Amara Hotels and Resorts

What Amara Hotels and Resorts does

Amara Hotels and Resorts is a privately held Indian boutique hotel operator headquartered in Faridabad, Haryana, founded in 2016. The company runs four boutique properties across two leisure destinations in India: Baga in Goa (Amara Grand Baga, Amara Oceanfront Resort) and Manali in Himachal Pradesh (Amara Resorts Manali, Amara Upepo - The Sky Village). It serves both leisure and corporate travelers, positioning in the upscale boutique tier rather than mass-market or luxury chain segments.

The company operates a direct-to-consumer hospitality model, with bookings processed through its own website powered by Simplotel's hotel booking engine technology. Pricing is quote-based and not publicly disclosed, consistent with a personalized-service approach typical of boutique operators. The brand portfolio uses distinct sub-brand names per property, indicating an asset-specific positioning strategy rather than a standardized flag model. As of the latest available data, the company operates with a lean team of 26 employees.

Amara's revenue mechanics are driven by room revenue across its four properties, supplemented by ancillary food-and-beverage and experience revenue typical of Indian boutique resorts. The company has no disclosed funding rounds, suggesting growth has been funded through promoter equity, operating cash flow, or debt rather than institutional capital. No management team, patents, awards, certifications, or third-party enterprise customer relationships are publicly disclosed in the available data.

Name

Amara Hotels and Resorts

Legal name

Amara Hotel and Resorts

Website

https://amararesorts.in

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Amara Hotels and Resorts is a privately held Indian boutique hotel operator founded in 2016, running four properties across Goa and Manali. It serves leisure and corporate travelers through a direct-booking website powered by Simplotel.

Ownership category

akta.pro rank

Product category

Boutique Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Luxury Villas & Residences Resorts (THAGACAM)

Keywords

• Boutique hotel operations
• Luxury resort accommodations
• Hospitality management services
• Hotel reservation services
• Concierge guest services

Headquarters

HQ city

Manali

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Hotel Accommodations: Revenue generated from room bookings and stays at Amara's boutique hotel properties in Goa and Manali. The company operates four distinct properties offering various accommodation types including standard rooms, suites, and cottages. Pricing is quote-based with direct booking available through their website and contact channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Amara Hotels and Resorts operates four boutique luxury hotel properties across two prime Indian leisure destinations — Amara Grand Baga and Amara Oceanfront Resort on Baga Beach in Goa, and Amara Resorts Manali and Amara Upepo – The Sky Village in Manali. The company offers room, suite, and cottage accommodations with multi-cuisine restaurants, swimming pools, expert concierge service, and scenic ocean- or mountain-view settings. Reservations are taken through the company website, phone, and email, with rates quoted on request rather than published online.

Product overview

Amara Hotels and Resorts is a portfolio of boutique luxury hotel properties in India. The company operates four distinct properties across two key destinations: Goa (Amara Grand Baga and Amara Oceanfront Resort at Baga Beach) and Manali (Amara Resorts in Kulum Nagar and Amara Upepo - The Sky Village). The properties collectively offer world-class amenities, multi-cuisine dining options, scenic views, and warm Indian hospitality at affordable prices, targeting leisure travelers and corporate guests seeking luxury accommodations in prime holiday destinations.

Differentiator

Problem solved

Functional benefit

Brands

• Amara Grand Baga: Luxury hotel located steps away from Baga Beach in Goa, featuring comfortable accommodations blending comfort, charm, and convenience
• Amara Oceanfront Resort
• Amara Resorts Manali
• Amara Upepo - The Sky Village

Products and services

• Amara Resorts, Manali Resort property in Kulum Nagar, Manali, offering a serene escape surrounded by lush greenery and mountains, with world-class amenities, orchards, privacy, stunning views, and luxurious accommodations for relaxation and adventure.
• Amara Oceanfront Resort, Baga Beachfront resort on Baga Beach offering spacious rooms with modern amenities, ocean views, and a multi-cuisine restaurant, ideal for leisure and corporate travellers in Goa.
• Amara Upepo - The Sky Village, Manali Tranquil mountain retreat amidst towering deodars and snow-kissed mountains in Manali, featuring crisp Himalayan air, balcony tea service, and scenic views of nature's morning scenes.
• Amara Grand Baga, Goa Hotel located steps away from the iconic Baga Beach in Goa, offering a stay that blends comfort, charm, and convenience while immersing guests in the vibrant spirit and colourful culture of Goa.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SimplotelcoreTechnology or IntegrationSimplotel provides website design and booking engine technology for Amara Hotels and Resorts. The partnership enables Amara's online presence with integrated property listings and reservation functionality across all four hotel properties. Simplotel's platform powers the hotel website with image management and booking capabilities.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• The Leela Palaces, Hotels and Resorts: Established Indian luxury hotel brand with premium resort and palace properties across India. Competes for the same luxury leisure traveler in destination markets like Goa but at significantly larger scale and heritage-brand premium.
• Taj Hotels (IHCL): India's flagship luxury hotel brand (Indian Hotels Company) with extensive luxury and resort properties across India including Goa and Himalayan destinations. Sets the upper benchmark Amara positions against in the Indian luxury leisure market.
• ITC Hotels: Large Indian hotel operator with luxury and premium properties across leisure and business destinations. Competes broadly in Indian luxury hospitality with corporate and leisure capabilities Amara lacks at scale.
• Marriott International (India): Global hotel major with significant India presence including Goa resorts and Himalayan properties. Competes for international and domestic luxury leisure travelers in the same destination markets with global loyalty distribution advantages.
• Oberoi Hotels & Resorts: India's premier luxury hotel operator with flagship resorts in Goa, Shimla and other leisure destinations. Competes for high-end leisure travelers in the same geographies Amara targets but at ultra-luxury price points and global brand recognition.

Emerging players

• Treebo Hotels: Tech-enabled Indian hotel brand operating mid-scale properties across leisure and business cities. Comparable as an Indian-born multi-property brand, though positioned at a more accessible price tier than Amara's luxury focus.

Direct peers

• Royal Orchid Hotels: Indian hotel chain operating full-service and resort properties across leisure and business destinations. Comparable scale and Indian multi-city operating model.
• Club Mahindra (Mahindra Holidays): Indian membership-based resort operator with vacation properties across hill stations, beaches and heritage destinations. Comparable resort portfolio model and Indian family-leisure customer base.
• Lemon Tree Hotels: One of India's largest mid-scale to upscale hotel chains with a multi-property footprint. Comparable to Amara as an Indian-born multi-brand operator targeting domestic leisure and corporate travelers across multiple destinations.
• Sterling Holidays and Resorts: India-focused resort chain operating vacation properties across leisure destinations including hill stations and beaches. Directly comparable destination-resort strategy and Indian middle-class leisure customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/amara-resort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amara Hotels and Resorts