What Alternaleaf UK does

Alternaleaf UK is the UK trading brand of Montu Group UK Ltd, a private limited company registered in England (company number 14043081) headquartered at 140 Wharfedale Road, Winnersh Triangle, Reading. The company operates a fully digital, telehealth-only medical cannabis clinic serving UK residents diagnosed with chronic pain, mental health conditions (anxiety, depression, PTSD, insomnia), neurological disorders, and women's health conditions who have tried at least two conventional treatments without adequate relief. Patients enter through a 30-second online eligibility questionnaire, book video consultations with GMC-registered specialist doctors, and receive prescriptions fulfilled by partner pharmacies for direct-to-door UK-wide delivery (excluding Isle of Man and Channel Islands).

The technology stack centres on a self-serve patient portal (app.alternaleaf.co.uk) handling eligibility screening, appointment booking, and patient management, integrated with remote dispensing pharmacy systems and logistics for medication fulfilment. The medication catalogue spans four forms (dried flower for vaporisers, oils, vaporiser cartridges, and pastille edibles) with over 100 product options, including five in-house brands (Upstate, Sundaze, Curo, Circle, and Craft Botanics) sourced from GMP-certified producers in Europe and North America. Regulatory credentials include Care Quality Commission registration, GMC-registered specialist doctors with 15+ years of experience, UK GDPR compliance (ICO registration ZB357212), NHS DSP Toolkit compliance, and Modern Slavery Act 2015 reporting.

Revenue is generated through two service tiers: a £29 pay-as-you-go consultation fee and a £5/month membership subscription with a 12-month minimum term and auto-renewal. Medication revenue accrues to partner pharmacies, with flower starting at £5/gram and total medication costs from as little as £20/week. The company reports treating over 200,000 patients globally across Montu Group markets and employs 37 people in the UK. The UK operation launched in September 2023 as an expansion of the Australian-based Montu Group, with leadership comprising Founder Christopher Strauch, UK Managing Director Asif Dewan, Medical Director Nabila Chaudhri, and Lead Consultants in Psychiatry, Pain Medicine, and Neurology.

Name

Alternaleaf UK

Legal name

Montu Group UK Ltd

Website

https://alternaleaf.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Alternaleaf UK, the UK arm of Australian Montu Group, is a fully digital telehealth clinic prescribing medical cannabis to UK patients with chronic pain, mental health, neurological, and women's health conditions. The service uses a self-serve eligibility questionnaire, video consultations with GMC-registered specialists, and partner pharmacy home delivery.

Ownership category

akta.pro rank

Product category

Telehealth Medical Cannabis Clinic

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Cannabis Dispensary + Pharmacy/Clinical Model (Patient Services) (CRANAFAI)

akta.pro secondary industries

Primary Care & General Medicine Virtual Care (HLALAAAA), Behavioral Health & Substance Use Remote Monitoring (HLACAFAD)

Keywords

• Medical cannabis clinic
• Telehealth consultations
• Cannabis prescriptions
• Online healthcare services
• Medical cannabis treatment

Headquarters

HQ city

Winnersh Triangle, Reading

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership subscription: £5 per month subscription covering all required online video appointments. Membership is a 12-month minimum commitment with auto-renewal. Includes initial consultation and up to four follow-up consultations per year.
2. Pay-as-you-go consultations: Patients pay £29 per individual consultation. Covers initial consultation, follow-up consultations, and 6-month review appointments. Revenue is transaction-based per appointment.
3. Medical cannabis medication: Medication is fulfilled by partner pharmacies. The pharmacy sets prescription charges. Medication can cost from as little as £20 per week; flower starts from £5 per gram. Over 100 different medications offered.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

Alternaleaf UK is an online medical cannabis clinic that provides fully remote video and phone consultations with GMC-registered specialist doctors for conditions including chronic pain, mental health disorders, neurological conditions, and women's health. Patients complete a 30-second online eligibility check, book consultations without a GP referral, receive personalised treatment plans and prescriptions, and obtain medication via partner-pharmacy home delivery across the UK.

Product overview

Alternaleaf UK is an online medical cannabis clinic offering a platform for patient consultations and prescription management. The core offering includes video consultations with specialist doctors (consultants with 10+ years of experience) for conditions including chronic pain, anxiety, depression, sleep disorders, neurological conditions, and women's health. The platform operates on two pricing models: Pay As You Go (£29/appointment) and Membership (£5/month covering all required appointments). Medications are dispensed through partner pharmacies in multiple forms: flower for vaporisers, oils, vape cartridges, and pastille edibles. In-house pharmacy brands include Upstate, Sundaze, Curo, Circle, and Craft Botanics, providing consistent stock alongside third-party products. All medications are delivered via express UK-wide delivery (excluding Isle of Man and Channel Islands).

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Cannabis Consultation Service Online video and phone consultations with GMC-registered specialist doctors for medical cannabis prescriptions covering chronic pain, anxiety, depression, PTSD, sleep disorders, neurological conditions and women's health. Includes 30-second eligibility pre-screen, personalised treatment plan, NHS medical records review, and follow-up appointments, with no GP referral required. Available to UK residents.
• In-house Medical Cannabis Brands (Upstate, Sundaze, Curo, Circle, Craft Botanics) Portfolio of in-house medical cannabis medication brands stocked by partner pharmacies for consistent supply to Alternaleaf patients, available in forms including flower, oils, vaporiser cartridges, and pastilles.

Quantifiable outcome

• 83% of patients experience no negative side effects
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Montu Pharmacy (Montu Pharmaceutical Ltd)coreTechnology or IntegrationMontu Pharmacy Ltd operates as a remote dispensing pharmacy and is part of the same corporate group (Montu). The pharmacy fills and delivers prescriptions issued by Alternaleaf clinicians. Medication is delivered directly to patients' doors. The pharmacy sets prescription charges independently.
• Partner pharmaciescoreTechnology or IntegrationAlternaleaf partners with specialist independent UK pharmacies to fill and supply prescriptions. Delivers medication UK-wide (except Isle of Man and Channel Islands). Includes in-house brands with more consistent stock such as Upstate, Sundaze, Curo, Circle, and Craft Botanics.
• Montu Group UK LtdcoreTechnology or IntegrationMontu Group UK Ltd is the parent company trading as Alternaleaf. The group also includes Montu Pharmaceutical Ltd (pharmacy operations). The Modern Slavery Statement is filed jointly by both entities.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Livi (Kry): Livi is a major European telehealth provider (part of Kry) operating in the UK with a broad D2C virtual care platform. Not a cannabis specialist but offers overlapping chronic condition and primary care telehealth services to a similar patient base.

Direct peers

• Mamedica: Mamedica is a UK-based private medical cannabis clinic providing remote consultations and prescriptions across a similar condition set. Operates a comparable DTC telehealth model with subscription and per-consultation pricing.
• CB1 Medical: CB1 Medical is a UK private medical cannabis clinic providing telehealth consultations and prescriptions. Operates with a similar clinical model and patient profile as Alternaleaf, making it a direct peer in the UK category.
• Zerenia Clinic: Zerenia Clinics is a UK medical cannabis clinic network offering specialist consultations for chronic pain, mental health, and other qualifying conditions. Overlaps closely with Alternaleaf on clinical model, target patient segments, and regulatory framework.
• Releaf: Releaf is a UK-based medical cannabis clinic offering online video consultations and home-delivered prescriptions. Targets the same chronic pain, anxiety, and PTSD patient segments as Alternaleaf with a subscription-based pricing model.
• Curaleaf Clinic: Formerly Sapphire Medical Clinics, Curaleaf Clinic is one of the UK's first specialist medical cannabis clinics and a direct competitor to Alternaleaf in chronic pain, psychiatric, and neurological prescribing.
• Lyphe Clinic: Lyphe is one of the UK's largest private medical cannabis clinics, offering telehealth consultations and prescriptions for chronic pain, mental health, and neurological conditions. Directly comparable to Alternaleaf in patient segments, pricing model, and UK telehealth delivery.

Regional players

• Alternaleaf Australia: Australian original of the Alternaleaf brand, operated by Montu. Uses the same telehealth prescribing model and product offering as the UK clinic but serves a different geography, making it a regional peer rather than direct competitor.

Emerging players

• Canndoc: Canndoc is a UK medical cannabis clinic focused on chronic pain and mental health prescriptions. Smaller scale than Alternaleaf but operates in the same category with similar patient acquisition and prescribing model.

Others

• Montu Group: Australian parent group of Alternaleaf UK and Montu Pharmacy. Operates cannabis clinics, pharmacy, and supply across Australia; provides UK operations with shared clinical protocols, product sourcing, and capital, but does not directly compete with the UK entity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/alternaleaf-uk

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alternaleaf UK