What Altitude does

Altitude PR is a Sheffield-based B2B public relations consultancy operating as a dedicated PR brand under parent company Counter Context, with a secondary office in Manchester. Founded in February 2022, the firm provides strategic public relations services including narrative development, media relations, thought leadership content, CSR/ESG communications, media training, crisis management, and stakeholder engagement. The agency specializes in six declared vertical sectors: technology and digital, engineering and manufacturing, renewable energy, property and regeneration, professional services, and charity and education. Service delivery is executed by a team of approximately nine staff, several of whom are former journalists with NCTJ or equivalent credentials and all of whom hold individual CIPR Chartered Institute membership.

The business operates on a professional services model with custom project-based and retainer pricing, no publicly disclosed rate cards, and a multi-year contract cadence typical of enterprise PR engagements. Go-to-market is sales-led and direct-to-client, without channel partners or resellers, supplemented by free 30-minute video consultations as a lead generation mechanism and inbound marketing through blog content, LinkedIn, and the gated 'Altitude Tech Whitepaper'. The agency holds Cyber Essentials, ISO 9001, and ISO 14001 certifications via its Counter Context parent and maintains membership in the Sheffield and Doncaster Chambers of Commerce.

Customer logos span enterprise, government, and nonprofit segments, including Shawton Energy, Henry Boot Construction, IntelliAM PLC, New Era Square, Mattress Online, British Glass, EDGE, Key Fund, RNN Group, Barnsley Council (The Glass Works), and Breast Cancer UK. The agency has accumulated over 100 clients since launch and has received consecutive Prolific North Top 50 PR Agency rankings (#7 in 2023, #6 in 2024, #5 in 2025), alongside CIPR Excellence Awards (New PR Consultancy of the Year, 2023) and PRCA Dare Awards (Small Consultancy of the Year, 2024) recognition.

Name

Altitude

Legal name

Altitude PR

Website

https://altitudepr.co.uk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Altitude PR is a Sheffield-based B2B public relations consultancy and dedicated PR brand of Counter Context, serving manufacturing, tech/digital, renewable energy, and property/regeneration clients across the UK with approximately nine staff.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industry

Technology & B2B PR (BPAFADAI)

Keywords

• B2B public relations
• Strategic communications consultancy
• Media relations services
• Crisis and reputation management
• Thought leadership communications

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. B2B PR Services: Altitude generates revenue through providing strategic PR and communications consultancy services to B2B clients. Services include strategic B2B PR, content creation, thought leadership, media relations, crisis management, stakeholder communications, and awards support. Revenue is generated through project-based work and ongoing retainer agreements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Altitude is a B2B public relations consultancy that provides strategic communications services to UK businesses. Its core offerings include Strategic B2B PR, Content and Thought Leadership, CSR & ESG PR, Media Relations and Press Office, Awards and Profile, Stakeholder and Partner PR, Media Training, and Crisis and Reputation management. Services are delivered by former journalists on project-based and multi-year retainer agreements, with sector specializations in tech/digital, manufacturing, renewable energy, and property/regeneration.

Product overview

Altitude is a Sheffield-based PR agency offering a unified suite of B2B public relations and communications services. The agency's core offerings include Strategic B2B PR, Content and Thought Leadership, CSR & ESG PR, Media Relations and Press Office, Awards and Profile, Stakeholder and Partner PR, Media Training, and Crisis and Reputation management. Additional services include Complimentary PR Consultations (free 30-minute video sessions) and the Altitude Tech Whitepaper. The agency specialises in serving digital/tech, manufacturing, renewables, and built environment sectors, positioning itself as a dedicated PR brand from parent company Counter Context.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic B2B PR Strategic narrative strategy and organisational positioning services that help businesses develop campaigns to drive conversation and audience engagement. Designed for UK B2B clients in tech, manufacturing, renewable energy, and property/regeneration sectors.
• Content and Thought Leadership Content creation and thought leadership development services delivered by former journalists, creating narratives for credibility and influence with AI search visibility support. Aimed at businesses seeking to build authority and visibility.
• CSR & ESG PR Corporate social responsibility and ESG activity storytelling services that ensure authentic sharing of social value initiatives to build stakeholder trust. Designed for organisations seeking to communicate ESG and CSR commitments.
• Media Relations and Press Office Executive communications counsel and media strategy services with bespoke press office support to shape credibility and influence with journalists. Designed for organisations needing proactive media engagement.
• Awards and Profile Awards strategy development and submission support services to help businesses and organisations gain recognition and raise their profile. Target clients are organisations seeking industry award accolades.
• Stakeholder and Partner PR Internal communication and stakeholder engagement services to drive value within businesses through clear messaging and culture building. Designed for organisations needing to align multiple stakeholder audiences.
• Media Training Media interview preparation and spokesperson training services including broadcast interview training, Q&A sessions, and scenario planning with former journalists. Aimed at executives and senior spokespeople facing media engagement.
• Crisis and Reputation Enterprise-level risk and reputational advisory services including crisis planning, risk assessment, stakeholder communications, and reputation repair. Designed for organisations needing crisis preparedness and rapid response.
• Complimentary PR Consultations Free 30-minute video PR consultation sessions providing PR and communications review, recommendations for improvements, and goal-setting guidance. Designed as a lead generation and qualification tool for prospective clients.
• Altitude Tech Whitepaper A whitepaper focused on how strategic PR and corporate communications help technology companies improve investor readiness, valuation conditions, and long-term growth. Aimed at technology companies and B2B tech-sector clients.
• Altitude Tech Whitepaper A whitepaper focused on how strategic PR and corporate communications help technology companies improve investor readiness, valuation conditions, and long-term growth. Aimed at technology companies and B2B tech-sector clients.

Quantifiable outcome

• Hundreds of media articles generated for clients across high-quality publications with strong Domain Authority
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Counter ContextcoreStrategic or Co-development PartnerCounter Context is the parent company and strategic partner of Altitude PR. Altitude operates as the dedicated PR brand of Counter Context, benefiting from operational support, financial backing, data security accreditations (Cyber Essentials, ISO 9001, ISO 14001), and capacity scalability. Together, they are ranked Yorkshire's number one PR agency by Prolific North. Altitude provides specialized B2B PR services while Counter Context handles broader communications services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fight or Flight: UK B2B technology PR agency focused on SaaS, IT, and digital transformation clients. Comparable in vertical specialisation, size, and lead generation model.
• Ambitious PR: Manchester-based B2B PR agency focused on technology, fintech, and professional services clients. Comparable in size, regional focus, and vertical specialisation.
• Source PR: Manchester-based B2B technology and professional services PR consultancy. Directly comparable in vertical mix, client type, and northern-England operating base.
• Babel PR: UK B2B communications consultancy serving technology, financial services, and professional services clients. Similar mid-market enterprise positioning and sector specialisation approach.
• TopLine Communications: UK B2B tech PR agency serving SaaS, cybersecurity, and enterprise technology clients. Similar vertical specialisation, retainer model, and award-tracked positioning.
• Wild PR: Leeds-based B2B PR agency serving technology, manufacturing, and professional services clients. Comparable northern-England location and vertical mix.
• Stone Junction: Sheffield-based B2B technology and engineering PR agency. Closest geographic and vertical comparable to Altitude, with similar focus on tech, manufacturing, and industrial clients.
• Punch Communications: Manchester-based B2B PR agency focused on technology and professional services. Similar size, regional footprint, and B2B tech specialisation.
• Counter Context: Parent company and sister brand to Altitude, also Sheffield-based. Together they are ranked Yorkshire's #1 PR agency by Prolific North. Provides broader communications services and operational backing; the most directly comparable entity.

Broad incumbents

• Hotwire Global: Larger global B2B communications agency with technology, healthcare, and business services clients. Operates broadly in the same space as Altitude but at significantly greater scale and with international reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/altitudepr

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altitude