Ben’s Farmhouse

What Ben’s Farmhouse does

Ben's Farmhouse is a Dubai-based farm-to-table food business founded in 2020 by Chef Ben Tobitt, an executive chef with 20+ years of commercial kitchen experience across the UAE, UK, and USA, including a tenure leading innovation across 15 top restaurants at Jumeirah Restaurant Group. The company operates four interconnected service lines: a direct-to-consumer e-commerce shop selling fresh produce, prepared breakfast items, salads, sandwiches, soups, BBQ options, and desserts; internationally-inspired meal kit boxes featuring Japanese, Mediterranean, Lebanese, Indian, Arabic, and British Roast cuisines available hot or partially cooked with delivery included; institutional school meal programs that combine nutritionally balanced catering, farm-to-school food education, and on-site coffee shop operations for parents and staff; and full-service event catering for corporate events, weddings, private gatherings, VIP parties, retreats, seminars, birthdays, and brand activations, including end-to-end event planning, bespoke catering, styling, and service. All product lines are built around direct sourcing partnerships with local UAE farms and sustainable, eco-friendly packaging, positioning the brand on chef-crafted quality and provenance rather than price.

Name

Ben’s Farmhouse

Legal name

Ben's Farmhouse

Website

https://bensfarmhouse.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Ben's Farmhouse is a Dubai-based farm-to-table food business founded in 2020 by Chef Ben Tobitt, serving UAE consumers, schools, and corporate clients through an e-commerce shop, internationally-inspired meal boxes, institutional school catering, and full-service event catering built on local farm sourcing.

Ownership category

akta.pro rank

Product category

Farm-to-Table Food Services

akta.pro primary industry

Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK)

akta.pro secondary industries

Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC), In-House Cafeteria Operations & Meal Preparation (EDAEAEAA)

Keywords

• Farm-to-table catering
• Meal kit delivery
• Event catering services
• School meal programs
• Fresh produce delivery

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Online Shop Sales: Direct-to-consumer sales of fresh produce, prepared foods, breakfast items, salads, sandwiches, soups, BBQ items, and desserts through the company's e-commerce platform. Products include breakfast items, meal components, and ready-to-eat options.
2. International Meal Boxes: Chef-crafted meal kit boxes featuring globally inspired cuisines (Japanese, Mediterranean, Lebanese, Indian, Arabic, British Roast) available hot or partially cooked. Includes vegan options and customizable choices with delivery included.
3. Events & Catering Services: Full-service catering for corporate events, weddings, social gatherings, VIP parties, retreats, seminars, birthdays, and brand activations. Services include event planning, bespoke catering, styling, service, entertainment, and wellness offerings.
4. School Meal Programs: Nutritious catering services for schools including balanced student meals, farm-to-school educational programs, and operation of school coffee shops for parents and staff.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Ben's Farmhouse is a Dubai-based farm-to-table food business that sells fresh produce, chef-crafted prepared foods, and internationally-inspired meal kit boxes through an owned e-commerce shop with UAE delivery. It also operates institutional school meal programs with farm-to-school education, and provides full-service catering and event planning for corporate events, weddings, private gatherings, and brand activations.

Product overview

Ben's Farmhouse is a Dubai-based farm-to-table food business offering a multi-channel product portfolio centered on fresh, local, and sustainable ingredients. The core offering includes an online shop for fresh produce and prepared foods, international meal boxes featuring globally-inspired cuisines (Japanese, Mediterranean, Lebanese, Indian, Arabic, British Roast), school nutrition programs with educational components, and comprehensive event catering services. The company operates through distinct but complementary service lines: e-commerce retail (Shop Online), subscription-style meal kits (Meal Boxes), institutional catering (Schools Program), and full-service events planning (Events & Catering, Event Services, Menu Options). All channels share a unified commitment to local sourcing, sustainable practices, and chef-crafted quality.

Differentiator

Problem solved

Functional benefit

Products and services

• Shop Online Online storefront offering fresh, curated produce and chef-crafted food products including breakfast items, salads, sandwiches, wraps, soups, sides, heat-and-eat meals, BBQ options, and desserts, with delivery within the UAE.
• International Meal Boxes Globally-inspired meal kit boxes featuring authentic international cuisines including Japanese, Mediterranean, Lebanese, Indian, Arabic, and British Roast options, available hot or partially cooked with delivery included and vegan options available.
• Schools Program School nutrition and catering services including nutritionally balanced meal programs for students, farm-to-school educational initiatives, and on-site coffee shop spaces for parents and staff.
• Events & Catering Full-service event catering and planning for corporate events, weddings, private gatherings, VIP parties, retreats, seminars, birthdays, and large-scale festivals, including end-to-end solutions with event planning, bespoke catering, styling, service, entertainment, and wellness offerings.

Quantifiable outcome

• Commitment to sourcing premium local produce from UAE farms

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Local UAE FarmscoreStrategic or Co-development PartnerBen's Farmhouse works closely with local farms in the UAE that share the company's values and commitment to sustainable, quality-driven practices. These partnerships support the local economy, ensure fresh ingredient supply, and enable the farm-to-table approach that defines the brand.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Foodics: UAE-based restaurant and F&B business management SaaS provider serving the regional F&B ecosystem, adjacent to Ben's Farmhouse as enabling technology for similar food service operators.

Direct peers

• Eat Clean Me: UAE-based healthy meal delivery service offering chef-crafted meals with international flavors, directly comparable to Ben's Farmhouse's meal box and prepared food business.
• Right Bite: UAE healthy meal plan and food delivery company, directly comparable to Ben's Farmhouse in offering chef-prepared meals with international cuisine variety and direct-to-consumer delivery.
• Kcal Restaurants: UAE health-focused restaurant chain and meal delivery service, directly comparable to Ben's Farmhouse's healthy meal box and prepared food offerings in the Dubai consumer market.
• Maison de la Cuisine: UAE catering company offering bespoke event catering and corporate meal services, comparable to Ben's Farmhouse's full-service events and catering division targeting Dubai enterprises.
• Wild & The Moon: UAE-based plant-focused restaurant and healthy food cafe chain, comparable to Ben's Farmhouse in its farm-to-table positioning, sustainability messaging, and Dubai consumer market.
• Hello Chef: UAE-based meal kit delivery company offering chef-prepared recipes with pre-portioned ingredients, directly comparable to Ben's Farmhouse's meal box and DTC e-commerce business in the same Dubai market.
• Comptoir 102: Dubai-based healthy cafe and concept store with a focus on organic and locally sourced ingredients, comparable to Ben's Farmhouse's farm-to-table philosophy and Dubai consumer market positioning.

Regional players

• FoodFundr Meal Plans: Middle East healthy meal delivery service operating in adjacent regional markets, thematically comparable to Ben's Farmhouse in meal prep and DTC delivery model.

Broad incumbents

• Plated (HelloFresh US): Global meal-kit incumbent with broader geographic reach and larger marketing budget, providing a comparable model to Ben's Farmhouse's meal box business at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bensfarmhouse
• LinkedInlinkedin.com/company/bensfarmhouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ben’s Farmhouse