نادي العلا - AlUla Club

Name

نادي العلا - AlUla Club

Legal name

AlUla Sports Club

Website

https://alulaclub.sa

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Professional Sports Club

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Club Sports Programs (EDALAIAB)

Keywords

• Professional football club
• Multi-sport athletics
• Sports merchandise retail
• Club membership programs
• Athletic apparel sales

Headquarters

HQ city

AlUla

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Match Revenue: Revenue generated from hosting and participating in professional football matches in the Saudi Yalli League and other competitions.
2. Merchandise Sales: Sale of official club merchandise including jerseys, hoodies, caps, accessories, and sports equipment through the club's e-commerce store and physical locations.
3. Sponsorship and Partnerships: Revenue from strategic partnerships, sponsorships, and official supplier agreements with brands including Experience AlUla, Arabian Leopard Fund, Altanfeethi, Boho Resort, Nawa Foods, Husaak Adventures, OIA Beach, Sweater, and Aseela.
4. Ticket Sales: Online ticket sales for matches through the club's store platform (store.alulaclub.sa/en/tickets/).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

AlUla Club (نادي العلا) is a Saudi multi-sport club competing in the Yalli League First Division (football), Saudi Basketball Premier League, and Saudi Premier Futsal League, operating programs across 16 sports disciplines. The club monetizes via match ticket sales, memberships, and an official e-commerce merchandise store offering kits, jerseys, hoodies, caps, accessories, and bundles produced with technical sportswear partner Kappa. The Arabian Leopard serves as the registered brand identity tying merchandise and club identity to AlUla regional heritage.

Product overview

AlUla Club (نادي العلا) is a Saudi multi-sport club based in AlUla, competing in the Yalgo League (First Division) for football and the Saudi Basketball League for basketball. The club operates an official e-commerce store (powered by Salla platform) selling branded merchandise including official football kits (home/away/pre-match in collaboration with Kappa for 25/26 season), basketball products (26/25), padel and tennis jerseys, the Arabian Leopard fashion sub-brand (hoodies and apparel featuring the club's founding year 81 and leopard motifs), accessories (caps, bags, medals), winter products, and seasonal bundles. The club also offers memberships, gift cards, and match tickets. Sports programs span 16 disciplines including football, basketball, futsal, volleyball, padel, tennis, and e-sports. The club's mascot and branding center on the Arabian Leopard, reflecting sustainability values tied to the AlUla region's heritage.

Differentiator

Problem solved

Functional benefit

Products and services

• Official Football Kits (Home/Away/Pre-Match) Official club football jerseys for the 25/26 season in home (blue), away (white), and pre-match variants, produced in collaboration with Kappa for fans and players.
• Basketball Collection (Kits and Products 26/25) Official basketball team merchandise including jerseys and basketball-specific products for the 26/25 season.
• Arabian Leopard Collection Fashion-forward merchandise line featuring the Arabian Leopard as the club's identity symbol, including hoodies, apparel, and accessories with leopard print patterns and the founding year (81) as a design element.
• Padel and Tennis Jerseys Official sportswear for padel and tennis disciplines offered through the multi-sport club program.
• Winter Products (Hoodies) Seasonal winter apparel including hoodies such as the Arabian Leopard Design Sports Hoodie - Blue, featuring the club's founding year (81) and leopard print details.
• Accessories (Caps, Bags, Medals) Supporting merchandise line including club caps, bags, and medals for fans and supporters.
• Multi-Sport Programs (Football, Basketball, Futsal, Volleyball, Padel, Tennis, E-Sports) Competitive sports programs across 16 different sports disciplines including football (first team competing in Yalli League Division 1), basketball (Saudi Basketball League champions 2025/2026), futsal (Saudi Premier Futsal League champions 2025/2026), volleyball, padel, tennis, and e-sports, with 117 athletes across 16 sports contributed to Saudi national teams.
• Club Memberships Club membership programs available to fans and supporters through the official store.
• Match Tickets Match tickets for home games available through the store, with WeBook and Thmanyah as ticketing and streaming partners.
• Gift Cards Digital gift cards for the AlUla Club store available in unspecified denominations.
• Product Bundles Curated merchandise bundles combining multiple club products at bundle pricing.

Quantifiable outcome

• Champions of Saudi Premier Futsal League 2025/2026
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered premium, core, multi-sport and official.

• Boho ResortpremiumGTM or Marketing Partner · 6 April 2026Sponsorship agreement naming Boho Resort as distinguished partner for tennis sport. AlUla Sports Club signed a sponsorship agreement with the resort for tennis activities.
• SwitrpremiumGTM or Marketing Partner · 6 April 2026AlUla Club signed a sponsorship agreement with Switr platform as a distinguished partner.
• Experience AlUlacoreStrategic or Co-development PartnerStrategic partnership with Experience AlUla for cross-promotion and regional brand development. Experience AlUla promotes tourism and cultural experiences in the AlUla region, aligning with the club's regional identity.
• Arabian Leopard FundcoreStrategic or Co-development PartnerThe Arabian Leopard Fund supports conservation efforts in the AlUla region. The club uses the Arabian Leopard as its mascot and identity, symbolizing strength and sustainability.
• AltanfeethipremiumGTM or Marketing PartnerPremium partner of AlUla Club providing sports services and equipment solutions.
• Nawa Foodsmulti-sportGTM or Marketing PartnerMulti-sport partner providing nutritional products for athletes.
• Husaak Adventuresmulti-sportGTM or Marketing PartnerMulti-sport partner for adventure sports and outdoor activities.
• OIA Beachmulti-sportGTM or Marketing PartnerMulti-sport partner for beach sports including volleyball and padel.
• SweaterofficialGTM or Marketing PartnerOfficial partner of AlUla Club providing sportswear and merchandise solutions.
• AseelaofficialGTM or Marketing PartnerOfficial partner of AlUla Club for various club services.

Scale indicators4 records

Recent moves5 records

Direct peers

• Abha Club: Saudi multi-sport club that finished 1st in the Yalli League (First Division) 2025/2026, directly above AlUla (4th). Same league, same competitive tier, and structurally similar multi-sport operating model.
• Al-Diriyah FC: Saudi club that finished 3rd in the Yalli League (First Division) 2025/2026, one place above AlUla. Direct league rival competing for promotion and comparable in scale.
• Al-Arabi Saudi FC: Saudi club appearing on AlUla's 2025/2026 Yalli League fixture list as a direct opponent, sharing the same divisional competition context.
• Al-Bukiryah Club: Saudi club competing in the same Yalli League (First Division) 2025/2026 season as AlUla, sharing match fixtures and direct competitive context.
• Al-Batin FC: Saudi club that hosted AlUla in the Yalli League (First Division) 2025/2026 season, competing at the same tier with comparable regional profile.
• Al-Faisaly FC: Saudi club that finished 2nd in the Yalli League (First Division) 2025/2026, immediately above AlUla. Direct football competitor with shared promotion pathway to the Saudi Pro League.
• Al-Tai FC: Saudi football club competing in the Yalli League (First Division) and facing AlUla directly in 2025/2026 fixtures, with comparable multi-sport scope.
• Ohud Club: Historic Saudi multi-sport club also based in the Medina/AlUla region, sharing comparable regional catchment and multi-discipline sports programming.

Emerging players

• NEOM Sports Club: Newly formed Saudi sports club backed by the NEOM megaproject, structurally analogous to AlUla as a government-backed multi-sport entity outside the traditional Riyadh/Jeddah football establishment.
• Al-Kholood Club: Emerging Saudi multi-sport club recently promoted into the Saudi football system, comparable in scale and growth profile to AlUla's first-division positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/AlUla_SC
• YouTubeyoutube.com/@alulaclub
• Instagraminstagram.com/alulaclub
• LinkedInlinkedin.com/company/%D9%86%D8%A7%D8%AF%D9%8A-%D8%A7%D9%84%D8%B9%D9%84%D8%A7-%D8%A7%D9%84%D8%B3%D8%B9%D9%88%D8%AF%D9%8A

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about نادي العلا - AlUla Club