AMA - AGÊNCIA DE PUBLICIDADE

What AMA - AGÊNCIA DE PUBLICIDADE does

AMA - Agência de Publicidade is a privately held, full-service advertising and marketing agency headquartered in Três Lagoas, Mato Grosso do Sul, Brazil, founded and led by CEO Leonardo de Paula and Partner Isadora Piacentini. The agency serves local and regional small and medium-sized businesses across Mato Grosso do Sul with an integrated offering that includes strategic branding (naming, logo, visual identity, positioning), social media management, storytelling, audiovisual content production, email marketing, Google Ads management, and website development and management. Pricing is custom-quoted on a project or retainer basis with no publicly disclosed tiers, and distribution runs primarily through WhatsApp direct outreach, website inquiry, and selective community channels.

Beyond traditional agency services, AMA operates the 'Do Caos ao Topo' 90-day business mentorship program for local entrepreneurs — a hybrid group-and-individual coaching format covering strategic positioning, high-performance culture, commercial organization, and leadership routines — which functions both as a standalone revenue stream and a referral engine for core agency work. The agency's go-to-market combines sales-led outreach, community-led engagement, and event-driven brand building (notably the Festival Gastronômico Caipira produced for Grupo Argoplan and Abrasel). Underlying technology consists of standard third-party marketing tools; no proprietary platform or disclosed technical stack was identified in the source material.

AMA has accumulated national recognition including consecutive Top 3 best-agency-in-Brazil awards in 2024 and 2025 and a Top 10 entrepreneur ranking for its CEO through the Brain Mentoria program, alongside co-authorship of the book 'Não Existe Plano B' with a preface by Flávio Augusto. The firm remains bootstrapped with no disclosed institutional funding, parent company, or M&A activity, and its operations are concentrated regionally while reaching selected clients nationally.

Name

AMA - AGÊNCIA DE PUBLICIDADE

Legal name

AMA - Agência de Publicidade

Website

https://amaagencia.com.br

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

AMA - Agência de Publicidade is a privately held, full-service Brazilian advertising and marketing agency headquartered in Três Lagoas, Mato Grosso do Sul, serving regional SMEs with branding, digital marketing, audiovisual production, and the 'Do Caos ao Topo' business mentorship program.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFAAAN

Marketing Technology, AdTech & MarTech Services

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

Keywords

• Advertising agency services
• Brand identity design
• Social media management
• Digital marketing services
• Business mentorship programs

Headquarters

HQ city

Três Lagoas, MS

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Marketing and Advertising Services: Core retainer-based and project-based services including branding, social media management, visual identity, naming, marketing strategy, and digital campaigns. Revenue is generated through ongoing client retainers and one-time project fees for deliverables such as logo design, brand positioning, and audiovisual content production.
2. Do Caos Ao Topo Business Program: A structured 90-day business mentorship program delivered in a hybrid format (group and individual sessions) for a select group of local entrepreneurs. Generates revenue through program enrollment fees for participating business owners.
3. Online Store (Canal de Denúncia): An e-commerce storefront referenced as 'Loja Online' and 'Canal de Denúncia' on the website, suggesting a digital products or whistleblower service channel.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

AMA - Agência de Publicidade is a full-service Brazilian advertising agency offering branding, social media management, audiovisual content production, Google Ads management, email marketing, website development, storytelling, and personalized advertising campaigns. The agency also operates the "Do Caos ao Topo" 90-day business mentorship program covering strategic positioning, commercial organization, and leadership routines. Services are delivered on retainer and project bases to local and regional SMEs in Mato Grosso do Sul.

Product overview

AMA - Agência de Publicidade is a full-service advertising and marketing agency offering an integrated portfolio of services centered on brand construction, digital marketing, and business consulting. The core offerings include Branding (naming, logo, visual identity), Personalized Advertising, Social Media Management, Storytelling, Audiovisual Content Production, Email Marketing, Google Ads Management, and Website Development. The agency also offers 'Do Caos ao Topo', a 90-day business mentorship program that extends their services beyond traditional advertising into strategic business consulting for local businesses seeking growth and organizational structure.

Differentiator

Problem solved

Functional benefit

Brands

• Do Caos ao Topo: A 90-day corporate mentorship program designed to help local business owners achieve strategic clarity and sustainable growth through three pillars: Authority and Positioning, High Performance (Marketing + Culture + Routine), and Commercial and Experience.

Products and services

• Branding Strategic brand construction service for businesses including naming, logo development, visual identity, brand positioning, voice tone, and communication strategies.
• Personalized Advertising Customized advertising campaigns that adapt communication, offers, and approaches based on client profile, behavior, and needs to increase relevance and conversion.
• Social Media Management Management of social media presence including content creation, Reels production, audience engagement, and growth strategies for platforms such as Instagram, LinkedIn, and Facebook.
• Storytelling Strategic narrative construction service to create emotional connections with audiences through authentic brand stories that differentiate from competitors.
• Audiovisual Content Production Professional audiovisual content creation including videos, Reels, and multimedia materials for digital and offline channels.
• Email Marketing Email marketing campaign management to drive sales conversions and customer engagement.
• Google Ads Management Paid advertising management on the Google Ads platform to generate measurable business results and ROI for clients.
• Website Development and Management Website creation and ongoing management services to strengthen digital presence and transmit brand identity.
• Do Caos ao Topo 90-day business mentorship program for entrepreneurs covering strategic positioning, high-performance culture, commercial organization, and leadership routines. Includes three group sessions, three individual sessions, and continuous support.

Quantifiable outcome

• R$ 5M+ in client sales from a single email marketing campaign
• +5 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Brain MentoriacoreStrategic or Co-development Partner · 1 January 2025AMA's CEO Leonardo de Paula participates in Brain Mentoria, an exclusive mastermind group for high-growth Brazilian entrepreneurs created by João Brognoli (founder of Duo&Co). Brain Mentoria is affiliated with the Mentoring League Society (MLS), a league that includes Flavio Augusto, Joel Jota, and Caio Carneiro. The partnership provides strategic mentorship, peer learning, and national-level business network access that directly informs AMA's methodology and brand positioning.
• Grupo Argoplan (Shopping Centers)minorStrategic or Co-development PartnerAMA produced and delivered the Festival Gastronômico Caipira event on behalf of Grupo Argoplan shopping centers, in partnership with Abrasel. This event production role demonstrates AMA's event marketing capabilities and ability to execute large-scale regional activations.
• AbraselminorStrategic or Co-development PartnerAMA co-produced the Festival Gastronômico Caipira with Abrasel (Brazilian Association of Bars and Restaurants), positioning the agency as a capable event and marketing partner for hospitality industry associations.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• WPP: World's largest advertising holding company operating in Brazil through multiple agencies (Wunderman Thompson, VMLY&R, Ogilvy). Comparable to AMA as a provider of full-service advertising and marketing services, but at vastly greater scale and with global clients.
• Ogilvy: Iconic global advertising agency network with a substantial Brazil presence. Comparable to AMA on the brand-building and creative services axis, though Ogilvy serves enterprise brands while AMA targets regional SMB clients.
• Publicis Groupe: Global advertising holding group with significant Brazilian operations (Publicis Brasil, Leo Burnett, Sapient). Comparable as a full-service advertising and marketing services provider, though focused on enterprise multinational clients rather than regional SMBs.
• AlmapBBDO: One of Brazil's most awarded full-service advertising agencies (BBDO network affiliate). Comparable to AMA in offering integrated branding, advertising, and creative services within the Brazilian market, but at much larger scale and primarily serving national/enterprise clients.
• DPZ&T: Major São Paulo-based Brazilian advertising agency (part of Dentsu network), known for integrated campaigns. Comparable to AMA in full-service brand and advertising delivery, but operating at national/enterprise scale versus AMA's regional SMB focus.
• MullenLowe Brasil: Brazilian arm of the MullenLowe global network, providing full-service advertising and brand strategy. Comparable to AMA on integrated advertising services, though MullenLowe Brasil targets multinational brands rather than regional SMBs.

Direct peers

• Rock Content: Brazilian digital content marketing company offering content production, SEO, and marketing strategy services to mid-market clients. Directly comparable to AMA on service mix (content, digital strategy) and on serving SMB/mid-market Brazilian clients rather than global enterprises.
• Vortx: Brazilian digital marketing and branding agency offering integrated campaigns for mid-market and enterprise clients. Comparable to AMA on the full-service advertising and branding axis, though with a stronger São Paulo enterprise focus.
• Resultados Digitais (RD Station): Brazilian martech company focused on inbound marketing and SMB lead generation. Comparable to AMA as a provider of digital marketing services and tools to Brazilian SMBs, though RD Station is product-led while AMA is service-led.
• Agência Mestre: Brazilian digital marketing agency specializing in SEO, paid media, and content for SMBs. Comparable to AMA on service portfolio (digital ads, content, strategy) and on targeting Brazilian SMB clients in a similar scale band.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ama-agenciadepublicidade6475
• Facebookfacebook.com/agenciaama
• LinkedInlinkedin.com/company/agenciaama
• Instagraminstagram.com/agenciaama

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMA - AGÊNCIA DE PUBLICIDADE