What Amarosa does

Amarosa is a Dutch not-for-profit foundation (stichting) that delivers elderly care services exclusively within the municipality of Wassenaar, the Netherlands. The organization was formerly known as Stichting Wassenaarse Zorgverlening (SWZ) and adopted the Amarosa brand in January 2024 as a unifying identity across its portfolio. Its service mix spans intramural residential care (including a dedicated dementia / kleinschalig wonen track at the Willibrord location), district nursing (wijkverpleging) under the Wlz and Zvw frameworks, Wmo-funded home care (huishoudelijke verzorging and ondersteuning), day care and neighborhood meeting points (ontmoetingspunten) such as De Bonte Os and De Wijck, personal-alarm response, meal services (tafelzorg), spiritual care (geestelijke verzorging), and independent care mediation (zorgbemiddeling). It operates from multiple physical sites — Sophieke, Bellesteijn, Amaliahof, Willibrord, De Bonte Os, and De Wijck — and runs mobile home-care teams across the Wassenaar catchment.

The underlying technology stack is intentionally light: Amarosa uses a standard Dutch electronic client dossier (ECD/EHR) for care planning and administration, supplemented by beeldzorg (video-calling) tools that allow remote nurse-client contact. There is no evidence of proprietary technology, custom platform, or AI/ML capability in the input data; service differentiation rests on local presence, multidisciplinary staffing, and the breadth of social-plus-clinical programming rather than on software or IP.

The business model is reimbursement-driven under Dutch healthcare law. The majority of revenue flows through regulated tariffs: Wlz intramural day tariffs and Volledig Pakket Thuis (VPT) / Modulair Pakket Thuis (MPT) for residential and home-based long-term care, Wijkverpleging hours for district nursing, and Wmo allocations from the gemeente Wassenaar for household support, day care, and meeting-point programming. A secondary layer of complementary services — meal delivery, personal alarms, spiritual care, and care mediation — is offered on a private-pay or hybrid basis. Customers are individual elderly residents and their families (B2C), with referral funnels through general practitioners, hospitals, the gemeente Wassenaar's Wmo loket, and (since 2024) partner housing corporation Stichting Sint Willibrordus. As a stichting, Amarosa is mission-driven rather than profit-maximizing and is not exposed to venture-style growth expectations.

Name

Amarosa

Legal name

Amarosa

Website

https://amarosa.nl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Amarosa is a Dutch not-for-profit foundation providing intramural elderly care, district nursing, Wmo home care, day care, and community meeting-point services exclusively to residents of Wassenaar, the Netherlands. It operates multiple residential sites and home-care teams funded primarily through regulated Wlz, Zvw, and Wmo reimbursements.

Ownership category

akta.pro rank

Product category

Elderly Care Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

General Assisted Living Facilities (HLADABAA)

akta.pro secondary industries

Continuing Care at Home (CCaH) / Virtual CCRC Programs (HLADAEAH), Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE), Behavioral Health–Capable Assisted Living (Mental Health/SUD Support) (HLADABAI)

Keywords

• Elderly care services
• Home nursing care
• Residential dementia care
• Day care programs
• Care coordination services

Headquarters

HQ city

Wassenaar

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Wet langdurige zorg (Wlz): Government-funded long-term care funding for residential care and home nursing care. Clients with appropriate indications receive funding through the Dutch long-term care act.
2. Wet maatschappelijke ondersteuning (Wmo): Social support act funding for household support and community-based care services provided to municipality-funded clients.
3. Client Contributions: Client payments for certain services, potentially including room/board for residential care and co-payments for home care services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Amarosa is a Dutch nonprofit foundation that provides elderly care services in Wassenaar, Netherlands. Its core offerings include home nursing care (Thuiszorg), household support, nursing home care delivered at home (VPT), residential living at five dedicated locations (including dementia care at Amaliahof), structured daytime activities (Dagbesteding/Pluspunt), community meeting points, personal emergency alarms, ADL assistance, spiritual care, and care mediation services. The full spectrum is designed to help clients remain independent at home as long as possible, with residential options when needed.

Product overview

Amarosa is a modern healthcare organization in Wassenaar, Netherlands, offering an integrated portfolio of care services designed to help people live independently at home for as long as possible. The organization operates on a single unified platform approach with multiple service lines: home care services (Thuiszorg, Huishoudelijke ondersteuning, Verpleeghuiszorg thuis), residential living (Amaliahof for dementia care, Bellesteijn, Sophieke, Willibrord, De Bonte Os), and community-based services (Dagbesteding day care, three Ontmoetingspunten meeting points, Restaurant d'Orangerie). Supporting services include Persoonsalarmering personal alarm, ADL-assistentie, Geestelijke zorg spiritual care, and Zorgbemiddeling care mediation. The organization rebranded from SWZ to Amarosa in January 2024.

Differentiator

Problem solved

Functional benefit

Brands

• Amarosa Sophieke: Location for meetings, day activities, and residential care
• Amarosa Willibrord
• Amarosa Bellesteijn
• Amarosa Amaliahof
• Amarosa de Bonte Os
• Restaurant d'Orangerie
• Ontmoetingspunt Sophieke
• Ontmoetingspunt De Wijck

Products and services

• Thuiszorg (Home Care) Professional home nursing and personal care services delivered in the client's own home, helping elderly individuals maintain independence while receiving necessary medical and personal assistance.
• Huishoudelijke ondersteuning (Household Support) Domestic assistance services including household cleaning, bed-making, and other heavy household tasks for individuals who need support to maintain their home.
• Verpleeghuiszorg thuis (VPT - Nursing Home Care at Home) Complete nursing home care provided in the client's own home through the Volledig Pakket Thuis (VPT) program, financed under the Wet langdurige zorg (Long-term Care Act).
• Dagbesteding (Day Care) Structured daytime activities providing structure, social interaction, and meaningful activities. Includes the Pluspunt day care program, helping clients maintain independence and wellbeing.
• Ontmoetingspunten (Community Meeting Points) Community gathering locations offering social activities and weekly programs. Amarosa operates meeting points in Wassenaar including Sophieke, De Wijck, and other locations, providing activities for local residents and seniors.
• Wonen bij Amarosa (Residential Living) Residential living facilities including Amaliahof (dementia care), Bellesteijn, Sophieke, Willibrord, and De Bonte Os. Small-scale living arrangements with 24/7 nursing and care support.
• Amaliahof (Dementia Residential Care) Specialized residential location for people with dementia, providing small-scale living with dedicated dementia care services and 24/7 nursing support.
• Bellesteijn (Residential Care Location) Small-scale residential location at Professor Molenaarlaan 111 in Wassenaar, featuring four floors with a large living room and kitchen and six spacious apartments (28 m²) on each floor. 24/7 nursing and care available.
• Sophieke (Multi-Service Location) Multi-service location offering meeting point activities, day care, and residential living. Houses the restaurant d'Orangerie and theaterzaal for community events.
• Willibrord (Residential Care Location) Residential living facility within the Amarosa care organization, offering housing and care services for residents.
• Restaurant d'Orangerie On-site restaurant facility at Sophieke location, open to residents, day care participants, and community visitors for dining and social gatherings.
• Persoonsalarmering (Personal Emergency Alarm) Personal emergency alarm system enabling individuals to call for help in case of emergency, providing peace of mind and safety for those living independently.
• ADL-cluster (ADL Assistance) Activities of Daily Living assistance service helping clients with essential personal care tasks including bathing, dressing, and mobility.
• Geestelijke zorg (Spiritual Care) Spiritual care and counseling services providing emotional and existential support for clients and their families.
• Zorgbemiddeling (Care Mediation) Care coordination and mediation services helping clients navigate care options, apply for care indications, and find appropriate care solutions.

Quantifiable outcome

• Client satisfaction: 9/10 for home care teams
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• St. Willibrordus (Woningbouwvereniging)coreStrategic or Co-development Partner · 16 February 2024Housing association partnership to develop integrated housing and care facilities. Amarosa opened a community care point (Ontmoetingspunt De Wijck) in the Stompwijckstraat housing complex developed by St. Willibrordus. This partnership enables delivery of neighborhood-based care and community integration.
• Oranjevereniging WassenaarminorGTM or Marketing PartnerCollaboration with the Orange Association of Wassenaar for annual community events including the Liberation Festival (Bevrijdingsfeest), traditionally organized together with Amarosa at Ontmoetingspunt Sophieke.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Others

• ActiZ: Dutch industry association representing elderly care and home care providers. Relevant ecosystem counterpart for benchmarking, advocacy, and understanding Amarosa's regulatory and funding environment.

Regional players

• TanteLouise: West-Brabant elderly care foundation offering residential, home care, and day services. Comparable nonprofit foundation structure with similar Wlz/Wmo revenue mix.
• Saffier: The Hague-area elderly care organization offering residential, home care, and day care services. Comparable integrated service portfolio and similar Wlz/Wmo funding model.
• Florence: Major elderly care provider in The Hague region offering home care, residential living, and dementia care. Closely comparable to Amarosa's full continuum model though operating in the adjacent South Holland market.
• De Zorgcirkel: North Holland elderly and home care provider with residential facilities and community-based services. Comparable integrated service portfolio funded under Wlz and Wmo.
• Pieter van Foreest: Delft and Westland-area elderly care provider with residential facilities, home care, and dementia care. Comparable continuum-of-care model within the same South Holland region.

Broad incumbents

• Woonzorg Nederland: Netherlands-based housing and care organization for elderly, combining residential real estate with care services. Comparable hybrid model but at much larger national scale.
• Cordaan: Large Amsterdam-based healthcare organization providing elderly care, home care, and residential services. Comparable service portfolio but at substantially greater scale across multiple municipalities.
• Evean: North Holland elderly care provider offering home care, residential living, and specialist dementia care. Comparable integrated Wlz/Wmo-funded operating model with broader geographic footprint.

Direct peers

• Buurtzorg Nederland: Netherlands' largest home care (thuiszorg) provider operating self-managing neighborhood teams. Directly comparable to Amarosa's thuiszorg operations and shares the small-scale, community-embedded care philosophy in the Dutch long-term care market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AmarosaZorg
• LinkedInlinkedin.com/company/amarosawassenaar
• Instagraminstagram.com/amarosawassenaar

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amarosa