American Aerial Equipment

What American Aerial Equipment does

American Aerial Equipment is a privately-held, small-scale operator founded in 2012 and headquartered in North Attleboro, Massachusetts, with a workforce of 6 employees according to the firmographic data provided. The company's name and category positioning indicate specialization in aerial work platforms and related equipment — a category that includes scissor lifts, boom lifts, atrium lifts, and similar elevated-access machinery used across construction, industrial, and facility-maintenance applications. The supplied source material contains no direct description of American Aerial Equipment's specific product mix, pricing, customer base, or revenue mechanics; the granular product, technology, and segment information present in the input pertains to Sunbelt Rentals, Inc., a separate and substantially larger publicly-traded equipment rental company, and is not attributable to American Aerial Equipment.

Operationally, the firm appears to operate as a local or regional aerial equipment provider, given its single disclosed location and lean headcount. Its go-to-market model, service offering (rental, sales, service, or hybrid), and end-market mix are not described in the available source material, and no management team, funding history, partnership roster, or customer logos are documented. The lack of disclosed revenue, pricing, certifications, or digital platform footprint constrains deeper characterization of the business model.

For an investment audience, American Aerial Equipment should be treated as an evidence-thin, sub-scale niche operator with a long operating history (since 2012) but limited public information. Any diligence on this target would require primary-source outreach to obtain product mix, fleet composition, customer concentration, revenue, and margin profile, none of which are supported by the data provided.

Name

American Aerial Equipment

Legal name

Sunbelt Rentals, Inc.

Website

https://americanaerialequipment.com

Company type

Public

Operating status

Operating

Headcount range

1–10 employees

Short description

American Aerial Equipment is a privately-held, 6-person aerial work platform specialist founded in 2012 and based in North Attleboro, Massachusetts, serving local and regional customers in the elevated-access equipment category.

Ownership category

akta.pro rank

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Equipment Rental: Rental of construction, industrial, and commercial equipment including aerial work platforms, earth moving equipment, power generation, climate control, material handling, and specialty equipment. Revenue is generated through time-based rental charges with options for daily, weekly, and long-term rental periods. The company also offers rental protection plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

American Aerial Equipment is a small aerial equipment rental company founded in 2012, based in North Attleboro, Massachusetts. The company name and website URL suggest a focus on aerial equipment rental services for businesses requiring elevated work platforms, boom lifts, and scissor lifts. The provided source data does not contain specific details about actual product offerings or service details.

Product overview

The source data provided is from Sunbelt Rentals (www.sunbeltrentals.com) and does not contain information about American Aerial Equipment. The provided data describes Sunbelt Rentals' equipment rental offerings, including aerial work platforms, construction tools, earth moving equipment, and various other rental equipment categories, but no company named American Aerial Equipment is mentioned in the source material.

Differentiator

Problem solved

Functional benefit

Segments9 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Apple App StorecoreChannel Partner/ Reseller/ DistributorSunbelt Rentals offers its mobile application through the Apple App Store, enabling iOS users to download and access the company's equipment rental services, equipment browsing, reservation, and account management features from their mobile devices.
• Google Play StorecoreChannel Partner/ Reseller/ DistributorSunbelt Rentals offers its mobile application through the Google Play Store, enabling Android users to download and access the company's equipment rental services, equipment browsing, reservation, and account management features from their mobile devices.

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Direct peers

• Haulotte Group: Specialty manufacturer and service provider of aerial work platforms, focused specifically on boom lifts, scissor lifts, and telehandlers. Comparable to American Aerial Equipment as another focused player in the aerial platform category, operating from the equipment supplier side rather than rental dealer side.
• BrandSafway: Specialty provider of access solutions including aerial work platforms, scaffolding, and suspended access systems serving construction, industrial maintenance, and infrastructure markets. Directly comparable to American Aerial Equipment's likely access-platform focus, with deeper specialization than general rental companies.
• Ahern Rentals: Family-owned specialty equipment rental company with a particularly strong aerial platform fleet, serving customers across multiple U.S. regions. Highly comparable as a focused aerial-equipment rental specialist competing for similar contractor and industrial customers.
• Snorkel: Manufacturer of aerial work platforms including scissor lifts, boom lifts, and telescopic handlers. Comparable as a focused aerial-lift equipment specialist whose products flow through the specialty dealer and rental channel in which American Aerial Equipment operates.

Broad incumbents

• Herc Rentals: Public equipment rental company offering aerial work platforms and a broad specialty equipment portfolio across North America. Comparable as a competing rental provider for the same aerial-lift use cases, though at significantly greater scale and geographic reach.
• United Rentals: The largest equipment rental company in the world, with an extensive aerial platform fleet serving construction, industrial, and commercial customers nationwide. A broad incumbent competing for the same end customers as American Aerial Equipment, but with national branch density, digital platforms, and enterprise sales motion.
• Sunbelt Rentals: One of the largest equipment rental companies in North America, offering aerial work platforms alongside a broad multi-category fleet. Comparable to American Aerial Equipment as a competing rental channel for aerial lift equipment, but operates at vastly greater scale and breadth across the U.S. and Canada.
• NES Rentals: Equipment rental company offering aerial lifts and a range of general equipment to commercial and industrial customers. A broader incumbent competing in the same aerial-platform rental category as American Aerial Equipment.

Others

• JLG Industries: One of the world's largest manufacturers of aerial work platforms, telehandlers, and access equipment, owned by Oshkosh Corporation. Comparable to American Aerial Equipment as an upstream OEM of the aerial lift equipment that specialty dealers and rental companies stock and rent.
• Genie (Terex): Manufacturer of aerial work platforms, telehandlers, and material lifts under Terex. Relevant peer as a major OEM of the aerial platform equipment that specialty rental operators like American Aerial Equipment would distribute or rent.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights3 records

Customer concentration

• Xx.com/SunbeltRentals
• YouTubeyoutube.com/user/SunbeltRentalsMedia
• Facebookfacebook.com/SunbeltRentals
• LinkedInlinkedin.com/company/american-aerial-equipment
• Instagraminstagram.com/sunbeltrentals

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Aerial Equipment