Meet in Reykjavik - Iceland Convention Bureau

What Meet in Reykjavik - Iceland Convention Bureau does

Meet in Reykjavik is the official Convention Bureau for Iceland and Reykjavik City, operating as a non-profit entity within Business Iceland, a public-private partnership established to promote Iceland in foreign markets and stimulate economic growth. The organization assists business event planners in creating conferences, meetings, and incentive trips in Iceland, connecting them with a network of venues, hotels, DMCs (Destination Management Companies), PCOs (Professional Conference Organizers), activity providers, and transport providers. All services are provided complimentary to event planners, with funding flowing through Business Iceland rather than direct client fees.

Its core offering is human-led advisory and matchmaking services supported by a destination marketing platform (meetinreykjavik.is) that surfaces venues, accommodations, activities, wellness options, and sustainability resources. Supporting programs include the Delegate Boosting Video (customizable promotional video for conferences with 200+ delegates), the Energy Speakers Program (complimentary 15-minute presentations by Icelandic speakers for sustainability-focused conferences), the Impact & Legacy Toolkit (built around Reykjavik's themes of Nature, Wellbeing, Equality and Inclusion, and Innovation and Creativity), the Green Meetings Checklist, the Reykjavik City Card (delegate discounts), and the Reuse Recycle Rethink Program. The Ambassador Program, established in 2014, comprises over 300 academics, scientists, politicians, business professionals, and activists who provide impartial guidance on conference bidding and hosting.

The go-to-market model is event-driven and community-led: the bureau leads Iceland's coordinated presence at major international MICE trade shows (IMEX America, IBTM World, IMEX Frankfurt, ITB Asia), executes referral and matchmaking through partners and the ambassador network, and pursues formal partnerships with six Icelandic universities to increase international academic conference hosting. The customer base consists of international corporate event planners, association and academic conference organizers, incentive travel companies, and indirectly Icelandic tourism stakeholders (hotels, venues, DMCs, PCOs) that benefit from incremental MICE demand.

Name

Meet in Reykjavik - Iceland Convention Bureau

Legal name

Meet in Reykjavik - Iceland Convention Bureau

Website

https://meetinreykjavik.is

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Meet in Reykjavik is the official non-profit Convention Bureau for Iceland and Reykjavik City, providing complimentary advisory and matchmaking services to international corporate, association, and academic event planners to host MICE events in Iceland.

Ownership category

akta.pro rank

Product category

Convention Bureau Services

NAICS

Convention and Visitors Bureaus (561591), Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Meeting & Conference Planning & Coordination (HSACADAA)

akta.pro secondary industries

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA), Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

Keywords

• Convention bureau services
• MICE destination marketing
• Event planning advisory
• Sustainable meetings support
• Conference bid support

Headquarters

HQ city

Reykjavik

HQ country

Iceland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Destination Marketing Services (Complimentary): Meet in Reykjavik is a non-profit organization that provides all services free of charge to event planners. As part of Business Iceland, a public-private partnership established to promote Iceland in foreign markets and stimulate economic growth, the organization's services are funded through this partnership structure rather than direct client fees. The economic value flows to Icelandic tourism, hospitality, and service providers who benefit from increased MICE events.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Meet in Reykjavik is the official Convention Bureau for Iceland and Reykjavik City, providing complimentary advisory and support services to help business event planners organize conferences, meetings, incentives, and events. It connects planners with venues, accommodation, DMCs, PCOs, and local suppliers, while offering bid support, site visits, sustainability consulting, delegate boosting materials, and an ambassador network.

Product overview

Meet in Reykjavik operates as a convention bureau (not a technology platform) providing complimentary advisory and support services for planning business events in Iceland. The core offering is the Convention Bureau Services, which connects planners with venues, accommodation, DMCs, PCOs, and local suppliers. Supporting the core service are several add-on modules including the Delegate Boosting Video (customizable promotional videos for large conferences), Energy Speakers Program (Icelandic speaker presentations for sustainability-focused events), Impact & Legacy Toolkit (sustainability planning resources), Green Meetings Checklist (sustainable event practices), Ambassador Program (academic/professional network for conference hosting), Reykjavik City Card (delegate discounts), and Reuse Recycle Rethink Program (donation and volunteering coordination). All services are provided free of charge as a non-profit initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• Convention Bureau Services
• Delegate Boosting Video
• Energy Speakers Program
• Impact and Legacy Toolkit
• Green Meetings Checklist
• Ambassador Program
• Reykjavik City Card
• Reuse, Recycle, Rethink Program

Quantifiable outcome

• 580+ business meetings generated at IBTM World 2025 (Barcelona)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

25 partnerships are on record, tiered core, key and minor.

• Meet in Reykjavik Ambassador ProgramcoreStrategic or Co-development Partner · 1 January 2014Ambassador Program established in 2014 with over 300 ambassadors including academics, scientists, politicians, business professionals, and activists. Ambassadors offer partnership, support, and impartial guidance on conference bidding, planning, organizing, and hosting. They help build the network globally and share deep expertise and experience.
• University of IcelandcoreStrategic or Co-development PartnerFormal partnership with University of Iceland, Reykjavik University, Bifröst University, Iceland University of the Arts, The Agricultural University of Iceland, and Hólar University. Purpose is to increase international academic meetings and conferences hosted by Icelandic educational institutions and generate positive impact and legacy outcomes.
• Harpa Conference CentrecoreStrategic or Co-development PartnerIceland's premier conference venue, co-exhibiting at IMEX Frankfurt 2025 and hosting major conferences including Arctic Circle Assembly. Features multiple halls and event spaces for international conferences.
• IcelandaircoreStrategic or Co-development PartnerNational airline partner offering flights to, from, via, and within Iceland. Co-exhibiting at IMEX Frankfurt 2025. Icelandair leverages Iceland's geographic position midway between North America and Europe as a transatlantic hub.
• Iceland Travel DMCcoreChannel Partner/ Reseller/ DistributorThe largest and longest-running DMC in Iceland offering incentive services ranging from small intimate groups to large complex events with thousands of participants. Creates unique experiences using extensive local expertise and creative thinking.
• AtlantikcoreChannel Partner/ Reseller/ DistributorFounded in 1978, among the first licensed travel agencies and tour operators in Iceland. Independent, family-owned business with dedicated travel experts managing complex high-level projects. Co-exhibiting at IMEX Frankfurt 2025.
• Discover True NorthcoreChannel Partner/ Reseller/ DistributorSpecializes exclusively in luxury services, tailoring everything to meet each client's individual needs. Provides high-quality services where every detail is carefully planned. Co-exhibiting at IMEX Frankfurt 2025.
• g-eventscoreChannel Partner/ Reseller/ DistributorDMC and PCO company in Iceland offering incentive and conference services. Co-exhibiting at IMEX Frankfurt 2025. Focuses on ensuring exceptional return on investment for conference clients.
• Blue Lagoon IcelandkeyStrategic or Co-development PartnerGlobal 'bucket list' geothermal spa destination, a key wellness attraction for MICE visitors. Featured on wellness section of Meet in Reykjavik website as a premier spa experience.
• Sky LagoonkeyStrategic or Co-development PartnerGeothermal spa inspired by Icelandic nature, heritage, and history. Located minutes from Reykjavik city centre at the oceanside with dramatic views across the North Atlantic Ocean. Featured as a wellness venue.
• SENA PCOcoreChannel Partner/ Reseller/ DistributorProfessional Conference Organizer with decades of experience organizing world-class conferences and exhibitions. Has built lifelong relationships with hundreds of clients over more than a decade.
• Athygli ConferencescoreChannel Partner/ Reseller/ DistributorBuilt on years of experience and specialization in conference and events management. Organization characterized by energy, enthusiasm, and eye for detail with effective teamwork for quality work.
• Iceland Hotel Collection by BerjayacoreChannel Partner/ Reseller/ DistributorHotel group co-exhibiting at IMEX Frankfurt 2025. Includes Iceland Parliament Hotel, Berjaya Reykjavik Natura Hotel, Hilton Reykjavik Nordica, and other properties in Reykjavik and across Iceland.
• ÍslandshotelcoreChannel Partner/ Reseller/ DistributorMajor Icelandic hotel chain including Hotel Reykjavik Saga and other properties. Co-exhibiting at IBTM World 2025. Offers a wide range of accommodations from luxury to midrange.
• The Reykjavik EDITIONkeyChannel Partner/ Reseller/ Distributor5-star luxury hotel by Marriott next to Harpa Conference Center with 253 rooms, 26 suites, and penthouse. Features rooftop bar and spa with stunning harbor views. Co-exhibiting at IBTM World 2025.
• Nordic Countries (Norway, Sweden, Denmark, Finland)minorStrategic or Co-development PartnerCollaboration with other Nordic countries sharing exhibition space at IMEX America. Presents Scandinavia as a unified MICE region rather than competing destinations.
• Business IcelandcoreStrategic or Co-development PartnerParent organization - a public-private partnership established to lead the promotion and marketing of Iceland in foreign markets and stimulate economic growth through increased export. Meet in Reykjavik is part of Business Iceland.
• Visit IcelandcoreStrategic or Co-development PartnerRelated destination marketing organization under Business Iceland. Connected through website links and coordinated marketing efforts for Icelandic tourism.
• Inspired by IcelandcoreStrategic or Co-development PartnerUnified brand for Icelandic tourism marketing, connected through website links. Part of the ecosystem of destination marketing organizations promoting Iceland.
• Reykjavik CitycoreStrategic or Co-development PartnerOfficial Convention Bureau for Reykjavik City in addition to Iceland. Aligned with Reykjavik City Tourism Strategy 2020-2025 and Destination Development Plan for greater Reykjavik area.
• Amazing DMCcoreChannel Partner/ Reseller/ DistributorReykjavik-based DMC with over 20 years of experience delivering incentive travel programs, MICE events, and luxury FIT journeys. Served over 14,000 clients and managed groups from VIP travelers to incentives of 300+ guests. Co-exhibiting at IBTM World 2025.
• Essence of Iceland DMCcoreChannel Partner/ Reseller/ DistributorHigh-end DMC with experienced professionals emphasizing creativity and crafting unique authentic programs. Adapts itineraries to take full advantage of Iceland's nature, activities, hotels, and restaurants. Co-exhibiting at IBTM World 2025.
• First Class Iceland DMCcoreChannel Partner/ Reseller/ DistributorDMC with decades of MICE industry experience passionate about destination and ensuring successful events. Personal, professional services with flexibility and dedication to details. Co-exhibiting at IBTM World 2025.
• Iceland ConferencescoreChannel Partner/ Reseller/ DistributorSpecializes in conference and event planning with reliability in every detail from start to finish. Organizes meetings, conferences, and events of all sizes for domestic and international clients. Co-exhibiting at IBTM World 2025.
• KOMUM ConferenceskeyChannel Partner/ Reseller/ DistributorEstablished in 2022, builds on decades of event planning experience. Offers professional, flexible services for everything from small meetings to large international conferences. Known for managing complex projects with care and precision.

Scale indicators7 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Visit Greenland: National tourism and convention bureau for Greenland, similarly positioned as a remote, nature-driven, sustainability-focused destination for small-scale high-value MICE events. Closest analog in terms of geographic isolation and team size.
• Stockholm Convention Bureau: Sweden's convention bureau offering free event planning services, venue matchmaking, and ambassador programs for international conferences. Comparable Nordic peer with similar sustainability positioning and governmental backing.
• Visit Faroe Islands: North Atlantic destination marketing organization promoting the Faroe Islands for tourism and small-to-medium MICE events. Comparable as a small, remote, nature-focused destination with similar team size and sustainability-led positioning.
• Visit Copenhagen (Copenhagen Convention Bureau): Official convention bureau for the Copenhagen region, providing complimentary MICE bid support, venue sourcing, and city promotion to international event planners. Directly comparable as a Northern European destination marketing organization with similar public-private structure and sustainability emphasis.
• VisitScotland (Business Events): Scotland's national tourism organization with a dedicated business events unit promoting international conferences and incentives. Comparable in nature-driven destination positioning, public-private partnership governance, and emphasis on sustainability credentials.
• Norway Convention Bureau (Innovation Norway): Government-backed bureau promoting Norway for international meetings and conventions, with comparable fjords, northern lights, and sustainability brand. Direct Nordic competitor for incentive and association conferences.
• Visit Finland (Finland Convention Bureau): Finland's national tourism and convention bureau promoting the country as a MICE destination with emphasis on nature, sustainability, and unique experiences. Direct Nordic peer with analogous public-private partnership governance.

Broad incumbents

• Destination Canada (Canadian Tourism Commission): National Canadian tourism and MICE marketing organization. Comparable in public-private governance and international trade show presence, though operates at substantially larger scale and broader mandate.
• Barcelona Convention Bureau: Large, established Mediterranean convention bureau operating at much higher scale. Comparable in offering complimentary bid support and DMC matchmaking but operates in a much larger MICE market with stronger venue infrastructure.

Regional players

• Geneva Convention Bureau: Swiss convention bureau with strong association and academic conference focus. Comparable in providing complimentary bid support and ambassador-style networks, primarily serving European MICE planners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/meet-in-reykjavik

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meet in Reykjavik - Iceland Convention Bureau