Pilatesmith
- Company typePrivate
- Founded2018
- HeadquartersSanta Monica, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Pilatesmith firmographics
Firmographics- Name
- Pilatesmith
- Legal name
- Pilatesmith Studio
- Website
- https://pilatesmithstudio.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Pilatesmith industry classification
Industry- Product category
- Boutique Pilates Studio Services
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Pilates Instruction (Mat & Reformer) (HSADACAB)
- akta.pro secondary industries
- Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Prenatal & Postnatal Yoga/Pilates (HSADACAD), Hot Yoga & Heated Pilates (HSADACAC)
Keywords
Where Pilatesmith is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pilatesmith business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Group Workouts: Per-session and pack-based group Pilates classes. Clients can purchase individual sessions or multi-pack bundles. Intro offers attract new customers at $25 per session.
- Private Training: One-on-one and duo private Pilates training sessions. Premium personalized service with customized programming. New clients pay $65 for first private or $100 for first duo session.
- Membership Subscriptions: Unlimited membership programs offering recurring monthly revenue. Membership renews on same date each month. Can be frozen but not packs.
- Trainer Certification Program: 450-hour Certified Athletic Pilates Trainer (CAPT) certification program. Total cost of $4,500 with pay-in-full or payment plan options. Generates revenue from aspiring Pilates instructors.
- Event Rentals: Private workout events, workshops, team-building, birthday parties, bachelorettes, corporate events. $300/hour per room rental with add-ons for photography, decor, food, and beverages.
- Red Light Therapy: Standalone red light therapy sessions or add-on to Pilates classes. Uses medical-grade 2710 LED system with customizable session lengths.
- Merchandise: Grip socks, apparel, and accessories available for purchase at studio locations.
- Gift Cards: Gift card sales for studio services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Group Workout Intro Offer |
| Other | Pay-as-you-go | Private Training Intro Offer |
| Unit Pricing | Pay-as-you-go | Event Rental |
| One time/ perpetual license | Multi-year contract | Trainer Certification Program |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Pilatesmith product offering
Product offeringCore offering
Pilatesmith operates two physical Pilates studios in Santa Monica and Culver City, delivering group Reformer and Mat Pilates workouts, one-on-one private and duo training, prenatal and postnatal sessions, and red light therapy. It also sells a 450-hour Athletic Pilates Trainer Certification (CAPT) program, on-demand mat video content, mindfulness sessions, professional coaching, continuing education workshops, branded merchandise, and paid studio space rentals for corporate and private events. The studio sells single sessions, class packs, monthly unlimited memberships, and gift cards, with bookings handled via website, mobile app, or walk-in.
Product overview
Pilatesmith is a dual-studio Athletic Pilates fitness company offering a unified platform of group and private Pilates services. The core offering consists of Group Reformer and Mat Workouts (with leveled formats from Novice to Advanced), supplemented by Private and Duo Training sessions for personalized coaching. Additional services include Prenatal & Postnatal Pilates, Red Light Therapy, Mindfulness Sessions, and On-Demand video content. The company also extends its brand through professional development offerings including the 450-hour Athletic Pilates Trainer Certification (CAPT) program, Professional Coaching, and Continued Education Workshops for external trainers. Events and space rentals provide additional revenue streams. The studios feature state-of-the-art Balanced Body equipment including Reformers, Chairs, Cadillacs, TRX, and Manduka mats.
Differentiator
Problem solved
Functional benefit
Products and services
- Group Reformer Workouts Leveled group Pilates sessions on Balanced Body Reformers, offering formats for all skill levels from Novice to Advanced (Pilatesmith-level). Class formats include Sculpt, Heat, Strength, Tempo, HIIT Circuit, Apprentice, and Novice.
- Group Mat Workouts Leveled Mat Pilates classes offered primarily at the Culver City studio, featuring formats including Sculpt, Heat, Tempo, TRX Circuit, Flow, and Focus at various intensity levels.
- Private Training One-on-one personalized Pilates sessions with expert trainers, ideal for new clients or those seeking focused attention. Equipment-based (Reformer-focused) and accommodating injuries, limitations, or specific fitness goals.
- Duo Training Two-person private Pilates sessions where participants bring their own workout partner, offering personalized training at a shared cost.
- Prenatal and Postnatal Pilates Specialized Reformer-based group and private sessions designed for expecting and postpartum mothers, taught at intermediate level with modifications for any trimester and a focus on safe, challenging workouts.
- Red Light Therapy Wellness sessions using 2,710 professional-grade LEDs combining 660nm red light and 850nm near-infrared light for muscle recovery, joint pain reduction, improved circulation, skin health, and hair growth support. Sessions available standalone or bundled with Pilates classes.
- Mindfulness Sessions Meditation and mindfulness sessions including 'Focus' format combining Mat workouts with mindfulness components, and standalone meditation sessions offered monthly at both studio locations.
- On-Demand Mat Pilates Library of 30 pre-recorded Mat Pilates videos available online with various focuses and lengths, accessible anytime for at-home workouts. Most videos are equipment-free, requiring only a mat and space.
- Athletic Pilates Trainer Certification (CAPT) A 450-hour comprehensive certification program teaching both Classical and Contemporary Pilates repertoires on Mat, Reformer, Chair, and Cadillac. Program includes in-studio coursework, mentorship, and studio access, preparing graduates to teach at any Pilates studio.
- Events and Space Rentals Private workout hosting for birthdays, bachelorettes, and team building; pop-up and product sampling opportunities; event and creative space rentals. Santa Monica studio accommodates up to 15 on Reformers; Culver City accommodates 20 on Mats or 8 on Reformers. Priced at $300/hour per room with add-ons.
- Continued Education Workshops Workshop programs led by founder Jessica Henien covering equipment mastery, programming strategies, class management, and medical condition-specific training for other Pilates professionals.
Quantifiable outcome
- Classes described as 'the new standard for total body toning' with visible body transformation results
- +2 more outcomes
Companies that use Pilatesmith
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Pilatesmith technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Pilatesmith partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- MINDBODYcoreClass and appointment scheduling platform used for booking management, client profiles, and studio operations. MINDBODY is an industry-standard fitness business management platform enabling online scheduling, payment processing, and customer relationship management.
- LUSH CosmeticsminorWellness brand partnership for event activations. Pilatesmith hosted a wellness event with LUSH Cosmetics featuring product sampling and brand visibility opportunities.
- Payment ProcessorscoreThird-party payment processing for secure transaction handling. Studio is cashless, accepting all credit and debit cards. Note: Credit cards carry a transaction fee while debit cards do not.
- GoogleminorAdvertising partner for targeted digital advertising campaigns. Google Ads used to reach potential customers searching for Pilates studios in the Los Angeles area.
- Facebook and InstagramminorSocial media advertising platforms used for targeted advertising, brand awareness campaigns, and reaching wellness-oriented consumers on the Westside of Los Angeles.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Pilatesmith competitors and assessment
Company assessmentDirect peers
- Lagree Fitness (Pilates Plus / numerous studios): The broader Lagree category (Pilates Plus and many independent studios) is directly named in Pilatesmith customer testimonials as the displaced alternative. Competes on intensity and athletic results, with similar clientele in LA.
- Solidcore: Premium boutique fitness brand built around a proprietary Lagree-based method on custom machines, marketed as a results-driven 50-minute workout. Closest direct analog to Pilatesmith's 'Athletic Pilates' positioning of method-plus-fitness for affluent urban clients.
- Club Pilates: Largest Pilates franchise in the US, offering Reformer group classes with a tiered pricing model. Directly comparable to Pilatesmith's Reformer group workout and unlimited membership product, but at vastly greater scale and capital backing.
- SLT (Strengthen Lengthen Tone): Boutique Pilates-focused chain using custom Megaformer machines, with a similar premium, community-driven brand and Westside/Western-US urban footprint. Competes for the same affluent Pilates-as-fitness customer.
- BodyRO Pilates: Los Angeles-based independent Reformer Pilates studio with a community-driven, design-forward brand. Closest independent operator analog in geography and positioning, with similar pricing-tier and intro-offer mechanics.
- Club Pilates Santa Monica (local operator): Local franchisee of Club Pilates serving the same Santa Monica / Westside submarket. Closest geographic head-to-head competitor for the same Reformer class customer.
- The Pilates Studio: Long-standing classical Pilates studio in West LA focused on apparatus-based instruction and teacher training. Represents the classical-method pole of the category against which Pilatesmith's athletic positioning is differentiated.
Broad incumbents
- Equinox Pilates: Luxury fitness club operator that includes Reformer and Mat Pilates as part of a broader premium membership offering. Competes for the same high-income Westside member, but Pilates is one of many verticals inside its full-club experience.
Emerging players
- TruFusion: Multi-format boutique fitness concept offering Pilates, yoga, HIIT, and cycle under one roof. Adjacent in customer profile but a more diversified format mix than Pilatesmith's single-discipline focus.
Others
- Barry's: Iconic premium boutique fitness brand built on HIIT and run classes. Not a direct Pilates competitor, but targets the same affluent, results-driven urban customer that Pilatesmith's 'Athletic Pilates' persona attracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Pilatesmith social profiles
Digital presencePilatesmith financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pilatesmith leadership team
Management profileNumber of profiles
Profiles1 record
Pilatesmith funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pilatesmith M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pilatesmith
What does Pilatesmith do?
Pilatesmith operates two physical Pilates studios in Santa Monica and Culver City, delivering group Reformer and Mat Pilates workouts, one-on-one private and duo training, prenatal and postnatal sessions, and red light therapy. It also sells a 450-hour Athletic Pilates Trainer Certification (CAPT) program, on-demand mat video content, mindfulness sessions, professional coaching, continuing education workshops, branded merchandise, and paid studio space rentals for corporate and private events. The studio sells single sessions, class packs, monthly unlimited memberships, and gift cards, with bookings handled via website, mobile app, or walk-in.
Is Pilatesmith a public or private company?
Pilatesmith is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pilatesmith founded?
Pilatesmith was founded in 2018. It employs 1 to 10 people.
Where is Pilatesmith based?
Pilatesmith is headquartered in Santa Monica, United States, in the North America region.
How does Pilatesmith make money?
Eight revenue lines are on record. Group Workouts are the primary driver. The others are private Training, membership Subscriptions, trainer Certification Program, event Rentals, red Light Therapy, merchandise and gift Cards.
Who are Pilatesmith's main competitors?
Direct peers on record are Lagree Fitness (Pilates Plus / numerous studios), Solidcore, Club Pilates, SLT (Strengthen Lengthen Tone), BodyRO Pilates, Club Pilates Santa Monica (local operator) and The Pilates Studio. Equinox Pilates is listed as a broad incumbent. TruFusion is listed as an emerging player. Barry's is listed as an others.
Does Pilatesmith have an API?
No public API is recorded for Pilatesmith.
What industry is Pilatesmith in?
Pilatesmith's product category is Boutique Pilates Studio Services. Its primary akta.pro industry code is HSADACAB, Pilates Instruction (Mat & Reformer), with a secondary code of HSADACAI, Private 1:1 Yoga/Pilates & Small-Group Sessions. Its NAICS code is 71394 and its SIC code is 7997.