What AMA Business Communications Limited does

AMA Business Communications Limited (trading as AMA Comms, with a Salon Comms sub-brand) is a UK private limited company headquartered at 27 Old Gloucester Street, London. According to company history, it was founded in the early 1980s as a small telecoms provider and later expanded into marketing services, now led by three directors — Adam (Sales & Marketing), Andrew (Finance & Operations), and Mario (Technical) — with combined 40+ years of sector experience. The company delivers hosted VoIP telephone systems built on Yealink handsets, business-grade broadband (FTTC, FTTP, leased lines, and 4G/5G backup under the AMA Assure brand), professional audio marketing, and a bundle of unified communications and productivity tools (AMA Connect, AMA TaskFlow, AMA CloudDrive, AMA TimePro, AMA Meet).

Revenue is generated primarily through recurring monthly subscriptions for VoIP lines, broadband, and audio marketing services, supplemented by hardware sales (Yealink and TP Link handsets) and one-off consulting and migration work. Go-to-market is sales-led and direct, using Calendly-booked discovery calls, a free client experience health check as a lead magnet, blog content, and webinars. The company maintains an exclusive preferred communications partnership with SightCare for independent opticians and operates a sub-brand, Salon Comms, for the hair, beauty, and wellness sector.

The primary customer base is UK SMBs in appointment-based verticals — opticians, dental practices, doctors' surgeries, veterinary practices, hair and beauty salons — with stated nationwide reach and 7-day UK-based support. Strategic positioning is anchored to the UK PSTN Switch-Off deadline of January 2027, framed as the "Big Switch-Off," which AMA uses as the core urgency driver for VoIP migration. Note that firmographic records indicate 5 employees while company marketing claims 100+ professionals; this material discrepancy significantly affects scale interpretation.

Name

AMA Business Communications Limited

Legal name

AMA Comms Limited

Website

https://amabusinesscommunications.co

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

AMA Business Communications Limited is a UK-based VoIP, business broadband, and audio marketing provider serving appointment-based SMBs — primarily opticians (via SightCare partnership), dental, veterinary, and salon clients — across the UK with a sales-led, subscription-based model anchored to the 2027 PSTN Switch-Off.

Ownership category

akta.pro rank

Product category

Business Telecommunications Services

NAICS

All Other Telecommunications (51781), Telecommunications (517), All Other Telecommunications (517810)

SIC

Services-Telephone Interconnect Systems (7385), Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Cloud PBX & Hosted Telephony (HDAIAHAB)

akta.pro secondary industries

Video Conferencing & Meetings (HDAIAHAI), Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF), Business/Enterprise Fixed Connectivity Providers (SME/Enterprise Broadband) (HDAIABAI), VoIP/ATA & Integrated Voice Gateways (CPE) (HDAFAIAJ)

Keywords

• Business VoIP services
• Hosted phone systems
• Business broadband services
• Audio marketing
• PSTN switch-off migration

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. VoIP Telephone Systems & Lines: Monthly subscription fees for hosted VoIP phone systems with inclusive call bundles, managed services, and hardware rental/sales. Fixed monthly fees with unlimited minutes bundles.
2. Business Broadband Services: Recurring monthly fees for fibre broadband, leased lines, and backup connectivity services. Pricing from £1/day for backup broadband, £1.50/day for superfast fibre.
3. Audio Marketing Services: Professional audio marketing including custom on-hold messages, voiceovers, and in-store music. Services to promote brands, offers, and generate additional sales revenue.
4. Hardware Sales: Sale of Yealink and TP Link telephone handsets with HD audio for desk-based and cordless ranges.
5. Consulting & Implementation Services: Advisory and consulting services for businesses transitioning to VoIP and digital platforms, including migration support and system design.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

AMA Business Communications Limited sells hosted VoIP telephone systems, business-grade broadband (Superfast Fibre, Leased Line, 4G/5G backup), audio marketing services, and a unified communications and productivity suite to UK small and medium businesses. Its core proposition is delivering cloud-based communications infrastructure alongside revenue-generating audio branding and client experience services, primarily to appointment-based healthcare and service-sector practices.

Product overview

AMA Business Communications Limited is a UK-based telecom and marketing services provider founded in the early 1980s, now employing over 100 professionals across the UK. The company's core offering centres on VoIP telephone systems built on market-leading Yealink hardware, complemented by superfast business broadband services (FTTC, FTTP, and Leased Lines). The portfolio extends through audio marketing solutions (Professional Audio Marketing and In-Store Music), flexible working tools (AMA Connect, AMA TaskFlow, AMA CloudDrive, AMA TimePro, AMA Meet), and connectivity continuity products (AMA Assure 4G/5G backup). The company differentiates through its ROI-focused approach, promising to generate additional sales and revenue for clients rather than simply providing a utility service. Pricing starts from £1 per day for backup connectivity, with core VoIP and broadband services bundled with inclusive calls and the WiFi Range Guarantee. The business specialises in serving appointment-based industries including opticians, dental practices, hair salons, beauty salons, doctors, and veterinary practices, with exclusive SightCare partnership for independent opticians.

Differentiator

Problem solved

Functional benefit

Brands

• AMA Assure: 4G/5G backup broadband and continuity service for business connectivity protection
• AMA Connect
• AMA TaskFlow
• AMA CloudDrive
• AMA TimePro
• AMA Meet

Products and services

• VoIP & Hosted Phone Systems Cloud-based VoIP telephone system providing multi-device functionality, inclusive call bundles, call reporting, call recording, and flexible working options delivered on Yealink HD Audio handsets for UK SMBs.
• Superfast Business Broadband Business-grade broadband including Superfast Fibre (FTTC/SoGEA up to 80Mbps, FTTP up to 1Gbps), Leased Line with SLA, and a WiFi Range Guarantee with speeds up to 1.8GB, delivered to UK SMB customers.
• AMA Assure (4G/5G Backup) 4G and 5G data backup service providing secondary connectivity using UK LTE networks as a secure failover, priced from £1/day.
• Professional Audio Marketing Custom on-hold messages, professional voiceovers, and royalty-free music designed to engage callers, reduce abandonment by up to 60%, promote services, and generate additional sales.
• In-Store Music and Marketing Background music service combined with professionally recorded audio messaging for retail environments, reception areas, and waiting rooms, acting as an in-house radio without competitor advertising.
• AMA Connect Unified communication solution providing secure instant messaging, crystal-clear voice calls, and HD video conferencing in a single platform for distributed workforces.
• AMA TaskFlow Project management tool featuring intuitive task boards, progress tracking, and automated workflows to help teams stay focused and organised.
• AMA CloudDrive Secure, centralised file storage and sharing solution with encrypted access, permission settings, and automatic version control for collaboration.
• AMA TimePro Time tracking solution enabling remote employees to track time on projects, set priorities, and monitor performance trends with real-time visibility for managers.
• AMA Meet Virtual meeting platform with screen sharing, breakout rooms, virtual whiteboards, and live polling for engaging remote communications.
• Salon Comms Trading name of AMA Business Communications Limited providing tailored communication solutions specifically for hair salons, beauty salons, and wellness businesses.

Quantifiable outcome

• Reduces caller abandonment by up to 60%
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Three partnerships are on record, tiered core.

• SightCarecoreStrategic or Co-development PartnerExclusive preferred communications partnership with SightCare, the independent opticians support network. AMA provides exclusive discounts and service offers on all VoIP, broadband, and audio marketing services to SightCare member practices. Collaborates on webinars and educational content about The Big Switch-Off and cyber security.
• YealinkcoreTechnology or IntegrationMarket leading handset manufacturer providing the latest VoIP telephone handsets with HD Audio. Handsets available in both desk-based and cordless ranges.
• TP LinkcoreTechnology or IntegrationMarket leading equipment provider for VoIP and network infrastructure components used in AMA's business communications solutions.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yay.com: UK cloud telephony provider offering hosted VoIP, broadband, and mobile services to small and mid-sized businesses. Closely aligned product mix and target customer segment to AMA.
• VoIP Unlimited: UK VoIP and connectivity provider focused on SMB and channel partners with hosted telephony, SIP, and broadband. Directly comparable on core VoIP product and UK SMB customer base.
• Gamma Communications: UK-listed unified communications and connectivity provider serving SMBs and enterprises with hosted voice, SIP trunks, and broadband. Directly comparable as a UK-focused UCaaS/connectivity competitor targeting similar business customers.
• Lily Comms: UK business telecoms provider serving SMBs with hosted VoIP, mobile, broadband, and unified communications. Similar verticalized UK SMB positioning and product mix to AMA.

Emerging players

• Dstny: European UCaaS provider focused on cloud communications for SMBs across multiple European markets, including the UK. Comparable on hosted PBX and UC product mix, with regional overlap but broader European footprint.

Broad incumbents

• TalkTalk Business (G.Network / TalkTalk Group): UK business connectivity and communications provider serving SMEs with broadband, ethernet, and hosted voice. Comparable on broadband + VoIP bundle model targeting UK SMBs.
• BT Business: UK incumbent operator offering business broadband, hosted voice, and unified communications to organizations of all sizes. The dominant UK business telecoms provider and the counterparty for PSTN migrations AMA is helping customers navigate.
• RingCentral: Global UCaaS leader offering cloud phone, video, and contact center across SMB and enterprise. Competes with AMA's hosted phone/UC suite, but at far larger scale and broader geographic reach.
• 8x8: Global cloud communications provider with hosted voice, video, and contact center for SMBs and enterprises. Overlaps with AMA's UCaaS/voicemail/meetings portfolio, though broader in scope and scale.
• Vonage: Global UCaaS/CPaaS provider offering cloud communications, video, and APIs. Competes on the same hosted phone/UC capabilities as AMA, but at much larger scale and with enterprise-grade platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ama-business-communications-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMA Business Communications Limited