What Reviews.io does

Reviews.io is a cloud-based review collection and reputation management platform that primarily serves e-commerce merchants ranging from SMBs to mid-market brands. Founded in 2015 and operating under parent entity AppHub, LLC (which trades collectively as Clearer alongside sister brands including Boost Commerce, Conversion Bear, Viralsweep, Rich Returns, Influence.io, and Address Validator), the company enables online retailers to collect verified customer reviews through email and SMS invitations, display them via customizable widgets, and convert feedback into actionable growth insights. The platform's three core products — Reviews, UGC, and Surveys — are complemented by a broad feature surface including Product Reviews with Google Shopping rich snippets, Reputation Manager for cross-platform monitoring, AI Review Replies, NPS measurement, Review Invite Flows with audience segmentation, and Google Seller Ratings integration. Underlying technology comprises a verified buyer authentication system, automated fake review detection using pattern analysis (multiple reviews from same user/IP, content similarity, templated content), and AI capabilities spanning sentiment analysis, topic identification, generative AI for review responses, and knowledge retrieval.

The company distributes through a hybrid go-to-market model: product-led growth via the Shopify App Store (4.8/5 rating), BigCommerce, WooCommerce, and Magento marketplaces plus direct self-serve sign-up, supplemented by a sales-assisted motion for larger merchants and an agency partner directory for channel-sourced deals. Revenue is generated through tiered SaaS subscriptions billed monthly in advance, with variable overage charges, bundled feature access, and non-cancellable, non-refundable terms; pricing is not publicly disclosed. The platform serves thousands of merchants globally and operates across nine offices in five countries (UK, Germany, Netherlands, Australia, US), with regional corporate entities in each jurisdiction and licensed Google Review Partner status that enables verified reviews to count toward Google Seller Ratings (yielding 10-30% click-through rate uplift in Google Ads per cited data).

Customer evidence indicates an SMB-skewed base with named users including Denman, Boxraw, Hunter & Gather, Greyston Bakery, Lotuscrafts, and Ivanhoe Cycles, with case studies showing outcomes such as 7,000+ reviews collected in a year, 98% positive review rates, and up to 30% of merchant revenue attributed to reviews. The company is privately held with no disclosed institutional funding rounds, indicating a bootstrapped operating history, and holds G2 Winter 2026 analyst recognition including E-Commerce Leader, Best Estimated ROI (mid-market), High Performer (mid-market), and Most Implementable (mid-market).

Name

Reviews.io

Legal name

AppHub, LLC

Website

https://reviews.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Reviews.io is a cloud-based review collection and reputation management platform serving e-commerce merchants globally, offering verified review collection, AI-powered insights, UGC, surveys, and Google Seller Ratings integration to thousands of SMB and mid-market brands via SaaS subscriptions.

Ownership category

akta.pro rank

Product category

Review Management Software

NAICS

Marketing Research and Public Opinion Polling (541910)

akta.pro primary industry

Comparison Shopping & Price Discovery Portals (BPAMAAAJ)

akta.pro secondary industry

Reputation, Reviews & Sentiment Intelligence (THALAIAK)

Keywords

• Review management software
• Customer feedback platform
• User-generated content
• Reputation management
• Ecommerce trust solutions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription Plans: REVIEWS.io operates on a subscription-based SaaS model where businesses pay monthly or annual fees based on selected service bundles (Plans). Subscriptions include access to the review collection platform, widgets, integrations, and support. Fees are due in advance each month with variable charges for exceeding usage limits. Fees are non-cancellable and non-refundable.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

REVIEWS.io provides a cloud-based review, user-generated content (UGC), and reputation management platform that enables e-commerce merchants to collect verified buyer reviews via email and SMS invitations, manage and publish them through widgets on their websites, and analyze them with AI-powered sentiment and topic insights. The platform also delivers shoppable UGC galleries, customer surveys, NPS tracking, multi-platform reputation monitoring, and integration with Google Seller Ratings to display review stars in Google Ads and Shopping.

Product overview

REVIEWS.io is a review and reputation management platform offering three core products: Reviews (collect, manage, and showcase customer feedback), UGC (user-generated content for conversion optimization), and Surveys (customer profile enrichment and actionable insights). These core products are supported by an extensive feature set including AI Insights & Analytics that processes review data for growth signals, AI Review Replies for automated response generation, Product Reviews with rich snippets for Google Shopping visibility, Company Reviews, Reputation Manager for multi-platform monitoring, Google Seller Ratings integration, Review Invite Flows with advanced targeting, Attributes for data enrichment, Review Nuggets and Social Proof Banners for conversion optimization, Customer Surveys and Net Promoter Score for satisfaction measurement, Merchant Metrics for operational insights, and Customer Profiles for attribution analysis. The platform positions itself as an analytics- and growth-oriented reviews solution rather than a basic ratings tool, with AI capabilities at its core for turning customer feedback into actionable business intelligence.

Differentiator

Problem solved

Functional benefit

Brands

• Reviews: Core product for collecting, managing, and showcasing customer feedback in one place.
• UGC
• Surveys
• AI Insights
• AI Presence
• Reputation Manager

Products and services

• Reviews Core review collection platform that enables e-commerce merchants to collect, manage, and showcase customer feedback in one place, including review invitations, publishing, widget display, and verified buyer authentication. Designed for online retailers and DTC brands operating on platforms such as Shopify, BigCommerce, WooCommerce, and Magento.
• UGC (User-Generated Content) User-generated content platform that converts site visitors into buyers with shoppable UGC galleries including customer photos and videos, enabling product discovery and social proof for e-commerce merchants.
• Surveys Customer survey platform that enriches customer profiles and surfaces actionable insights through targeted surveys deployed at pre-purchase, post-purchase, and post-review touchpoints in the customer journey.
• AI Presence AI-powered product offering within REVIEWS.io that delivers automated review responses in the business's tone and language and supports brand presence management across review platforms.

Quantifiable outcome

• 10-30% increase in click-through rate from Google Shopping rich snippets
• +3 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability7 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationREVIEWS.io is a licensed Google Review Partner. This partnership enables verified reviews collected through REVIEWS.io to count toward Google Seller Ratings, allowing merchants to display stars in Google Ads and Shopping. The partnership requires adherence to strict standards for review collection, including verified buyer verification and no review gating.
• ShopifycoreTechnology or IntegrationREVIEWS.io offers a native integration with Shopify through the Shopify App Store. The platform maintains a 4.8/5 rating on the Shopify App Store and enables Shopify merchants to seamlessly install and configure review collection widgets.
• KlaviyocoreTechnology or IntegrationREVIEWS.io integrates with Klaviyo for email marketing automation. This integration enables merchants to combine the power of review collection with email campaigns, with case studies showing successful outcomes like Hunter & Gather collecting 8,000+ reviews.
• BigCommercecoreTechnology or IntegrationREVIEWS.io provides native integration with BigCommerce for e-commerce merchants on that platform, enabling seamless review collection and widget deployment.
• WooCommercecoreTechnology or IntegrationREVIEWS.io offers integration with WooCommerce (WordPress) for merchants using that platform, enabling review collection and display capabilities.
• MagentocoreTechnology or IntegrationREVIEWS.io provides integration with Magento 2 for enterprise e-commerce merchants, including a dedicated Magento 2 Reviews Plugin.
• Boost CommercecoreTechnology or IntegrationREVIEWS.io partnered with Boost Commerce to integrate review data into smarter search, filters, and merchandising capabilities. This partnership turns review data into enhanced e-commerce discovery experiences.
• Partner Directory (Agencies)minorChannel Partner/ Reseller/ DistributorREVIEWS.io maintains an official Partner Directory at agency.reviews.io/directory for agencies and implementation partners to join and refer clients.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bazaarvoice: Bazaarvoice is an enterprise-focused reviews and UGC network serving large retailers and CPG brands. It competes with Reviews.io for mid-market and enterprise contracts and in syndicated social-proof content distribution.
• Okendo: Okendo is a UGC and reviews platform purpose-built for Shopify and Shopify Plus brands, with rich storytelling formats and loyalty integrations. It competes with Reviews.io's UGC and product-review offerings on the same platform ecosystem.
• Loox: Loox is a photo-reviews and visual-UGC app built for Shopify, focused on shoppable galleries and referral incentives. It overlaps with Reviews.io's shoppable UGC widgets and review-photo features for DTC merchants.
• PowerReviews: PowerReviews is a deep enterprise product-review and ratings platform with a strong emphasis on SEO and rich snippets for large retailers. It overlaps directly with Reviews.io's product-reviews and Google Shopping visibility use cases.
• Trustpilot: Trustpilot is the publicly listed global consumer review platform. It directly competes with Reviews.io for verified-review collection, brand-display widgets, and merchant reputation management, with a similar SMB-to-enterprise go-to-market.
• Stamped.io: Stamped.io is a reviews, ratings, and loyalty platform for e-commerce, native to Shopify and BigCommerce. Its product surface directly mirrors Reviews.io's reviews-plus-loyalty positioning for SMB and mid-market merchants.
• Feefo: Feefo is a UK-origin verified-review and customer-feedback platform serving retailers and travel brands. Its heritage and enterprise leanings make it one of the closest geographic and use-case analogs to Reviews.io's UK roots and e-commerce focus.
• Judge.me: Judge.me is a reviews app built specifically for Shopify merchants, with photo/video reviews and a freemium pricing model. It directly competes with Reviews.io in the Shopify App Store, often as the lowest-cost alternative for SMB merchants.
• Yotpo: Yotpo is a leading e-commerce marketing platform combining reviews, UGC, visual marketing, SMS, and loyalty. Reviews.io's switching customer comment ('we were using Yotpo') confirms head-to-head competition for the same Shopify/Shopify Plus merchant base.
• Birdeye: Birdeye is a customer-experience and reputation management platform serving multi-location businesses. Reviews.io's Reputation Manager feature competes with Birdeye's core review-monitoring and listing-management offering across review sites.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@wearereviews/videos
• Facebookfacebook.com/reviewsexperts
• LinkedInlinkedin.com/company/reviews-co-uk
• Xx.com/reviews_experts

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reviews.io