Altura

What Altura does

Altura Destination Services S.L.U. is a privately held Spanish destination management company (DMC) and receptive travel agency headquartered in Playa de Palma, Mallorca, with a secondary operations office in Adeje, Tenerife. The company serves travel agencies as its primary customer, providing access to a portfolio of more than 60,000 contracted hotels worldwide — including 31+ exclusive properties under the Hoteles Globales partnership — together with transfer services (over 4,500 contracted transfers per year), excursions, and group and incentive travel management. Altura operates three branded lines: Altura Beds, an exclusive B2B online booking platform for travel agencies; Altura DMC, destination services and experiences; and Altura Plus, a newer business unit covering Central American hotel representation and direct-to-consumer services.

The underlying technology is a proprietary web-based booking and reservation platform (Altura Beds) supported by XML product integrations and an in-house development team covering application architecture, integrations, and product support. Altura generates revenue through transaction fees on hotel bookings made on behalf of hotels, apartments, and villas, plus fees from transfer, excursion, and group bookings. Distribution is exclusively B2B via travel agencies that access the Altura Beds platform, with commercial and bookings departments supporting the channel. The company is a member of AVIBA (Baleares Travel Agencies Business Group), maintains 30+ year relationships with major hotel chains, and operates with a headcount of approximately 55 employees under a management team led by Managing Director Jason Brewer and COO Jorge Freire.

Name

Altura

Legal name

ALTURA DESTINATION SERVICES, S.L.U.

Website

https://alturabeds.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Altura is a privately held Spanish DMC and B2B travel-agency booking platform, aggregating 60,000+ contracted hotels plus transfers, excursions, and group services through its Altura Beds online platform, serving travel agencies across Spain, the Canary Islands, and Central America.

Ownership category

akta.pro rank

Product category

Destination Management Services

NAICS

Travel Agencies (561510), All Other Travel Arrangement and Reservation Services (561599), Tour Operators (561520)

SIC

Transportation Services (4700)

akta.pro primary industry

B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO)

akta.pro secondary industries

Inbound DMCs (Full-Service Ground Handling) (THAKAEAA), Accommodation-Focused OTAs (Hotels & Alternative Stays) (THAKAAAB)

Keywords

• Destination management services
• Online hotel booking
• Travel agency platform
• Group travel services
• Hotel distribution

Headquarters

HQ city

Playa de Palma

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Booking Commission: Altura acts as booking agent on behalf of hotels, apartments and villas. Revenue comes from booking transactions processed through the platform, with terms and conditions established by hotels.
2. Transfer and Excursion Services: Revenue from contracted transfer services (4,500+ transfers per year) and excursion services offered alongside hotel bookings.
3. Group Services: Specialized services for groups and incentive programs with customized solutions.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Altura is a Destination Management Company (DMC) and receptive travel agency that operates a B2B online booking platform (Altura Beds) providing travel agencies with worldwide hotel accommodations, transfers, excursions, and group travel management. The company acts as a booking agent on behalf of hotels, apartments, and villas, leveraging special agreements with independent hotels and chains (including Hoteles Globales). Its complementary lines include Altura DMC for destination services and experiences, and Altura Plus for added business lines including Central American hotel representation and direct consumer services.

Product overview

Altura is a destination management company (DMC) operating a multi-product platform for the international tourism sector. The core offering consists of Altura Beds, an online booking system for travel agencies providing hotel accommodations, transfer services, and group travel management; supported by Altura DMC for destination services and experiences; and Altura Plus for new business lines including Central American hotel representation and direct-to-consumer services. The company has over 30 years of business relationships with major hotel chains and hundreds of independent hotels.

Differentiator

Problem solved

Functional benefit

Brands

• Altura Beds: Online booking system for travel agencies providing accommodations, transfer services, and group travel management worldwide.
• Altura DMC
• Altura Plus

Products and services

• Altura Beds Online booking system for travel agencies providing worldwide accommodations, tailor-made or group transfer services, and group travel management with specially designed tools to help travel agencies increase profitability and maximize sales.
• Altura DMC Destination management services offering experiences at destination with passion for quality, years of experience, cutting-edge technology, and customer service.
• Altura Plus Additional business lines including hotel representation in Central America, direct consumer services, and other new business ventures in the tourism and hotel sector.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Hoteles GlobalescoreStrategic or Co-development PartnerStrong strategic partnership with Hoteles Globales, which operates more than 31 hotels in main tourist destinations in Spain, Europe, and America. This synergy is a key differentiator for Altura.
• Allied Partners (60,000+ hotels)coreChannel Partner/ Reseller/ DistributorSpecial agreements with allied partners providing competitive prices and a total portfolio of more than 60,000 hotels worldwide.
• AVIBA (Baleares Travel Agencies Business Group)minorOthersAltura Destination Services is part of the Baleares Travel Agencies Business Group (AVIBA), an industry association for travel agencies in the Balearic Islands.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hotelbeds: Global B2B bedbank distributing accommodation, transfers, and activities to travel agencies. Directly comparable to Altura Beds in serving the same B2B agency channel with a much larger portfolio and global footprint.
• Dertour (DER Touristik): European tour operator and DMC with destination services across the Mediterranean. Competes with Altura's DMC operations for group and incentive programs in Spanish resort markets.
• Booking.com: Largest global accommodation platform and meta-distribution channel. Competes with Altura's hotel offering as the dominant consumer-facing alternative and increasingly supplies agencies via its connectivity partners.
• TUI Musement: TUI Group's destination experiences business combining DMC services with a digital platform. Directly comparable to Altura DMC in Mediterranean/Canary Islands ground handling and group services.
• Expedia Partner Solutions: B2B arm of Expedia Group providing accommodation, flights, and activities to travel agencies. Directly comparable to Altura Beds in the B2B agency distribution channel with substantially larger inventory.
• Bedsonline: Travel agency-focused accommodation and ancillary services platform owned by Hotelbeds. Competes head-to-head with Altura Beds for the same travel-agency clients across Mediterranean and European destinations.

Direct peers

• Viator: Global tours, activities, and transfers marketplace with B2B distribution. Overlaps with Altura DMC's excursion and transfer offerings, especially in Spanish destinations where both compete for agency-sourced demand.
• Logitravel: Spanish-headquartered online travel agency and B2B platform for hotels, packages, and transfers. Comparable to Altura in serving Spanish and Mediterranean destinations with a similar mix of accommodation and ground services.

Regional players

• Destinia: Spanish/MENA online travel agency with hotels, packages, and ancillary services. Comparable to Altura in targeting Spanish-speaking markets with a similar Mediterranean hotel inventory.
• Catai Tours: Spanish tour operator specializing in packaged and tailor-made travel. Comparable to Altura DMC's group and incentive program services in the Spanish market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/altura-ds

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altura