Starlight

What Starlight does

Starlight is a direct-to-consumer sports video platform that captures and distributes game footage from youth and high school recruiting events, with an initial focus on lacrosse. Operated by Webb Pro LLC (D/B/A STARLIGHT LLC, a Delaware LLC), the company films games at recruiting tournaments and sells the resulting footage to participating athletes as one-time, non-transferable licenses — either a Single License for individual use or a Team License granting access to up to 60 users (players, coaches, and families). Footage is delivered through its e-commerce website, starlighttv.net, typically within 2-7 business days after the event. Starlight also offers a Video Editing Services add-on for professionally produced highlight reels tailored to college recruiting needs, and provides analysis tools and educational content (tutorials, expert commentary) intended to help athletes improve performance.

The company's business model is transactional and event-driven, with no subscription component and no user-generated content. Pricing is set per event, ranging from approximately $125 to $225 for single licenses and $700 to $1,000 for team licenses, with pre-order discounts of 11-22%. Customer acquisition occurs primarily through on-site presence at recruiting events, with secondary channels including the website, an email-marketing function for order delivery and support, and a #starlight social media hashtag for community engagement. There is no mobile app, no public API, no disclosed partnerships, and no enterprise customer relationships.

Starlight was founded in 2024, is headquartered in Stamford, Connecticut, operates with 1-10 employees, and has raised a single $125,000 funding round in March 2024 (investors undisclosed). The company holds exclusive ownership of all captured footage and enforces strict IP terms prohibiting redistribution to third-party platforms such as YouTube, Facebook, and Hudl. Its strategic positioning centers on owning the recruiting-event footage vertical — a content asset competitors cannot easily replicate without physical event presence and broadcast-quality capture infrastructure.

Name

Starlight

Legal name

Webb Pro LLC D/B/A STARLIGHT LLC

Website

https://starlighttv.net

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Starlight films and sells video footage from youth sports recruiting events (primarily lacrosse) to athletes, coaches, and families via per-event licenses, and offers professional highlight-reel editing services for college recruiting.

Ownership category

akta.pro rank

Product category

Sports Video & Recruiting Media Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Distribution (512120)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Sports Programming Syndication & Highlights Distribution (MPABAMAG)

akta.pro secondary industry

Archive & Library Footage Licensing (News, Sports, Entertainment) (MPABANAC)

Keywords

• Sports video footage
• Athlete highlight reels
• Recruiting event filming
• Lacrosse video platform
• Game film sales

Headquarters

HQ city

Stamford

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Video Footage Sales: Starlight films and distributes video footage from sports recruiting events to participating athletes. Users purchase footage on a per-event basis. No subscription services are provided, and no content is uploaded by users to the Site.
2. Video Editing Services: Starlight offers professional video editing services for highlight reels. Customers can purchase custom edits tailored to their recruiting needs in addition to raw footage purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Starlight films and distributes video footage from sports recruiting events (primarily lacrosse tournaments) to participating athletes on a per-event basis. Customers purchase Single or Team Licenses to access game footage, with optional paid video editing services to produce recruiting highlight reels. Footage is typically delivered 2-7 business days after each event.

Product overview

Starlight operates as a sports video platform that films and distributes video footage from lacrosse recruiting events to participating athletes. The core product is Event Footage capture and sale (offered as Single License or Team License), combined with Video Editing Services for creating professional highlight reels tailored to recruiting needs. No subscription services are provided, and no content is uploaded by users.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Footage
• Video Editing Services

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hudl: Dominant sports video platform used by high-school and college athletes and teams to upload, share, and analyze game footage for recruiting. Directly comparable target market (youth athletes and coaches) and overlapping use case (recruiting footage), though Hudl's model is upload-based and free while Starlight captures and sells footage.
• Veo Technologies: AI-powered sports video capture company selling automated camera systems and a cloud platform for clubs and academies to record, analyze, and share match footage. Comparable in that it produces and distributes sports footage to participants, though Veo focuses on team-purchased hardware rather than per-event licenses.
• Krossover: Sports video breakdown and analysis platform that ingests team-uploaded game footage and returns tagged highlights and stats. Targets the same youth/high-school and college-recruiting use case as Starlight and represents an alternative pathway for athletes seeking recruiting-ready content.

Emerging players

• Trace: Youth and amateur sports highlight platform focused on auto-generating shareable clips from uploaded footage for athlete recruiting profiles. Adjacent to Starlight in target customer (youth athletes) and output (recruiting highlights), but differs by relying on user uploads rather than professional capture at events.

Others

• SportsRecruits: Online recruiting platform that connects high-school athletes with college coaches by hosting athlete profiles, video links, and communication tools. Complementary to Starlight — athletes typically link recruiting videos (potentially from Starlight) into SportsRecruits profiles — but not a direct video-capture competitor.
• NCSA (Next College Student Athlete): College athletic recruiting platform serving as a hub where athletes build profiles and reach college coaches. Starlight's footage and highlight-reel services feed into the recruiting workflow NCSA organizes, making it an ecosystem partner rather than a competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starlight