Al-Tarek global

What Al-Tarek global does

Al-Tarek Global is an international educational organization specializing in mental mathematics, founded in 2014 in Egypt and currently headquartered in Abu Dhabi. The company operates a B2B2C distribution model in which it licenses its curriculum, competition infrastructure, and digital learning products to exclusive country-level member companies (agents) that deliver mental mathematics instruction and run national-level competitions. Its end customers are school-age students and their parents, primarily across the Middle East and North Africa. The company reports presence in 13 or more countries, including Egypt, Saudi Arabia, UAE, Kuwait, Qatar, Bahrain, Oman, Jordan, Syria, Morocco, Tunisia, Yemen, and Iraq.

The company's product stack centers on four named platforms: the HORUS championship platform, the World Mathematics League (WML) competition series, the CROSS Educational System (which integrates AI-guided imagination and VR-based learning with automated review/assessment), and the PLANET social media platform for community engagement. A fifth product, the MAZO Educational System, is scheduled for launch in June 2026 with pending patent protection. The company holds registered trademarks for HORUS, CROSS, and WML, and reports PAMA Global accreditation, which serves as third-party validation of curriculum standards.

Al-Tarek Global monetizes through multiple recurring and event-driven streams: membership subscriptions paid by country agents, championship and competition entry fees, accreditation fees, and licensing of its digital curriculum products. The competitive footprint includes partnerships with national mind-sports federations (notably the Saudi Federation for Mind Sports for the Arabian Championship in 2024) and country-level PAMA representation. The company is privately held and founder-led, with a stated headcount of approximately 12 employees, indicating a lean centralized operation that relies on its distributed agent network for local market execution.

Name

Al-Tarek global

Legal name

Al-Tarek Global Organization

Website

https://altarekglobal.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Al-Tarek Global is an international mental mathematics education organization founded in 2014, headquartered in Abu Dhabi, that licenses its HORUS, CROSS, WML, and PLANET platforms — plus the upcoming MAZO system — to exclusive country agents across 13+ countries, serving school-age students through competitions, AI/VR-enabled curriculum, and accreditation services.

Ownership category

akta.pro rank

Product category

Mental Mathematics Education

NAICS

Educational Support Services (611710), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG)

akta.pro secondary industry

Advanced STEM & Competition Coaching (MathCounts/AMC/AIME/USAMO, Science Olympiad, Physics/Chem Olympiads) (EDANAKAF)

Keywords

• Mental mathematics education
• International mathematics competitions
• AI educational platforms
• Trainer accreditation services
• Educational content licensing

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D

Revenue model

1. Membership Subscriptions: Companies and programs working in mental mathematics pay membership fees to join Al-Tarek Global's international network, receiving access to programs, accreditation, championships, and marketing support.
2. International Championship Fees: Students and member companies pay fees to participate in HORUS International Championships and World Mathematics League competitions held across different continents.
3. International Accreditation Services: The organization provides international accreditation certificates to trainers, companies, and programs, granting them recognized credentials in the mental mathematics field.
4. CROSS System Licensing: Member companies and agents can access the CROSS educational system technology and curricula, including Alpha and Beta mental mathematics programs.
5. Financial Prizes to Students: The organization awards financial prizes to top-performing students in World Mathematics League, with monthly prizes up to $400 for winners.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Al-Tarek Global provides a comprehensive mental mathematics education ecosystem through membership subscriptions for educational companies, AI-powered CROSS learning platform with VR technology, international HORUS championships held every 6 months across different continents, ongoing World Mathematics League competitions, and PLANET child-safe social media platform. The organization serves educational companies, trainers seeking international accreditation (one to seven stars), and students worldwide through its network of 13+ country representatives.

Product overview

Al-Tarek Global is an international educational organization offering a comprehensive portfolio of interconnected products and services in the mental mathematics education space. The core offerings include HORUS Platform (international championship series held every 6 months across different continents), World Mathematics League (WML - an 8-month ongoing competition modeled after sports leagues), CROSS Educational System (AI-powered learning platform with guided imaginative strategy and virtual reality), and PLANET Social Media (safe social platform for children). Supporting products include mental arithmetic programs Alpha407 and Gamma2401, Beta Program within CROSS, and the upcoming MAZO Educational System launching June 2026. The company serves educational institutions, trainers, and students worldwide through membership programs, international accreditations, and technology-enabled learning solutions.

Differentiator

Problem solved

Functional benefit

Brands

• HORUS: International Mental Mathematics Championship series held every 6 months in different continents
• World Mathematics League
• PLANET
• CROSS
• Alpha407
• Gamma2401

Products and services

• HORUS Platform International Mental Mathematics Championship platform featuring competitions held every 6 months in different continents with online and on-site participation options, sophisticated organization, and global rankings for students from 13+ countries.
• World Mathematics League (WML) Eight-month ongoing mental mathematics competition modeled after sports football leagues where students compete in teams under their country's flag across multiple rounds with monthly tests (160 problems in 10 minutes), world rankings, and financial prizes up to $400 monthly.
• CROSS Educational System AI-powered educational platform using guided imaginative strategy and virtual reality technologies for teaching mental arithmetic and languages in Arabic, English, French, German, and Italian. Features automated student assessment and immersive virtual worlds where students learn through scenarios like fighting pirates or discovering treasure.
• PLANET Social Media Platform Safe social media platform for children featuring continuous monitoring, separate kid and adult sections, and strict content guidelines excluding sexual, racist, political, or violent content. Designed for students to share content in a monitored, secure environment.
• Alpha407 and Gamma2401 Mental Arithmetic Programs Mental arithmetic programs launched in 2024 with new technology. Gamma2401 specifically accommodates blind and visually impaired children and features competition, professionalism, and excellence in mental arithmetic.
• MAZO Educational System Patented educational system launching June 27, 2026 that engages all of a child's senses and emotions during learning, enabling students to achieve highest academic performance in shortest possible time through enjoyable learning environments.
• International Trainer Accreditation Program International accreditation program granting certificates from one-star to seven-star levels to trainers, companies, and programs working in mental mathematics, providing recognized credentials in the field.
• Educational Company Membership Annual membership subscription for educational companies providing access to CROSS educational systems, international accreditation, HORUS championship participation discounts, marketing support, and integration into the global member company network.

Quantifiable outcome

• Students can achieve financial prizes up to $400 monthly through World Mathematics League participation
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• Qodrat Mtmyzah CompanycoreStrategic or Co-development Partner · 22 February 2025Saudi company partnering with Al-Tarek for Training Company to organize the Arabian Championship in Mental Mathematics, with sponsorship from Saudi Federation for Mind Sports.
• Saudi Federation for Mind SportscoreStrategic or Co-development Partner · 1 January 2024Official sponsor of Arabian Championship and National Mental Mathematics Championship, providing legitimacy and support for Saudi-based competitions.
• Al-Khwarizmi Al-SaghircoreChannel Partner/ Reseller/ Distributor · 1 January 2024Riyadh-based institution partnered to provide Al-Tarek Global's programs and services in Saudi Arabia using European and international expertise and technology.
• PAMA GlobalflagshipStrategic or Co-development PartnerAl-Tarek Global received accreditation from PAMA Global in 2017 and became PAMA's official agent in the Middle East in 2019. This partnership provides international legitimacy and access to global mental arithmetic standards and networks.
• Member Companies NetworkcoreChannel Partner/ Reseller/ DistributorGlobal network of 15+ member companies including SmartyKids Bulgaria, The Future is Yours! (Romania), Abacus at Kusaba (Netherlands), Art Math (UAE), IQ Center Global Education (Armenia), Swiss Abacus (Switzerland), and others who represent the organization in their countries.
• SmartyKids BulgariacoreChannel Partner/ Reseller/ DistributorBulgarian company representing Al-Tarek Global in Bulgaria, participating in HORUS championships and training students for international competitions.
• The Future is Yours!coreChannel Partner/ Reseller/ DistributorRomanian company representing Al-Tarek Global in Romania, with students achieving champion status in multiple HORUS championships.
• Abacus at KusabacoreChannel Partner/ Reseller/ DistributorNetherlands-based company representing Al-Tarek Global and training Dutch students for international mental mathematics championships.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brainobrain: Children's mental arithmetic program with global franchise footprint. Directly comparable in curriculum structure, age targeting, and franchise-based go-to-market.
• Abacus Master: Mental arithmetic training provider offering abacus-based programs and competitions. Competes with Al-Tarek's CROSS system and HORUS championships.
• Aloha Mental Arithmetic: International mental arithmetic program for children operating across multiple countries through franchise centers. Competes with Al-Tarek Global for the same student demographic and school-age enrichment market.
• SIP Abacus: Mental arithmetic franchise for children with structured level progression and competition tracks. Comparable to Al-Tarek's Alpha/Beta/Gamma curriculum ladder and championship ecosystem.
• SmartyKids: Mental arithmetic franchise network operating in countries including Bulgaria (a current Al-Tarek member company). Competes for the same franchisees, students, and championship positioning.
• UCMAS (Universal Concept of Mental Arithmetic System): Global mental arithmetic education franchise operating abacus-based programs across 80+ countries with a similar agent/franchise model. Direct competitor to Al-Tarek Global's mental math championships and curriculum offerings.
• Math Genie: Abacus and mental math program for children with U.S. and international centers. Competes for the same enrichment customer base and similar franchise/agent economics.

Broad incumbents

• Po Leung Kuk: Established Hong Kong-based educational and charitable organization with mental arithmetic / abacus program heritage. A larger, more diversified incumbent in the broader enrichment education space.
• PAMA Global (Pan African Mental Arithmetic Association): International mental arithmetic accreditation body that has accredited Al-Tarek Global. A standards-setter and ecosystem incumbent whose partnerships and rivalries directly shape Al-Tarek's competitive positioning.

Emerging players

• Soroban International: Mental arithmetic / soroban-based education operator with international competition and curriculum offerings. Comparable to Al-Tarek's competition and curriculum model though at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GlobalTarek
• LinkedInlinkedin.com/company/altarek-global

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al-Tarek global