GoTrendier

What GoTrendier does

GoTrendier is a consumer-to-consumer (C2C) e-commerce marketplace that enables individuals to buy and sell second-hand clothing, footwear, bags, and accessories. Founded in 2016 and operating across Mexico, Colombia, and Spain, the company serves fashion-conscious consumers in three primary segments — women, men, and children/baby — through a mobile-first platform accessible via web (gotrendier.com.co) and native apps for iOS, Android, and Huawei AppGallery. The legal operating entity is Trendier Colombia, S.A.S., headquartered in Bogotá, Colombia, with a corporate base in Barcelona, Spain and a regional office in Mexico City; headcount is reported at 51–100 employees.

The platform is built as a standard two-sided marketplace with self-service listing and browsing, social login (Google/Facebook), a multi-region size-conversion guide covering Mexican, American, and European sizing, and curated brand and influencer storefronts (the 'It Girls' program). Product taxonomy spans women's, men's, and children's apparel, shoes, bags, and accessories, with featured brands including Zara, H&M, Mango, Nike, Adidas, Bershka, Stradivarius, and Studio F. GoTrendier monetizes by taking a commission on transactions completed through the marketplace; payments are accepted via Visa, Mastercard, PSE, Efecty, American Express, and Diners Club. Listed item prices typically fall in the range of approximately $20,000 to $350,000 COP.

The company has raised approximately €13 million (~$13.4M) in a November 2022 Series B led by Creas Impacto, IDB Invest, and A.GAIN (formerly IDC Ventures), bringing total disclosed funding across rounds since 2017 to roughly $25M, with earlier backing from Antai Ventures, Bonsai, IGNIA, Pedralbes Partners, Banco Sabadell, and Cabiedes & Partners. Capital deployment is focused on expanding the Mexico and Colombia footprint, where Mexico garment volume grew from 900,000 to 1,000,000 units in the first ten months of 2024. Leadership includes founders David Garzon, Jose Aparicio, and Daniel Gámez Garrido (CFO), chairman Gerard Olive, COO Alex Serra Vallés, CMO Giovanni Paolo Allegrezza, country manager Ana Isabel Orvananos-Riquelme, and senior product manager Maria Arenaza.

Name

GoTrendier

Legal name

Trendier Colombia, S.A.S.

Website

https://gotrendier.com.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

GoTrendier operates a C2C mobile-first e-commerce marketplace for buying and selling second-hand clothing, footwear, and accessories, serving individual consumers across Mexico, Colombia, and Spain and monetizing via transaction commissions.

Ownership category

akta.pro rank

Product category

Second-hand fashion marketplace

NAICS

Clothing and Clothing Accessories Retailers (458110), Shoe Retailers (4582), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Fashion & Accessories C2C Resale (CRAFAKAB)

Keywords

• Second-hand fashion marketplace
• Peer-to-peer clothing resale
• Circular fashion platform
• Pre-owned apparel marketplace
• C2C fashion ecommerce

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Transaction Commission: GoTrendier operates as a C2C marketplace where individuals sell second-hand clothing. The platform generates revenue through transaction fees/commissions on sales processed through the marketplace.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

GoTrendier operates a consumer-to-consumer (C2C) mobile-first e-commerce marketplace where individuals buy and sell pre-owned clothing, shoes, bags, and accessories. The platform supports women's, men's, and children's apparel across Latin America (primarily Mexico and Colombia) with native mobile apps for iOS, Android, and Huawei. Revenue is generated via transaction commissions on completed sales.

Product overview

GoTrendier operates as a C2C (peer-to-peer) second-hand fashion marketplace with a platform-plus-mobile-apps architecture. The core GoTrendier Marketplace enables users to buy and sell pre-owned clothing and accessories across multiple categories including women's, men's, and children's apparel, footwear, bags, and accessories. The platform is complemented by native mobile applications for iOS, Android, and Huawei devices, providing full marketplace functionality on mobile. Key platform features include social login (Google/Facebook), a comprehensive size guide system, and an influencer program called It Girls. GoTrendier serves the circular economy market by facilitating clothing resale, with operations in Spain (Barcelona headquarters), Mexico, and Colombia. The platform supports multiple payment methods including Visa, Mastercard, PSE, Efecty, American Express, and Diners Club.

Differentiator

Problem solved

Functional benefit

Products and services

• GoTrendier Marketplace Peer-to-peer (C2C) e-commerce marketplace for buying and selling second-hand clothing and accessories, enabling users to list items, browse categories, and transact securely through the platform.
• GoTrendier Mobile App (iOS) Native iOS mobile application enabling users to buy and sell second-hand clothing directly from their smartphones, with full marketplace functionality.
• GoTrendier Mobile App (Android) Native Android mobile application enabling users to buy and sell second-hand clothing directly from their smartphones, with full marketplace functionality.
• GoTrendier Mobile App (Huawei) Huawei AppGallery version of the GoTrendier mobile application for users on Huawei devices without Google Play access.

Quantifiable outcome

• Transaction growth from 900,000 to 1 million garments in Mexico in first 10 months of 2024

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• OFFCORSSminorGTM or Marketing PartnerFeatured brand partner promoted on the GoTrendier platform homepage as part of promotional campaigns and collections.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• The RealReal: A US-based online marketplace for authenticated luxury consignment. While more luxury-focused and consignment-led than GoTrendier, The RealReal is a comparable for premium/luxury second-hand fashion marketplace mechanics and the unit economics of authentication, brand partnerships, and category extension.
• Vestiaire Collective: A global C2C luxury and premium fashion resale marketplace. While focused on higher price points than GoTrendier, Vestiaire shares the peer-to-peer resale model and serves as a comparable for how C2C fashion marketplaces scale authentication, brand partnerships, and category expansion.

Direct peers

• Vinted: The leading C2C fashion resale marketplace globally, operating across Europe and expanding into North America. Vinted is the closest direct peer to GoTrendier: same peer-to-peer model, same fashion category focus, same commission-based revenue model, just at much greater scale and geographic breadth. Vinted's potential entry into LatAm would be the most direct competitive threat.
• Depop: A C2C fashion resale marketplace popular with Gen Z, acquired by Etsy. Depop shares GoTrendier's peer-to-peer model, fashion-only focus, and influencer-driven community. It serves as a comparable for fashion-resale marketplace dynamics, social commerce features, and creator/influencer programs like GoTrendier's 'It Girls'.
• Wallapop: A Barcelona-headquartered C2C marketplace with strong penetration in Spain and expansion into other markets. As a Spanish-origin peer with significant second-hand fashion supply and similar mobile-first design, Wallapop is a direct geographic and operational comparable — and a potential acquirer or strategic threat given overlapping HQ location.
• Poshmark: A leading C2C fashion resale marketplace in North America, recently acquired by Naver. Poshmark shares GoTrendier's core mechanics — peer-to-peer listings, social/community features, commission on sales — and represents a comparable business model in a more developed market, useful as a benchmark for take-rate, GMV growth, and unit economics.

Regional players

• Chicfy: A Spanish-origin C2C marketplace for second-hand women's fashion. Chicfy directly overlaps with GoTrendier's product category and is a regional peer sharing Romance-language market dynamics, though its current scale and trajectory are limited.
• Micolet: A European (Spain/France) C2C marketplace specializing in second-hand women's fashion. Like GoTrendier, Micolet focuses on circular fashion at accessible price points and serves as a regional comparable for marketplace economics in Romance-language markets.

Broad incumbents

• ThredUp: A US-based online resale platform for women's and children's clothing. While ThredUp operates more as a B2C consignment model than pure C2C, it shares the second-hand fashion focus and provides a public-market benchmark for category economics, gross margins, and the trajectory of consumer demand for pre-owned apparel.
• Mercado Libre: The dominant e-commerce marketplace across Latin America, serving hundreds of millions of users in Mexico, Colombia, Brazil, and Argentina. While not exclusively a fashion resale platform, Mercado Libre's broad marketplace includes substantial second-hand fashion listings and benefits from logistics, payments (Mercado Pago), and trust infrastructure that GoTrendier lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trendierco
• Facebookfacebook.com/gotrendierco
• LinkedInlinkedin.com/company/gotrendier

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds8 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoTrendier