Al Salam Community School

What Al Salam Community School does

Al Salam Community School (ASCS) is a fee-paying private British international school operating from a purpose-built campus in Al Twar 2, Dubai, UAE, under the Salam Education group. It delivers the National Curriculum for England from Foundation Stage 1 (age 3) through Year 13 (age 18), offering IGCSE, AS/A-Level and BTEC vocational pathways via Cambridge International, Pearson Edexcel and AQA examination boards. The school enrolled 800 students at its 2019 opening and now serves a community of over 2,000 students, staff and families.

The school's academic programme runs on conventional third-party edtech — Google Classroom for learning management, a 1:1 Chromebook programme from Year 3 onwards, Komodo and Blocksi for wellbeing and digital-safety monitoring, and Read-Write-Inc. for early-years phonics. Its principal proprietary offering is the KHDA-licensed Rahhal flexible-enrolment framework, with three pathways (Encounters for Years 8-9, Foundations for flexible learners, and the new Frontiers Post-16 A-Level programme launching September 2026 with partner Project You). Over 70 classrooms, seven science labs, a 25m swimming pool, and a 1,000 sqm multipurpose hall support on-site delivery, with a directly operated GPS-tracked bus fleet serving transport.

Revenue is generated primarily through recurring annual tuition fees (AED 23,795 at FS1-FS2 up to AED 41,102 at Years 12-13, payable in three terms) plus one-off assessment (AED 525) and registration (AED 2,000) fees, transport fees, and Chromebook resource fees. Admissions are direct-to-consumer via the campus office, online enquiry forms, prospectus downloads, and school tours led by Senior Leadership. KHDA regulates fees, and sibling discounts (5-15%) and Shariah-compliant Pay Later installments via the Zenda app support retention across multi-child families. Recent performance metrics include 93% GCSE A*-C, ALPS Diamond (top 1% globally), BSO Outstanding judgements, and SENDIA plus Wellbeing Awards for 2026-2028.

Name

Al Salam Community School

Legal name

Al Salam Community School

Website

https://alsalamcommunity.ae

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

251–500 employees

Short description

Al Salam Community School is a fee-paying British international school in Dubai, part of Salam Education, delivering the National Curriculum for England from FS1 to Year 13 to over 2,000 students and families with KHDA-regulated tuition, BSO Outstanding status, and ALPS Diamond top-1% global academic outcomes.

Ownership category

akta.pro rank

Product category

Private K-12 Education (British International School)

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

Keywords

• British curriculum education
• IGCSE A-Level programmes
• Private international school
• Inclusive education Dubai
• KHDA licensed school

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Tuition Fees: Annual tuition fees paid per student across three terms (August, December, March deadlines). Fee structure varies by year level from FS1 (AED 23,795) to Year 13 (AED 41,102). Primary revenue stream.
2. Assessment and Registration Fees: Non-refundable assessment fee of AED 525 (inclusive of VAT) for new admissions. Registration fee of AED 2,000 to secure a seat (deducted from tuition).
3. Transport Services: Bus transportation provided by the school with GPS tracking and CCTV, with separate bus fee structure communicated to parents.
4. Resource Fees: Chromebooks (Years 3–13) and other learning resources and platforms are charged separately from tuition fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Al Salam Community School is a fee-paying private British international school in Dubai delivering the National Curriculum for England from Foundation Stage (FS1) through Post-16 (Year 13). It offers IGCSE, AS/A Level (Cambridge International, Edexcel, AQA) and BTEC vocational qualifications, alongside the KHDA-licensed Rahhal flexible enrolment framework, a 1:1 Chromebook programme, and a broad extracurricular portfolio including MUN, sports, and the Duke of Edinburgh Award. Auxiliary fee-based services include bus transport, school meals, and uniform supply.

Product overview

Al Salam Community School is a British curriculum school in Dubai offering comprehensive education from Foundation Stage (FS1, ages 3) through to Post-16/Sixth Form (Year 13, ages 18). The school provides a unified educational experience built around the National Curriculum for England (NCfE), offering multiple examination pathways including Cambridge International and Edexcel IGCSE, AS & A Levels, and BTEC vocational qualifications. The school operates a purpose-built campus opened in 2019 and offers supplementary programmes including the Rahhal flexible learning pathways, 1:1 Chromebook programme, Model United Nations conferences, comprehensive sports programmes, and the Duke of Edinburgh Award scheme. Additional services include the Parent HQ digital portal for parental engagement and the Community Times magazine publication.

Differentiator

Problem solved

Functional benefit

Products and services

• Foundation Stage (FS1–FS2) Early Years education for 3-5 year olds following the Early Years Foundation Stage (EYFS) framework from the National Curriculum for England, covering seven areas of learning including Personal, Social and Emotional Development, Physical Development, Communication and Language, Literacy, Mathematics, Understanding the World and Expressive Arts and Design.
• Primary School (Years 1–6) Primary education for 5-11 year olds covering Key Stages 1-2 of the National Curriculum for England, with high expectations, regular Star of the Week certificates, house points, and student leadership opportunities.
• Secondary School (Years 7–11) Secondary education for 11-16 year olds covering Key Stages 3 and 4, preparing students for GCSE/IGCSE examinations through Cambridge International, Edexcel, AQA, and BTEC vocational qualification pathways.
• Post-16 / Sixth Form (Years 12–13) Sixth Form education for 16-18 year olds offering International AS and A Levels, BTEC Level 3 Qualifications, and a blended curriculum combining A Level and BTEC courses.
• Rahhal Flexible Enrolment Programme KHDA-licensed flexible enrolment framework enabling formal education for students whose lives, ambitions, or learning patterns do not fit the standard timetable. Includes three pathways: Encounters (Years 8-9 restructured KS3), Foundations (flexible enrolment for elite athletes, Qur'an memorisation, or extended travel), and Frontiers (Post-16 A-level pathway).
• IGCSE Programme International General Certificate of Secondary Education examinations offered through Cambridge International, Edexcel, and AQA examination boards at the end of Key Stage 4.
• AS and A Level Programme International AS and A Level qualifications offered through Cambridge International and Pearson Edexcel, providing pathways to university education worldwide.
• BTEC Vocational Qualifications BTEC Level 3 vocational work-related study programmes including Sport, Travel and Tourism, and Engineering with practical assessment methods linked to the world of work.
• School Bus Transport GPS-tracked and CCTV-monitored bus transportation service operated directly by the school with trained drivers and bus monitors, with separate bus fee structure communicated to parents.
• Chromebook 1:1 Device Programme 1:1 device programme providing every pupil from Year 3 onwards with a school-issued Chromebook for accessing digital resources, completing assignments, and collaborative work, with a Digital Devices Policy governing usage.

Quantifiable outcome

• Top 1% globally for student value-added progress (ALPS Diamond Award)
• +6 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• BounceminorGTM or Marketing Partner · 1 January 2026Sponsor of the 5th Annual ASCS MUN Conference 2026. Bounce's generous contributions helped make the conference a reality for 720 attendees and 550 student delegates from 20+ schools.
• Uniplus EducationminorGTM or Marketing Partner · 1 January 2026Sponsor of the 5th Annual ASCS MUN Conference 2026, providing support for the student-led event.
• Project YoucoreStrategic or Co-development Partner · 1 January 2026Partner for the Frontiers Rahhal programme (launching September 2026). Project You provides structured termly work-integrated learning sprints integrated with the online-first A-level pathway for Post-16 students.
• Ben's FarmhousecoreOthersCatering company founded by Chef Ben Torbitt, providing school meals. ASCS works with Ben's Farmhouse to ensure healthy eating habits are actively promoted among students.
• ZendacoreTechnology or IntegrationZenda app partnered with ASCS to simplify fee payment for parents and guardians. Enables instant online payments via credit/debit card or bank transfer, with Shariah-compliant 'Pay Later' installment option. School code: alsalam.
• BlocksicoreTechnology or IntegrationDigital safety monitoring platform used by ASCS to identify early signs of distress, unsafe online behaviour, or emotional struggles among students as part of the safeguarding programme.
• KomodocoreTechnology or IntegrationWellbeing monitoring platform used by ASCS alongside anti-bullying initiatives to track student wellbeing and enable swift response to concerns.
• Cambridge InternationalcoreTechnology or IntegrationExamination board providing IGCSE and AS/A Level qualifications. ASCS offers Cambridge International qualifications alongside Edexcel, AQA, and BTEC vocational qualifications.
• Pearson EdexcelcoreTechnology or IntegrationExamination board providing BTEC vocational qualifications and International AS/A Level. ASCS students have achieved highest marks globally and in the UAE across Pearson qualifications.
• Sumeru Retail ShopcoreChannel Partner/ Reseller/ DistributorOfficial uniform supplier for ASCS. Uniform available at Sumeru Retail Shop in Al Madina Mall, Level 2, or via online ordering through the Sumeru website.
• Abu Dhabi Commercial Bank (ADCB)coreOthersBank for fee payments via bank transfer. Account: AL SALAM COMMUNITY SCHOOL LLC, Account Number: 12038676920001, IBAN: AE030030012038676920001.

Scale indicators10 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• GEMS Education: Largest K-12 operator in Dubai with multiple British curriculum schools (including The Winchester School, GEMS Wellington). Broad incumbent overlapping ASCS's curriculum framework, KHDA regulation, and target market, but operating at much larger portfolio scale.
• Taaleem: UAE-based education provider operating multiple premium British and IB schools in Dubai (Dubai British School, Jumeira Baccalaureate). Broad incumbent with overlapping curriculum and target market but at multi-school group scale.
• Nord Anglia International School Dubai: Global premium school operator with a Dubai campus offering British curriculum and IB pathways. Broad incumbent with overlapping curriculum and premium expatriate target market, differentiated by global network (MIT, Juilliard collaborations).

Direct peers

• Dubai British School: Taaleem-operated British curriculum school in Dubai offering FS through Sixth Form with KHDA inspection. Closely comparable to ASCS on curriculum framework (British), KHDA regulation, fee tier, and Dubai expatriate family target market.
• Dubai College: Long-established premium British curriculum secondary school in Dubai with strong GCSE/A Level outcomes and selective admissions. Comparable to ASCS in curriculum, expatriate target market, and university placement emphasis, though positioned at a higher fee tier.
• Repton School Dubai: Premium British curriculum K-12 school in Dubai (Forte Education group) drawing on a UK independent school heritage. Comparable to ASCS on British curriculum framework, premium positioning, and Dubai expatriate target families.
• Jumeira Baccalaureate School: Taaleem-operated IB and British curriculum school in Dubai serving FS through Sixth Form. Comparable to ASCS on curriculum breadth, KHDA regulation, fee positioning, and Dubai expatriate target segment.
• King's School Al Barsha: British curriculum K-12 school in Dubai affiliated with King's College London School. Comparable to ASCS on NCfE framework, KHDA regulation, Dubai mid-to-upper tier fee positioning, and emphasis on university placement outcomes.

Regional players

• Cranleigh Abu Dhabi: British curriculum school in Abu Dhabi operating under the UK Cranleigh brand. Comparable to ASCS on British curriculum framework, premium positioning, and KHDA-equivalent regulation (ADEK), but serving a different emirate.

Emerging players

• Citizens School Dubai: Newer premium Dubai private school launched in the past few years, positioning itself as a differentiated K-12 offering. Emerging player targeting the same premium expatriate segment as ASCS but with a younger operating history.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ASCSdubai
• YouTubeyoutube.com/ascsdubai
• Facebookfacebook.com/ASCSdubai
• LinkedInlinkedin.com/company/al-salam-community-school
• Instagraminstagram.com/ascsdubai

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al Salam Community School