Altrincham Football Club Community Sports

What Altrincham Football Club Community Sports does

Altrincham Football Club Community Sports is a UK registered charity (founded 2012) operating as the official community arm of Altrincham Football Club, headquartered at the J. Davidson Stadium Community Sports Hall in Altrincham, Cheshire. The charity delivers sport, health, education and inclusion programmes across Altrincham, South Trafford, Wythenshawe and (more recently) Greater Manchester, reaching 2,500+ participants annually through programmes such as Alty Mini Kickers, Walking Football, Premier League Primary Stars, Pan Ability Football, No Limits Employability, and Senior Exercise. Day-to-day operations are led by Community Manager Simon Dow, with a full-time Alty Ability Officer (Alex Heywood) and a board of trustees including Shalni Arora OBE, Phil Ascot and Ben Greenwood.

The core operating asset is the multi-use Community Sports Hall built from fan and corporate fundraising, supplemented by in-school delivery at five named primary schools and matchday experiences at the football ground. The technology stack is intentionally lightweight: a Squarespace website, PayPal for donations, BookWhen/Participant.co.uk/HiveLink for session booking, and a radio commentary service (Radio Robins/RadioAlty) for visually impaired supporters. There is no proprietary software platform; the "product" is physical programme delivery and venue hire.

Revenue is diversified across five streams: grant funding (Premier League Charitable Fund, National League Trust, Trafford Council, National Lottery), corporate sponsorship (J. Davidson Scrap Metal Processors as title sponsor, plus Longworth & Taylor and Wiseup Networks), facility and venue hire for events up to 200 guests, transactional children's party packages (Matchday Party and Football/Multi-Sports), and micro-priced session fees (£3-£10 per session across Senior Exercise, disability football, and Tumbletots). The 2024-2027 Strategic Plan formalises growth into disability sport, employability, and Greater Manchester geographies, supported by a £425,000+ No Limits fundraising challenge completed in 2024.

Name

Altrincham Football Club Community Sports

Legal name

Altrincham FC Community Sports

Website

https://altrinchamfccommunity.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Altrincham FC Community Sports is a UK registered charity (founded 2012) and the official community arm of Altrincham Football Club, delivering sport, health, education and inclusion programmes to 2,500+ participants annually across Altrincham, South Trafford and Greater Manchester.

Ownership category

akta.pro rank

Product category

Community Sports Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Civic and Social Organizations (813410), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH), Recreational & Intramural Sports Programs (MPAKACAG), Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ)

Keywords

• Community sports programmes
• Disability inclusion sports
• Youth football coaching
• Community venue hire
• Health wellbeing activities

Headquarters

HQ city

Altrincham

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Facility and Venue Hire: Hiring out the Community Sports Hall for celebrations, meetings, and dinners up to 200 guests. Price varies by hall size and time of day.
2. Children's Birthday Parties: Three party packages offered: Matchday Party Package, Football/Multi-Sports Package. Revenue from party bookings.
3. Grant Funding: Funding from National League Trust, Premier League Charitable Fund, Trafford Council, National Lottery, and other grant-making bodies.
4. Corporate Sponsorship: Sponsorship from J. Davidson Scrap Metal Processors, Longworth & Taylor Ltd, Wiseup Networks, and other partners.
5. Session Fees: Charges for various activities including Senior Exercise (£5 per session), holiday clubs, and other sports programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Altrincham FC Community Sports is a registered charity that delivers community sports, health & wellbeing, education, and inclusion programmes at the J. Davidson Stadium Community Sports Hall and across partner schools in Altrincham, South Trafford, and Wythenshawe. It runs a broad portfolio of paid and subsidised activities for all ages including youth football coaching, walking football, disability sports, senior exercise, employability programmes, matchday mascot experiences, and birthday parties. The charity also hires out its multi-use venue for events, dinners and meetings up to 200 guests.

Product overview

Altrincham FC Community Sports operates as a registered charity providing a multi-use venue for sports, social, and community-based functions at the J. Davidson Stadium. The organization offers a diverse portfolio of programmes including football coaching (Alty Mini Kickers, Wildcats Girls Football), walking football for seniors, holiday clubs, disability sports (Pan Ability Football, disability football, Sport Social, Totally Alty), education initiatives (Premier League Primary Stars, Alty Leadership Academy, No Limits Employability Programme), health and wellbeing (Senior Exercise, Yoga, Alty Fit Club), and matchday experiences (Match Day Parties, Mascot Experience). The Community Sports Hall serves as the central venue for activities, with additional off-site delivery in partner schools and community settings. The organization manages the Altrincham FC Women's team and has recently rebranded the Altrincham Powerchair Football Club.

Differentiator

Problem solved

Functional benefit

Brands

• Alty Ability Programme: Disability sport programme supporting children, young people and adults with Special Educational Needs and Disabilities (SEND) including Pan Ability Football, Sport Social, Totally Alty, and inclusion festivals.
• Alty Mini Kickers
• Alty Leadership Academy
• Premier League Primary Stars
• No Limits Employability Programme
• Freekicks Foundation
• Altrincham Powerchair Football Club

Products and services

• Alty Mini Kickers

Quantifiable outcome

• Served over 2,500 children, young people and adults annually
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

16 partnerships are on record, tiered core, major and minor.

• J. Davidson Scrap Metal ProcessorscoreStrategic or Co-development PartnerMain sponsor providing significant financial support for community programmes, youth engagement, holiday clubs, hardship fund, women's team, disability team, and community coaching team uniform. Extended and increased sponsorship for 2024/2025 season including new car for staff.
• Trafford CouncilcoreStrategic or Co-development PartnerLocal government partner providing funding and support for community programmes and holiday clubs.
• Freekicks FoundationcoreStrategic or Co-development PartnerFunding 10 mascot packages per season for children in partner schools and community programmes. Third season of support.
• Assura plcmajorStrategic or Co-development PartnerHealthcare property investor providing funding to enhance health & wellbeing programme, enabling Senior Exercise classes to expand into Oldfield Brow, Broadheath & Wythenshawe areas.
• Home Instead Altrincham and SaleminorStrategic or Co-development PartnerDementia care provider partnering with Alzheimer's Society and Trafford Carers Centre for awareness events at matchdays.
• Longworth & Taylor LtdminorStrategic or Co-development PartnerOfficial partner listed on website.
• Wiseup NetworksminorStrategic or Co-development PartnerOfficial partner listed on website.
• Lancashire Cricket FoundationminorStrategic or Co-development PartnerOfficial Lottery partnership launched for weekly prize draw initiative.
• Sale United Powerchair Football ClubcoreStrategic or Co-development PartnerRebranded to Altrincham Powerchair Football Club in July 2025, joining the Altrincham FC family to expand access to powerchair football across Greater Manchester.
• Co Op UK Local Community FundminorGTM or Marketing PartnerCommunity fundraising partnership where members can select Altrincham FC Community Sports as their cause.
• Friends of Stamford ParkminorStrategic or Co-development PartnerWorking in partnership with One Trafford to enhance all areas of Stamford Park and engage with local community.
• Smart StorageminorGTM or Marketing PartnerAnnual Christmas Toy Appeal partnership collecting toys for Starlight Unit at Wythenshawe Hospital and Beaumont School.
• Trafford VeteransminorStrategic or Co-development PartnerArmed forces veterans group providing peer support, outreach, and matchday activities including standard bearers and corps of drums.
• Sporting Memories FoundationminorStrategic or Co-development PartnerPartnership to deliver bi-weekly sessions using sport to combat dementia, loneliness, and depression for over 50s.
• Alzheimer's SocietyminorStrategic or Co-development PartnerCharity partner for dementia awareness events at Altrincham FC matchdays.
• Trafford Carers CentreminorStrategic or Co-development PartnerPartner with Home Instead and Alzheimer's Society for dementia awareness and support at matchdays.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Manchester United Foundation: Much larger Premier League club foundation serving Greater Manchester with similar community sport, education, and inclusion focus. Provides a benchmark for what a scaled version of Altrincham FC's community work could become.
• Manchester City FC Foundation: City Football Group's community arm delivering health, education, and inclusion programmes in Manchester. Same city footprint and overlapping target beneficiaries, with far greater resources.
• Tottenham Hotspur Foundation: Premier League club foundation delivering community sport, education, and health programmes. Comparable in mission but operates at a much larger scale than Altrincham FC Community Sports.
• Liverpool FC Foundation: Large Premier League club foundation with comparable community sport, education, and health programmes. Represents the broader-incumbent archetype of a football club community charity.

Emerging players

• Community Integrated Care (CIC): UK charity providing social care and supported activities, including disability sport and inclusion programmes. Comparable where Altrincham FC Community Sports overlaps in SEND and disability inclusion delivery.

Direct peers

• Foundation of Light (Sunderland AFC): Official charity of Sunderland AFC delivering community sports, education, and health programmes across the North East. Closest comparable in scale and mission as a lower-league football club's community foundation with mixed sport, education, and inclusion programmes.
• Everton in the Community: Official charity of Everton FC providing sport, education, and social inclusion programmes. Directly comparable as a Merseyside/North-West football community foundation with overlapping youth, senior, and disability focus.
• Albion in the Community (Brighton & Hove Albion): Official charity of Brighton & Hove Albion delivering participation, education, health, and inclusion programmes. Directly comparable as a football club community charity with multi-segment programme delivery.

Regional players

• Wythenshawe Forum Trust: Manchester-area community trust delivering health, sport, and wellbeing activities. Overlaps geographically (Wythenshawe is one of Altrincham FC Community Sports' target areas) with comparable community programme delivery.
• Trafford Active Communities: Trafford Council's local leisure and community sport programme. Operates in the same borough (Trafford) as Altrincham FC Community Sports and addresses overlapping participant needs around health and physical activity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/altrincham-football-club-community-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altrincham Football Club Community Sports