Amazing School

What Amazing School does

Amazing International School (formerly Amazing School) is a private bilingual K-12 institution founded in 2011 and headquartered at a single campus in the Butantã neighborhood of São Paulo, Brazil. The school serves families seeking English-language proficiency for their children across three academic levels — Educação Infantil (Early Childhood), Ensino Fundamental (Elementary), and Ensino Médio (High School) — and positions itself as a quality bilingual option at an accessible price point relative to premium international schools.

The school's core methodology is full English immersion, in which English serves as the working language for delivering all curricular content rather than being taught as a separate subject. Listening, comprehension, speaking, reading, and writing skills are developed integrally across each educational cycle. The curriculum is supported by a content partnership with Cambridge University Press and a technology integration with Google for Education. The school operates a registered trademark (Amazing International School®) and follows a humanistic educational philosophy.

Revenue is generated exclusively through recurring tuition fees, with no alternative revenue streams disclosed. The go-to-market motion is direct-to-consumer: prospective families inquire and schedule campus visits through the school's website and WhatsApp business line, while Facebook (@escolaamazing) and Instagram (@amazinginternational_school) serve as top-of-funnel brand channels. Enrollment is completed on-campus at the Butantã location. The company is privately held with no disclosed institutional investors, parent company, or subsidiaries, and no revenue, headcount, or enrollment figures are publicly available.

Name

Amazing School

Legal name

Amazing International School

Website

https://amazingschool.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Amazing International School is a private bilingual K-12 school in São Paulo, Brazil, founded in 2011, providing English immersion education from early childhood through high school to families seeking accessible bilingual instruction using Cambridge curriculum and Google for Education tools.

Ownership category

akta.pro rank

Product category

Bilingual K-12 Education

NAICS

Elementary and Secondary Schools (6111), Language Schools (61163)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Language Immersion & Bilingual Private Schools (EDAJABAL)

akta.pro secondary industries

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG), English Learner (EL/ESL/ELL) & Bilingual Education Programs (EDAJAGAB)

Keywords

• Bilingual education
• English immersion
• K-12 schooling
• Private school
• Cambridge curriculum

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition Revenue: The school generates revenue through tuition fees for its bilingual education programs spanning Educação Infantil (Early Childhood), Fundamental (Elementary), and Ensino Médio (High School). Founded in 2011 with a mission to offer quality education at accessible prices.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Amazing International School is a private bilingual K-12 school in São Paulo, Brazil, delivering English-immersion education across three sequential programs: Educação Infantil (Early Childhood), Ensino Fundamental (Elementary), and Ensino Médio (High School). The school uses English as the working language across all curricular content, integrating Cambridge University Press resources and Google for Education tools. It operates from a single campus in the Butantã neighborhood, serving families seeking quality bilingual education at accessible tuition prices.

Product overview

Amazing International School is a bilingual K–12 education provider operating as a single unified school with three stacked academic programs spanning Educação Infantil (Early Childhood), Ensino Fundamental (Elementary), and Ensino Médio (High School). All three programs share a common English immersion methodology — where listening, comprehension, speaking, reading, and writing are developed integrally — making English the working language across the entire curricular structure. The school positions itself as an accessible bilingual option founded in 2011, built around a humanistic philosophy and a Cambridge University Press partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Educação Infantil (Early Childhood Education) Bilingual early childhood education program for young learners, developing English immersion through listening, comprehension, speaking, reading, and writing skills aligned to each developmental cycle.
• Ensino Fundamental (Elementary School) Bilingual elementary school program continuing the English immersion methodology to build academic proficiency across core curricular subjects taught in English.
• Ensino Médio (High School) Bilingual high school program preparing students for university entrance through continued English immersion and a comprehensive academic curriculum delivered in English.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Cambridge University PresscoreStrategic or Co-development PartnerEducational content and curriculum partnership providing Cambridge educational resources and materials to support bilingual education delivery.
• Google for EducationcoreTechnology or IntegrationTechnology integration partner providing Google Education tools and platforms to enhance digital learning capabilities for students and teachers.
• LIVminorOthersPartner organization shown in the partners section of the website, relationship details not specified.
• PeraltasminorOthersPartner organization shown in the partners section of the website, relationship details not specified.
• McDonoghminorOthersPartner organization shown in the partners section of the website, relationship details not specified.
• Acampamento PaiolminorOthersPartner organization shown in the partners section of the website, relationship details not specified.
• AZminorOthersPartner organization shown in the partners section of the website, relationship details not specified.

Scale indicators2 records

Recent moves5 records

Direct peers

• Pueri Domus: Bilingual K-12 school in São Paulo offering English immersion from early childhood through high school. Comparable in product offering, target demographic (São Paulo families), and bilingual methodology, competing in the same accessible-premium niche.
• Chapel School: Bilingual K-12 school in São Paulo emphasizing Christian values alongside English immersion methodology. Comparable product offering and São Paulo family demographic, with similar mission-driven positioning.
• Beacon School: Bilingual school in São Paulo serving families seeking English-immersion education across primary and secondary levels. Similar positioning in the accessible bilingual segment, comparable methodology, and overlapping target customer base.
• Red Balloon Bilingual School: Brazilian bilingual school chain with multiple São Paulo campuses offering full English immersion from early childhood through high school. Comparable target market, methodology, and multi-campus scale that Amazing would need to match for growth.
• Maple Bear Canadian School: Brazil's largest bilingual school franchise offering English immersion programs in the K-12 range across numerous campuses. Directly competes with Amazing for parents seeking accessible bilingual K-12 education in São Paulo, with a similar immersion methodology and price-tier positioning.

Broad incumbents

• Cultura Inglesa: Brazil's most established English-language school chain, offering language instruction for children and adults across numerous São Paulo locations. While broader in scope (includes adult learners) and not a K-12 school, it competes for the same families seeking English-language education and represents a potential partnership or competitive threat.
• St. Paul's School: One of São Paulo's most established premium international schools offering British-style education with strong English immersion. Represents the upper-tier competitor for the same parent segment, though at significantly higher price points than Amazing.
• Avenues: The World School (São Paulo): Premium international school with a São Paulo campus offering globally-recognized curriculum with deep English immersion. Competes for the same quality-conscious parent segment but operates at premium pricing tiers above Amazing's accessible positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/escolaamazing
• Instagraminstagram.com/amazinginternational_school
• LinkedInlinkedin.com/company/amazing-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amazing School