Another Axiom

What Another Axiom does

Another Axiom is a privately held VR game development studio founded in 2021 by Kerestell Smith (aka Lemming), headquartered in the United States (Delaware-incorporated) and operating as a fully remote organization with approximately 17+ developers as of 2023. The studio is best known for Gorilla Tag, a free-to-play multiplayer social VR game that uses a proprietary hand-based locomotion system allowing players to run, jump, and climb using only their hands without controllers or joysticks; this diegetic VR design philosophy is positioned as the studio's core differentiator. Gorilla Tag launched on Sidequest and Steam Early Access in February 2021, moved to Meta Quest App Lab in March 2021, and reached the main Meta Quest Store in December 2022; it is also distributed on Steam and, per platform partner disclosures, PlayStation VR.

The studio's product portfolio includes Gorilla Tag (flagship, free-to-play with Shiny Rocks cosmetic IAPs), Orion Drift (a 2023 social VR sports title in a robot/space setting published with Meta backend services), and A2 (an announced zero-gravity VR sport game with player-built space stations). Gorilla Tag is the primary revenue engine, having generated over $100 million in in-app purchase revenue as of June 2024, and reaching 15 million+ lifetime players, 3.7 million monthly active users, and 1 million daily active users by 2025. The studio is now diversifying revenue with a global master toy licensing deal (Bonkers Toys, mass retail in 2027) and operates the AA Creator Program with Creator Code revenue sharing.

Another Axiom's go-to-market has been almost entirely organic: viral TikTok content (#gorillatag hashtag exceeds 10 billion views), a 350,000+ member Discord community, and creator-led distribution rather than paid acquisition. The studio is bootstrapped, with no disclosed external funding rounds in the source material; revenue appears to be reinvested into a flat developer-only organizational structure. Backed by veteran operators David Neubelt (CTO, ex-Ready At Dawn) and David Yee (COO, ex-Oculus Studios), the company leverages platform partnerships with Meta, Valve, Sony, Microsoft Azure PlayFab, Epic Online Services, AWS, and Google Cloud to operate its multiplayer infrastructure.

Name

Another Axiom

Legal name

Another Axiom Inc.

Website

https://anotheraxiom.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Another Axiom is a bootstrapped U.S. VR game studio founded in 2021, best known for Gorilla Tag, a free-to-play social VR multiplayer game with a proprietary hand-based locomotion system. It serves individual VR gamers on Meta Quest, Steam, and PlayStation, monetizing through cosmetic in-app purchases, with 15M+ lifetime players and over $100M in revenue as of 2024.

Ownership category

akta.pro rank

Product category

Virtual Reality Games

NAICS

Doll, Toy, and Game Manufacturing (33993), Amusement Parks and Arcades (7131)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

VR/AR Gaming Platforms (BPAMAKAG)

akta.pro secondary industry

Metaverse & Social Virtual Worlds (BPAMAKAF)

Keywords

• VR game development
• Social multiplayer VR
• Free-to-play gaming
• Diegetic virtual reality
• Metaverse games

Headquarters

HQ city

Casas Adobes

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. In-App Purchases (Shiny Rocks): Free-to-play game with optional in-game purchases. Players buy 'Shiny Rocks' currency to purchase cosmetics and customization items. Revenue exceeded $100 million as of June 2024.
2. Toy Licensing (Future): Global master toy licensing agreement with Bonkers Toys to bring Gorilla Tag merchandise including plush, figures, and collectibles to mass retailers in 2027.
3. Creator Program Partnerships: Creator Code system where content creators receive referral revenue when players purchase Shiny Rocks using their creator codes.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Another Axiom develops and publishes free-to-play social VR multiplayer games, with flagship title Gorilla Tag leading the portfolio. Players control gorilla avatars in Gorilla Tag or robot avatars in Orion Drift, using proprietary hand-based locomotion to move, jump, and climb through diegetic virtual worlds, with revenue generated through optional in-app purchases of cosmetic items via Shiny Rocks currency.

Product overview

Another Axiom is a VR game development studio offering a portfolio of social VR games centered around diegetic gameplay experiences. The core product is Gorilla Tag, a free-to-play multiplayer VR game featuring unique hand-based locomotion mechanics where players control gorilla avatars to play tag and other game modes. Orion Drift is a secondary VR game set in a futuristic space environment with robot avatars and customizable space stations. A2 is an upcoming zero-gravity VR sport game in development. The company also operates the AA Creator Program for content creators and has licensed Gorilla Tag merchandise to Bonkers Toys for physical toy products.

Differentiator

Problem solved

Functional benefit

Brands

• Gorilla Tag: Flagship VR game - multiplayer social VR playground featuring hand-based locomotion where players run, jump, and climb as gorillas playing tag and other game modes.
• Orion Drift
• A2

Products and services

• Gorilla Tag A free-to-play multiplayer social VR game where players control gorilla avatars and run, jump, and climb using only their hands without controllers. Supports up to 10 players per session across six themed environments (Forest, City, Caves, Mountain, Canyon, Clouds) with multiple game modes including Tag, Infection, Hunt, and Paint-brawl. Available on Meta Quest Store, Steam, Meta App Lab, and Sidequest, with in-app purchases of Shiny Rocks currency for cosmetic items.
• Orion Drift A free-to-play multiplayer social VR game set in a futuristic space environment where players control robots to build, compete, and socialize. Features customizable space stations and custom game modes designed for emergent social gameplay among VR players.
• AA Creator Program A creator partnership program offering content creators early access to Gorilla Tag and Orion Drift updates, exclusive events, swag, channel partnerships, sponsored content opportunities, live events, and Creator Code revenue share on Shiny Rocks purchases. Open to YouTubers, TikTokers, Animators, Map Makers, Live Streamers, Coders, Cosplayers, and Artists.

Quantifiable outcome

• Over $100 million revenue from in-app purchases as of June 2024
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature5 records

Partnerships

16 partnerships are on record, tiered core and minor.

• ArisecoreImplementation/ SI/ Consulting Partner · 30 January 2025Gaming community moderation partner for 24/7 moderation and support services. Part of new paid moderation team announced in Gorilla Tag's 2025 Community Roadmap.
• Kidentify Pte. Ltd.coreTechnology or IntegrationCOPPA-compliant parental consent management provider for Gorilla Tag's child users. Operates the parent portal and handles verified parental consent processes for children accessing the game. Services operated by k-ID include parental notice, consent verification, and parent communication about child's online activities.
• mod.iocoreTechnology or IntegrationModding platform providing Gorilla Tag's in-game modding tools, assets, and repositories. Players use mod.io accounts to create and distribute mods and custom maps for Gorilla Tag. Use of modding tools subject to mod.io's Terms of Use and community policies.
• Meta (Facebook Technologies)coreTechnology or IntegrationPlatform partner providing Meta Quest distribution (main store and App Lab), account infrastructure, parental supervision systems, and Meta ID integration. Orion Drift published by Meta. Game publishers include Meta for Orion Drift and Gorilla Tag App Lab distribution.
• Valve (Steam)coreTechnology or IntegrationPC VR distribution platform for Gorilla Tag. Steam account required for PC VR gameplay. Age restrictions (13+) aligned with Steam policies.
• Microsoft (Azure PlayFab)coreTechnology or IntegrationBackend platform service provider for Gorilla Tag. Provides PlayFab ID management and associated third party IDs from Sony, Meta, and Valve. Handles backend services including player authentication and data management.
• Epic Games (Online Services)coreTechnology or IntegrationBackend platform provider for Orion Drift. Provides Epic ID management and online services infrastructure for the game.
• Exit Games Inc. (Photon)coreTechnology or IntegrationBackend platform service provider. Photon networking technology used for multiplayer functionality.
• Unity Technologies SF (Vivox)coreTechnology or IntegrationVoice communication service provider. Vivox voice chat technology enabling in-game voice communication between players.
• Amazon Web ServicescoreTechnology or IntegrationCloud computing services provider. AWS infrastructure used for game servers and data storage.
• Google CloudcoreTechnology or IntegrationCloud computing and analytics services. Google Analytics tracks website usage; YouTube integration for video content.
• Cloudflare Inc.coreTechnology or IntegrationIT and security service provider. Cloudflare CDN and security services protect website and game infrastructure.
• ZendeskcoreTechnology or IntegrationPlayer support platform. Support tickets handled through Zendesk for Gorilla Tag and general Another Axiom inquiries. Email: [email protected]
• ForwardXP Inc.minorImplementation/ SI/ Consulting PartnerCo-development contractor providing game development services for Another Axiom's titles.
• GGWPcoreImplementation/ SI/ Consulting PartnerModeration partner providing community moderation services and tools. Part of expanded moderation tools initiative announced in 2025 roadmap.
• Virtualities Inc.minorImplementation/ SI/ Consulting PartnerContent creator program contractor handling creator program administration, including processing creator applications and managing creator relationships.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VRChat: Leading social VR platform with user-created worlds, avatars, and large community. Competes with Gorilla Tag in the social, embodied VR multiplayer category on Quest and PC VR, with comparable community-driven virality and creator ecosystems.
• nDreams: VR-dedicated studio behind Ghostbusters, Far Cry VR, and Little Cities. Comparable in VR-first development focus and Quest/PSVR2 distribution, with a portfolio model across multiple licensed and original titles.
• Resolution Games: VR-native studio behind Demeo, Angry Birds VR, and Blaston. Direct competitor in social multiplayer VR on Meta Quest and Steam with comparable freemium and paid title mix and a similar focus on social, accessible VR experiences.
• Survios: VR-native studio behind Creed, The Walking Dead: Saints & Sinners, and Electronauts. Comparable in VR-first focus, premium + DLC monetization, and Quest-led distribution. Less directly aligned on free-to-play social multiplayer.
• Beat Games: Developer of Beat Saber, the leading VR rhythm game and the previous record-holder for most-reviewed Meta Quest title (surpassed by Gorilla Tag). Direct competitor in social VR gaming on Quest with similar freemium monetization and creator/community ecosystem.
• Schell Games: Independent studio behind I Expect You To Die and Until You Fall, two of the highest-grossing premium VR titles. Comparable VR-focused studio with similar multi-platform Quest/Steam/PSVR distribution and freemium/premium hybrid monetization.
• Owlchemy Labs: Developer of Vacation Simulator and Job Simulator, leading premium social VR titles on Meta Quest. Comparable VR-first studio with similar diegetic, accessible, and family-friendly design philosophy and the same Quest-led go-to-market.
• Rec Room: Cross-platform social VR platform with user-generated games, avatars, and free-to-play monetization. Closest direct competitor to Gorilla Tag's social multiplayer positioning, with overlapping Quest, Steam, and PlayStation distribution and a similar kid-friendly content profile.

Broad incumbents

• Roblox Corporation: Platform behind Roblox, the dominant user-generated metaverse for kids and teens. While not VR-native, it competes for the same social, immersive, community-driven play time and creator economy as Another Axiom's metaverse-style VR experiences.

Others

• Bonkers Toys: Licensing and manufacturing partner for Gorilla Tag's physical merchandise (plush, figures, collectibles) launching in 2027. Adjacent comparison for the toy's licensed-products business model rather than direct competitive overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

• Xtwitter.com/GorillaTagVR
• LinkedInlinkedin.com/company/another-axiom
• Instagraminstagram.com/realgorillatagvr
• TikToktiktok.com/@realgorillatagvr

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Another Axiom