Amazing DMC Iceland
- Company typePrivate
- Founded2004
- HeadquartersReykjavík, Iceland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Amazing DMC Iceland does
Amazing DMC Iceland is a privately held boutique Destination Management Company (DMC) headquartered in Reykjavík, Iceland, founded in 2004. The company designs and delivers tailor-made incentive travel programs, corporate events and MICE services, and bespoke private journeys for international event agencies, corporate clients, travel advisors, and individual travelers seeking Iceland experiences. Core service lines include Incentive Travel Programs, Private Travel, Corporate Events/MICE, and Adventure, Wellness, Culinary, Accommodation, Transport, and Special Moments offerings, all executed through a supplier network spanning 40 destinations across Iceland.
The business operates on a fully bespoke, project-based revenue model with no online booking capability; every engagement is initiated via proposal request, scoped to client requirements (group size, activities, accommodation, duration, budget), and formalized through custom contracts. Distribution is primarily direct enterprise sales complemented by a network of regional sales representatives across Germany/Austria/Switzerland (STR proMICE), UK (Moulden Marketing, Kite Travel Representation), US (Anchor Collection), Italy (Destinations Hub), and USA/Canada (Saleint). The go-to-market also leverages content marketing, FAM trips, and industry events to build relationships with event planners and travel advisors.
Notable operational highlights include 22 years in operation, 14,000+ clients served cumulatively, partnerships with premier Iceland venues (Harpa Concert Hall, Blue Lagoon, Fosshótel Reykjavík, Canopy by Hilton), and delivery of large-scale multi-wave enterprise programs (e.g., Sunrun's 491-guest incentive in April 2024, CTC Events' 280-guest incentive in 2025, Honda Adventure Roads expedition in 2022). The company holds Travelife Partner sustainability certification and offers a Green Iceland product line including carbon offset programs via Kolviður (Iceland Carbon Fund). There is no proprietary technology platform; the offering is entirely service-based and executed through local partnerships and on-site project management.
Amazing DMC Iceland firmographics
Firmographics- Name
- Amazing DMC Iceland
- Legal name
- Amazing DMC
- Website
- https://amazingdmc.is
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Amazing DMC Iceland industry classification
Industry- Product category
- Destination Management Services
- NAICS
- Tour Operators (561520), All Other Travel Arrangement and Reservation Services (561599), Food Service Contractors (722310)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)
- akta.pro secondary industries
- Venue & Special Event Site Sourcing (Unique Venues, Permitting) (THAHADAE), Group Accommodation Sourcing & Contracting (Room Blocks, Allotments) (THAHADAD), Sports & Active Incentives (Golf, Ski, Sailing, Adventure) (THAHADAJ), Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF), Destination & Itinerary Management (DMC-Led Experiences, Excursions, VIP Access) (THAHANAE)
Keywords
Where Amazing DMC Iceland is headquartered
LocationHeadquarters
- HQ city
- Reykjavík
- HQ country
- Iceland
- HQ region
- Europe
Offices1 record
Markets served
Amazing DMC Iceland business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Incentive Travel Programs: Design and delivery of tailor-made incentive travel programs for corporate clients and event agencies, including activity coordination, venue sourcing, accommodation booking, transportation, and on-site management.
- Corporate Events and MICE Services: Full-service destination management for corporate events including conferences, gala dinners, team-building activities, and themed experiences across Iceland.
- Private Travel Services: Bespoke private tours including personal guide, private vehicle, fuel, accommodation, and customizable activities such as ice caving, whale watching, horseback riding, helicopter flights, and cultural encounters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke custom pricing - no standard tiers available |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Amazing DMC Iceland product offering
Product offeringCore offering
Amazing DMC Iceland is a Reykjavík-based Destination Management Company that designs and delivers tailor-made incentive travel programs, full-service corporate events/MICE, and bespoke private journeys across 40 destinations in Iceland. Services span the full destination management spectrum — program design, venue sourcing, accommodation booking, activity coordination (glacier hikes, wellness lagoons, culinary events, super jeep tours, helicopter flights, etc.), ground transportation, on-site team management, and sustainability-aligned operations. All programs are custom-built for international event agencies, travel advisors, and corporate clients via proposal-driven direct sales.
Product overview
Amazing DMC Iceland is a Reykjavik-based Destination Management Company (DMC) offering a portfolio of travel and event services centered around Iceland as a destination. The core offerings consist of Incentive Travel Programs and Private Travel services, supplemented by Corporate Events/MICE services. These are supported by a range of activity categories including Adventure Tours (glacier hikes, Superjeep tours, snowmobiling), Wellness Experiences (geothermal lagoons, spas), Culinary Experiences, Accommodation Services, Transport Services, and Special Moments (themed events). The company also offers Green Iceland sustainable travel options. The business model does not involve a software product but rather coordinates local logistics, supplier partnerships, and on-site execution for international event agencies and corporate clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Incentive Travel Programs Tailor-made incentive travel programs in Iceland designed to reward, motivate, and inspire groups — combining adventure, culture, and seamless execution for small executive groups or large-scale incentive programs.
- Private Travel Fully customizable private journeys blending expert guidance, comfort, and adventure to glaciers, waterfalls, cultural sites, and geothermal hideaways, designed around each client's interests.
- Corporate Events and MICE Services Full-service corporate event management including venue sourcing, meetings, team building, gala dinners, and conferences across Iceland.
- Adventure Tours Thrill-seeking experiences including glacier hikes, ice caves, Superjeep tours, snowmobiling, river rafting, ATV adventures, horseback riding, whale watching, and lava caving.
- Wellness Experiences Wellness activities including geothermal lagoons, hot springs, luxury spa experiences, sauna therapy, yoga, meditation, and restorative hiking in natural Icelandic settings.
- Culinary Experiences Icelandic dining experiences ranging from fine dining in Reykjavik restaurants to traditional cuisine, farm-to-table dining, Viking feasts, and unique dining locations.
- Accommodation Services Arrangement of diverse accommodations including luxury hotels, countryside lodges, boutique properties, adventure resorts, and wellness retreats across Iceland.
- Transport Services Ground transportation including luxury coaches, private transfers, Super Jeeps, snowmobiles, boats, and helicopters tailored to terrain and experience requirements.
- Special Moments Extraordinary experiences including dining on glaciers, Viking-themed events, cave tastings, luxury picnics, mythical moments, and signature decorated settings.
- Unique Iceland Experiences Exploration of Iceland's natural wonders including waterfalls, geysers, glaciers, geothermal lagoons, mountains, highlands, Northern Lights, volcanoes, and off-the-beaten-track destinations.
- Green Iceland (Sustainable Travel) Responsible travel experiences including carbon offset programs via Kolviður (Iceland Carbon Fund), tree planting activities, and beach cleaning programs supporting environmental sustainability.
Quantifiable outcome
- Travelife Partner status achieved demonstrating compliance with internationally recognized sustainability criteria
Companies that use Amazing DMC Iceland
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Amazing DMC Iceland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Amazing DMC Iceland partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor and core.
- Whales of IcelandminorOne of Europe's largest whale museums, serving as unique event venue for gala dinners and special experiences. Transformed from typical museum space into intimate gala setting for 40-guest corporate group.
- Harpa Concert HallcoreIceland's most iconic venue, hosting gala dinners and major events. Silfurberg Hall used for large-scale incentive celebrations including Sunrun program with 491 guests.
- STR proMICE GmbH & Co. KGcoreOfficial representative for Germany, Austria, and Switzerland. Acts as local sales channel for Amazing DMC services, introducing corporate clients and event agencies to Iceland destination management capabilities.
- Moulden MarketingcoreOfficial representative for United Kingdom market. Promotes and sells Amazing DMC Iceland services to UK-based event agencies and corporate clients.
- Anchor CollectioncoreOfficial representative for United States market, connecting US-based event planners and corporate clients with Amazing DMC's Iceland services.
- Destinations HubminorRepresentative for Italy, promoting Amazing DMC services to Italian event agencies and travel companies.
- SaleintcoreRepresentative for USA & Canada focusing on private travel segment, connecting private travel advisors and FIT (Free Independent Traveler) clients with Amazing DMC services.
- Kite Travel RepresentationminorRepresentative for UK market specializing in private travel segment.
- Meet in ReykjavíkcoreOfficial Convention Bureau for Iceland. Provides official recognition, venue coordination, and industry representation for Amazing DMC's MICE operations.
- SAF - Icelandic Travel Industry AssociationminorIndustry association representing Icelandic travel and tourism sector. Provides industry advocacy and networking connections.
- Ferðamálastofa - Icelandic Tourist BoardminorOfficial Icelandic Tourist Board. Provides licensing, regulatory support, and destination promotion for tourism operators.
- Kolviður - Iceland Carbon Fund (ICF)minorCarbon offset partnership through tree planting. Amazing DMC offers clients the ability to offset ground program emissions by planting trees in locations that need reforestation most in Iceland.
- Reykjavik Parliament HotelcoreCentrally located Reykjavik hotel used for incentive programs. Hosted Sunrun Wave 1 participants, offering easy access to city restaurants, cultural attractions, and excursion departure points.
- Canopy by Hilton Reykjavik City CentrecoreCentrally located Reykjavik hotel used for incentive programs. Hosted Sunrun Wave 2 participants with dedicated hospitality desk operated by Amazing DMC on-site team.
- Fosshótel ReykjavíkcoreLargest hotel in Iceland with 230 rooms. Full buyout for 240-guest incentive program featuring Aurora Basecamp welcome experience and Viking Village celebration.
- Blue LagooncoreIconic geothermal spa destination and venue. Used for incentive group experiences including Lava Restaurant buyout for Sunrun program participants.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Amazing DMC Iceland competitors and assessment
Company assessmentDirect peers
- Iceland Travel: Iceland's oldest DMC (founded 1937) offering incentive travel, group tours, and MICE services with the same destination focus as Amazing DMC Iceland. Directly comparable in product mix and customer base (international event agencies and corporate clients).
- Your Journey Iceland: Iceland DMC offering tailor-made incentive trips, corporate events, and group tours - closely aligned with Amazing DMC's MICE, incentive, and private travel product portfolio.
- Arctic Adventures: Iceland-based adventure tour operator with strong DMC capabilities, offering incentive groups and corporate experiences including glacier hikes, Superjeep tours, and snowmobiling - directly overlapping Amazing DMC's adventure and MICE product lines.
- Midgard Adventure: Iceland-based operator combining adventure activities with group and corporate event capabilities. Comparable in targeting MICE buyers seeking Iceland adventure-led programs.
- Hidden Iceland: Boutique Iceland DMC focused on small-group and bespoke high-end itineraries. Comparable in operating model (high-touch, locally rooted, premium positioning) and overlaps with Amazing DMC's private travel segment.
- Discover Iceland (ATG): ATG-owned DMC operating incentive travel, conferences, and group tours across Iceland with comparable full-service ground handling and a similar sales-rep distribution model across Europe.
Broad incumbents
- BCD Meetings & Events: Global MICE and corporate event management provider with destination management services. Competes for the same international event agency RFPs that Amazing DMC's channel partners route to Iceland; larger scale and global technology stack represent a structural differentiator.
- Maritz Travel: Long-established global incentive travel and meeting services company. A traditional competitor for the same corporate incentive RFPs that drive Amazing DMC's largest programs, particularly at the 200+ participant tier.
- CWT Meetings & Events: Global meetings, incentives, and events division of CWT. Competes in the corporate MICE space and represents a scaled incumbent channel that international event agencies can route bookings to instead of boutique Iceland DMCs.
- JTB Destination Management (formerly Kuoni Tumlare): Global DMC network (Kuoni Tumlare acquired by JTB in 2023) providing destination management services across multiple countries. Comparable business model at higher scale and broader geographic coverage; serves many of the same international event agencies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Amazing DMC Iceland social profiles
Digital presenceAmazing DMC Iceland compliance and trust
Trust signalCompliance1 record
Amazing DMC Iceland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amazing DMC Iceland leadership team
Management profileNumber of profiles
Profiles8 records
Amazing DMC Iceland subsidiaries and ownership
Company hierarchySubsidiaries1 record
Amazing DMC Iceland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amazing DMC Iceland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amazing DMC Iceland
What does Amazing DMC Iceland do?
Amazing DMC Iceland is a Reykjavík-based Destination Management Company that designs and delivers tailor-made incentive travel programs, full-service corporate events/MICE, and bespoke private journeys across 40 destinations in Iceland. Services span the full destination management spectrum — program design, venue sourcing, accommodation booking, activity coordination (glacier hikes, wellness lagoons, culinary events, super jeep tours, helicopter flights, etc.), ground transportation, on-site team management, and sustainability-aligned operations. All programs are custom-built for international event agencies, travel advisors, and corporate clients via proposal-driven direct sales.
Is Amazing DMC Iceland a public or private company?
Amazing DMC Iceland is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amazing DMC Iceland founded?
Amazing DMC Iceland was founded in 2004. It employs 1 to 10 people.
Where is Amazing DMC Iceland based?
Amazing DMC Iceland is headquartered in Reykjavík, Iceland, in the Europe region.
How does Amazing DMC Iceland make money?
Three revenue lines are on record. Incentive Travel Programs are the primary driver. The others are corporate Events and MICE Services and private Travel Services.
Who are Amazing DMC Iceland's main competitors?
Direct peers on record are Iceland Travel, Your Journey Iceland, Arctic Adventures, Midgard Adventure, Hidden Iceland and Discover Iceland (ATG). Broad incumbents are BCD Meetings & Events, Maritz Travel, CWT Meetings & Events and JTB Destination Management (formerly Kuoni Tumlare).
Does Amazing DMC Iceland have an API?
No public API is recorded for Amazing DMC Iceland.
What industry is Amazing DMC Iceland in?
Amazing DMC Iceland's product category is Destination Management Services. Its primary akta.pro industry code is THAHADAA, Full-Service Destination Management (Ground Handling & Onsite Operations), with a secondary code of THAHADAE, Venue & Special Event Site Sourcing (Unique Venues, Permitting). Its NAICS code is 561520 and its SIC code is 7990.