Ameristar Casino Resort Spa St. Charles

What Ameristar Casino Resort Spa St. Charles does

Ameristar Casino Resort Spa St. Charles is an integrated casino resort property located at 1 Ameristar Blvd., St. Charles, Missouri, within the St. Louis metropolitan area. The property is operated by Boyd Gaming Corporation (NYSE: BYD), a publicly traded gaming company headquartered in Nevada. Its core offering is a 130,000-square-foot casino floor featuring slots, video poker, table games, a baccarat pit, a dedicated poker room, and a newly launched Fanatics Sportsbook. Adjacent to the casino is a 400-room AAA Four Diamond full-service hotel with a seasonal indoor-outdoor pool, complemented by seven dining venues, twelve bars, entertainment venues (RYSE Nightclub, Bottleneck Blues Bar, globar), a full-service luxury day spa (aRa Spa), and over 60,000 square feet of conference and event space including The Event Lawn.

The property's underlying technology stack consists of standard casino and hospitality infrastructure: slot operations and table game management systems, a hotel property management system, a digital Slot Search locator, the Boyd Rewards loyalty platform accessible via mobile app, and integrations with Fanatics Sportsbook for sports wagering and Boyd Sports for mobile sports betting. Digital extensions include the Stardust Social Casino mobile app, which offers over 200 social slot, video poker, and table game titles. The Boyd Rewards loyalty program ties the property into Boyd Gaming's broader cross-property ecosystem.

The business model is multi-stream and transaction-based. Revenue is generated from casino gaming (house edge on slots, table games, poker, and sports betting), hotel room rentals, food and beverage across the venues, entertainment ticketing and nightlife, spa services, and meetings/group events including weddings and corporate functions with catering. Distribution is direct-to-consumer through on-property sales, a dedicated group sales team, online booking via the Boyd Gaming website, and mobile applications. The two primary customer segments are general adult gaming and leisure consumers in the St. Louis metro and corporate/social event planners seeking meeting and celebration venues. Pricing is not publicly disclosed; hotel rates vary by date and loyalty tier, with Boyd Rewards members receiving a Best Rate Tier Benefit.

Name

Ameristar Casino Resort Spa St. Charles

Legal name

Ameristar Casino Resort Spa St. Charles (operated by Boyd Gaming Corporation)

Website

https://ameristarstcharles.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Ameristar Casino Resort Spa St. Charles is an integrated gaming resort in St. Charles, Missouri, operated by Boyd Gaming, serving St. Louis metro consumers and event planners with a 130,000-square-foot casino, 400-room AAA Four Diamond hotel, sportsbook, dining, entertainment, spa, and conference facilities.

Ownership category

akta.pro rank

Product category

Casino Resort Hospitality

NAICS

Casino Hotels (721120)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Integrated Casino Resorts (THAGAJAA)

akta.pro secondary industry

Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA)

Keywords

• Casino gaming operations
• Resort hotel accommodations
• Sports betting facility
• Conference and event venues
• Spa and entertainment services

Headquarters

HQ city

St. Charles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Casino Gaming Operations: Core revenue from casino floor operations including slot machines, video poker, table games (poker, blackjack, baccarat, craps), and sports betting (Fanatics Sportsbook). Revenue generated through house edge on gaming activities.
2. Hotel Accommodations: AAA Four Diamond luxury hotel with 400 rooms and suites. Revenue from room rentals with Best Rate Tier Benefit for Boyd Rewards members.
3. Food and Beverage: Seven dining venues and 12 bars generating revenue from restaurant meals, beverages, and catering services.
4. Entertainment and Nightlife: Live entertainment venues including RYSE Nightclub, Bottleneck Blues Bar, and globar, plus event ticketing for concerts and shows.
5. Spa and Wellness Services: aRa Spa providing luxury day spa services including treatments, facials, and wellness experiences.
6. Meetings and Events: 60,000+ square-foot conference center and The Event Lawn for corporate meetings, conventions, weddings, and group events with catering capabilities.
7. Group Sales and Weddings: Specialized event planning and execution for weddings, corporate events, and group reservations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Ameristar Casino Resort Spa St. Charles operates a single integrated resort property delivering casino gaming (slots, table games, poker, baccarat, sports betting), 400-room AAA Four Diamond hotel accommodations, seven dining venues and 12 bars, full-service spa, live entertainment venues, and over 60,000 square feet of meeting and event space. Revenue is generated primarily through gaming activity, hotel room nights, and on-property food, beverage, spa, entertainment, and event sales to walk-in and visiting guests in the St. Louis metropolitan area.

Product overview

Ameristar Casino Resort Spa St. Charles is a comprehensive resort property offering a unified portfolio of gaming, hospitality, entertainment, and dining services. The core offerings include a 130,000-square-foot casino with slots, table games, poker, and baccarat, paired with a 400-room AAA Four Diamond hotel and full-service aRa Spa. Entertainment venues include RYSE Nightclub, Bottleneck Blues Bar, and globar, while leisure amenities feature Topgolf Swing Suite and Hi-Vi Arcade. The property operates seven dining venues and 12 bars, plus over 60,000 square feet of conference and event space. Digital offerings include Stardust Social Casino (social gaming app) and Boyd Rewards (loyalty platform), with Fanatics Sportsbook providing sports-betting services. The property is owned by Boyd Gaming and integrates with Boyd's corporate mobile apps (Boyd Rewards and Boyd Sports).

Differentiator

Problem solved

Functional benefit

Brands

• aRa Spa: Full-service luxury day spa located within the Ameristar Casino Resort Spa St. Charles property.
• RYSE Nightclub
• Bottleneck Blues Bar
• globar

Products and services

• Ameristar Casino Gaming Floor 130,000-square-foot casino offering slots, video poker, table games, a baccarat pit, a dedicated poker room, and a high-limit gaming area for adult guests seeking gaming entertainment.
• Ameristar Hotel and Suites AAA Four Diamond full-service luxury hotel with 400 rooms and suites, a seasonal indoor-outdoor pool, and access to the Boyd Rewards Best Rate Tier Benefit for loyalty members.
• aRa Spa Full-service luxury day spa providing wellness, facial, and relaxation treatments for resort guests and outside visitors.
• Fanatics Sportsbook On-property sports-betting facility operated with the Fanatics Sportsbook brand, offering retail wagering on professional and college sports markets.
• RYSE Nightclub Immersive on-site nightclub using mist, lighting effects, and virtual confetti to deliver a premium nightlife and event experience for resort guests and visitors.
• Topgolf Swing Suite at Charter 18 Modern Tavern Virtual golf entertainment experience delivered through Topgolf Swing Suite technology, hosted at the property's Charter 18 Modern Tavern.
• On-Property Dining and Bars Collection of seven dining venues and 12 bars offering casual, Asian, steakhouse, and tavern-style food and beverage, plus catering for groups and events.
• Conference, Meeting, and Event Spaces More than 60,000 square feet of conference center space, including indoor meeting facilities, wedding venues, and The Event Lawn, with on-site catering and dedicated group sales support.
• Bottleneck Blues Bar On-property live entertainment bar specializing in blues music and performances for resort guests and visitors.
• globar Lounge On-property bar and lounge venue for casual drinks and entertainment.
• Hi-Vi Arcade On-property arcade offering recreational gaming and entertainment activities for resort guests and visitors.
• Stardust Social Casino App Social casino mobile app providing free-to-play slots, video poker, and classic table games inspired by the Stardust brand, accessible to players online outside the physical property.
• Boyd Rewards Loyalty Program Cross-property loyalty program that lets members earn and redeem rewards through gaming, hotel stays, dining, and entertainment at Ameristar St. Charles and other Boyd Gaming properties.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Fanatics SportsbookcoreTechnology or IntegrationBrand new sports betting facility at Ameristar St. Charles operated through the Fanatics Sportsbook brand, bringing best-in-class sports betting experience to the property with access to sports betting markets and platforms.
• Boyd GamingcoreOthersParent company owning and operating Ameristar St. Charles as part of Boyd Gaming's portfolio of casino properties. Provides corporate resources, technology platforms including Boyd Rewards loyalty program, and operational infrastructure.
• Boyd RewardscoreOthersBoyd Gaming's premier loyalty program across all Boyd properties, providing rewards, offers, and exclusive benefits to members who earn and redeem points through gaming, hotel stays, dining, and entertainment at Ameristar St. Charles.

Scale indicators7 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Penn Entertainment: NASDAQ-listed regional casino operator with multiple properties competing in the St. Louis and broader Midwest markets; directly comparable operator model with regional integrated casino resorts and ESPN BET sportsbook integration.
• BetMGM / MGM Resorts: Large publicly traded casino operator with regional properties and a leading U.S. sports-betting/iGaming platform (BetMGM) that competes with both physical regional casino demand and the digital sports betting integration enabled by Fanatics at Ameristar.
• Caesars Entertainment: Major publicly traded casino and hospitality operator with horseshoe properties in St. Louis and a national Caesars Rewards loyalty network directly comparable to Boyd Rewards in scope and function.
• Boyd Gaming Properties (Corporate Portfolio): Boyd Gaming's broader portfolio of 28+ casino properties across the U.S. provides cross-property loyalty, shared tech stacks, and operational benchmarking that makes any sibling property a structural comparable.

Others

• Topgolf Entertainment Group: Partner of Ameristar (Topgolf Swing Suite at Charter 18 Modern Tavern) and broader entertainment competitor in the off-premise leisure-entertainment market that competes for group outings and social entertainment spend.

Emerging players

• DraftKings (Online Sportsbook): Leading U.S. online sportsbook and iGaming operator that competes with the Fanatics Sportsbook at Ameristar for mobile wagering share and represents a structural threat to on-property gaming revenue.

Direct peers

• Ameristar Casino Hotel Kansas City: Sibling Boyd Gaming property in Kansas City, Missouri, operating the same Ameristar brand with a comparable integrated casino resort offering including hotel, dining, gaming, and entertainment — most directly comparable by ownership and operating model.
• Hollywood Casino St. Louis: Operated by Penn Entertainment in Maryland Heights, Missouri, this is the most direct competitor in the St. Louis metro market, offering an integrated casino resort with hotel, dining, and entertainment amenities targeting the same regional customer base.
• River City Casino & Hotel: Penn Entertainment property in Lemay, Missouri, offering a casino hotel with comparable gaming, dining, and hotel amenities in the St. Louis metro area, directly competing for the same regional leisure and gaming guests.
• Horseshoe St. Louis (formerly Lumière Place): Caesars Entertainment property in downtown St. Louis, providing casino gaming, hotel rooms, and entertainment venues serving the same metropolitan market as Ameristar St. Charles.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AmeristarSC
• YouTubeyoutube.com/channel/UCyf1TiZPOTajUAtVrXZ5aww
• Facebookfacebook.com/Ameristar.Casino.SC
• Instagraminstagram.com/ameristarsc
• LinkedInlinkedin.com/company/ameristar-casino-resort-spa-st-charles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ameristar Casino Resort Spa St. Charles