What Yay.com does

Yay.com (legal entity: Yayyay Ltd) is a UK-founded, privately held cloud telephony provider established in 2014 and headquartered in Guildford with a US office at 26 Broadway, New York. The company delivers a hosted VoIP / Cloud PBX platform that replaces traditional on-premises phone systems with a fully supported enterprise PBX delivered as a subscription service. Underlying technology includes SIP trunking, softphone clients for iOS, Android, macOS, Windows, and Linux, a browser-based softphone, multi-level IVR, call queuing, time-of-day routing, call recording, voicemail transcription, business SMS, video conferencing, and enterprise instant messaging, with a full REST API and webhook framework for custom integrations. The platform supports integrations with Microsoft Teams (Direct Routing), Zoho, HubSpot, Pipedrive, Dropbox, Google Drive, Office 365, and Google Contacts, and is built around carrier-grade infrastructure handling more than 20 million managed calls per month.

Yay.com monetizes primarily through per-user monthly subscriptions across three tiers (Core $12, Standard $20, Premium $32 per user per month, paid annually with a 20% discount vs. monthly), plus ancillary recurring and usage-based revenue from additional phone numbers ($1.99/user/month), virtual number sales, international call rates, call-recording storage extensions, and domain name services. A secondary revenue stream comes from a white-label VoIP and Domain reseller program with custom branding and retail rate controls, plus Microsoft Teams Direct Routing deployments that target enterprise tenants. The go-to-market combines product-led self-service (14-day free trial, online signup, no credit card required, no contract), channel sales through resellers, and selective enterprise field sales for larger deployments, with a horizontal segmentation across startups, SMBs, mid-market, and enterprise. Named customers span SMBs (DT Fire Systems, Fireco, Koru Kids, The Golden Hinde) and larger accounts (HostPapa, Berlitz), and the company holds ISO 27001, ISO 22301, Cyber Essentials, and UK G-Cloud 12/13 accreditations supporting public-sector and regulated buyer access.

Name

Yay.com

Legal name

Yayyay Ltd

Website

https://yay.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Yay.com is a UK-based cloud VoIP and hosted PBX provider offering subscription-based business phone systems, SIP trunking, virtual numbers, and unified communications tools to SMBs, mid-market firms, and select enterprises across the UK, US, and 50+ additional countries.

Ownership category

akta.pro rank

Product category

Cloud Business Communications (Hosted VoIP / Cloud PBX)

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Telephone Communications (No Radiotelephone) (4813), Services-Telephone Interconnect Systems (7385), Services-Prepackaged Software (7372)

akta.pro primary industry

Cloud PBX & Hosted Telephony (HDAIAHAB)

akta.pro secondary industries

VoIP Access & ITSP Services (HDAIAHAD), Voice Calling (VoIP) Apps (BPAMACAC), Unified Communications & Collaboration Network Services (VoIP/QoS) (BPAEAEAI)

Keywords

• Cloud VoIP services
• Hosted PBX systems
• Business phone systems
• SIP trunking services
• Virtual phone numbers

Headquarters

HQ city

Guildford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations

Revenue model

1. VoIP Subscription Plans: Monthly per-user subscription fees for cloud PBX access with tiered minute allowances. Core plan at $12/user/month, Standard at $20/user/month, Premium at $32/user/month. Includes free phone numbers and unlimited SIP trunks.
2. Additional Phone Numbers: Additional phone numbers beyond included allocations at $1.99 per number per month
3. Call Recording Storage Extension: Extended call recording storage beyond included periods available at checkout
4. International Call Rates: Usage-based charges for international calls beyond included minute bundles on Premium plan (UK + 54 countries included)
5. Domain Name Services: Domain name registration, transfer, backorder, and management services
6. Reseller Programs: VoIP and Domain reseller programs with white-label and branded options generating revenue through partner sales
7. Phone Number Purchases: One-time and recurring fees for purchasing virtual and memorable phone numbers for US cities and international numbers

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Yay.com offers a cloud-based VoIP (Voice over Internet Protocol) phone system delivered as a hosted PBX (Private Branch Exchange) for businesses. The platform provides virtual phone numbers, SIP trunking, call routing, IVR menus, call recording, voicemail transcription, business SMS, video conferencing, and enterprise chat, accessible via softphone apps across desktop and mobile. It is sold under three per-user subscription tiers (Core, Standard, Premium) on a no-contract, pay-monthly basis, with annual billing offering a 20% discount.

Product overview

Yay.com offers a unified cloud-based business communications platform built around its Hosted VoIP / Cloud PBX phone system. The core offering is a fully supported enterprise Cloud PBX available through three subscription tiers (Core at $12/user/month, Standard at $20/user/month, and Premium at $32/user/month), all offering no-contract monthly billing. The platform provides virtual phone numbers across US and international area codes, SIP trunking, and call routing features. Supporting the core PBX are softphone applications for desktop (Windows, macOS, Linux) and mobile (iOS, Android), plus a browser-based softphone. Additional modules include Enterprise Chat (secure instant messaging), Business SMS, Video Conferencing, and Microsoft Teams Direct Routing integration. The platform also encompasses Domain Name Services (registration, transfer, backorder) and a VoIP Reseller Program enabling white-label resale of both voice and domain services. All three plans include access to CRM integrations (Zoho, Hubspot, Pipedrive), cloud storage sync (Dropbox, Google Drive), and API access for custom development.

Differentiator

Problem solved

Functional benefit

Products and services

• Core Plan Entry-level cloud PBX subscription tier at $12/user/month targeted at startups and businesses needing basic phone service with HD voice calls, unlimited inbound calls, call routing, voicemail, business messaging, and desktop/mobile apps.
• Standard Plan Mid-tier cloud PBX subscription at $20/user/month positioned for small offices with multi-level IVR menus, voicemail transcription, CRM integration, click-to-dial, call monitoring, video calls, and cloud storage sync.
• Premium Plan Top-tier cloud PBX subscription at $32/user/month with unlimited minutes to UK plus 54 countries, 12-month call recording, text-to-speech, scheduled reporting, smart call queuing, live call analytics, cloud storage sync, and bulk SMS.
• Cloud PBX (Hosted VoIP Phone System) Hosted enterprise cloud PBX that provides call routing, IVR menus, call queuing, call recording, video conferencing, and unlimited SIP trunks on a no-contract pay-monthly basis for businesses of all sizes.
• Yay.com Softphone App (Desktop) Free desktop VoIP application for Windows, macOS, and Linux enabling HD quality voice and video calls and access to Yay.com's business phone system features.
• Yay.com Mobile App Free iOS and Android mobile softphone app that enables HD-quality voice and video calls and full access to Yay.com's business phone system features from smartphones.
• Browser-Based Softphone Browser-based softphone that lets users make and receive VoIP calls directly from web browsers without installing additional software.
• Virtual Phone Numbers Virtual business phone numbers including local, national, toll-free, international, and memorable/vanity numbers available for US cities and international markets to give businesses a localized presence.
• Phone Number Transfer Number porting service that migrates a business's existing phone numbers to the Yay.com VoIP platform so they can keep established numbers when moving to the cloud.
• SIP Trunking SIP trunk service that allows businesses to send calls from the Yay.com cloud to existing on-premises hardware PBX systems, with unlimited SIP trunks included on every plan.
• Domain Name Services Domain name registration, transfer, backorder, and bulk search services with a dedicated domain API for programmatic management and reseller use.
• Enterprise Chat Secure enterprise instant messaging platform for teams with multi-device support, encrypted messaging, admin controls, voice/chat integration, bulk deployment, and external invites.
• VoIP Reseller Program White-label VoIP reseller platform that lets partners resell Yay.com's hosted VoIP services under their own brand with a WYSIWYG store creator, custom branding, retail rate controls, and choice of payment models.
• Domain Reseller Program Domain name reseller program that lets partners resell domain registration services under their own brand with custom domain integration and API access.
• Microsoft Teams Direct Routing Microsoft Teams Direct Routing integration that lets Teams users make and receive business calls through the Yay.com phone system for unified communications.
• Video Conferencing Built-in video conferencing solution included in Standard and Premium plans that lets teams hold video meetings globally without complicated additional hardware.
• Business SMS Text messaging service that lets businesses send SMS messages from their business phone number to clients, customers, and colleagues, available across plan tiers with up to 2,000 recipients on Premium.

Quantifiable outcome

• Telecoms costs reduced by 50% after switching to Yay.com (per customer testimonial)
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature12 records

Partnerships

One partnership is on record.

• Microsoft TeamscoreTechnology or IntegrationMicrosoft Teams Direct Routing integration allowing Yay.com customers to use their business phone numbers directly within Microsoft Teams for unified communications.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• SureVoIP: UK-hosted VoIP provider serving SMBs with cloud PBX and SIP trunking. Comparable in product surface area and UK SMB focus, though smaller in scale than Yay.com.

Broad incumbents

• BT Cloud Voice: UK incumbent carrier's cloud telephony portfolio targeting SMBs and enterprises. Comparable feature set (cloud PBX, SIP, Teams integration) with much broader carrier distribution.
• RingCentral: Global UCaaS leader offering cloud PBX, contact center, and Teams/Zoom integrations. Overlaps Yay.com on cloud PBX functionality but targets larger mid-market and enterprise customers with broader suites.
• 8x8: Public UCaaS and CCaaS provider delivering cloud voice, video, and contact center globally. Competes head-on with Yay.com's cloud PBX and Microsoft Teams integration offerings.
• Vonage (Ericsson): Cloud communications platform acquired by Ericsson, providing VoIP, UCaaS, and APIs. Comparable to Yay.com in hosted voice, SIP trunking, and developer APIs.
• Zoom Phone: Cloud PBX service bundled into Zoom's collaboration platform. Direct competitor in the SMB cloud telephony category, leveraging Zoom's existing meeting customer base.
• Microsoft Teams Phone: Microsoft's native voice solution within Teams, including Direct Routing. Competes with Yay.com's Teams Direct Routing offering and bundles voice into a wider Microsoft 365 suite.
• Vodafone Business (One Net / UCaaS): Vodafone's unified communications offering for UK and European SMBs and enterprises. Overlaps with Yay.com on hosted voice, mobile integration, and multi-site business communications.

Direct peers

• Gamma Communications: UK-listed provider of cloud communications, SIP trunking, and hosted PBX for SMBs and enterprises. Directly competes with Yay.com on SIP trunking, hosted voice, and channel/reseller-led distribution across the UK.
• bOnline: UK cloud VoIP and broadband provider focused on micro-businesses and SMBs. Closely comparable target market, pricing tiers, and self-serve GTM model to Yay.com.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Yay_dot_com
• YouTubeyoutube.com/channel/UCfGJcjup6_EzFP8-GMPmbPw
• Facebookfacebook.com/reliable.business.grade.voip
• LinkedInlinkedin.com/company/yayofficial

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yay.com