numbered series (AI-H, AI-T, AI-CH, AI-CC, AI-F, AI-V, FI, M4DWG, SNITS), and the website lists an extensive catalog across these categories.

The company operates a direct-to-consumer e-commerce storefront at alsahandicrafts.com that supports 10 languages (English, Arabic, Chinese, Dutch, French, German, Italian, Portuguese, Russian, Spanish) and ships internationally. It simultaneously operates a B2B channel handling custom specifications, bulk wholesale, and private-label manufacturing for stone-marble, glass, and globe products, with inquiries routed through email ([email protected]), phone, and WhatsApp. Revenue is generated entirely through one-time physical-goods sales at fixed per-SKU prices, with bulk and wholesale quotes handled out-of-band on inquiry; no subscription, licensing, or recurring revenue component is disclosed. Per-unit pricing spans approximately $2 to $134, with the bulk of the catalog priced under $60.

Alsa reports no institutional investors, no stock listing, no management team profiles, no certifications or recognitions, no partnerships, and no patent portfolio in available source material. The technology stack is a standard WordPress/WooCommerce commerce platform with a translation plugin; no proprietary technology, mobile app, public API, or AI/ML capability is documented. Marketing relies on an in-house blog (active from April 2019 with updates through March 2024), multilingual storefront SEO, and direct customer contact by phone and WhatsApp. Total headcount is reported at 5 employees.

Name

Alsa International

Legal name

Alsa International

Website

https://alsahandicrafts.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Alsa International is a privately-held Indian manufacturer and exporter of decorative handicraft home decor (metal, glass, marble, leather, textile) sold globally via a multilingual e-commerce storefront and a B2B private-label custom-order channel.

Ownership category

akta.pro rank

Product category

Decorative Handicrafts and Home Decor Manufacturing

NAICS

Other Furniture Related Product Manufacturing (3379), Jewelry and Silverware Manufacturing (33991)

SIC

Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

Keywords

• Decorative handicraft items
• Home decor manufacturing
• Private label manufacturing
• Handicraft export house
• Custom metalware production

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Revenue generated from manufacturing and exporting decorative handicraft items including glass items, metal items, globes, stone marble items, candle holders, candelabras, lanterns, cake covers, textiles, and other decorative home decor products. Products are sold individually at fixed prices through e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Alsa International manufactures and exports handcrafted decorative home decor products across metal, glass, stone/marble, leather, and textile categories, including candelabras, lanterns, candle holders, pendent lamps, globes, cake covers, wool scarves, and leather cushion covers. The company also offers custom and private-label manufacturing services for B2B clients, accepting bespoke orders tailored to client specifications. Products are sold globally through the company's own multi-language e-commerce platform and direct B2B/wholesale channels.

Product overview

Alsa International is a decorative handicraft items manufacturer and exporter based in India, operating from facilities in New Delhi, Sambhal Road Moradabad, and Akthara Narayanpur in Uttar Pradesh. The company offers a diverse portfolio of handcrafted home decor products organized across seven main categories: Metal Items (candelabras, lanterns, candle holders), Glass Items (pendent lamps, votives, cake covers), Stone Marble Items, Leather Handicrafts Items, Textile Items (wool scarves, mufflers, stoles), Globe decorative items, and Other Items. The product lineup includes branded series such as AI-H Glass Pendent Lamps, AI-T T-Light Votives, AI-CH Candle Holders, AI-CC Cake Covers, AI-F/AI-V Metal Candelabras, FI-series tableware and lanterns, M4DWG/SNITS globes, and wool textile accessories. The company offers custom private label manufacturing services for stone marble, glass, and globe products, accepting custom orders via email. Products are sold directly through their e-commerce platform with global shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Metal Items (candelabras, lanterns, candle holders) Decorative metal handicraft items including candelabras (AI-F and AI-V series, $40.00 to $58.00), lanterns (FI series, $2.00 to $5.75), and candle holders for home decor, restaurants, bakeries, and event settings.
• Glass Items (pendent lamps, votives, candle holders, cake covers) Glass decorative items including AI-H series pendent lamps ($7.50 to $134.00), AI-T series T-light votives, AI-CH series candle holders (12cm to 30cm height), and AI-CC series glass cake covers ($10.00 to $33.00).
• Decorative Globes Decorative globes with metal meridian stands, including M4DWG series (M4DWG1201-M4DWG1207, M4DWG501-M4DWG503, M4DWG801-M4DWG803) and SNITS variants, in various ball diameters, base sizes, and ocean colors (blue, black, white, green, yellow, light green), priced $12.00 to $21.81.
• Stone Marble Items Custom stone marble decorative items manufactured and exported, available with private label options for business clients.
• Leather Handicraft Items Leather decorative items including cushion covers ($3.00 each) and other home decor accessories.
• Textile Items (wool scarves, mufflers, stoles) Textile products including wool nylon plain scarves ($10.50), wool nylon 8 ply mufflers ($9.50), fine wool ombre scarves ($18.50), and fine wool foil printed scarves/stoles ($10.75).
• Table Decor Items (trays, bowls, mugs, wine buckets) FI-series table decor items including trays, bowls, mugs, water jugs, wine buckets, and napkin rings for home and event decor.
• Coaster Sets and Chopping Boards Coaster sets and chopping boards in various designs and materials, priced $3.30 to $8.30.
• Custom and Private Label Manufacturing Custom manufacturing and private label services for stone marble items, glass items, and globes based on client requirements. Accepts bespoke orders with client branding and specific design specifications, quoted on inquiry.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• World Market: US specialty retailer of globally-sourced home decor, scarves/textiles, candles, lanterns, and handicraft home accessories — overlapping assortment and comparable price-point positioning (entry-to-mid $5–$100) for Alsa's decor and textile categories.
• Anthropologie: US home-decor and lifestyle retailer whose assortment centers on globally-sourced bohemian-style candles, candleholders, lanterns, vases, and decorative accessories — directly overlapping Alsa's glass, metal, and candleware product lines in the same end-customer use cases.
• Crate & Barrel: US home-goods retailer with extensive candle, candleholder, candleabra, and table-decor assortments including globally-sourced artisanal pieces — comparable product taxonomy and a likely off-the-shelf private-label buyer for an Indian craft exporter at Alsa's scale.
• Pier 1 Imports: Long-standing US home-decor specialty retailer historically focused on imported decorative accessories, candle holders, lanterns, and globally-sourced handicrafts at comparable price points to Alsa's DTC range — relevant aspirational peer for assortment and customer-overlap analysis (note: brand has had operational turbulence).
• West Elm: US home-furnishings retailer with deep categories in decorative lighting (pendant lamps, lanterns), candle holders, and globally-sourced home accessories — overlapping product mix and would-be buyer pool for Alsa's B2B/private-label program targeting premium retailers.
• Pottery Barn: Premium US home-furnishings retailer carrying candle holders, candle stands, candleabras, decorative mirrors, and glass accessories — highly overlapping with Alsa's metal and glass decorative lines and a realistic downstream B2B customer for private-label sourcing.

Direct peers

• FabIndia: India's largest handicraft and home-textile brand operating its own retail and online stores across apparel, home decor, and lifestyle categories — directly comparable in product mix (metal, glass, textile homeware) and DTC e-commerce model anchored in Indian craft heritage.
• Good Earth: Indian luxury home-decor brand sourcing handcrafted tableware, textiles, and decorative accessories from Indian artisans and selling DTC at premium price points — closely comparable product categories (candle holders, decorative accessories, tableware, scarves) and India-based artisan supply chain.

Regional players

• Jaipur Rugs: India-based manufacturer and exporter of handmade rugs and broader artisan home-textile products, operating on a similar private-label/wholesale/DTC hybrid model anchored in a regional Indian craft cluster — relevant comparability along business model, channel mix, and B2B sourcing positioning.

Emerging players

• Caravan Jaipur: Indian artisan-based home-goods brand operating in the global DTC home-decor market with hand-block-printed textiles, candles, and decorative accessories — similar export-driven DTC model from India targeting US/EU decor consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/alsa-international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alsa International