AMER NSM INDIA Pvt Ltd

Name

AMER NSM INDIA Pvt Ltd

Legal name

Amer NSM INDIA Private Limited

Website

https://amer-nsm.co.in

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Industrial Motion Control Distribution

NAICS

Machinery Manufacturing (333), Other General Purpose Machinery Manufacturing (3339), Electrical Equipment, Appliance, and Component Manufacturing (335)

SIC

General Industrial Machinery & Equipment, Nec (3569), Motors & Generators (3621), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)

akta.pro secondary industries

Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK), Motor Drive & Motion Control Electronics Manufacturing Services (VFDs, servo drives, controllers) (IMAGAGAJ)

Keywords

• Industrial motion control
• Power generation equipment
• Linear motion actuators
• Electric motor distribution
• DC motor solutions

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Motion Control Products Distribution: Distribution of industrial motion control products including AC/DC motors, gearmotors, alternators, generators, and electronic control systems to Indian market. Products sourced from Amer Group network of 9 companies and sold to industrial partners and businesses.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

AMER NSM India acts as the Indian distribution centre for the Italian Amer Group, supplying motion control and power generation products — including DC motors, gearmotors, traction systems, electronic control boards, alternators, DC generators, welders, PTO generators, linear actuators, telescopic columns, and industrial cleaning machines — sourced from Amer Group's nine specialised companies to Indian industrial partners. The company integrates and customises these product families into customer-specific solutions rather than selling off-the-shelf only.

Product overview

AMER NSM INDIA operates as the Indian distribution arm of Amer Group, functioning within a network of 9 integrated companies and 1 brand that provide complementary motion control solutions. The product portfolio spans multiple sub-brands: Amer (DC motors, gearmotors, traction and steering systems), Italsea (electronic boards), NSM (alternators, DC generators, welders, PTO generators, permanent magnet generators), SIR (linear actuators, gearmotors, telescopic columns), Schumo (linear actuators, telescopic columns), Baumeister & Schack (telescopic lifters, linear guide lifters, actuators), Antamatic (shutter and door automations), and AmerEI (electric motion). These offerings are organized into application-focused categories including portable/industrial generators, PTO tractor generators, telecom DC generators, lighting tower generators, microturbine generators, industrial cleaning machines, and material handling systems. The integrated approach combines mechanics, electronics, and information technology to deliver customized motion control solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• DC Motors (Amer brand) DC motors supplied under the Amer brand for Indian industrial partners requiring direct-current motor solutions for industrial applications.
• AC Motors and Gearmotors AC motors and gearmotors supplied to Indian industrial partners for use as integrated drive solutions in industrial equipment and systems.
• Traction Systems Traction systems supplied to Indian industrial customers for traction and motion drive applications.
• Electronic Control Boards (Italsea) Electronic control boards supplied under the Italsea brand for motor and motion control applications in Indian industrial equipment.
• Alternators (NSM) Alternators supplied under the NSM brand for Indian industrial power generation applications.
• DC Generators (NSM) DC generators supplied to Indian industrial partners for direct-current power generation applications including telecom DC generators and lighting-tower generators.
• Welders (NSM) Welders supplied to Indian industrial customers for industrial welding applications.
• PTO Generators (NSM) PTO (Power Take-Off) tractor-driven generators supplied to Indian agricultural and industrial customers.
• Linear Actuators (SIR / Schumo) Linear actuators supplied under the SIR and Schumo brands for Indian industrial linear motion applications.
• Telescopic Columns and Lifters (Baumeister & Schack / Schumo) Telescopic columns and lifters supplied under Baumeister & Schack and Schumo brands for Indian industrial lifting applications.
• Shutter and Door Automations (Antamatic) Shutter and door automation systems supplied under the Antamatic brand for Indian industrial automation applications.
• Wind and Water Microturbine Generators Generators designed for wind and water microturbine applications, supplied to Indian industrial partners.
• Industrial Cleaning Machines Industrial cleaning machines supplied to Indian industrial customers for industrial cleaning applications.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered flagship and core.

• Amer GroupflagshipStrategic or Co-development Partner · 1 January 2013Amer Group is the parent organization that established Amer NSM India as its distribution center in India in 2013. Amer NSM India represents Amer Group's commitment to offer dedicated and efficient service to Indian partners. The relationship involves distribution of products from the network of 9 companies under Amer Group.
• AMER (Amer)coreTechnology or IntegrationAMER produces DC motors, gearmotors, traction systems, and steering systems. Products distributed through Amer NSM India.
• NSMcoreTechnology or IntegrationNSM produces alternators, DC generators, welders, PTO generators, and permanent magnet generators. Key product line for Indian distribution.
• ItalseacoreTechnology or IntegrationItalsea produces electronic boards for motion control applications. Part of the integrated product portfolio.
• SIRcoreTechnology or IntegrationSIR produces linear actuators, gearmotors, and telescopic columns. Distributed through Amer NSM India network.
• SchumocoreTechnology or IntegrationSchumo produces linear actuators and telescopic columns. Part of product portfolio available in India.
• Baumeister & SchackcoreTechnology or IntegrationB&S produces telescopic lifters, linear guide lifters, actuators, and smart accessories. Distributed through Amer NSM India.
• AntamaticcoreTechnology or IntegrationAntamatic provides automations for shutters, slat shutters, interior doors, and lift-and-slide-doors. Part of integrated solutions offering.
• AmerEI (Amer Electric Motion)coreTechnology or IntegrationAmerEI produces electric motion products. Part of the Amer Group network available through Amer NSM India.
• Amer ChangzhoucoreStrategic or Co-development PartnerAmer Group's presence in China (Changzhou). Amer NSM India works as part of the integrated network of 9 companies and brands under Amer Group.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bonfiglioli India: India arm of Italian gearbox/motor manufacturer. Direct peer offering gearmotors, drive systems and motion control to Indian industrial OEMs with local manufacturing and a deep field network — competes head-to-head with Amer NSM India on gearmotor and motorization programs.
• Bharat Bijlee: Indian-listed manufacturer of electric motors, gearmotors, and power systems. Directly comparable product portfolio to Amer/NSM motors and alternators, with established Indian OEM relationships and local manufacturing scale.
• SEW-Eurodrive India: Indian subsidiary of German drive/motor specialist with local manufacturing. Highly comparable: similar B2B motion control portfolio (gearmotors, drives, motors), similar Italian/German-European origin, similar OEM customer base in material handling and industrial automation.
• Nord Drivesystems India: German gearmotor and drive manufacturer with Indian operations. Closely comparable product mix (industrial gearmotors, motors, drive electronics) and B2B distribution-led model serving Indian industrial OEMs.
• Nidec Industrial Solutions India: Global motor and motion control major with Indian presence. Sells AC/DC motors, gearmotors and industrial drives into Indian OEMs — directly competing with Amer Group's motor and generator lines for the same customer programs.
• WEG Industries India: Brazilian-origin motor and drive manufacturer with Indian operations. Highly comparable portfolio of industrial motors, gearmotors, and generators distributed to Indian OEMs through B2B channels.

Regional players

• Kirloskar Electric: Indian manufacturer of industrial motors, alternators and power generation equipment. Comparable product portfolio to NSM (alternators/PMGs) and Amer (motors), with strong domestic Indian OEM presence but limited international footprint.

Broad incumbents

• ABB India (Motion / Motors): Indian arm of Swiss-Swedish industrial automation incumbent. Directly competes on industrial motors, drives and generators but with much wider portfolio, local manufacturing, and established service network across India.
• Siemens India (Motion Control): Indian arm of global automation major. Sells motors, gearmotors, drives and SIMATIC control systems into the same industrial OEM customer base that Amer NSM India targets, but with vastly broader portfolio, local manufacturing, and stronger brand recognition.
• Crompton Greaves (Industrial): Large Indian industrial electrical equipment incumbent offering motors, alternators, drives and power systems. Overlaps with Amer NSM India's motor and generator lines but as part of a much broader industrial portfolio with significant Indian manufacturing presence.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMER NSM INDIA Pvt Ltd