A. MARTINEZ e HIJOS S.A.C

What A. MARTINEZ e HIJOS S.A.C does

A. Martinez e Hijos S.A.C. is a family-owned B2B import and distribution company headquartered in Asunción, Paraguay, founded in 1922 by Syrian immigrant Habib Abrash Bei Mardin (Amado Martínez) and currently led by the third generation of the founding family. The company serves retailers and wholesale distributors throughout Paraguay by acting as the authorized representative and exclusive or principal distributor for a diversified portfolio of international consumer brands, including BIC (writing instruments, lighters, razors), TERMOLAR (thermoses and kitchenware), COLEMAN (camping equipment), BESTWAY (inflatables), DELI and EAGLE (stationery/office supplies), TMT (fans), CUREBAND (first aid), WAHSON (appliances), OU (home storage), IMUSA (kitchenware), ZAKA (outdoor furniture), and SUPRABOND (adhesives).

The company's core product surface is its multi-brand distribution catalog rather than any proprietary technology or manufacturing capability. Operations are anchored in a 4,000 square meter distribution center in Asunción that enables fulfillment to both the Asunción metro market and the interior of Paraguay. There is no proprietary software platform, AI/ML capability, or app; customer-facing digital assets are limited to a brand-organized product catalog website, an Instagram presence (@amartinezehijos), and a Facebook page (@amehsac), which serve as quote-request and brand-showcase channels rather than transactional commerce.

The business model is B2B import distribution revenue: the company imports consumer goods from international manufacturers under authorized or exclusive distributor agreements and sells to retailers and wholesale customers throughout Paraguay on a quote-based pricing model. Customer relationships and order capture remain sales-team driven rather than e-commerce driven. The company has survived numerous macroeconomic and political disruptions (WWI/WWII, the Chaco War, the 1927 civil war, dictatorship-era import restrictions, the Stroessner regime), with the longest-running distribution rights (notably BIC) functioning as the revenue backbone for over a century.

Name

A. MARTINEZ e HIJOS S.A.C

Legal name

A. MARTINEZ e HIJOS S.A.C

Website

https://amartinezehijos.com.py

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Short description

A. Martinez e Hijos S.A.C. is a family-owned Paraguayan distribution company founded in 1922, importing and distributing international consumer brands including BIC, TERMOLAR, COLEMAN, and BESTWAY to retailers and wholesalers throughout Paraguay from a 4,000 square meter facility in Asunción.

Ownership category

akta.pro rank

Product category

Wholesale Distribution of Branded Consumer Goods

NAICS

Paper and Paper Product Merchant Wholesalers (4241)

SIC

Wholesale-Paper & Paper Products (5110)

akta.pro industry

PRIMARYAFAIABAL

Nonfood Grocery & HBC Wholesale (Paper, Cleaning, Personal Care)

Agriculture & Food Production/Food Distribution & Wholesale/Grocery & Supermarket Wholesale

SECONDARYCRAOACAA

Major Appliances (White Goods) Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Consumer Electronics & Appliances Distribution

SECONDARYCRAOAFAA

Furniture (Residential & Commercial) Wholesale Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Home, Furniture & Home Improvement Distribution

Keywords

• Consumer goods distribution
• Imported brand products
• Wholesale distribution Paraguay
• Stationery distribution
• Household goods import

Headquarters

HQ city

Asunción

HQ country

Paraguay

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Product Distribution: Revenue generated through importing international branded products and distributing them to retailers and wholesale customers throughout Paraguay. The company acts as exclusive or authorized distributor for multiple consumer brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

A. MARTINEZ e HIJOS S.A.C imports and distributes a diversified portfolio of international branded consumer products to retailers and wholesale customers throughout Paraguay. The company operates as an authorized distributor for brands including BIC, TERMOLAR, COLEMAN, BESTWAY, OU, DELI, EAGLE, TMT, ZAKA, SUPRABOND, CUREBAND, WAHSON, and IMUSA, covering categories such as stationery, thermal/kitchenware, camping equipment, inflatables, household organization, adhesives, and small appliances. All distribution flows through a 4,000 square meter distribution center in Asunción.

Product overview

A. MARTINEZ e HIJOS S.A.C is a family-owned distribution company established in 1922, operating as an authorized representative and importer of multiple consumer product brands in Paraguay. The company distributes a diversified portfolio of products organized by brand: BIC (writing instruments, lighters, razors), TERMOLAR (thermal products and kitchenware), OU (home organization/storage solutions), DELI and EAGLE (stationery supplies), COLEMAN (camping equipment), BESTWAY (inflatable recreational products), WAHSON (home appliances), TMT (ventilation fans), ZAKA (outdoor furniture), SUPRABOND (adhesives), CUREBAND (bandages), and IMUSA (kitchenware). The company operates from a 4,000 square meter distribution center in Asunción and serves customers throughout Paraguay. This is not a software or technology platform but rather a traditional wholesale distribution business model.

Differentiator

Problem solved

Functional benefit

Products and services

• BIC product line

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• BICcoreChannel Partner/ Reseller/ DistributorOfficial distributor and representative of BIC brand products in Paraguay, including writing instruments, lighters, and razors.
• TERMOLARcoreChannel Partner/ Reseller/ DistributorOfficial distributor of TERMOLAR brand thermoses, water bottles, tumblers, and kitchenware products in Paraguay.
• COLEMANcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of COLEMAN camping equipment including coolers, sleeping bags, tents, and lanterns in the Paraguayan market.
• BESTWAYcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of BESTWAY inflatable products including pools, floats, and recreational inflatables in Paraguay.
• TMTcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of TMT brand products including ceiling fans and wall fans in Paraguay.
• CUREBANDcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of CUREBAND products in the Paraguayan market.
• WAHSONcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of WAHSON brand products in Paraguay.
• OUcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of OU brand household organization and storage products in Paraguay.
• IMUSAcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of IMUSA brand products in the Paraguayan market.
• CHAMEXminorChannel Partner/ Reseller/ DistributorAuthorized distributor of CHAMEX products in Paraguay.
• MUNDIALminorChannel Partner/ Reseller/ DistributorAuthorized distributor of MUNDIAL brand products in Paraguay.
• HERCULESminorChannel Partner/ Reseller/ DistributorAuthorized distributor of HERCULES products in Paraguay.
• ZAKAcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of ZAKA brand outdoor furniture including chairs, recliners, and beach equipment in Paraguay.
• SUPRABONDcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of SUPRABOND adhesives and sealants in Paraguay.
• DELIcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of DELI brand stationery and office supplies including adhesives, rulers, calculators, scissors, and markers in Paraguay.
• EAGLEcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of EAGLE brand stationery and office supplies including staplers, hole punches, clips, folders, and desk organizers in Paraguay.
• FOSKAminorChannel Partner/ Reseller/ DistributorAuthorized distributor of FOSKA products in Paraguay.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• TOTTUS: Chilean and Peruvian retail chain (part of Falabella group) with integrated distribution operations handling groceries, household items, and consumer goods. Larger-scale multi-country retail incumbent with overlapping product categories to A. Martinez e Hijos.
• Grupo Éxito: Colombian and broader Latin American retail conglomerate with supermarkets, cash & carry (Surtimax), and consumer goods distribution. Comparable broad consumer goods retail and distribution model across multiple South American markets.
• Cencosud: Latin American retail conglomerate operating supermarkets, home improvement, and department stores across multiple countries. Comparable broad consumer goods distribution exposure through Jumbo, Santa Isabel, and Easy banners, though at vastly larger scale.
• Falabella: Major Latin American retail conglomerate with department stores, home improvement (Sodimac), and supermarkets (TOTTUS). Comparable in scale and consumer goods distribution breadth, operating across multiple South American countries.
• Ripley Corp: Chilean and Peruvian retail operator with department stores and consumer goods distribution. Large multi-country retail incumbent with comparable product categories including household items, appliances, and consumer electronics.

Direct peers

• Maxiconsumo: Argentine cash & carry / wholesale chain distributing consumer goods including food, household items, and personal care products to retailers and small businesses. Similar B2B distribution model and product mix to A. Martinez e Hijos, with overlap in the consumer goods wholesale space.
• Diarco: Argentine wholesale distributor of consumer goods (groceries, household items, personal care) operating a B2B model to retailers and resellers. Directly comparable in business model, scale, and downstream customer base to A. Martinez e Hijos as a regional LatAm consumer goods wholesaler.

Regional players

• Grupo Tía: Ecuadorian retail chain operating supermarkets and distribution of consumer goods across multiple categories. Comparable in product mix and Latin American regional operating model, though it operates retail rather than pure wholesale distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/amehsac
• Instagraminstagram.com/amartinezehijos
• LinkedInlinkedin.com/company/a-martinez-e-hijos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A. MARTINEZ e HIJOS S.A.C