What Amigo & Amigo does

Amigo & Amigo is a Sydney-based creative studio, founded in 2012 and legally registered as Amigo and Amigo Design Pty Ltd, that designs, engineers, fabricates, and operates large-scale interactive public artworks combining LED lighting, sound, motion sensors, mechanical interaction, and custom industrial design. Its core technology stack integrates in-house industrial design, electrical engineering, custom LED and lighting systems, mechanical fabrication, and interactivity layers (touch, push, proximity, microphone, and heartbeat sensors) to produce installations that respond to audience behavior. The studio maintains a portfolio of approximately 30 named interactive works — including Dandelion, Affinity, Pendulum, Trumpet Flowers, Musical Mind, ChronoHarp, Birds of a Feather, Roaming Gnomes, GLOW, Lighthouse, Soloveiko Songbird, Unity, and Checkmate — and runs a multidisciplinary team of roughly 13-15 staff out of its Marrickville, NSW headquarters.

Revenue is generated through two channels: custom commissions of site-specific interactive artworks for clients such as city councils, festival curators, museums, and private funders, and rentals of its existing touring collection for festivals, activations, and events. Pricing is bespoke per project, typically structured as a one-time/perpetual license with multi-month build cycles (around six months from concept approval to installation), and the studio manages the full lifecycle including consultation, design, fabrication, transportation, and on-site installation. Go-to-market is event- and relationship-driven: the company reaches customers through recurring participation in major international light festivals (Vivid Sydney, i Light Singapore, River of Light, Lights On Stratford, Doha Light Festival, Lumino, Canal Convergence), direct outreach to city councils and festival curators, and earned-media coverage in outlets including The Guardian, The Age, and Business Insider.

Since founding, Amigo & Amigo has delivered more than 300 projects across 50+ cities globally, including high-profile commissions for the Science Museum London, the Eurovision Song Contest in Liverpool, and recurring installations for municipalities in Sydney, Parramatta, New Plymouth, and Chatswood. The business is privately held with no disclosed institutional investors, funding rounds, or subsidiaries, and operates as an independent creative studio led by founder/director Simone Chua alongside a senior team covering studio management, art direction, production, partnerships, finance, and operations.

Name

Amigo & Amigo

Legal name

Amigo and Amigo Design Pty Ltd

Website

https://amigoandamigo.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Sydney-based studio founded in 2012 that designs, engineers, and fabricates large-scale interactive light, sound, and sculptural public artworks. Serves city councils, festival curators, museums, and private funders through custom commissions and rental of its touring installation collection.

Ownership category

akta.pro rank

Product category

Public Art Installation Services

NAICS

Residential Electric Lighting Fixture Manufacturing (335131), Indoor and Outdoor Display Advertising (541850)

SIC

Electric Lighting & Wiring Equipment (3640), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Event Signage, Props & Custom Installations (HSACAOAG)

akta.pro secondary industry

Pavilion & Country/Group Exhibit Build-Outs (THAHAHAD)

Keywords

• Interactive public art
• Light art installations
• Festival art commissions
• Immersive art experiences
• Art fabrication services

Headquarters

HQ city

Marrickville, Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Artwork Rentals: Rental of existing collection of interactive artworks for events and festivals, offering flexible options including transportation and setup logistics
2. Custom Commissions: Design and fabrication of site-specific interactive artworks for clients, from concept through installation
3. Curated Events: Full-service curated ticketed events combining multiple artworks and immersive experiences for communities

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Amigo & Amigo is a Sydney-based creative studio that designs, fabricates, and installs large-scale interactive light and sound artworks for public spaces, festivals, and events worldwide. They offer two core service lines: Artwork Rentals (existing collection of interactive installations available for festivals and activations) and Custom Commissions (site-specific artworks built from concept to installation). Their work combines LED lighting, sound design, electrical engineering, and interactive sensors to create participatory installations.

Product overview

Amigo & Amigo is a Sydney-based studio specializing in permanent and temporary large-scale interactive public artworks. Founded in 2012, they have delivered over 300 projects worldwide. Their portfolio includes approximately 30 named interactive light and sculptural artworks including Dandelion, Trumpet Flowers, Affinity, ChronoHarp, Pendulum, Curiosity, Ignite, Lunar Lamp Posts, Accordion, Musical Mind, Piano Walk, Birds of a Feather, Night Walkers, Octopoda, Roaming Gnomes, Candy Canes, Dream Herd, KaKtos, Soloveiko Songbird, Lunar Dragon, Unity, Checkmate, Cocoon, Parabolic Lightcloud, GLOW, Lighthouse, Meeras Pavilion, Fire Tunnel, and The Roosters. They offer two service models: Artwork Rentals for their existing touring collection and Commissions for custom-designed site-specific projects. Their artworks combine light, sound, and physical interactivity to engage audiences through touch, movement, and proximity sensors.

Differentiator

Problem solved

Functional benefit

Products and services

• Artwork Rentals Rental service offering Amigo & Amigo's existing collection of interactive artworks for events, festivals, and activations. Full turn-key solution managed by the company including design, fabrication, transportation, build-up and break-down.
• Custom Commissions Custom design and build service for site-specific interactive artworks of all sizes. The team handles consultation, concept development, design, engineering, fabrication, and installation from concept to completion, with commission timelines typically six months from concept approval to installation.
• Dandelion An interactive light installation inspired by wind-blown dandelion petals featuring magical light animations and a contemporary soundscape by composer OTIS. Every 5 minutes, the installation showcases light animations and sound evoking the sway of wind.
• Trumpet Flowers An enchanting musical garden of towering illuminated flowers inspired by vintage gramophones. Visitors activate spectacular light shows and explore a floral forest with an interactive button system and original jazz composition by Otis Studio.
• Affinity An immersive interactive installation where touch creates a dynamic tapestry of color and connection. Features 112 captivating color combinations and 62 points of interaction; each light orb symbolizes a memory waiting to be awakened.
• ChronoHarp A triangular harp-inspired visual symphony with interactive light and color animations that responds to human touch with cascading luminous animations, evolving from pristine white to kaleidoscopic hues. Collaboration with Otis Studio and harpist Kate Moloney.
• Pendulum A giant interactive artwork blending science, art, and play into an immersive experience. Features a glowing geometric structure mimicking pendulum rhythm with interactive light spheres that send energy across the space when pushed.
• Roaming Gnomes A photographic adventure featuring whimsical gnome companions guiding visitors through landmarks and hidden marvels. Originally commissioned for Willoughby City Council; created a documented $8.5 million spending boost for Chatswood CBD.
• Musical Mind An immersive interactive musical playground with three musical panels where visitors engage through touch to create bespoke compositions and light displays with melodies by Otis Studios. Originally commissioned for Manchester and London Science and Industry Museums.
• Lunar Dragon A radiant serpent of light and sound weaving through open squares. Visitors dance on interactive sound pads to trigger ancient melodies harmonising with the dragon's undulating form. Originally commissioned for City of Parramatta.
• The Roosters Two 8-metre tall illuminated roosters celebrating the Chinese zodiac Year of the Rooster, symbolizing strength and courage with vibrant feather colors. Originally commissioned for City of Sydney.
• Soloveiko Songbird Twelve illuminated nightingale sculptures representing Ukraine's cultural spirit, commissioned for Eurovision Liverpool. Each bird bears unique song and plumage from different regions.

Quantifiable outcome

• Roaming Gnomes created $8.5 million spending boost for Chatswood CBD
• +1 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Creative Advocacy Partnership (CAP)coreStrategic or Co-development PartnerCreative Advocacy Partnership is a group of Australian advocates, artists and designers who use creative practice to influence positive change. Amigo & Amigo is a founding member, and director Simone Chua is instrumental in advancing CAP's mission to ensure marginalised voices are heard and celebrated.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Jason Bruges Studio: London-based studio designing permanent and temporary interactive installations that blend art, architecture and technology for public and commercial spaces — comparable in craft, interactivity and institutional client base.
• Cinimod Studio: UK-based experiential lighting and interactive design studio producing immersive installations for events, retail and public realm — overlaps in light-driven interactivity and bespoke fabrication.
• Random International: London-based studio known for large-scale interactive and generative installations in the public realm — comparable in interactivity, scale, and institutional clients (museums, festivals, cities).
• Studio Toer: Netherlands-based design studio building playful interactive light and kinetic installations for festivals and public spaces — comparable in interactive systems, materiality and festival-led GTM.
• ENESS: Australia-based studio specialising in large-scale interactive public art and light installations for festivals and urban placemaking, with a very similar product mix, customer base (city councils, festivals) and creative philosophy to Amigo & Amigo.
• Atelier Sisu: Sydney-based design studio producing large-scale inflatable and illuminated public artworks for light festivals and city activations — directly comparable in offering, geography and target customers.

Broad incumbents

• teamLab: Japan-based interdisciplinary art collective producing massive immersive, interactive digital art experiences — broader digital focus but comparable in scale, interactivity and global festival/museum client base.
• Moment Factory: Montreal-based multimedia entertainment studio producing immersive light, sound and projection experiences for public spaces and events — broader portfolio but overlapping in immersive public installations.
• Urban Art Projects (UAP): Global public art fabricator and consultancy delivering large-scale permanent and temporary art commissions for cities and developers — broader scope and larger scale, but overlapping customer base and fabrication capability.

Emerging players

• Foldable Factory: Netherlands-based studio creating interactive kinetic and light installations for events and public spaces — smaller and earlier-stage, but with overlapping interactive systems and festival-oriented customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/amigoandamigo
• LinkedInlinkedin.com/company/amigo-and-amigo
• Instagraminstagram.com/amigoandamigo
• TikToktiktok.com/@amigoandamigo

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amigo & Amigo