What AMG Platform does

AM Gaming Group, doing business as AMG Platform, is a privately held B2B software vendor that provides a fully managed, end-to-end online casino management platform to licensed operators. Founded by a team of seasoned online gaming professionals, the platform is positioned as a single integrated alternative to the fragmented multi-vendor stacks that operators typically assemble, consolidating player management, KYC, payments, gaming content, sportsbook, affiliate, compliance, CRM, bonuses, and risk/fraud into one back-office system.

The platform is architected around nine modules: Casino Management System, Payment Gateway Integration (supporting 50+ providers with multi-currency and cryptocurrency settlement and automated reconciliation), Game Aggregation (single-API access to hundreds of game providers with instant content onboarding), Sportsbook (live odds, pre-match, in-play, and cashout), Affiliate Management, Compliance & Reporting (automated regulatory reporting, AML monitoring, responsible-gambling tooling), Player CRM (segmentation, lifecycle, promotions), Bonus Engine (welcome offers, free spins, cashback, reloads, wagering requirements), and Risk & Fraud Detection (real-time risk scoring and automated alerts). The company holds gaming licenses and certifications from the Kahnawake Gaming Commission (KGC), Malta Gaming Authority (MGA), Curaçao eGaming, and Anjouan, along with GLI-19 technical certification, enabling operator deployment across multiple regulated jurisdictions.

AMG Platform sells through an enterprise direct-sales motion with quote-based subscription pricing on multi-year contracts and dedicated account managers, targeting licensed casino operators globally. Revenue is generated through managed-services platform licensing and payment-processing transaction fees. The company is privately held with no disclosed investors, parent entities, headcount, or financial figures; the most recent material public event was a full website redesign and news section launch on 26 May 2026.

Name

AMG Platform

Legal name

AMGaming

Website

https://amgaminggroup.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AM Gaming Group provides the AMG Platform, a fully managed, all-in-one online casino management software suite with nine integrated modules (CMS, payments, game aggregation, sportsbook, CRM, compliance, bonuses, risk/fraud) sold to licensed casino operators via enterprise B2B sales across multiple regulated markets.

Ownership category

akta.pro rank

Product category

Online Casino Management Software (iGaming Platform)

NAICS

Gambling Industries (7132), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK)

akta.pro secondary industries

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA), Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG), Gaming-Focused Payment Gateways & Orchestration (MPAEALAB), iCasino Compliance, KYC/AML & Responsible Gaming Services (MPAEABAN)

Keywords

• Online casino platform
• Casino management software
• Payment gateway integration
• Game content aggregation
• Igaming software solutions

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Software Platform Licensing: Fully managed, end-to-end online casino platform provided as a subscription/service to operators. Revenue derived from licensing the AMG Platform for casino operations management
2. Payment Processing Services: Integrated payment gateway supporting 50+ providers with automated deposits, withdrawals, and reconciliation. Multi-currency and cryptocurrency support included

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

AMG Platform is a fully managed, end-to-end online casino management software solution licensed to licensed iGaming operators. The platform combines nine integrated modules — Casino Management System, Payment Gateway Integration (50+ providers, multi-currency and crypto), Game Aggregation (hundreds of providers via single API), Sportsbook, Affiliate Management, Compliance & Reporting, Player CRM, Bonus Engine, and Risk & Fraud Detection — into a single unified back-office for launching, running, and scaling online casino operations across regulated markets.

Product overview

AMG Platform is a fully managed, end-to-end online casino platform built as a unified architecture combining a core platform with nine integrated modules. The platform comprises: Casino Management System (core back-office control), Payment Gateway Integration (50+ payment providers), Game Aggregation (API-based content aggregation), Sportsbook (live betting), Affiliate Management, Compliance & Reporting, Player CRM, Bonus Engine, and Risk & Fraud Detection modules. All modules are designed to work together as a one-stop solution for operators to manage players, finances, bonuses, payments, and compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• AMG Platform A fully managed, end-to-end online casino management platform licensed to licensed iGaming operators, combining Casino Management System, Payment Gateway Integration, Game Aggregation, Sportsbook, Affiliate Management, Compliance & Reporting, Player CRM, Bonus Engine, and Risk & Fraud Detection in a single integrated back-office for launching, running, and scaling casino operations across regulated markets.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability1 record

Feature9 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Pragmatic PlaycoreTechnology or IntegrationGame content provider integrated into the AMG Platform's game aggregation module, providing slot games and live casino content to operators using the platform.
• Evolution GamingcoreTechnology or IntegrationLeading live casino provider integrated into the AMG Platform, offering live dealer games to operators on the platform.
• Play'n GOcoreTechnology or IntegrationMajor slot game provider integrated into the AMG Platform's game aggregation module.
• MastercardcoreTechnology or IntegrationPayment provider integrated into the AMG Platform's payment gateway supporting card transactions for casino operators.
• VisacoreTechnology or IntegrationPayment provider integrated into the AMG Platform's payment gateway supporting card transactions for casino operators.
• Malta Gaming Authority (MGA)coreOthersRegulatory certification obtained for platform compliance with Malta gaming regulations. MGA is one of the most respected gaming regulators globally.
• Curaçao eGamingcoreOthersRegulatory licensing obtained for platform operations under Curaçao jurisdiction.
• Korea Gaming Commission (KGC)minorOthersRegulatory certification for operations in Korean gaming jurisdiction.
• Anjouan Gaming LicenseminorOthersRegulatory licensing obtained for platform operations under Anjouan (Union of Comoros) jurisdiction.
• Gaming Laboratories International (GLI-19)coreOthersGLI-19 certification for compliance with gaming industry technical standards and testing.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Light & Wonder:
• Playtech: Playtech is a global Tier-1 iGaming software supplier offering a full platform, casino, sportsbook, and payments — a much larger incumbent whose broad portfolio overlaps with AMG's full-stack pitch, but at significantly greater scale.

Direct peers

• Slotegrator: Slotegrator is a turnkey casino platform and game aggregation provider serving emerging-market online casino operators — a direct competitor with similar API-driven game aggregation and turnkey platform model to AMG.
• SoftSwiss: SoftSwiss provides a turnkey online casino and crypto gambling platform with PAM, payment processing, and game aggregation — a direct all-in-one competitor to AMG, particularly strong in the crypto casino segment AMG also targets.
• EveryMatrix: EveryMatrix is a leading B2B iGaming software supplier offering CasinoEngine (PAM), sportsbook, payments, and affiliate modules — a direct all-in-one competitor to AMG Platform serving online casino and sportsbook operators globally.
• Aspire Global: Aspire Global provides a complete iGaming platform with PAM, casino, sportsbook, and payments — a direct turnkey competitor targeting similar mid-tier and emerging-market operator segments as AMG.
• Pragmatic Play Platform: Pragmatic Play (also a game content partner of AMG) operates its own PAM/aggregator solution for operators — a direct competitor that also creates channel-conflict risk as both supplier and competitor to AMG.
• BlueOcean Gaming: BlueOcean Gaming offers a white-label and turnkey casino platform with game aggregation and payment integration — a direct competitor in the same mid-market turnkey PAM segment as AMG.
• Digitain: Digitain provides a multi-channel iGaming platform with casino, sportsbook, payment gateway, and affiliate platform — a direct all-in-one competitor with similar module-based architecture to AMG.
• Gaming Innovation Group (GiG): GiG offers an iGaming platform, sportsbook, and compliance technology aimed at online operators — a direct all-in-one PAM competitor with similar end-to-end architecture to AMG Platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/amgplatform

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMG Platform