SWITRUS HOLIDAYS

What SWITRUS HOLIDAYS does

Switrus Holidays is an Indian private travel company founded in 2013 and headquartered in Thrissur, Kerala, that specializes in outbound group tour packages to Europe. The company operates as a direct-to-consumer tour operator, selling pre-packaged itineraries covering European destinations including France, Belgium, Netherlands, Germany, Switzerland, Italy, Austria, Liechtenstein, and Vatican City. Tour durations range from 9 to 13 days, with adult pricing between INR 1.81 lakh and INR 3.41 lakh per package. As of the most recent disclosed data, Switrus has served over 44,550 travelers across 1,140+ Europe group tours.

The company's product portfolio centers on two main lines: (1) Europe Group Tour Packages — fixed-itinerary guided group tours with bundled components including flights, visa processing, accommodation, meals, sightseeing, transport, and tour manager services; and (2) Customized Tours (FIT) — individually tailored travel packages outside the group tour model. The offering is supported by a nationwide Indian distribution network comprising branch offices in Mumbai, Delhi, Bangalore, Hyderabad, Kolkata, Chennai, Ahmedabad, and Thrissur, plus an international branch in Germany serving European-origin customers. Sales are facilitated through the switrus.com booking platform, WhatsApp messaging, phone support, and in-branch consultations. Airline partnerships include Oman Air and Etihad Airways, and hotel chain relationships cover Best Western, Holiday Inn, and NH Hotels.

Switrus Holidays operates a traditional travel agency business model with no proprietary technology platform; the technology stack is limited to a consumer-facing website with online payment integration (Visa, Mastercard, UPI, PayPal, American Express). Revenue is generated on a per-package transaction basis through one-time payments, with no subscription or recurring revenue model. The company is privately held (Switrus Holidays Pvt Ltd), with no disclosed external institutional investment, and operates with a headcount of 51-100 employees. There is no evidence of AI/ML capabilities, data flywheel mechanics, or technology-driven differentiation; competitive positioning rests on distribution breadth, bundled all-inclusive convenience, and operational execution in European group tourism.

Name

SWITRUS HOLIDAYS

Legal name

Switrus Holidays Pvt Ltd

Website

https://switrus.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Switrus Holidays is a Thrissur-based Indian tour operator specializing in all-inclusive Europe group tour packages, serving individual travelers and families through 10 branch offices across India and Germany with over 44,550+ travelers served.

Ownership category

akta.pro rank

Product category

Tour and Travel Services

NAICS

Tour Operators (561520), Travel Agencies (561510)

akta.pro primary industry

Group & Small-Group Custom Itinerary Planning (THAKAOAF)

akta.pro secondary industry

Luxury & Premium Leisure Travel Agencies (THAKABAC)

Keywords

• Europe group tours
• International tour packages
• Customized travel itineraries
• Visa processing services
• Guided foreign travel

Headquarters

HQ city

Thrissur, Kerala

HQ country

India

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Group Tour Packages: Revenue is generated through the sale of pre-packaged Europe group tour itineraries with fixed departure dates. Packages include accommodation, transportation, sightseeing, meals, visa assistance, and flight arrangements. Pricing is per person with child and infant discounts available.
2. Customized/FIT Tours: Revenue is generated through tailor-made individual travel packages as an alternative to group tours.
3. Visa Processing Services: Visa assistance and processing services are offered as part of package pricing, with separate charges for visa fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Switrus Holidays is a private travel agency that sells pre-packaged guided Europe group tours with fixed itineraries, departures, and bundled components (flights, hotels, meals, sightseeing, transport, visas), as well as Customized Tours (Foreign Independent Travel) tailored to individual preferences. The company sells directly to travelers through its own website, 10 Indian branch offices, a Germany office, phone, and WhatsApp.

Product overview

Switrus Holidays operates as a travel agency offering two primary product lines: Europe Group Tour Packages (pre-planned, guided group tours with fixed itineraries, flights, hotels, visas, and meals) and Customized Tours (Foreign Independent Travel/FIT tailored to individual preferences). The core offering includes tour packages like Enchanting Europe, Magical Europe, Golden Europe, and Classic Europe tours ranging from 9 to 13 days across European destinations. The company provides value-added services including visa processing and secure online payment options.

Differentiator

Problem solved

Functional benefit

Products and services

• Europe Group Tour Packages Pre-planned, guided group tours of Europe with fixed itineraries, including flights, hotels, sightseeing, transport, visas, and meals. Tour packages are available from multiple Indian departure cities with fixed departure dates, targeted at individual travelers and families.
• Customized Tours (FIT) Fully customized foreign independent travel packages tailored to individual preferences, including destination selection, accommodation, transport, and activities, offered as an alternative to group tours.
• Enchanting Europe Tour 10-day guided group tour covering France, Belgium, Netherlands, Germany, Switzerland, and Italy with flights, accommodation, meals, sightseeing, transport, and visa included.
• Magical Europe Tour (12 Days) 12-day guided group tour covering France, Belgium, Netherlands, Germany, Switzerland, Italy, Austria, Liechtenstein, and Vatican with flights, accommodation, meals, sightseeing, transport, and visa included.
• Magical Europe Tour (13 Days) Extended 13-day guided group tour covering France, Belgium, Netherlands, Germany, Switzerland, Italy, and Vatican with flights, accommodation, meals, sightseeing, transport, and visa included.
• Golden Europe Tour 9-day guided group tour covering France, Belgium, Netherlands, Germany, and Switzerland with flights, accommodation, meals, sightseeing, transport, and visa included.
• Classic Europe Tour 9-day guided group tour focusing on France, Switzerland, and Italy with visits to major European landmarks including Eiffel Tower, Jungfraujoch, and Vatican City, with flights, accommodation, meals, sightseeing, transport, and visa included.
• Visa Processing Service Assistance with Schengen/European visa application processing for international travel, including documentation support and consulate appointment scheduling, available as part of tour packages or separately with visa fees charged additionally.

Quantifiable outcome

• 44,550+ Happy Travelers served
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Veena World: Mumbai-headquartered outbound tour operator focused on group tours to Europe, USA, and other international destinations. Highly comparable on India-departure group tour model and price points targeting middle-class families.
• Kesari Tours: Pune-based Indian tour operator with strong group tour business to Europe and other international destinations. Similar mid-market positioning, similar group departure model, and similar customer demographics to Switrus.
• Cox & Kings: Historic Indian tour operator offering Europe group tours and customized holidays. Comparable on India-based outbound tour operator model and premium Europe itinerary offerings.
• SOTC Travel: Indian tour operator owned by Fairfax, specializing in group tours and customized international holidays including Europe. Comparable on product structure and target segment of Indian middle-class outbound travelers.
• Thomas Cook India: Large India-headquartered tour operator offering Europe group tours, customized holidays, and forex services. Directly comparable on customer base (Indian outbound travelers) and product mix (all-inclusive European packages).
• Akbar Travels: Kerala-headquartered Indian travel company offering Europe group tours and customized international holidays. Comparable on product offering and India outbound customer base, with strong overlap in southern Indian markets.

Broad incumbents

• Yatra: Indian OTA providing flights, hotels, and holiday packages including Europe tours. Competes on similar customer base but with much broader inventory and digital-first model.
• MakeMyTrip: India's largest OTA offering flights, hotels, holiday packages, and visa services. Broader portfolio than Switrus but competes directly on Europe holiday packages and visa assistance for Indian travelers.
• EaseMyTrip: Indian OTA offering flights, hotels, and holiday packages including Europe tours. Competes on Indian outbound customer base with broader inventory and publicly listed balance sheet supporting aggressive pricing.

Emerging players

• Holiday Triangle: India-based outbound tour operator offering customized Europe and international holiday packages. Comparable on customized FIT offerings and Indian customer base, with overlapping focus on personalized travel experiences.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/switrusholidays
• YouTubeyoutube.com/@SwitrusHolidays
• Facebookfacebook.com/switrus
• LinkedInlinkedin.com/company/switrus-holidays
• Instagraminstagram.com/switrus_holidays

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SWITRUS HOLIDAYS