River City Casino & Hotel

What River City Casino & Hotel does

River City Casino & Hotel is a 200-room, AAA Four Diamond-rated gaming and hospitality resort located at 777 River City Casino Blvd. in St. Louis, Missouri, overlooking the Mississippi River. The property operates a 90,000-square-foot casino floor featuring more than 1,700 slot and video poker machines, 42 table games (including a 24-hour dedicated Baccarat Room with 8 tables and a High Limit Room), a retail sportsbook with 24/7 kiosks, and a live entertainment venue (Event Center, capacity 1,400) supplemented by Judy's Velvet Lounge. Five on-site dining venues — 1904 Steakhouse, Cibare Italian Kitchen, Asia Noodles, Beerhouse, and the Sportsbook Restaurant & Bar — together with over 10,000 square feet of conference and event space, position the property as a diversified regional gaming resort rather than a pure-play casino.

The business model blends transaction-fee revenue streams across gaming, dining, sports betting, entertainment ticketing, and meetings/events with subscription-style lodging revenue. Customer acquisition runs through PENN Entertainment's PENN Play loyalty program (with the PENN Heroes military and first-responder sub-program), mobile app promotions (PENN Wallet cashless payments, Real Time Rewards, mobile check-in and digital room keys), social media, email campaigns, and Ticketmaster partnership distribution for entertainment inventory. Brand-level technical infrastructure is leveraged rather than built in-house: loyalty, payments, mobile sportsbook, and the integrated social-casino product (mychoicecasino.com) all flow through PENN Entertainment's enterprise stack.

River City is owned and operated by PENN Entertainment, Inc. (NASDAQ: PENN), which positions the property within a network of more than 26 gaming properties across approximately 20 US states plus Ontario. Standalone financials are not disclosed; revenue, headcount growth, and capital allocation are reported only at the parent level. The property serves a horizontal mix of casino gamblers, hotel guests, dining guests, entertainment attendees, meeting planners, and sports bettors, with promotional pricing models (HERO discount up to 30%, AAA/AARP 10%, and tournament-based gaming rewards) used to drive repeat visitation across these segments.

Name

River City Casino & Hotel

Legal name

River City Casino & Hotel

Website

https://rivercity.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

River City Casino & Hotel is a 200-room, AAA Four Diamond-rated gaming resort in St. Louis, Missouri, offering 1,700+ slots, 42 table games, sportsbook, five restaurants, and event space, operated by PENN Entertainment.

Ownership category

akta.pro rank

Product category

Casino & Hotel Hospitality

NAICS

Casino Hotels (721120), Casino Hotels (72112)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Integrated Casino Resorts (THAGAJAA)

akta.pro secondary industries

Convention & Events Casino Hotels (THAGAJAK), Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA)

Keywords

• Casino gaming services
• Luxury hotel accommodations
• Restaurant dining venues
• Sports betting operations
• Live entertainment events

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Casino Gaming: Revenue from slot machines (over 1,700), table games (42 tables including baccarat, blackjack, craps, roulette), and high limit gaming. Includes casino credit services.
2. Hotel Accommodations: Room rentals across 200 luxury rooms including King Rooms, Queen Rooms, Executive Rooms, Luxury Patio Rooms, and Director Suites. Revenue from room rates, amenity fees, and early check-in fees.
3. Dining: Five restaurants including 1904 Steak House, Beerhouse, Cibare Italian Kitchen, Asia Noodles, and Sportsbook Restaurant & Bar. Revenue from food and beverage sales.
4. Sports Betting: Retail sportsbook with betting counter and 24/7 kiosks. Revenue from sports wagers through the PENN Play sportsbook platform integrated with theScore app.
5. Entertainment and Events: Concert tickets, comedy shows, and event venue rentals. Features an Event Center accommodating up to 1,400 guests with a 23-foot LCD screen. PENN Cash can be redeemed for Ticketmaster event tickets.
6. Meetings and Events: Over 10,000 square feet of conference space including Event Center, Meeting Room, and Board Room. Revenue from venue rentals, catering services, and wedding receptions.
7. Retail and Gift Cards: ETC gift shop selling merchandise. Gift cards redeemable at hotel, restaurants, and gift shop (not for casino gaming).

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

River City Casino & Hotel operates an integrated casino resort destination in St. Louis, Missouri offering 90,000 square feet of gaming (1,700+ slot machines and 42 table games), a 200-room AAA Four Diamond hotel, five dining restaurants, retail sportsbook, and live entertainment venue. The property is operated by PENN Entertainment and uses the PENN Play loyalty program to integrate gaming, hotel, dining, and entertainment spending.

Product overview

River City Casino & Hotel is a unified casino resort destination offering an integrated portfolio of gaming, hospitality, and entertainment products. The core offerings include casino gaming (90,000 sq. ft. with 1,700+ slots and 42 table games including baccarat, blackjack, and craps), The Sportsbook for sports betting, a 200-room AAA Four Diamond Award-winning hotel with King, Queen, Executive, and Suite accommodations, and five award-winning dining venues (1904 Steakhouse, Cibare Italian Kitchen, Asia Noodles, Beerhouse, and The Sportsbook Restaurant). Entertainment options span The Event Center hosting major concerts and comedy shows, and Judy's Velvet Lounge offering live music. The PENN Play loyalty program (with PENN Heroes military sub-program) ties the ecosystem together, enabling guests to earn and redeem rewards across gaming, hotel, dining, and retail. Additional services include meetings and events spaces (10,000+ sq. ft. of conference facilities), an online social casino, PENN Wallet cashless payment system, and PENN Marketplace for redeeming rewards. The property is owned by PENN Entertainment and located in St. Louis, Missouri along the Mississippi River.

Differentiator

Problem solved

Functional benefit

Brands

• PENN Play: The loyalty rewards program used at River City Casino & Hotel and other PENN Entertainment properties.

Products and services

• Casino Gaming

Quantifiable outcome

• Best Rate Guarantee - match lower rates found within 24 hours of booking
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PENN EntertainmentcoreOthersParent company and operator of River City Casino & Hotel. Manages the PENN Play loyalty program, corporate marketing, and operational oversight across 26+ gaming properties in North America. All reservations, loyalty accounts, and brand operations flow through PENN Entertainment systems.
• TicketmastercoreGTM or Marketing PartnerOfficial ticketing vendor for all entertainment events at River City Casino. PENN Play members can redeem PENN Cash for tickets to concerts, comedy shows, and sporting events through Ticketmaster.
• theScorecoreTechnology or IntegrationOfficial PENN Play sportsbook partner. Mobile sports betting platform integrated with theScore media app providing seamless sports media and betting experience. Available in AZ, CO, IL, IN, KS, KY, LA, MD, MA, MI, NC, NJ, NY, OH, PA, TN, VA, WV, MO and Ontario, Canada.
• Boomerang (Lost & Found)minorOthersThird-party lost and found management service. River City partners with Boomerang to help guests recover lost items through an online ticket submission system.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hollywood Casino St. Louis: Sister PENN Entertainment property in Maryland Heights, MO, operating a casino, hotel, dining, and entertainment offerings that directly overlap with River City in the same St. Louis metro. Most directly comparable peer given shared parent and overlapping customer base.
• Ameristar Casino Resort Spa St. Charles: Integrated casino resort in the St. Louis metro, owned by PENN Entertainment, with comparable hotel rooms, slots, table games, dining venues, and event space. Competes for the same regional gaming and hospitality demand.
• Argosy Casino Hotel & Spa: Another PENN Entertainment integrated casino resort in Riverside, Missouri, near Kansas City. Offers a similar mix of gaming, hotel rooms, restaurants, and entertainment to River City, with shared PENN Play loyalty economics.
• L'Auberge Casino Resort Lake Charles: PENN Entertainment's flagship Louisiana integrated casino resort, featuring a 26-story hotel, 1,000+ slots, table games, multiple restaurants, golf course, and event space. Highly comparable in scale, amenity mix, and operating model.
• M Resort Spa Casino: PENN Entertainment boutique luxury resort in Henderson, Nevada, with 390 rooms, casino, spa, multiple restaurants, and event space. Highly comparable in product mix (casino + hotel + spa + dining) and luxury positioning.

Regional players

• Hollywood Casino Joliet: PENN-owned casino in Joliet, Illinois, with slots, table games, dining, and hotel. Comparable regional casino resort model but located in the Chicago-area market rather than the St. Louis metro.
• Ameristar Council Bluffs: PENN Entertainment casino resort in Council Bluffs, Iowa, with hotel, gaming floor, multiple restaurants, and event space. Comparable in operating model and amenity depth but in a different regional market.
• Belterra Casino Resort: Mid-sized regional integrated casino resort in Indiana featuring a hotel, slots, table games, dining, and entertainment. Comparable in scale and resort-style offering but in a different regional market.
• Harrah's Kansas City: Caesars Entertainment integrated casino resort in North Kansas City offering hotel rooms, casino gaming, dining, and entertainment. Comparable in operating model and Missouri-area regional gaming market, though under different ownership.

Broad incumbents

• MGM National Harbor: Larger-scale integrated casino resort under a major national gaming brand, with hotel, casino, dining, and entertainment. Comparable in operating model (casino + hotel + entertainment) but meaningfully larger and in a different market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rivercitycasino
• Facebookfacebook.com/rivercitycasino
• Instagraminstagram.com/rivercitycasino
• LinkedInlinkedin.com/company/river-city-casino

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about River City Casino & Hotel