Asset Management Academy

What Asset Management Academy does

Asset Management Academy (AMA) is a specialist professional training provider focused on physical infrastructure Asset Management, operating as a business unit of Asset Management Consulting Limited — a wholly-owned subsidiary of Turner & Townsend Limited. Founded in 2012 (with predecessor training operations dating to 1998), the company delivers IAM-endorsed, CPD-certified curriculum aligned with ISO 55000, the IAM Competences Framework, and the GFMAM Asset Management Landscape. Its product portfolio spans a free Fundamentals course, the IAM Foundation Award, the IAM Certificate at multiple tiers (eCert self-paced, 3-day Focused, 5-day Full), and the IAM Diploma, served to beginners, intermediate practitioners, and senior professionals respectively across asset-intensive verticals including energy, transport, airports, manufacturing, and UK local government.

AMA delivers training through four formats: self-paced eLearning via the Litmos LMS, live remote instructor-led sessions, face-to-face classroom courses in 14+ global cities, and bespoke corporate in-company programs. Examinations are administered onsite following each course and through Pearson Vue's OnVue remote-proctoring platform, with credentials issued as digital badges via Credly. Headquartered in Horsforth, Leeds, with regional offices in London, New York, Toronto, Brisbane, and Dubai, the company has trained more than 10,000 professionals across 70+ countries and reports pass rates above 90–95% and satisfaction scores above 9/10.

The business model is a hybrid of B2C individual tuition (one-time course fees ranging from free through Diploma-level pricing, with example Sydney 5-day pricing at US$2,808.91) and B2B bespoke corporate training priced per engagement. Revenue is generated from course tuition, examination vouchers, printed/PDF course materials, and corporate delivery contracts. GTM combines inside sales for individual enrollment, enterprise field sales for in-company programs, and content marketing via the am-academy.com site, blog, LinkedIn, email, and TrustPilot reviews. The company holds IAM Endorsed Trainer and IAM Corporate Member credentials and maintains technology integrations with Litmos, Credly, Stripe, Mailchimp, and Reviews.io.

Name

Asset Management Academy

Legal name

Asset Management Consulting Limited

Website

https://am-academy.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Asset Management Academy delivers IAM-endorsed, ISO 55000-aligned professional training (Foundation, Certificate, Diploma) for asset-intensive industries via eLearning, remote, classroom, and corporate formats across 70+ countries, as a business unit of Turner & Townsend.

Ownership category

akta.pro rank

Product category

Professional Training & Certification

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL) (EDANAIAE)

Keywords

• Asset management training
• Professional certification courses
• ISO 55000 training
• Infrastructure asset management
• Corporate eLearning programs

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Course Tuition Fees: Primary revenue stream from delivering Asset Management training courses (Foundation, Certificate, Diploma). Includes eLearning, remote, and classroom delivery formats. Prices vary by course type, duration, and location.
2. Examination Vouchers: Sale of IAM examination vouchers required for certification. Vouchers must be claimed within 15 months of purchase and are valid for 6 months after issuance.
3. Corporate Training: Bespoke in-company training programs delivered at client locations for groups of delegates. Priced based on scope, duration, and number of participants.
4. Course Materials: Sale of course materials including printed module books, PDF notes, and additional resources. International deliveries may incur additional postage fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Asset Management Academy designs and delivers professional training courses for physical infrastructure asset management, aligned with ISO 55000 standards and endorsed by the Institute of Asset Management (IAM). Offerings span a free Fundamentals course, IAM Foundation Award, IAM Certificate (self-paced eCert and 3-day/5-day instructor-led programs), and the advanced IAM Diploma, delivered via eLearning, remote, classroom, and corporate in-company formats globally.

Product overview

Asset Management Academy offers a structured portfolio of professional training products for physical infrastructure asset management, progressing from introductory to advanced levels. The core offerings include: (1) a free Fundamentals of Asset Management eLearning course as an entry point; (2) the IAM Foundation Award as a 2-3 hour CPD-certified introduction with optional test; (3) the IAM Certificate at three levels - eCert (self-paced online), the 3-day Focused course, and the 5-day Full course - all preparing delegates for the IAM Principles of Asset Management exam; and (4) the IAM Diploma, an advanced 7-day deep-dive program with 12 modules for senior professionals. Courses are delivered through multiple formats: self-paced eLearning via the Litmos platform, live remote online sessions, and face-to-face classroom training at global locations. The company also provides supplementary practice exam questions through Udemy. All courses are endorsed by the Institute of Asset Management (IAM) and certified for Continuing Professional Development (CPD).

Differentiator

Problem solved

Functional benefit

Products and services

• IAM Foundation Award Introductory IAM-endorsed award for individuals new to asset management, delivered as a 2-3 hour eLearning course (CPD Certified) with 3 modules or as a 1-day classroom/remote instructor-led course. Includes the IAM Foundation Award test and certificate upon completion.
• IAM Certificate eLearning (eCert) Self-paced eLearning course covering the essential IAM Certificate syllabus aligned with ISO 55001, providing 12-month access, interactive content with voice support, and live expert-led webinars. Triple certified (IAM endorsed, WPiAM recognized for CAMA, CPD Certified with 20 CPD hours).
• IAM Certificate Full (5-Day Instructor-Led) Comprehensive 5-day instructor-led IAM Certificate course taking delegates from foundational knowledge to comprehensive understanding of asset management principles aligned with ISO 55001. Available in classroom, remote online, or in-company corporate formats.
• IAM Certificate Focused (3-Day Instructor-Led) 3-day intensive IAM Certificate course for learners with existing asset management knowledge, focusing on filling knowledge gaps and exam preparation for the IAM Principles of Asset Management exam. Available in classroom, remote online, or in-company formats.
• IAM Diploma Advanced 7-day IAM Diploma course delivered in two blocks of 3 and 4 days for experienced asset management professionals. Covers 12 modules from Asset Management Principles through Demand Forecasting and Whole Life Value, preparing delegates for the IAM Advanced Asset Management exam (Level 5 on National Qualifications Framework). Includes 100-120 CPD hours.
• Fundamentals of Asset Management Free introductory eLearning course consisting of 3 modules covering Foundations of Asset Management, The Asset Lifecycle in Practice, and Enablers of Asset Management. Includes English voice-over, closed captions, one month online access, offline access via the Litmos App, and a PDF completion certificate. No formal qualification awarded.
• Corporate In-Company Training Bespoke in-company training programs delivered at client locations worldwide for groups of any size. Includes face-to-face, remote, or eLearning options for any number of delegates, with pricing based on scope, duration, and number of participants. Discounts may apply for group bookings.
• IAM Certificate Practice Questions (Udemy) Online practice examination questions available on Udemy for self-study preparation for IAM Certificate and Diploma exams.

Quantifiable outcome

• Over 90-95% exam pass rates
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Pearson VuecoreTechnology or Integration · 1 January 2020Examination delivery partner for IAM Certificate and Diploma exams. AMA sponsors Pearson Vue's OnVue at-home proctoring system enabling remote exam delivery worldwide.
• Institute of Asset Management (IAM)coreStrategic or Co-development PartnerPrimary professional body partnership. AMA courses are endorsed by IAM and aligned with IAM Qualifications Syllabus, IAM Competences Framework, and 2014 IAM Competences Framework. AMA is an IAM Corporate Member and offers IAM Endorsed Trainer credentials.
• LitmoscoreTechnology or IntegrationLearning Management System (LMS) used for eLearning course delivery, account management, and offline content access via Litmos App.
• Credly (Acclaim)coreTechnology or IntegrationDigital badge platform for issuing IAM Certificate and Diploma digital credentials to qualified professionals. Badges can be shared on LinkedIn and other platforms.
• StripecoreTechnology or IntegrationPayment processing provider for online course bookings. Supports credit card payments and various payment methods. AMA does not store payment card details.
• MailchimpminorGTM or Marketing PartnerEmail marketing platform for managing subscriptions and sending marketing communications and campaigns to opted-in subscribers.
• Reviews.iominorGTM or Marketing PartnerCustomer review and feedback platform for post-course reviews and testimonials.
• Asset Management Consulting Ltd (AMCL)coreImplementation/ SI/ Consulting PartnerCorporate partner for North America operations with offices in New York and Toronto. AMCL provides local support and contact services for North American clients.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• IDCON: Specialist reliability and asset management training/consulting firm focused on condition-based maintenance and operational excellence. Smaller and more consultancy-led than AMA, but addresses an overlapping buyer base in heavy-asset industries.
• EUCI (Energy Utilities Conference & Training): US-based training provider focused on utilities, energy, and infrastructure — a core vertical for AMA. Offers shorter-format certificate programs and competes for the same corporate training dollars in North American utility markets.

Direct peers

• Reliabilityweb.com (Uptime Conference / Reliability Magazine): Operates the Uptime Conference and provides maintenance/reliability and asset management training content. Targets overlapping asset-intensive buyer personas (utilities, manufacturing, infrastructure) with similar professional-development positioning.
• Lloyd's Register: Provides ISO 55001 training, gap analysis, and certification services to asset-intensive industries. Direct competitor in the asset-management training and certification market, with comparable global delivery and enterprise sales motion.
• TÜV SÜD Academy: Global certification body offering ISO 55001 training, lead auditor courses, and asset management professional development. Competes head-to-head with AMA for enterprise training budgets in regulated industries and offers a comparable certification pathway.
• SGS Academy: SGS's training division delivers ISO 55001 and related management-system courses globally. Overlapping curriculum, similar GTM (enterprise sales + public courses), and comparable accreditations make it a direct competitor to AMA.
• Bureau Veritas Training: Global TIC (testing, inspection, certification) company offering ISO 55001/55000 training and lead auditor programs. Competes with AMA on enterprise training contracts in similar asset-intensive verticals including energy, transport, and infrastructure.
• BSI Training: British Standards Institution offers ISO 55000/55001 training and certification through BSI Training, directly competing with AMA for the same enterprise asset-management buyer. Both sell IAM-aligned curriculum globally and target the same asset-intensive verticals.

Regional players

• Asset Management Council (Australia): Australian professional body for asset management that runs its own certification and training programs. A regional direct competitor in Australia/SEA — one of AMA's stated regional focus areas (Brisbane office) — and a potential channel conflict.

Broad incumbents

• PwC Academy / PwC's Academy of Excellence: PwC's training arm delivers broad management and professional certification programs including asset-management and risk modules. Bigger portfolio and brand, but asset management is one of many verticals rather than AMA's specialism.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/asset-management-academy

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asset Management Academy